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Making capital markets work in emerging and frontier - ACCA PDF

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ACCOUNTANTS FOR BUSINESS Making capital markets work in emerging and frontier economies: case studies ABOUT ACCA This paper presents five case ACCA (the Association of Chartered Certified Accountants) is the global body for professional studies on the development of accountants. We aim to offer business-relevant, first- choice qualifications to people of application, ability capital markets in emerging and ambition around the world who seek a rewarding and frontier economies. These career in accountancy, finance and management. first-hand accounts reveal the We support our 154,000 members and 432,000 crucial human, social and students throughout their careers, providing services through a network of 83 offices and centres. Our regulatory capital that capital global infrastructure means that exams and support are delivered, and reputation and influence developed, markets rely on and at a local level, directly benefiting stakeholders demonstrate how much local wherever they are based, or plan to move to, in pursuit of new career opportunities. Our focus is on regulators and operators professional values, ethics, and governance, and we deliver value-added services through our global around the world can learn accountancy partnerships, working closely with from each other. multinational and small entities to promote global standards and support. We use our expertise and experience to work with governments, donor agencies and professional bodies to develop the global accountancy profession and to advance the public interest. Our reputation is grounded in over 100 years of providing world-class accounting and finance qualifications. We champion opportunity, diversity and integrity, and our long traditions are complemented by modern thinking, backed by a diverse, global membership. By promoting our global standards, and supporting our members wherever they work, we aim to meet the current and future needs of international business. ABOUT ACCOUNTANTS FOR BUSINESS ACCA’s global programme, Accountants for Business, champions the role of finance professionals in all sectors as true value creators in organisations. FOR MORE INFORMATION CONTACT Through people, process and professionalism, accountants are central to great performance. They Emmanouil Schizas shape business strategy through a deep understanding senior policy adviser of financial drivers and seek opportunities for long- [email protected] term success. By focusing on the critical role tel: +44 (0)20 7059 5619 professional accountants play in economies at all stages of development around the world, and in Alvin Chikamba diverse organisations, ACCA seeks to highlight and head of policy, sub-Saharan Africa enhance the role the accountancy profession plays in [email protected] supporting a healthy global economy. tel: +27 (0)11 459 1911 www.accaglobal.com/ri © The Association of Chartered Certified Accountants, J2u4ne 2012 Making capital markets work in emerging and frontier economies: case studies Foreword Capital markets promote economic development and growth by allowing firms to tap large, international pools of savings to obtain the finance they need. In order to do so in a sustainable fashion they rely on institutions that ensure reliable financial reporting and assurance; those in turn depend on the skills and competence of professional accountants. The relationship runs both ways. Nearly half of ACCA’s members in emerging and frontier economies work in regional or global financial centres; their careers are linked either directly or indirectly to the fortunes of capital markets. It is no secret by now that these economies will dominate global economic growth in the future, but whether they will have access to adequate finance to fulfil their potential is by no means guaranteed. ACCA believes that the important global debates on corporate governance, financial disclosure, and financial regulation cannot remain focused primarily on capital markets that have already achieved critical mass and whose success is beyond dispute; nor can they reflect forever the economic league tables of the past. Therefore, we aim to bring policymakers, regulators, exchange operators and corporate decision-makers from the most dynamic emerging economies together on a regional basis in order to determine what lessons can be learned and shared from their successes and failures, why some markets succeed where others fail and what the profession can do to support financial development in the public interest. We are pleased to present, in this report, a selection of highlights from the development of fledgling capital markets. Along with our discussion paper, The Rise of Capital Markets in Emerging and Frontier Economies, we hope they will provide all stakeholders with food for thought and help kick-start a much- needed global debate. Helen Brand Chief executive, ACCA MAKING CAPITAL MARKETS WORK IN EMERGING AND FRONTIER ECONOMIES: CASE STUDIES 1 Introduction Since the global economic downturn shareholders’ need for a level playing • exchanges, regulators