MAKE IT MATTER MAKE IT MATTER How Managers Can Motivate by Creating Meaning Scott Mautz American Management Association New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco Shanghai • Tokyo • Toronto •Washington, D.C. Bulk discounts available. For details visit: www.amacombooks.org/go/specialsales Or contact special sales: Phone: 800-250-5308 E-mail: [email protected] View all the AMACOM titles at: www.amacombooks.org American Management Association: www.amanet.org This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA Mautz, Scott. Make it matter : how managers can motivate by creating meaning / Scott Mautz.—1 Edition. pages cm Includes index. ISBN 978-0-8144-3617-2 (hardcover)—ISBN 0-8144-3617-X (hardcover)—ISBN 978-0-8144-3618-9 (e- book)—ISBN 0-8144-3618-8 (e-book) 1. Leadership. 2. Employee motivation. 3. Meaning (Psychology) I. Title. HD57.7.M3935 2015 658.3’14—dc23 2014042342 © 2015 Scott Mautz. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. The scanning, uploading, or distribution of this book via the Internet or any other means without the express permission of the publisher is illegal and punishable by law. 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Printing number 10 9 8 7 6 5 4 3 2 1 CONTENTS INTRODUCTION PART ONE : DEFINITION CHAPTER 1: Why Meaning Matters CHAPTER 2: The Markers of Meaning PART TWO : DIRECTION CHAPTER 3: The Potency of Purpose CHAPTER 4: The Lighthouse of Legacy PART THREE : DISCOVERY CHAPTER 5: Learning and Personal Growth CHAPTER 6: Meaningful Decision Making and Influence PART FOUR : DEVOTION CHAPTER 7: Cultures of Consequence CHAPTER 8: Meaning-Making Leadership CHAPTER 9: Cutting Off Corrosive Behaviors PART FIVE : DILIGENCE CHAPTER 10: A Plan to Make It Matter NOTES INDEX ABOUT THE AUTHOR FREE SAMPLE CHAPTER FROM THE ENEMY OF ENGAGEMENT BY MARK ROYAL AND TOM AGNEW Introduction When the nobel prize–winning physicist richard feynman was still getting his graduate degree at Princeton, he was asked to oversee a group of engineers who were tasked, without much context, to perform an endless series of tedious calculations. The math wasn’t especially difficult if you were an engineer, but the work proceeded very slowly and it was full of errors. Growing more frustrated with the performance, Feynman made a critical discovery that would dramatically alter the course of events moving forward. He realized the problem wasn’t the math, but that the engineers were totally disengaged. So he sagely convinced his superiors to let the engineers in on what he already knew—why they were performing the calculations, and why they were sweating their tails off in the New Mexico desert—in Los Alamos, New Mexico, to be exact. It was at that time that Feynman’s boss, Robert Oppenheimer, pierced the veil of secrecy that had surrounded the work and let the engineers in on the enormity of what they were doing. They weren’t simply doing routine math for some inconsequential lab exercise. They were performing calculations that would enable them to complete the race to build the atomic bomb before the Germans did. Their work would win the war. The workplace, the work, and the workers’ performance were completely transformed once the task was imbued with meaning. From that point forward, Feynman reported that the scientists worked ten times faster than before with few mistakes, and with fierce commitment.1 Meaning matters. Obviously, not every workplace has as meaningful a backdrop as global conflict. However, this book will show you what’s possible in any place of work, in your place of work, when meaning-rich experiences are facilitated and the resultant energy is channeled toward work that truly matters. Engagement and productivity would know no limits—and that’s something we need more than ever. One of the great business conundrums of our time is working with shrinking budgets and compressed timelines but inflated demands for productivity. We’re working harder and longer for less and without a lot of conviction. The statistics don’t lie; in this increasingly more with less business world, a shocking number of workers are more or less disengaged. Our potential is slipping away along with, most likely, our profits. For the well-meaning manager, there is a solution to this conundrum, one that can transcend the typical short-term fixes, inspire growth and fulfillment, unlock sustained effort, and give everyone a greater return on their investment in time at work. It’s meaning. This book teaches you how to motivate by creating meaning so that everyone profits—the company and all of its constituents. Perhaps you’re thinking that meaning is just a higher-order concept, nice to imagine but too ethereal and touchy-feely to have any practical application. Make It Matter will shatter that misconception with dozens of proven exercises, tools, and instructions. You’ll find provocative, insightful new concepts for driving the highest level of sustained performance in your organization while unlocking deep fulfillment for your constituents (and yourself) along the way. This book is meant for managers looking to step up, stand out, and make a step change by reframing and reinvigorating a work life that so many want so much more from. It’s for those who want to work with a clear and rewarding sense of purpose and who want their work to amount to a compelling legacy left behind. It’s for those who want to motivate truly peak performance. And it’s for those who want to inspire and improve the whole lives of those reporting to them, not just the eight hours they’re together.
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