Pergamon Titles of Related Interest Colgiailer THE POLITICS OF NUCLEAR WASTE Dolman GLOBAL PLANNING AND RESOURCE MANAGEMENT Gabor BEYOND THE AGE OF WASTE, Second Edition Geller/Winett/Everett PRESERVING THE ENVIRONMENT Meetham ATMOSPHERIC POLLUTION, Fourth Edition Murphy ENERGY AND ENVIRONMENTAL BALANCE Royston POLLUTION PREVENTION PAYS Related Journals* CONSERVATION AND RECYCLING CURRENT ADVANCES IN ECOLOGICAL SCIENCES ENVIRONMENT INTERNATIONAL THE ENVIRONMENTAL PROFESSIONAL 'Free specimen copies available upon request. MAKING POLLUTION PREVENTION PAY ECOLOGY WITH ECONOMY AS POLICY EDITED BY DONALD HUISINGH VICKI BAILEY PERGAMON PRESS New York Oxford Toronto Sydney Paris Frankfurt Pergamon Press Offices: U.S.A. Pergamon Press Inc.. Maxwell House. Fairview Park. Elmsford. New York 10523. U.S.A. U.K. Pergamon Press Ltd.. Headington Hill Hall, Oxford 0X3 OBW. England CANADA Pergamon Press Canada Ltd.. Suite 104. 150 Consumers Road. Willowoale. Ontario M2J 1P9. Canada AUSTRALIA Pergamon Press (Aust.) Pty. Ltd.. P.O. Box 544. Potts Point. NSW 2011. Australia FRANCE Pergamon Press SARL. 24 rue des Ecoles. 75240 Paris. Cedex 05. France FEDERAL REPUBLIC Pergamon Press GmbH. Hammerweg 6 OF GERMANY 6242 Kronberg/Taunus. Federal Republic of Germany Copyright © 1982 Pergamon Press Inc. Library of Congress Cataloging in Publication Data Main entry tinder title: Making pollution prevention pay. Papers presented at a symposium held in Winston- Salem, N.C., May 26-27, 1982. 1. Pollution—Economic aspects—Congresses • 2. Pol- lution control industry—Cost effectiveness—Con- gresses. 3. Environmental protection—Cost effective- ness—Congresses, h. Environmental policy—Cost effectiveness—Congresses. I. Hulsingfr, Don, 1937- . II. Bailey, Vickie, 1953- HD6*9.P6M28 1982 363.7f 37 82-1858U ISBN 0-08-029417-0 All Rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means: electronic, electrostatic, magnetic tape, mechanical, photocopying, recording or otherwise, without permission in writing from the publishers. Printed in the United States of America ACKNOWLEDGEMENTS As editors of these proceedings, we wish to express our appreciation to the authors of the following papers for being so punctual in sending their copy to us and for presenting their information in a clear and concise manner. Thanks also to Ms. Jeanne Adams for her excellent pre- paration of the final manuscript. Her tireless efforts are responsible for the expediency in the publishing of this volume. We are grateful for the hundreds of hours contributed by dozens of individuals during the planning and delivery phases of the symposium. Their ideas and able assistance contributed much to the success of the entire project. Finally, we say thank you to the members of the board of the Mary Reynolds Babcock Foundation for their allocation of funds for the symposium and the publication of this proceedings volume. Appreciatively, Don Huisingh, Editor Vickie Bailey, Editor vii POLLUTION PREVENTION PAYS: ECONOMY WITH ECOLOGY AS POLICY PREFACE National and state opinion polls have shown repeatedly that citizens are demanding economic growth and quality environment. Is it possible, you ask, to have both at the same time? Many governmental, industrial and other individuals and groups throughout society have said and continue to say that it isn't. Many act as though it isn't. Fortunately, increasing numbers of industrial leaders are demonstra- ting that it is possible! The exciting truth presented in this volume is tribute to industries that have learned, "Pollution is a symptom of using inefficient technologies that waste resources, degrade the environment and are unprofitable". These leaders have learned, "Pollution Prevention Pays". We first learned of the Pollution Prevention Pays (PPP) concept from an article by Dr. Michael Royston of Geneva, Switzerland, that appeared in the November-December, 1980 issue of the Harvard Business Review under the title, "Making Pollution Prevention Pay". (Thanks to Mrs. Jane Sharpe for bringing the article to our attention.) As the title suggests, this article offers the forward-looking and preventive emphases that are stressed in the following symposium proceedings. As a result of the interest the article and a book published by Pergamon Press entitled, "Pollution Prevention Pays" by Michael Royston, generated among a number of state government staff, university faculty, and industrialists, several of us decided to plan and sponsor a symposium designed to share this information with industrial, governmental and civic leaders throughout North Carolina and the region. In August, 1981 we (under the auspices of Dr. Quentin Lindsey and the North Carolina Board of Science and Technology) submitted a grant proposal to the Mary Reynolds Babcock Foundation. The