Many Lives of StarHub Ltd Annual Report 2014 Hubbing lives as our customers do. We understand that our customers' lives are more complex than ever before. The many roles they play require them to blend different activities throughout their day. Hubbing empowers lives. Our ViSiOn StarHub is a business guided To be Singapore’s frst choice for information, by the diverse needs of more communications and entertainment services. than 742,000 households. Our MiSSiOn As these needs evolve and To provide every person, home and business in the lines between home and Singapore with world-class multimedia services offce and between work and content. and leisure continue to shift, Our COre VAlueS ExCITe: Excellence, Creativity, StarHub’s role in the lives of Integrity, Teamwork. our customers remains more relevant than ever. Online AnnuAl RepORt www.starhub.com – Presentation of the year’s key content – PDF of annual report from the year – Senior Management team review of 2014 COrpOrATe prOfile Contents StarHub is Singapore’s fully-integrated info-communications company, offering a full range of information, communications An introduction Overview and entertainment services for both to our report Key Figures 02 with a snapshot The Group Today 03 consumer and corporate markets. StarHub of the Group's Our Financial Highlights 04 business and key operates a mobile network that provides highlights. 4G, 3G and 2G services. It also manages an islandwide HFC network that delivers multi-channel pay TV services (including Insight into strategy our Group's Chairman’s Message 14 HDTV, Internet TV and on-demand leadership Board of Directors 18 and our services) as well as ultra-high speed In Discussion with StarHub’s Management 24 management’s residential broadband services. StarHub approach on how Senior Management 32 we create value. The Nucleus Connect Conversation 36 operates an extensive fxed business network that provides a wide range of Our key perfOrmance data, voice and wholesale services. Over achievements Hubbing in Review 40 Singapore’s fbre-based Next Generation and how our Group Financial Review 54 strategy is Nationwide Broadband Network (Next delivered through Sustainability Report 2014 58 our Group’s Investor Relations 96 Gen NBN), StarHub offers a broad range operations. Awards and Industry Honours 99 of home and business broadband plans along with a host of advanced media-rich Our framework gOvernance value-added services, such as IPTV for for corporate Corporate Governance 100 commercial entities. gthoev erornlea anncde and Directors’ Particulars 114 Interested Person Transactions and contribution of our board. Material Contracts 175 Launched in 2000, StarHub has become one of Singapore’s most innovative info-communications providers, and the Statutory fnancial financials statements with Financial Statements 117 pioneer in ‘hubbing’ – the ability to deliver the associated Directors' Report 118 unique integrated and converged services audit report and Independent Auditors' Report 129 supporting notes. to all its customers. StarHub, listed on the Notes to the Financial Statements 136 main board of the Singapore Exchange since October 2004, is a component stock Corporate Shareholding Information 176 of the Straits Times Index (STI) and the Information and Notice of Annual General Meeting 178 MSCI Singapore Free Index. Notices Proxy Form Corporate Information StarHub ltd | Annual Report 2014 01 Financials Governance performance Strategy Overview Key figures DiviDenD Capimtalr iKseatt ion 480% 20¢ ShCauremhuoladteivrse’ TRoetaulrn $7.2B FY2014 Since FY2005 DeC 2014 +122% +208% Since FY2005 Since FY2004 starHub STI (Points) StarHub ($) share price performance 4,000 StarHub 5 against D4ec. 120514 sti index (from 2004 – 2014) 4 3,000 2,066 Dec 2004 STI D3e,c3 260514 3 2,000 1.10 2 Dec 2004 1,000 1 0 0 02 many lives of HuBBing The Group Today The Group’s total revenue was at $2.39 billion due to higher equipment sales. Service revenue ended 1.0% lower as a result of the lower Broadband revenue. Fixed Network Services recorded the highest revenue increase YoY at 2.7%, followed by Pay TV revenue which gained 1.0%. 