and began in 2008, it has been clear that field. The implications for governance governments think on a global the world must look to the emerging frameworks, independent board basis and learn the lessons from economies of Africa, Asia and Latin representation and transparency of successes and failures in America for growth. Despite a decision-making are substantial and neighbouring countries as well as multitude of challenges, these must be managed in the interests of other regions. regions have not only led the firms, investors and wider recovery, but are also increasingly stakeholders. Getting the basics right is not enough claiming a greater role for themselves for very long. Developing capital in global economic governance. For the finance function, this implies markets require increasingly a wholesale transformation, as it transparent governance and ethical A diverse set of businesses are at the repositions itself to play a more business conduct to encourage heart of this success story: from central role in governance, risk and investor confidence. As businesses regional corporate champions with compliance alongside the more and governments in the emerging aspirations of rapid growth beyond traditional functions of financial markets align themselves to the goal their domestic economies, to state- reporting and management of sustainable growth, environmental, owned enterprises trying to reach accounting. Finance becomes the social and governance reporting is more of the people they were created heart of an externally-focused likely to become part of a broadening to serve, and with better services. organisation with the aim of landscape of disclosure. maintaining investor confidence and Going forward, such businesses will delivering shareholder value – and Of course, what appears to be need to be able to finance themselves thus it needs to be able to measure common sense on paper can be a more efficiently, and from multiple and provide assurance on what difficult process that takes many sources, as they continue to outgrow shareholders value. years in the real world. Building the narrow savings bases of their political consensus, human capital home countries and their still- How, then, can we get capital and trust in market institutions is a developing banking systems. Without markets to work for emerging and gradual and painstaking process, and more cost-effective and diverse frontier economies? ACCA examined one that is unique to each country. It sources of finance, not only will this question in the discussion paper, is therefore hard to relate to the emerging and frontier economies The Rise of Capital Markets in Emerging challenges faced by policymakers grow more slowly than they could, and Frontier Economies. Making and other market participants on the they will also become increasingly capital markets work means ensuring ground without hearing their voices vulnerable to a new global banking that: first-hand. The present report crisis. And without access to the acknowledges this fact and uses a excellent investment opportunities • standards of reporting and small number of focused case studies available in these countries, savers assurance are strong enough to in order to get to the bottom of key and investors both locally and inspire confidence episodes in the development of globally will be denied some of the emerging and frontier markets during best opportunities the world has to • market participants understand the last decade. The stories offer. the risks they are taking and their recounted here are told first-hand, in responsibilities to one another as much detail as practical. Broadening participation in the and yet believe these to be ownership of companies is a good justified by the returns available One thing can be said with certainty, example of the complex objectives regardless of how the facts are pursued by emerging capital • capital market activity is self- approached. The accountancy markets. At both the management sustaining; markets are liquid and profession is instrumental to capital and policy levels, there is a need to don’t rely too much on ‘hot market development and without its ensure responsiveness to the diverse money’ that can evaporate support capital market development needs of investors, including minority overnight can be stunted or unbalanced. As the 2 preparers, users or auditors of World Bank or the UN Conference for financial reports, they have an Trade and Development (UNCTAD), to interest in upholding confidence in establish and pursue a shared vision the rules and educate firms and for economic development as whole. investors where appropriate. In In fact, ACCA’s series of publications return, they can count on healthy on capital markets in emerging and capital markets to attract more frontier economies forms part of the business and potential employers to response to the issues raised by their countries and generate new Intergovernmental Working Group of career opportunities for them. Finally, Experts on International Standards of the accountancy profession is just as Accounting and Reporting (ISAR) at global as the capital markets the 13th UNCTAD session in Doha, themselves; it is an