Makers of the Media Mind: Journalism Educators and their Ideas

370 Pages·1990·11.539 MB·English

by  Wm. David Sloan

MAKERS
-OFTHE-
MEDIAMIND
Joumalism Educators and Their Ideas
COMMUNICATION
TEXTBOOK SERIES
Jennings Bryant-Editor
Journalism
Maxwell McCombs-Advisor
BERNER • Writing Literary
Features
FENSCH • The Sports Writing
Handbook
TITCHENER • Reviewing
the Arts
FENSCH • Writing Solutions:
Beginnings, Middles,
and Endings
SHOEMAKER • Communication
Campaigns about Drugs:
Government, Media,
and the Public
STEPP • Editing for Today's
Newsroom
BOGART • Press and Public: Who
Reads What, When, Where,
and Why in American
Newspapers, Second Edition
FENSCH • Associated Press Coverage
of a Major Disaster: The
Crash of Delta Flight 1141
GARRISON • Professional
Feature Writing
FENSCH • Best Magazine
Articles: 1988
DAVIDSON • A Guide
for Newspaper Stringers
GARRISON • Professional
News Writing
SLOAN • Makers of the
Media Mind: Journalism Educators
and Their Ideas
M
a k e r s
-------OF THE-------
M M
e d i a in d
Journalism Educators and Their Ideas
Wm. David Sloan, Editor
First published 1990 by Lawrence Erlbaum Associates Publishers
This edition published 2013 by Routledge
711 Third Avenue, New York, NY 10017
2 Park Square, Milton Park, Abingdon, Oxon, 0X14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright © 1990 by Lawrence Erlbaum Associates, Inc.
All rights reserved. No part of this book may be reproduced in
any form, by photostat, microform, retrieval system, or any other
means, without the prior written permission of the publisher.
Library of Congress Cataloging-in-Publication Data
Makers of the media mind : journalism educators and their ideas /
edited by Wm. David Sloan,
p. cm.
Includes bibliographical references and index.
ISBN 0-8058-0698-9 (cloth).—ISBN 0-8058-0699-7 (paper)
1. Journalism —United States —Study and teaching (Higher)
2. Journalism teachers —United States —Biography. I. Sloan. W.
David (William David), 1947-
PN4788.M35 1990
07(y.07ri73 —dc20 90-39192
CIP
To Guy and Fay Sloan,
Who Encouraged Their Children To Learn
Editor
Wm. David Sloan
University of Alabama
Contributors
"The Practitioners"
James G. Stovall
University of Alabama
"The Philosophers"
Gary L. Whitby and Lynn K. Whitby
Central Missouri State University
''The Legists"
Charles Marler
Abilene Christian University
"The Theorists"
James W. Tankard, Jr.
University of Texas
"The Methodologists"
Donald R. Avery
University of Southern Mississippi
VI
CoNTENTS
Contributors vi
Acknowledgments ix
Preface xi
IN SEARCH OF ITSELF:
A History of Journalism Education 1
1 THE PRACTITIONERS 23
by James G. Stovall
Curtis D. MacDougall, Reactionary Liberal 29
Chilton Bush, Journalism Professional as Scholar 36
Hillier Krieghbaum, Combination Journalist/Educator 41
Roland Wolseley. Educator on General Assignment 47
Edmund C. Arnold, Guru of Modem Newspaper Design 53
2 THE HISTORIANS 59
by Wm. David Sloan
James Melvin Lee and Professional Progress 68
Willard Bleyer and Propriety 76
Alfred McClung Lee and Institutional Evolution 83
Frank Luther Matt and Devotion to the Press 91
Sidney Kobre and Sociological History 99
Edwin Emery and Ideological History 106
VII
3 11-IE PHILOSOPHERS 117
by Gary L. Whitby and Lynn K. Whitby
Lawrence W. Murphy and Journalism as a Liberal Art 126
Ralph Casey and Propaganda Analysis 134
John Drewry and Social Progress 142
Jay Jensen and Neo-Liberal Thought 149
John Merrill and Existential Journalism 159
James Carey and the Cultural Approach 167
4 11-IE LEGISTS 177
by Charles Marler
Fredrick Siebert and the Legal Method 187
Harold L. Cross and the Right to Know 195
Frank B. Thayer and Economic Influences 201
William F. Swindler and the Constitution 207
J. Edward Gerald and the Political Method 214
Harold L. Nelson and Historical Continuity 220
5 THE THEORISTS 227
by James W. Tankard. Jr.
Wilbur Schramm. Definer of a Field 239
Malcolm MacLean and "the Iowa Experiment" 249
Donohue, Olien. and Tichenor
and the Structural Approach 258
Steven ChaiTee and Jack McLeod:
The Wisconsin Collaborators 268
Maxwell McCombs, Donald Shaw. and Agenda-Setting 278
6 11-IE METHODOLOGISTS 287
by Donald R. Avery
Ralph Nafziger and the Methods Schism 296
William Stephenson and Q-Methodology 302
Bruce Westley, Eclectic Scholar 307
Guido Stempel and Newspaper Readership 313
Percy Tannenbaum and the Social Psychology
of Communication 319
Wayne Danielson and Computer-Assisted Research 325
Glossary of Terms 331
Index 343
VIII
Acknowledgments
The editor and contributors appreciate the help numerous people
offered in the preparation of this book.
We should mention first Prof. Roland Wolseley. who suggested
the original idea from which the book grew and provided mate
rial that he had collected over the years.
Along with Dr. Wolseley. several of the outstanding educators
who are the subjects of these essays were kind in their response to
the idea and generous in the assistance they gave. We especially
appreciate the help given by the late Wilbur Schramm and Profes
sors Edmund Amold. Steven H. Chaffee. George A. Donohue, Ed
win Emery. Sidney Kobre. Hillier Kreighbaum, Alfred McClung
Lee. Maxwell E. McCombs. Jack M. McLeod. Clarice N. Olien.
Donald L. Shaw. and Phillip J. Tichenor.
For personal insights and assistance in gathering informa
tion from various archives and files. we wish to acknowledge the
contributions of many former students of the "Makers of the Me
dia Mind," researchers. and organizations. including W.J. "Jack"
Bell (East Texas State University. retired). Beverly Bethune
(University of Georgia). Del Brinkman (University of Kansas).
Donald F. Brad (Northern Illinois University). David C. Coulson
(University of Nevada-Reno). Everett E. Dennis (Gannett Center
for Media Studies). Hazel Dicken-Garcia (University of Min
nesota). Diane Fuller (University of Missouri). Richard B. Kiel
bowicz (University of Washington). C. Richard King (University of
Texas. retired). Marvin D. Koenigsberg (Brooklyn College of the
City University of New York). Karen List (University of Mas
sachusetts). Gilbert 0. Maienknecht (Central Michigan Univer
sity, retired). Luigi Manca. Harold L. Miller (State Historical So
ciety of Wisconsin). Cynthia K. Moran (Drew University). Ray
mond B. NLxon (University of Minnesota. retired). Paul V. Peter
son (Ohio State University. retired). Daniel W. Pfaff
(Pennsylvania State University). Tom Reilly (California State
University-Northridge). O.W. Riegel. Nancy L. Roberts (University
of Minnesota). Earl M. Rogers (University of Iowa). Keith P.
Sanders (University of Missouri), Ted C. Smythe (California State
University-Fullerton). Marcia H. Stout (William C. Brown Pub
lishers), Mary Swartz (College of William and Mary), William
IX