Managing Green Issues PDF
220 Pages·2000·0.736 MB·English
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
Preview Managing Green Issues
Description:
The new, environmentally conscious marketplace rewards sincerity and ethical behavior, so these days companies must become authentically socially responsible. They must also publicize their positive contributions. Tom Curtin outlines a strategy for communicating to the public about green issues, providing sensible guidelines for analyzing your business and preparing for potential eco-crises. Curtin is an environmental skeptic. He doesn't believe in global warming and he considers green organizations to be gathering places for hysterics. He doesn't seem to be aware that preserving the environment is a major concern for people around the world; it's not just a hobby for tree huggers in the West. Still, you'll have to agree with him that the best defense is a good offense. His suggestions can help you handle potentially volatile ecological problems with competence. getAbstract recommends this book to corporate communicators who want to be prepared to respond to environmental advocates.
See more
The list of books you might like
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