established Qatar. network well suited to the task of transferring good practice around the ACCOUNTANTS FOR BUSINESS IN world. AFRICA: SUPPORTING GROWTH, SHAPING THE FUTURE As the most global of the professional accountancy bodies, ACCA feels this ACCA will continue to facilitate the responsibility most acutely. Nearly regional and global debates on half (48%) of the ACCA membership capital market development. ACCA’s in non-OECD countries work in 2012 Council meeting in Nairobi, regional or global financial centres Kenya, has provided an excellent and their fortunes are linked to those focus for this effort, tapping into a of capital markets, some of them in rising awareness of Africa’s positions of authority that actively enormous potential for growth as well shape their development. Through as African nations’ commitment to ACCA they have access to an further economic integration. The unparalleled network of local know- prospects for the entire continent how that can guide the development have rarely been more promising; the and integration of capital markets profession, working in the public and promote their healthy function. interest, will play its part in making them a reality. Capacity building is a natural function for such a network, and an essential component of capital market development. At the national level, ACCA works with regulators and market institutions to develop the human and social capital that markets rely on – including the well rounded professionals that help companies create shareholder value and face public scrutiny with confidence. At the global level, ACCA partners with mission-driven organisations of equally global scope, such as the MAKING CAPITAL MARKETS WORK IN EMERGING AND FRONTIER ECONOMIES: CASE STUDIES 3 1. Connecting Africa’s stock markets, one step at a time SPEAKING WITH ONE VOICE • to make the securities markets of SADC exchanges more attractive Beatrice Nkanza (pictured right) is to both regional and international the CEO of the Lusaka Stock investors – among other things, by Exchange and is the chair of the increasing market liquidity and Committee of the Southern African enhancing trading in various Development Community (SADC) securities and financial Stock Exchanges (CoSSE). instruments CoSSE, Mrs Nkanza explains, arose • to promote the development of from the interaction between SADC efficient, fair and transparent member states at the political level securities markets within the – it is in many ways an embodiment SADC region, and encourage of their long-term goal of integrating interaction among market the economies of the region. CoSSE participants is one of the Committees of the SADC – the others being the Committee for • to encourage cross-border trading Central Bank Governors (CCBG) and and listings, as well as the the Committee of Insurance, exchange of intellectual capital Securities and Non-Banking and technical expertise among the Beatrice Nkanza is the CEO of the Lusaka Stock Associations (CISNA), to which member countries, and to Exchange and is the chair of the Committee of CoSSE reports. CCBG and CISNA maximise their cooperation. the Southern African Development Community (SADC) Stock Exchanges (CoSSE). themselves report into the Committee of Senior Treasury THE STATE OF INTEGRATION Officials who in turn report to the Council of Ministers. In this way, CoSSE’s primary mandate, Mrs and depository side has proved more although the CoSSE is deemed a Nkanza explains, is to pursue challenging. private sector association, its agenda initiatives that drive visibility and is communicated to the SADC foster growth for the benefit of all its Robust cross-border trading between Ministers, representing the common members. The most immediate ways the region’s stock exchanges is not interest of their capital markets. of achieving this are through yet the norm: although the obstacles enhanced cross-border trading and are many and varied, issues related Established around 1997, CoSSE listings, which can be achieved to clearing and settlement are counts among its members the without the cost of automation or probably the most important. An exchanges of Botswana, Malawi, other complicated initiatives. As a even more fundamental obstacle is Mauritius, Mozambique, Namibia, result, there are currently enough the fact that Africa’s smallest South Africa, Swaziland, Tanzania, incentives to drive market exchanges are for the most part not Zambia and Zimbabwe. Some of its development by this method. On the automated and are under-resourced. objectives are: other hand, harmonising regulation (ie listing rules) and to some extent Automation is a very substantial • to improve the operational, the use of technology are the two investment and while national regulatory and technical areas in which CoSSE is most active. governments are working towards underpinnings and capabilities of It has achieved much on the funding this, it is simply not available SADC exchanges and encourage regulatory side – its work on the in all the exchanges. Additionally, the development of a harmonised harmonisation of listing rules among differences in the regulatory securities market environment to the region’s exchanges, for