Managing Ethical Consumption in Tourism

276 Pages·2014·56.339 MB·English

by  Clare Weeden, Karla Boluk

Managing Ethical Consumption in
Tourism
Neither the tourism industry nor the tourist has responded convincingly to calls for more
responsibility in tourism. Ethical consumption places pressure on travellers to manage a
large number of decisions at one time when hedonic motivations threaten to override
other priorities. Unsurprisingly, tensions occur and compromises are made. This book
offers new insight into the motivations that influence tourists and their decision- making.
It explores how consumers navigate the responsible tourism marketplace and provides a
rich understanding of the challenges facing those seeking to encourage travellers to
become more responsible.
Not only does this book provide an improved interpretation of the complexity of
ethical consumption in tourism, it also offers a variety of stakeholders a deeper under-
standing of:
• the key challenges facing stakeholders in the production and consumption of
responsible tourism
• how ethical consumers can be influenced to consume ethically
• the gaps in consumer knowledge and how to broaden the appeal for individuals to
make more informed ethical decisions
• how tour operators can respond to this emerging market by innovative product
development
• how to design informative marketing communications to encourage a greater uptake
for responsible holidays
• how destinations can tailor their products to the ethical consumer market
• how destination communities and management organisations can target responsible
tourists through the provision of sustainable alternatives to mass- market holiday
products.
Written by leading academics from all over the world, this timely and important volume
will be a valuable resource for undergraduate and postgraduate students, researchers and
academics interested in Tourism Ethics, Ethical Consumption and the global issue of
Sustainability.
Clare Weeden is a Senior Lecturer in Tourism and Marketing at the University of
Brighton. Her research interests lie in the areas of ethical tourism, responsible tourist
motivations, destination marketing and cruise tourism.
Karla Boluk is a Lecturer in Tourism at the University of Ulster. Her research interests
lie in the areas of ethical/sustainable consumption in tourism, Fair Trade Tourism,
FTTSA, social entrepreneurship and volunteer tourism.
Routledge critical studies in tourism, business and
management
Series editors: Tim Coles
University of Exeter, UK
and
Michael Hall
University of Canterbury, New Zealand.
This ground- breaking monograph series deals directly with theoretical and con-
ceptual issues at the interface between business, management and tourism
studies. It incorporates research- generated, highly specialised cutting- edge
studies of new and emergent themes, such as knowledge management and
innovation, that affect the future business and management of tourism. The
books in this series are conceptually challenging, empirically rigorous, creative,
and, above all, capable of driving current thinking and unfolding debate in the
business and management of tourism. This monograph series will appeal to
researchers, academics and practitioners in the fields of tourism, business and
management, and the social sciences.
Published titles:
Commercial Homes in Tourism (2009)
Edited by Paul Lynch, Alison J. McIntosh and Hazel Tucker
Sustainable Marketing of Cultural and Heritage Tourism (2010)
Deepak Chhabra
Economics of Sustainable Tourism (2010)
Fabio Cerina, Anil Markyanda and Michael McAleer
Tourism and Crisis (2013)
Gustav Visser and Sanette Ferreira
Managing Ethical Consumption in Tourism (2014)
Edited by Clare Weeden and Karla Boluk
The Routledge Critical Studies in Tourism, Business and Management mono-
graph series builds on core concepts explored in the corresponding Routledge
International Studies of Tourism, Business and Management book series. Series
editors: Tim Coles, University of Exeter, UK; and Michael Hall, University of
Canterbury, New Zealand.
Books in the series offer upper level undergraduates and masters students,
comprehensive, thought- provoking yet accessible books that combine essential
theory and international best practice on issues in the business and management
of tourism such as HRM, entrepreneurship, service quality management, leader-
ship, CSR, strategy, operations, branding and marketing.
Published titles:
International Business and Tourism (2008)
Tim Coles and Michael Hall
Carbon Management in Tourism (2010)
Stefan Gössling
Forthcoming titles:
Tourism and Social Marketing
Michael Hall
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Managing Ethical
Consumption in Tourism
Edited by Clare Weeden and
Karla Boluk
First published 2014
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
and by Routledge
711 Third Avenue, New York, NY 10017
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2014 editorial matter and selection: Clare Weeden and Karla Boluk;
individual chapters: the contributors.
The right of Clare Weeden and Karla Boluk to be identified as the authors
of the editorial material, and of the authors for their individual chapters,
has been asserted in accordance with sections 77 and 78 of the Copyright,
Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or
utilised in any form or by any electronic, mechanical, or other means, now
known or hereafter invented, including photocopying and recording, or in
any information storage or retrieval system, without permission in writing
from the publishers.
Trademark notice: Product or corporate names may be trademarks or
registered trademarks, and are used only for identification and explanation
without intent to infringe.
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging in Publication Data
Managing Ethical Consumption in Tourism/edited by Clare Weeden and
Karla Boluk.
pages cm. – (Routledge Critical Studies in Tourism, Business and
Management)
Includes bibliographical references and index.
1. Tourism–Moral and ethical aspects. 2. Tourism–Management.
3. Consumption (Economics)–Moral and ethical aspects. I. Weeden,
Clare.
G155.A1M2617 2013
910.68′4–dc23
2013026315
ISBN: 978-0-415-71676-5 (hbk)
ISBN: 978-1-315-87943-7 (ebk)
Typeset in Times New Roman
by Wearset Ltd, Boldon, Tyne and Wear
Contents
List of figures x
List of tables xi
Notes on contributors xii
Foreword xv
Acknowledgements xviii
1 Introduction: managing ethical consumption in
tourism – compromises and tensions 1
CLARE WEEDEN AND KARLA BOLUK
PART I
Debates on ethical consumption in tourism 17
2 What does it mean to be good in tourism? 19
KELLEE CATON
3 You can check out anytime you like but you can never leave:
can ethical consumption in tourism ever be sustainable? 32
C. MICHAEL HALL
4 Slow tourism: ethics, aesthetics and consumptive values 56
MICHAEL CLANCY
 5  The evolution of environmental ethics: reflections on 
tourism consumption 70
ANDREW HOLDEN
viii Contents
PART II
Situating the self in ethical consumption 81
6 A fresh look into tourist consumption: is there hope for
sustainability? An empirical study of Swedish tourists 83
ADRIANA BUDEANU AND TAREQ EMTAIRAH
7 Tourism’s relationship with ethical food systems: fertile
ground for research 104
CAROL KLINE, WHITNEY KNOLLENBERG AND
CYNTHIA SHIRLEY DEALE
8 Travelling goods: global (self ) development on sale 122
MARIA KOLETH
9 Exploring the ethical discourses presented by volunteer
tourists 134
KARLA BOLUK AND VANIA RANJBAR
10 Ethical tourism: the role of emotion 153
SHEILA MALONE
PART III
Helping consumers make ethical decisions 167
11 Tread lightly through this Lonely Planet: examining ethical
information in travel guidebooks 169
SARAH QUINLAN CUTLER
12 Business travel and the environment: the strains of
travelling for work and the impact on travellers’
pro- environmental in situ behaviour 188
WOUTER GEERTS
13 Medical tourism: consumptive practice, ethics and
healthcare – the importance of subjective proximity 207
KIRSTEN LOVELOCK AND BRENT LOVELOCK
14 Marketing responsible tourism 225
CLARE WEEDEN
Contents ix
15 Concluding remarks 240
KARLA BOLUK AND CLARE WEEDEN
Index 248