Making and Marketing Music: The Musician's Guide to Financing, Distributuing and Promoting Albums PDF
Preview Making and Marketing Music: The Musician's Guide to Financing, Distributuing and Promoting Albums
MAKING AND MARKETING MUSIC S e c o n d E d i t i o n M A K I NG A N D M A R K E T I N G M U S I C ’ The Musicians Guide To Financing, Distributing, and Promoting Albums J S ODI UMMERS ALLWORTH PRESS NEW YORK © 2004 Jodi Summers All rights reserved. Copyright under Berne Copyright Convention, Universal Copyright Convention, and Pan-American Copyright Con- vention. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior permission of the publisher. 07 06 05 04 03 5 4 3 2 1 Published by Allworth Press An imprint of Allworth Communications 10 East 23rd Street, New York, NY 10010 www.allworth.com LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA Summers, Jodi. Making and marketing music: the musician’s guide to financing, distributing, and promoting albums/ Jodi Summers.—2nd ed. p. cm. Includes index. ISBN 1-58115-387-2 (pbk.) 1.Sound recording industry—United States. 2.Sound recordings—United States— Marketing. 3. Popular music—Writing and publishing.I. Title. ML3790.S84 2004 780'.68’8—dc22 2004017390 Cover design by Derek Bacchus Page composition/typography by Sharp Des!gns, Lansing, MI ISBN: 1-58115-387-2 Printed in Canada Dedicated to everybody who has ever believed in me. Contents 1 Choosing to Make an Album...................................................................1 2 Getting Started: Who and What You Need to Know......................17 3 Raising Money.........................................................................................43 4 Getting the Album Deal..........................................................................61 5 Going the Indie Route............................................................................77 6 Making a Record.....................................................................................97 7 Recording in the Comfort of Your Home..........................................119 8 Timing Is Everything: Planning the Release Date.......................137 9 Getting Heard.........................................................................................157 10 Marketing and Promotion...................................................................183 11 Online.......................................................................................................207 12 The Future of the Internet.................................................................231 Index.........................................................................................................249 vii Many Thanks to . . . Jeff Abercrombie, bassist for Fuel Steve Addabbo, producer, Shelter Island Sound Elijah Blue Allman, visionary and frontman for Deadsy Michael Badami, DreamWorks Music Publishing John Bates, silicon surfer at Radionet.com Fletcher Beasley, soundtrack producer Frank Black, solo artist Carl Bell, guitarist and songwriter for Fuel Bryan Biniak, director of business development for Harmonix Music Systems David Bowie, singer/songwriter and visionary artist Scott Blum, founder of Buymusic.com Richard Branson, founder of Virgin Records Edgar Bronfman, Jr., CEO of the Warner Music Group, among other things Biff Butler, vocalist for Apartment 26 Kathy Callahan, senior director of western regional sales at BMG Music Jerry Cantrell, guitarist for Alice in Chains Mariah Carey, solo songwriter/singer Laura Cohen, singer, songwriter, and former manager of publicity for Virgin Records ix
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