management in theory and practice PDF
Preview management in theory and practice
- 1 - Faculty of Management at Comenius University 15th International Scientific conference for phd students and young researchers MANAGEMENT IN THEORY AND PRACTICE 21st – 22nd April 2016 Faculty of Management at Comenius University, Bratislava, Slovak Republic Daniela Majerčáková (eds.) - 2 - Conference Proceedings from 15th International Scientific conference for phd students and young researchers Management in Theory and Praktice. 21st – 22nd April 2016 Faculty of Management at Comenius University, Bratislava, Slovak Republic Editor: PhDr. Daniela Majerčáková, PhD. Technical redaction : Bc. Dana Karulová All the submitted papers were reviewed in an double blind peer review process. The authors of individual scientiic papers are responsible for techni cal, content and linguistic correctness. © Faculty of Management at Commenius University in Bratislava, Slovakia, 2016 ISBN 978-80-87325-08-7 Publisher: NEWTON College, a.s., Politických věznủ 10, 110 00 Praha, Czech Republic Published in Prague on June 2016 - 3 - Scientific Conference Board prof. RNDr. Jozef Komorník, DrSc. Comenius University in Bratislava, SR prof. zw. dr. hab. Paweł Czarnecki Warsaw Management University, PL prof. Dr. sc. Srečko Goič, PhD. University of Split, HR prof. Ing. Bojka Hamerníková, CSc. Newton College, ČR doc. Mgr. Gabriela Kravčáková, PhD. Pavol Jozef Šafarik University in Košice, SR prof. Dr. Othmar M. Lehner University of Applied Sciences Upper Austria, AT prof. Saadiah Mohamad Oxford Centre for Islamic Studies, UK prof. RNDr. Ing. Ľudomír Šlahor, CSc. Comenius University in Bratislava, SR Univ. Prof. Dipl. Ing. Dr. A Min Tjoa Vienna University of Technology, AT Associate prof. Nada Zupan, PhD. University of Ljubljana, SI - 4 - Preface The main conference organizer is the Faculty of Management at Comenius University in Bratislava. The conference focuses on the theoretical background and his practical application in all areas of business and management environment as well as for academic purposes such as innovation and building awareness of PhD. students about the utilization of individual courses of doctoral studies and of course their own research work on topic of dissertation thesis. The conference is also open to young scientists who are developing their research objectives and goals, whether in the form of improving teaching and its connection with practice or working on research projects and grants with different target entities related to the specific field of management. - 5 - Content 1501 Analysis of start-up investment opportunities in European region Roštárová Monika 9 – 18 1502 The Impact of the Financial Crisis on the Capital Market in the V4 Countries Hudec Martin 19 – 37 1504 The Determination of Company Value by Valuation Methods Pažický Martin 38 – 49 1506 Women on boards of top companies in Slovakia: Still under the glass ceiling? Kottulová Janka & Mitková Ľudmila 50 – 55 1507 Intrastat and its application in business environment Siváková Bernadeta & Jančovičová Monika 56 – 64 1509 Implementation of a New European Union Energy Strategy by Means of Selected Marketing Activities Furmanczuk Zuzana 65 – 71 1510 Globalization and Slovak Dairy Businesses ‒ Challenges for Marketing Strategy Development Kurajdová Klaudia 72 – 86 1511 Brief analysis of the main managing tools of the education and educational effectiveness in the EU Dolná Kamila 87 – 98 1512 Labor Market Flexibility Alshatti Schmidt Dušana 97 – 105 1514 Trends in E-Business and their Application in Development of SMEs in Slovakia Poráziková Eva & Vojtechovký Jaroslav 106 – 112 1515 Cross-border technology-institutional innovations to address polarisation of EU regions: research outline Špaček Martin & Kluvánková Tatiana 113 - 119 - 6 - 1517 Supply, demand