16% 52% FIxeD 9% neTwoRk BRoAD- MoBIle BAnD 7% sAle oF 16% equIPMenT PAy TV Mobile pay TV Broadband Fixed Network From 2011’s $1.23B From 2011’s $377M From 2011’s $243M From 2011’s $337M +1.7% +3.2% -16.8% +12.4% $1.25B $390M $202M $378M 2014 2014 2014 2014 TIeReD ChAnnel hIGh sPeeD ReVenue PlAn MIx MIx PlAn MIx MIx 61% 39% 71% 29% 76% 24% 85% 15% Tiered Non-Tiered Standard- High- High-Speed Non-High Data & Voice Definition Definition Speed Internet Mobile Revenue Pay TV Revenue Broadband Revenue Data & Internet Revenue 2011^ $1,227M 2011^ $377M 2011^ $243M 2011 $281M 2012^ $1,234M 2012^ $396M 2012^ $251M 2012 $295M 2013^ $1,243M 2013^ $386M 2013^ $242M 2013 $303M 2014 $1,248M 2014 $390M 2014 $202M 2014 $321M 3-year CAGR 3-year CAGR 3-year CAGR 3-year CAGR 0.6% 1.1% -5.9% 4.5% ^ Restated tS arhbu tL d | nA nual eR port 2014 03 oev rview 5-Year Financial HigHligHts Revenue ($m) Earnings Per Share (EPS) (cents) EBITDA Margin on Service Revenue (%) mobile paY tv +0.9% +4.4% +2.9% 2,147,000 542,000 3-Year CAGR 3-Year CAGR 3-Year CAGR on EBITDA Customers Households The higher equipment sales resulted in EPS is calculated by dividing the Group’s EBITDA amounted to $747.9 million or total revenue increasing $17.6 million or proft attributable to equity holders by 33.7% of service revenue for the full year. Revenue ($m) Revenue ($m) 0.7% YoY to $2,387.2 million. the weighted average number of ordinary shares in issue. 2010 2011^ 2012^ 2013^ 2014 2010 2011^ 2012^ 2013^ 2014 2010 2011^ 2012^ 2013^ 2014 2010 2011^ 2012^ 2013^ 2014 2010 2011^ 2012^ 2013^ 2014 ^ Restated Fixed broadband network Hubbing Households (‘000) Single YoY Double Triple YoY 469,000 $378m Service Service Service Households -4% Households Flat Households +6% Households Revenue ($m) Revenue ($m) 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 2010 2011^ 2012^ 2013^ 2014 2010 2011 2012 2013 2014 ^ Restated 04 manY lives oF Hubbing starHub ltd | Annual Report 2014 05 350 2,238 342 2,323 337 2,434 327 2,370 313 2,387 240 15.3 244 18.8 232 21.4 219 22.0 219 21.4 200 28 205 31 214 33 227 33 242 34 236 1,181 243 1,227 251 1,234 242 1,243 202 1,248 332 395 337 377 358 396 368 386 378 390 Overview m o b i l e Pace Trend Setter Setter HuBBing KeePS You AHeAd 0.9% 61% $1.25B With the choice to connect around the block Lowest Post-paid Total Mobile and around the clock, StarHub’s innovative Post-paid Base on Revenue mobile services keep our customers up to Churn Tiered Plans date with the latest technology and content. 06 MAnY LiVeS of HuBBing StarHub Ltd ropeR launA | 4102 t 07 pay t v Road Weekend Warrior Warrior HuBBing BRingS You TogeTHeR 29% >225 $52 As our Pay TV content continues to reach Hd Channels Pay TV Stable ARPu more homes and more businesses than ever Channels YoY before, switching between work time and downtime has never been as seamless. 08 many liveS of HUbbinG buHratS l dt | Annual Report 2014 09 b r o a d b a n d Home deal Maker Maker HuBBing KeePS You on THe go With our cable and fbre broadband plans 0.8% 76% 469k offering speeds of up to 100Mbps and 1Gbps Lowest High-Speed Households respectively, only StarHub customers enjoy Quarterly Base the choice to live, work and play at their own Churn pace in their own space. 10 many liveS of HUbbinG buHratS l dt | Annual Report 2014 11