proposal as submitted was co- sponsored by: The TSCA Project—The Governor's Office and the N.C. Board of Science and Technology The Governor's Waste Management Board North Carolina Department of Commerce North Carolina Department of Human Resources North Carolina Department of Natural Resources and Community Development North Carolina Department of Community Colleges The Industrial Extension Service of North Carolina State University The Professional Engineers of North Carolina The North Carolina Citizens' Association The North Carolina Industrial Developers' Association North Carolina Associated Industries (Sam Johnson, Attorney) Upon learning of the award of $25,000 from the Mary Reynolds Babcock Foundation in November, 1981, the co-sponsors turned their efforts to planning a 2-phase educational program in North Carolina on the concept "Pollution Prevention Pays". Phase I consisted of a symposium on the philosophy, technology and economics of pollution prevention, held on May 26-27, 1982 at the W. C. Benton, Jr. Convention Center in Winston-Salem, North Carolina. The papers presented are contained in this volume. ix X During Phase II, which is currently being planned with the involvement of several dozen governmental, industrial, academic and citizen groups, mechanisms for the implementation of "Pollution Prevention Pays" in North Carolina will be developed and enacted. The "Pollution Prevention Pays" effort is being designed to be an integral component of the state plan for toxic substance and hazardous waste management. It will support economic growth through the increase of bottom-line industrial profits by eliminating or reducing wasteful in- efficiency of end-of-pipe pollution control costs. Environmental quality will be improved and a clean, healthy environment maintained, as harmful and/or unaesthetic substances are either not produced or not released into the environment. Finally, all of the diverse groups and individuals who play a role in economic growth and management can focus together in a positive and cooperative way to meet the challenge of achieving what are most fundamentally "everyone's best interests", health and prosperity. "Making pollution prevention pay gives industry, government and citizens an extraordinary opportunity to work together and to trust each other," states Bill Holman of the N.C. Conservation Council. It is with this positive spirit that we herald in now, with these proceedings, a new philosophy of waste and pollution prevention. Don Huisingh Vicki Bailey INTRODUCTION How many times have you heard the statement, "It is either jobs or the environment?" The implication is that the environmental and economic health of society are in direct competition with each other. If this is true one must choose either jobs or the environment, or some combination of the two. Those holding this view emphasize that many environmental regulations enacted during the decade of the 70's with primary emphasis upon pollution control have been costly to implement and have yielded fewer environmental benefits than were expected. Is there no way out of this dilemma? Are we trapped in an eternal struggle between economic and environmental forces? Must we sacrifice the environment on the economic altar? Is there another way? Fortunately, leading industries throughout the world are demonstrating that indeed there is a better way; one that proves conclusively that economic health and environmental health travel hand in hand. What new secret have they found? They have rediscovered the truth in the old adage, "An once of prevention is worth a^ pound of cure". They have found the truth in what J.T. Ling of 3M so succinctTy phrased it, POLLUTION PREVENTION PAYS. This symposium was designed to acquaint industrial, governmental, academic and private citizens with the concepts and experiences of in- dustries from all parts of the world. Graphic evidence is presented to illustrate that in changing from a primary emphasis upon "end of pipe" pollution control to a system-wide emphasis upon pollution prevention the companies derive economic benefits while environmental quality is improved. As you read this symposium proceedings, you will be pleased to learn that these approaches can be applied to a wide variety of industrial applications. As Michael Royston astutely points out, "ecology" and "economy" are derived from the same Greek root, oikos. Through pursuance of the pollution prevention course, we can once again reunite economics and ecology in a positive* non-competitive fashion. xi MAKING POLLUTION PREVENTION PAY Dr. M. G. Royston International Management Institute Geneva ABSTRACT Pollution is a symptom of using low technologies which not only waste valuable resources, but which are also unprofitable. All