Mapping Markets for Paintings in Europe 1450−1750 SEUH 6 Studies in European Urban History (1100−1800) Series Editor Marc Boone Ghent University Mapping Markets for Paintings in Europe 1450−1750 edited by Neil De Marchi & Hans J. Van Miegroet H F Under the auspices of the ‘Interuniversity Attraction Poles Programme (Phase V n° 10) – Belgian State – Federal office for Scientific, Technical and Cultural Affairs’ Programme Cover illustration: Frans II Francken & David II Teniers, Picture Gallery. Oil on panel, 58.5 × 79 cm. London, The Samuel Courtauld Trust, Courtauld Institute of Art Gallery. Background illustration: Willem & Johannes Blaeu, Map of Europe (Amsterdam, 1620). © 2006 Brepols Publishers n.v., Turnhout, Belgium All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of the publisher. d / 2006 / 0095 / 56 isbn 2 − 503 − 51830 − 3 Printed in the e.u. on acid-free paper Dedicated to J. Michael Montias Table of Contents List of Contributors with their Affiliations iX List of Figures, Graphs, Tables and Appendices X List of Abbreviations Xii Acknowledgments Xiii Introduction 3 Neil De Marchi & Hans J. Van Miegroet Part i: Material Culture and Paintings 1 Why Painting? 17 James J. Bloom 2 Paintings in Antwerp Houses (1532−1567) 35 Maximiliaan P.J. Martens & Natasja Peeters 3 Works of Art Competing with Other Goods in Seventeenth-Century Dutch Inventories 55 J. Michael Montias 4 Owning Paintings and Changes in Consumer Preferences in the Low Countries, Seventeenth-Eighteenth Centuries 69 Bruno Blondé & Veerle De Laet Part ii: Rules and Market Practices 5 Selling Paintings in Late Medieval Bruges. Marketing Customs and Guild Regulations Compared 89 Peter Stabel 6 Institutional Controls and the Retail of Paintings: The Painters’ Guild of Early Modern Venice 107 James E. Shaw 7 Troublesome Business: Dealing in Venice, 1600−1750 125 Isabella Cecchini 8 Artists’ Responses to the Emergence of Markets for Paintings in Spain, c. 1600 135 Miguel Falomir 9 Dutch Guilds and the Threat of Public Sales 165 Ed Romein & Gerbrand Korevaar 10 The Antwerp Guild of Saint Luke and the Marketing of Paintings, 1400−1700 189 Katlijne Van der Stighelen & Filip Vermeylen VII Part iii: Drawing Connoisseurs into the Market 11 Entrepreneurial Craftsmen in Late Sixteenth-Century Augsburg 211 Andrew Morrall 12 Originals, Reproductions, and a “Particular Taste” for Pastiche in the Seventeenth-Century Republic of Painting 237 Maria H. Loh 13 Art and Connoisseurship in the Auction Market of Later Seventeenth-Century London 263 Brian Cowan 14 Auctions and the Emergence of an Art Market in Eighteenth-Century Germany 285 Michael North Part iV: CreatiVe Dealing 15 Painters Marketing Paintings in Fifteenth and Sixteenth-Century Florence and Venice 307 Louisa Matthew 16 Antwerp and the Paris Art Market in the Years 1620−1630 329 Mickaël Szanto 17 People and Practices in the Paintings Trade of Seventeenth-Century Rome 343 Loredana Lorizzo Translation from the Italian, Maura High 18 Dispelling Negative Perceptions: Dealers Promoting Artists in Seventeenth-Century Naples 363 Christopher R. Marshall 19 Transforming the Paris Art Market, 1718−1750 383 Neil De Marchi & Hans J. Van Miegroet Commentary by Elliott Hauser Bibliography 407 Appendices 439 Index 449 VIII