and price development on the German electricity market during the last 10 years period Smoleň Ján 120 - 125 1518 The Impact of Investment Portfolio of Insurance Companies on their Profit Papík Mário 126 – 134 1519 The influence of Employee Skills and Knowledge from the Perspective of Manager Bajzík Peter 135 – 142 1521 Marketing of politics and its influence on voting behavior Smolka Samuel 143 - 152 1522 Owners´ Equity in a Scientific Focus Szarková Rita & Saxunová Darina 153 – 166 1523 Creating Competitive Advantages of Startups in Slovak Startup Environment Kravec Peter 167 – 179 1525 The Modern Enterprise and Management of Diversity Lavrovičová Monika & Pawera René 180 – 186 1526 Importance of Effective Leadership German Insights in Czech context Blahunková Ivana 187 – 193 1527 Development and functioning of the banking system in Slovak Republic Katrenčík Ivan & Zatrochová Monika 194 – 198 1528 How to help to more Cloud Adoption in SME companies using Cloud Certification C88 Zeleny Juraj & Greguš Michal 199 – 203 1529 Relationship Between Organizational Culture and Its Strategy Copuš Lukáš 204 – 209 1530 Theoretical approaches to public support of renewable energy sources Vašáková Lívia 210 – 222 1534 Enterprise social networks Drahošová Martina & Karovič Vincent ml. 223 – 227 - 7 - 1536 The consistency of marketing performance management system in selected company Šályová Simona 228 – 238 1537 Knowledge management and information systems Bumbál Tomáš 238 – 247 1538 Diversity between business model as visualization and real business model Matušková Ráchel 248 – 254 1545 The Implementation of the Second Pillar Pension in Serbia Janac Ján & Rentková Katarína & Stanko Peter 255 – 262 1546 Increasing the Competitiveness of European Regions Rentková Katarína & Mazanovský Milan & Stanko Peter 263 – 275 1548 The Current Situation of Unemployment Rate as a Long-Term Issue of Sustainable Development in the Selected V4 countries Kočišová Lucia 276 – 283 1549 Ethical banks – phenomenon or overstatement Majerčáková Daniela & Jurčíková – Romanová Martina 284 – 292 1550 Brands, net disposable income and consumer behavior of Slovaks Olšavský František 293 – 297 1551 Technological development within the ITC-sector and resultant changes of behavior of its users Novak David 298 – 306 1552 Islamic Banking in Germany A tool to promote Entrepreneurship? Meyer Hartmut 307 – 312 1553 Predictive Analytics as a Part of Business Development Ringsdorf Bastian & Kajanová Jana 313 – 324 1555 Tournaround Management in Smaller Companies. A qualitative research in the Tourism Industry in Germany Meyer Hartmut 325 – 338 1556 Should companies invest in in innovation? Voteller Andreas & Zatrochová Monika 339 – 348 - 8 - 1557 Influence of changing consumer behavior on target audience definition in the consumer electronics industry Loosenhop Henrike 349 – 355 1559 Organizational development - Obstacles for a necessary change Weigold Andrea 356 – 364 1560 How to successfully run a cost reduction program in industrial purchasing Bart Jens-Andreas 365 – 376 1563 Legislative Factors Influencing Enzyme Markets Kajan Marcel 377 – 385 1564 Prognosis of Direct Taxes in Slovak Republic Kajanová Jana 386 – 392 1565 Security Issues towards OWNCLOUD Chalupka Miloslav 393 – 397 1566 Secure Sandbox on Openstack Karovič Vincent, ml. 398 – 401 1557 Possible aspects of healthcare informatization Karovič Vincent 402 – 406 1558 Application of the rules of BYOD in the enterprise Veselý Peter 407 – 410 1571 The influence of Modern Sports Industry on People´s Lifestyle Dalalishvilli Dávid 411 – 415 - 9 - Analysis of start-up investment opportunities in European region Monika Roštárová Department of economy and finance, Faculty of management, Comenius University, Bratislava, Slovakia,
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