Making Great Strategy: Arguing for Organizational Advantage PDF
Preview Making Great Strategy: Arguing for Organizational Advantage
M A K I N G G R E A T ST RA TEG Y Arguing for Organizational Advantage Jesper B. Sørensen Glenn R. Carroll MAKING GREAT STRATEGY M A K I N G G R E AT S T R AT E G Y Arguing for Organizational Advantage Jesper B. Sørensen Glenn R. Carroll Columbia University Press Publishers Since 1893 New York Chichester, West Sussex cup.columbia.edu Copyright © 2021 Jesper B. Sørensen and Glenn R. Carroll All rights reserved Library of Congress Cataloging-in-Publication Data Names: Sørensen, Jesper B., 1967– author. | Carroll, Glenn, author. Title: Making great strategy : arguing for organizational advantage / Jesper B. Sørensen and Glenn R. Carroll. Description: 1 edition. | New York City : Columbia University Press, 2021. | Includes bibliographical references and index. Identifiers: LCCN 2020023410 (print) | LCCN 2020023411 (ebook) | ISBN 9780231199483 (hardback) | ISBN 9780231553155 (ebook) Subjects: LCSH: Strategic planning. | Leadership. | Success in business. Classification: LCC HD30.28 .S6277 2021 (print) | LCC HD30.28 (ebook) | DDC 658.4/012—dc23 LC record available at https://lccn.loc.gov/2020023410 LC ebook record available at https://lccn.loc.gov/2020023411 Columbia University Press books are printed on permanent and durable acid-free paper. Printed in the United States of America Cover design: Lisa Hamm Cover image: Adobe Stock To Patricia Chang and Nikolaj, Benjamin, and Chloe Chang Sørensen Lihua Wang and Lishan Nan Carroll ❧ CONTENTS Preface xi PART I INTRODUCTION 1 ARGUING FOR ORGANIZATIONAL ADVANTAGE 3 Strategy Challenges Executives Face: Three Examples 3 Logical Argument Underpins Strategic Success 7 Strategy Arguments in Action: The Executive Examples Reconsidered 12 Leading by Arguing Logically 19 Activities for Arguing Logically 21 Our Approach 26 How to Read This Book 28 Key Takeaways 29 PART II THREE ACTIVITIES FOR MAKING GREAT STRATEGY 2 MAPPING STRATEGY 33 The Benefits of Mapping Strategy 33 The Practice of Mapping Strategy 42 CONTENTS Closing Thoughts 60 Key Takeaways 61 3 LOGIC FOR STRATEGY 63 The Benefits of Formalizing Arguments 63 The Practice of Formalizing Arguments 72 Closing Thoughts 90 Key Takeaways 92 4 ARGUING IN ORGANIZATIONS 94 The Benefits of Constructive Arguments 94 The Practice of Arguing Constructively 105 Closing Thoughts 118 Key Takeaways 120 PART III APPLYING STRATEGY ARGUMENTS 5 ARGUING ABOUT AN UNCERTAIN FUTURE 125 The Benefits of Arguing About an Uncertain Future 125 The Practice of Arguing About an Uncertain Future 132 Closing Thoughts 142 Key Takeaways 145 6 FORMULATING STRATEGY 147 The Benefits of Logic in Strategy Formulation 147 The Practice of Logic in Strategy Formulation 158 Closing Thoughts 173 Key Takeaways 176 VIII CONTENTS 7 COMMUNICATING STRATEGY 178 The Benefits of Effectively Communicating Strategy 178 The Practice of Effectively Communicating Strategy 187 Closing Thoughts 199 Key Takeaways 200 PART IV ARGUING DEEPER 8 ELABORATING THE STRATEGY 203 The Benefits of Elaborating the Strategy Argument 203 The Practice of Elaborating the Strategy Argument 205 Closing Thoughts 220 Key Takeaways 223 9 PERCEIVED QUALITY STRATEGIES 224 The Benefits of Strategy Arguments for Perceived Quality Strategies 224 The Practice of Strategy Arguments for Perceived Quality Strategies 228 Closing Thoughts 247 Key Takeaways 250 PART V CONCLUSION 10 THE PILLAR OF STRATEGY 253 Vision and Discovery 253 Reasoned Analysis 255 Logical Argument as the Pillar of Great Strategic Leadership 263 Key Takeaways 266 IX
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