instance, arrangements can often make a facilitate trading, clearance and is counted as a success – while difference. For instance, in countries settlement within the SADC region adoption of technology in the trading such as Malawi, Lesotho or 4 Mozambique, trading in securities is In so doing, Mrs Nkanza explains, produced and begun to implement its regulated by Central Banks rather CoSSE is also mindful of its own plan for integrating the national than by a regulator specialising in remit: payments systems. On the other securities, such as a Securities and hand, CISNA has yet to establish a Exchange Commission (SEC). CoSSE We don’t have the mandate to regional securities settlement does not, however, see this as an dictate that our members give up procedure. A group of custody obstacle; instead, it believes SADC independence to a focal point. Until experts have been established as a member states must be given time to they decide otherwise, the answer is subcommittee of CoSSE precisely to come round to this way of operating to deal with each exchange examine ways of dealing with this (or not) as their domestic capital independently at a level which they matter. markets mature. can manage, and encourage them to deal with each other on a peer-to- BACK TO BASICS SPOKES COME OFF THE HUB MODEL peer basis. You must remember, the market still dictates what is to be CoSSE provides the SADC states with Until as recently as 2009/10, a done; if the market conditions are a forum where they can benchmark hub-and-spoke model in which trades such that they require a different their levels of capital market would be managed centrally was the approach, members will have a development, and through which favoured mode of integration for reason to reconsider. ministers can share important facilitating trading in the member insights. On a more personal level, exchanges. Yet the settlement side, ie The exercise made us stand back Mrs Nkanza points out that CoSSE’s the matter of a central depository, and look at the underlying most valuable contribution to date has not been tackled yet and is still a architecture required for the may have been to establish a platform long way away. objectives to be achieved; is there of common practice among Africa’s an agreed template that can be used exchange operators and regulators. Consequently CoSSE put a great deal for clearing, settlement, custody? As Because the continent’s exchanges of resource into examining the ‘hub we speak, the answer to that is ‘No’. differ greatly from each other in both and spoke’ approach; what it This made us look at other elements maturity and sophistication, there is discovered, however, made it clear of the market infrastructure – a great deal of experience that more that this would take a long time. More clearing and settlement procedures, established exchanges such as JSE or importantly, the weaknesses for instance, which are required for Nairobi can share with younger or encountered in the integration of automated trading. less developed markets. Until the payments and settlements prompted establishment of CoSSE such access more research into the more With that realisation, CoSSE moved and interaction would have been fundamental requirements of market the focus of its attention to more difficult, but now senior staff at integration. cross-cutting market infrastructure exchanges as well as operators can issues, in the hope that when the literally call their counterparts and While support for the hub model is technology for automation is discuss issues directly. not dead, CoSSE is now aligned with available across the continent, the the idea of a peer-to-peer model in underlying systems will be in place to Because of the many obstacles on which individual exchanges manage accommodate it. the way towards integration and the interoperability on a bilateral basis. limitations of its remit, CoSSE has Mrs Nkanza puts it this way: ‘In order Mrs Nkanza believes that member sometimes been the target of not to stop the train from leaving the states have taken a keen interest in criticism, even from within, for being station altogether, those exchanges resolving issues around the insufficiently action-oriented; Mrs that are able to may still go ahead’. processing of payments, which is Nkanza is keen that this criticism is after all cardinal to the development taken to heart without driving the of their domestic financial industries. Committee to either confrontation or In fact, the CCBG has already inaction. MAKING CAPITAL MARKETS WORK IN EMERGING AND FRONTIER ECONOMIES: CASE STUDIES 5 It is true, there was often a feeling in within the control and resources of THE PARALLEL LIVES OF REGIONAL the last six years that I have been CoSSE?’ EXCHANGES NETWORKS part of CoSSE that it was difficult to see the agenda clearly – we had a Following this logic still leaves CoSSE CoSSE’s multi-speed, peer-to-peer very general agenda intention of with plenty to do over the next few approach is not unique among working together to achieve more years, focused mostly on capacity integrating economic regions. listings for e.g., without specifying building and encouraging cross- Operators in the Caribbean have also how this was going to be achieved. listings. Investor education is one reconciled themselves to a similar The ‘what’ was clear, the ‘how’ not priority that CoSSE sessions have model of integration: Jamaica, so much. There was a lot of addressed – the point is to learn from Barbados, and Trinidad and Tobago, introspection – what are we one another in order to see how for instance, are the founding supposed to be doing within the exchange operators can best engage members of the Caribbean context of our mission? We needed participants in their local markets Exchanges Network (CXN), launched to ask those questions. Some and explain to them the role of the in late 2011, which allows investors in members, for instance, believed stock exchange. The Johannesburg all three territories to buy and sell that CoSSE needed to become a Stock Exchange (JSE) has assumed a equities directly, instead of going fully fledged committee of the natural role as coordinator, reflecting through a home territory broker, as SADC, in the hope that this would its more advanced stage of well as settling transactions through give it the power to champion more development and expertise. a bank of their choice. Like CoSSE, market-moving policies. Soon the original plan for CXN was to enough we realised we could move CoSSE has also focused its efforts on pursue a hub model: a regional only so much given the reasons I enhancing visibility. A new website settlement bank was originally have highlighted. has been set up to provide investors envisaged but never materialised. with information on listings and other Around 2010, CoSSE addressed this exchanges’ information and has Could developments in the Caribbean by drawing up its first Strategic Plan. ample scope to grow into a richer illuminate regional integration in The latest progress report (April resource. ‘Without information’, Mrs Africa? CXN comes complete with a 2012) shows that many of the Nkanza explains, ‘you cannot make regional regulatory framework activities under the Plan have been even bad decisions.’ governing the activities of Caribbean shortlisted, and delegation is now in brokers, who must register with the place, while a new Strategic Plan has Nor are more far-reaching projects authorities at each of the markets in been drawn up for 2012–16. Delivery out of the question, but for all other which they intend to do business. is contingent on national markets things CoSSE will need to build on its Listings are home listings first, and maturing in time to allow for the next existing programme of work before subject to domestic rules and stages in its development, but its remit can be effectively widened. incentives, but brokers are mobile. A progress is encouraging. For now, however, shared objectives Memorandum of Understanding keep CoSSE members focused on between domestic regulators ensures The overriding logic of the Strategic their mission. that they will support each other’s Plan is to maintain a tight focus on supervisory and enforcement efforts. CoSSE’s actual remit and, more We have one objective in mind – to Registration processes are relatively importantly, those issues that are achieve growth. We are no different seamless for those with good cross cutting. Mrs Nkanza explains [from other exchanges]. We’re looking standing at home. the process of selecting initiatives for for more listings. We’re still grappling CoSSE to pursue as follows: ‘Is it with information dissemination, still The Caribbean experience also measurable? Is it cross-cutting, in trying to demonstrate to people that demonstrates how gradual the that it benefits all members? Is it exchanges are there for their benefit. process can be. More than 20 years 6 on from the first cross-border listings and trades, integration ‘still isn’t MAKING IT WORK: MAINTAINING THE MOMENTUM TOWARDS REGIONAL where we want it to be’, in the words MARKET INTEGRATION of Waine Iton, CEO of the Trinidad and Tobago Stock Exchange (TTSE).  Models relying on a central regional hub are attractive but often impractical. Regional integration is more likely to succeed on a peer-to- We still have three discrete order peer, multi-speed basis, where exchanges are invited to join networks of books, for instance, and only eight or collaborating operators as soon as the right systems are in place. nine companies on the TTSE are cross-listed. It has been quite a  It is easy to overlook the importance of domestic payments, clearing struggle, but the logic is compelling: and settlement arrangements when plotting ambitious IT-based we really don’t have the throughput solutions for integration. In reality, however, while the implementation to support five–six mini exchanges in of such systems is only a matter of resources once the more the region, which is where we are; we fundamental aspects of trades have been harmonised, it is impossible duplicate tasks. if they haven’t been harmonised. It is hard to tell how long it will take  Automation of exchanges is absolutely fundamental, but requires very to reach the originally intended substantial resources. Governments must prioritise this and seek degree of integration, as Mr Iton assistance where appropriate. freely admits. It could easily be another 20 years, or it could be much  Regional exchanges networks work best if given a clear remit to which sooner. they adhere tightly. It is important to arrive at concrete action plans focused on the network’s unique remit as soon as possible, and to monitor their implementation regularly.  