around the world countries and companies are adopting simultaneously strategies for clean technology and for restructuring towards higher level, higher value-added, and more profitable technologies. Countries such as France, Japan and Singapore make clean technology an explicit part of their national policies, which are also increasingly oriented towards energy conservation, electro- nics, aerospace and quality. Among companies, the prime example is 3M, which has abated pollution in its plants worldwide, and saved over $80 million as a result. Pollution prevention does pay therefore, both in straight financial terms, and also in terms of measuring a company's or a country's ability to meet the challenge of a world short of natural and economic resources, in other words, to survive. KEY WORDS Low technologies, higher value-added, France, Japan and Singapore, energy conservation, electronics, aerospace, quality. MAKING POLLUTION PREVENTION PAY All over the world it is being realized that pollution is not just an ecological or an economic problem. It is now seen that pollution is a symptom of deeper problems in our economic structures. Which are the industries which are the economic headaches of most in- dustrialized countries? Steel? Heavy chemicals? Non-ferrous metallurgy? Pulp and Paper? Textile? Mining? And what are the industries which are top of the environmentalists' hit lists? Very much the same. And why is this? Probably because these are old, low technology industries. It is low technology which leads to low profitability, and also to low resource utilization efficiency, ie. high waste and pollution. What we see, then, is a valid basis for ensuring that future indus- trial investments are characterized by low pollution, because by doing so 1 2 we are likely to encourage higher technology, high skill development, lower energy and resource usage, and hence, high value added, specialization and profitability. Singapore is one of the few countries which has taken the question of selecting clean technology seriously. Anyone visiting that city-state is impressed by three things: the cleanliness and greenness of the city, the happiness of the people and the evident prosperity. All this is based on a deliberate strategy of selecting high value-added clean technology based on electronics, optics, precision engineering and services. Interestingly enough, this is exactly the strategy which comes out of the analyses of over 2000 businesses by the Strategic Planning Institute in Cambridge, Mass. Their findings suggest that the most profitable strategy is based on producing high quality, specialized products to meet and domi- nate a particular market niche with a high service content and a low investment intensity; ie., using grey matter rather than black gold. Another country which has a rather clear-minded approach to these matters is France, with a very clear and successful policy of nuclear energy, computers and aerospace. They have an advanced programme of clean technology whose progress is regularly reported at national and regional levels. A recent survey in France showed that, of a sample of 100 companies with clean technology, 70 involved investment less than what would be re- quired if the pollution had been solved by adding on pollution control equipment. Even more interesting, in 69 cases the running cost of the clean plants using clean technology WAS LESS than that of the original dirty plants. So France is well-launched on the path of clean technology, hand- in-hand with an orientation to a new industrial revolution based on micro- electronics and nuclear energy. What is happening in France is occurring even more rapidly in Japan. In 1972 when most western countries were spending about 1% of GNP on pollu- tion control, Japan was spending 6% of GNP, and was criticized by other countries for falsifying the account and spending the money, not on good old add-on pollution control equipment, but in subversively modernizing their factories with new clean technology. So now Japanese industry is not only cleaner and more profitable than before, but is also being heavily re- structured away from producing steel, ships, copper, aluminum, pulp and paper, etc., and towards a high value-added, electronic society in which its large nuclear programme is forging ahead unhampered. It is not coincidence that it is Japan that produced an automobile - the HONDA CVCC - which can meet California air pollution standards through the use of the stratified charge engine which also gives 20% better fuel economy than a standard 'dirty' engine of the same power output. All around the world it is being realized that pollution is a sign of wasteful inefficiency and represents a potentially valuable resource in the wrong place. In the Guangzhou