The social aspect of exchanges networks is paramount to their role. It is much easier to share best practices if senior officials are in regular personal contact and can offer their expertise and resources to one another. This is easier to achieve in smaller regions such as the Caribbean than in much larger areas such as Africa.  Exchanges networks around the world face remarkably similar challenges in the pursuit of regional integration. They have a lot to learn from each other but ties between them need to be strengthened. MAKING CAPITAL MARKETS WORK IN EMERGING AND FRONTIER ECONOMIES: CASE STUDIES 7 2. Financial reporting squared: educating financial journalists in east Africa For Uganda’s Capital Markets public, something that would Authority (CMA), making sure the otherwise require an enormous public understands the role and mobilisation of resources on the part function of markets is a statutory of the government. duty, part of its mandate to promote financial development. The In evaluating its campaign, the CMA government of Uganda hopes to soon decided that it was impossible mobilise private investment and to educate journalists on how to pension money to boost the liquidity report on capital markets without of Uganda’s stock market while also reference to the financial statements offering individuals the opportunity to of listed firms and the way in which earn higher returns, but the CMA also they are prepared. Since this usually knows that without appropriate meant bringing in accountants to education citizens could be exposed discuss how financial statements are to risks they do not understand. prepared, the CMA went straight to Since the initial public offering (IPO) the source, signing a Memorandum of Stanbic Bank in 2007 attracted a of Understanding (MoU) with ACCA in large number of retail investors into 2008 that launched a joint education the stock market, policymakers have programme in financial journalism. been wary of the exuberance that This collaboration relied substantially Ms Ann K. Muhangi, Public Education Manager well-performing stocks can create on, and further strengthened, the two at the CMA. and the losses that could accrue to organisations’ existing relationship. careless investors. The two signatories promised that basis of the MoU and monitor these In this understanding, the CMA has each would do its part in sourcing through either quarterly or monthly maintained a public education expert presenters for the financial meetings as required. campaign since its foundation and its journalism education programme and focus is on the most basic that they would recruit a Technical A small group of Programme information – fundamental concepts Advisory Committee of 10 experts Champions, including mainly editors such as saving and investment need from across the whole of the financial but also financial experts, were to come before anything else. This services sector, who would support brought on board to monitor news has involved reaching out to schools curriculum development, help assess coverage by participants, pointing and universities in partnership with skills gaps, and act as mentors for out evidence of improvement but also the British Council and establishing the participants themselves. ACCA of lingering or emerging gaps. The financial literacy curricula and and the CMA also agreed to provide Champions were chosen for their investment clubs. It has also support in kind for individual events ability to engage others in the extended into the workplace, with an on a rotating basis, ensuring a 50/50 industry and for their personal ‘office-to-office’ initiative, and into split of resources committed and impact, ensuring that the programme the public sphere with the co-sponsorship of the annual CMA reached many of those journalists not establishment in 2003 of the financial reporting awards. The CMA, nominally associated with it. The Kikonyogo Capital Market Awards for which had previously awarded a prize programme also achieved a public financial education. For Ms only for ‘best public educator’ in this wholesale endorsement by one Ann K. Muhangi, Public Education area, now committed alongside ACCA publication, the Monitor, which made Manager at the CMA (pictured right), to honour the country’s best financial an explicit commitment to providing financial journalism is crucial to the journalist with an award each year. more and better coverage of financial CMA’s cause of improving financial stories and continues to adhere to competences in the general This joint work was carried out by a this. population. A well-informed press, small coordination team of no more she says, can help popularise key than four; their job was to agree In practice, it was not very difficult to concepts and educate the wider annual activity programmes on the spot likely candidates in Uganda’s 8

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