Chemical Works in the People's Republic of China there is a chlor-alkali plant which was built over twenty years ago. Unlike most such plants in the world, it does not pollute. All the waste chlorine streams are collected and used to make bleaching powder which is then sold. The sludge from the electrolysis cells is sold as filler to a local rubber factory, and there is no mercury pollution because since its inception the plant has used diaphram cells. In Shanghai, each year 2 million tons of building material is produced from waste materials and every day 5,000 tons of human wastes are taken out of the city to be converted into bio-gas and fertilizer. The late Chairman Mao Tse-tung never talked about pollution control, he always talked of the Three Wastes - 3 waste solids, waste liquids and waste gases and the need to turn these "wastes into treasures and the harmful into beneficial". In fact, one can go back 2,500 years to Lao Tzu, and probably even further, and find the same great virtue of frugality being expounded. A new look at pollution can reveal it to be not a threat but an opportunity in the same way as Mao Tse-tung saw a pig as a "walking fertilizer factory". In Thailand, Kamchai Iamsuri runs an "ecological" and economical rice milling operation which includes a 200 ton per day rice mill, a poultry farm, a 10,000 pig farm and a fish farm of 3 million fish. There is even a brickworks using rice husks as fuel. All the units are arranged so that the waste from one activity becomes the feed for another. This is truly good housekeeping, demonstrating the significance of the common root "oikos", the Greek word for household, in the two words "ecology" - study of the household - and "economics" - management of the household. In Belize in Central America there is a fermentation plant which con- verts citrus industry wastes into high protein animal feed. In Malaysia a similar product is produced from palm oil industry effluent, the largest single source of pollution in the country. Also in Malaysia, old tin mine sites have been converted into recreational areas, and in the Philippines, site of the Second World Recycle Conference, examples of turning waste to profit abound, particularly in the conversion of forest wastes and special fast growing trees into energy. In Tunisia, as in many countries, indus- trial waste waters from, for example, the textile industry are recycled and municipal waste waters are treated with algae and then used for irrigation. All cultures used to believe in "waste not, want not". For a brief time in the 1950s and 60s this ethic was forgotten in some of the rich industrialized countries and they ceased to be economical in their ecolog- ical endeavours. Thus, while in one Norwegian pulp and paper mill in 1953 the black liquor was evaporated and used to fire the boilers, in 1963 it was found to be cheaper to burn oil in the boilers and dump the black liquor in the nearest river. In 1973 with the oil crisis, the black liquor evaporators were re-introduced. In the Lake Tahoe advanced waste water treatment plant in the Cali- fornia Sierra, it is estimated that more pollution is created by the manu- facture of the equipment, chemicals and the power needed to run the plant than it actually removes. Here the main difference is that the pollution is removed from the expensive Lake Tahoe resort area and it is introduced in the poorer industrial areas. Today, with increasing costs of energy, raw materials, water and pollution control, many companies are beginning to realize that pollution prevention pays. This is the basis of the 3P programme of the 3M company. They introduced this policy in 1976 based on the concept that: Pollutants + Know-how = Potential Resources (+ Profit). Since then, with very little investment in plant and process modification and none for additional pollution control equipment, the company worldwide has elimi- nated hundreds of thousands of tons of gaseous effluents, millions of tons of solid wastes and hundred of millions of gallons of waste waters; and, instead of it costing money, they have saved over $80 million as a result. Industries worldwide are following this path. The United Nations Economic Commission for Europe is in the process of establishing a compen- dium of Low and Non-Waste Technologies. New clean technologies for the deasphaltising of petroleum residues, utilizing steam condensates from petroleum stripping, dry bark stripping of wood came from the Soviet Union; an aerobic/anaerobic process for waste water treatment, refuse recovery, iron ore smelting came from Sweden; a process for converting organic waste into a stable fuel and mercury recovery from Spain; and as might be expec- ted, 17 processes from France, including demineralization of beet sugar,