MacWorld Web Essentials, with Disk

340 Pages·1996·59.64 MB·English

by  Charles Seiter, Tom Negrino

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~Macworld
Web Essentials
Macworld
Web Essentials
by Charles Seiter
and
TomNegrino
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IDG
BOOKS
WORLDWIDE
lOG Books Worldwide, Inc.
An International Data Group Company
+ + + +
Foster City, CA Chicago, IL Indianapolis, IN Braintree, MA Dallas, TX
Macworld Web Essentials
Published by
IDG Books Worldwide, Inc.
An International Data Group Company
919 E. Hillsdale Blvd.
Suite 400
Foster City, CA 94404
Text and art copyright© 1995 by lOG Books Worldwide, Inc. All rights reserved. No part of this book,
including Interior design. cover design, and icons, may be reproduced or transmitted in any form, by any
means (electronic, photocopying, recording. or otherwise) without the prior written permission of the
publisher.
Library of Congress Catalog Card No.: 95-81814
ISBN: 1-56884-785-8
Printed In the United States of America
10987654321
I B/QX/QS/ZW
Distributed in the United States by lOG Books Worldwide, Inc.
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Is a trademark under exclusive license
IDG
to lOG Books Worldwide. Inc., from
BOOKS International Data Group, Inc.
WOI:loomr
About the Authors
Charles Seiter is a Macworld contributing editor who has been using the Internet since it
was a five-site project managed by a few research institutes. He wrote Internet for Macs
for Dummies (now in its second edition) for IDG, worked on Yahoo.' Unplugged, and then
decided the world needed a friendly, Mac-based Web book. He lives in rural Northern
California and couldn't be happier that the Web has finally brought the whole civilized
world to his mossy, vine-covered, inconveniently located doorstep.
Tom Negrino is a Los Angeles-based writer who has been writing about Mac products
since 1986. He is a contributing editor to Macworld magazine, and he's also written for
Digital Video, Mac Guide and Mac Computing magazines. He is the author of Upgrading
Your Mac Illustrated and co-author of several other books. He's been both moderator
and panelist on the conference faculty at the Macworld Expo trade shows in San
Francisco and Boston. Tom's worked with the Los Angeles Macintosh Group (LAMG)
for the past nine years; he is currently the group's Vice President. In past lives, he's
worked as a videotape editor, film production assistant, and school bus driver. Like
many writers, Tom hates writing. But having written feels just great. Tom's e-mail
address is [email protected].
\Aklcome 10 the world of IDG Books Worldwide.
ABOUT
lOG Books Worldwide, Inc., is a subsidiary of International Data Group, the world's largest publisher of
compmcr-related information and the leading global provider of information services on information
IDG
technology. JOG was founded more than 25 years ago :mel now employs more than 7,700 people worldwide.
lOG publishes more than 250 computer publications in 67 countries (see listing below). More than 70
million people read one or more JOG publications each month.
BOOKS
Launched in 1990, JOG Books Worldwide is today the #I publisher of best-selling computer books in the
WORLDWIDE United States. We are proud to have received 8 awards from the Computer Press Association in recognition
of editorial excellence and three from Computer Currents' First Annual Readers' Choice Awards, and our
best-selling ... For Dummies~ series has more than 19 million copies in print with tmnslations in 28 languages.
lOG Books Worldwide. through a joint venture with lOG's Hi-Tech Beijing, became the first U.S. publisher
to publish a computer book in the People's Republic of China. In record time, JOG Books Worldwide has
become the first choice for millions of readers around the world who want to learn how to better manage
their businesses.
Our mission is simple: Every one of our books is designed to bring extm value and skill-building instructions
to the reader. Our books arc written by experts who understand and care about our readers. The knowledge
base of our editorial staff comes from years of experience in publi$hing, education, and journalism
experience which we usc to produce books for the '90s. In short, WL care about books, so we attract the
best people. We devote special attention to details such as audience, interior design. use of icons, and
illustmtions. And because we usc an efficient process of authoring, editing, and desktop publishing our
books electronicall}', we can spend more time ensuring superior contem and spend less time on the
technicalities of making books.
You can count on our commitment to deliver high-quality books at competitive prices on topics you want
to read about. At JOG Books Worldwide, we continue in the JDG tradition of delivering quality for more
than 25 years. You'll find no better book on a subject than one from JOG Books Worldwide.
john Kilcullen
President and CEO
IDG Books Worldwide, Inc.
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Dedication
This book is dedicated to Loretta Toth, herself a remarkable writer on remarkable
topics, and Mary Toth, Webmaster for several major national organizations (really!)
while still in her teens.
Credits
Senior Vice President Copy Editor
and Group Publisher Felicity O'Meara
Brenda McLaughlin
Technical Reviewer
Acquisitions Editor Earl Jackson, Jr.
Nancy F. Dunn
Project Coordinator
Managing Editor Sherry Gomoll
Terry Somerson
Graphics Coordination
Development Editor Shelley Lea
Kenyon Brown Gina Scott
Carla Radzikinas
Editorial Assistant
Suki Gear Production Page Layout
Shawn Aylsworth
Production Director
Brett Black
Beth Jenkins
Cameron Booker
Production Assistant Linda M. Boyer
Jacalyn L. Pennywell Dominique DeFelice
Todd Klemme
Supervisor of
Jill Lyttle
Project Coordination
Jane Martin
Cindy L. Phipps
Kate Snell
Supervisor of Page Layout
Proofreaders
Kathie S. Schnorr
Michael Hall
Production Systems Specialist Christine Meloy Beck
Steve Peake Gwenette Gaddis
Dwight Ramsey
Pre-Press Coordination
Carl Saff
Tony Augsburger
Robert Springer
Patricia R. Reynolds
Theresa Sanchez-Baker Indexer
David Heiret
Media/A rchive Coordination
Leslie Popplewell Cover Design
Melissa Stauffer Stoller Design
Michael Wilkey
Cover Photograph
R. J. Muna
Book Design
Beth Jenkins
Acknowledgments
Writing a book about the Internet is like trying to grab a smoke ring. You can see it right
there in front of you, but it changes shape every second and disappears when you reach
for it. This book took more effort than most because we were trying to keep as up-to
date as possible with such a fast-changing subject.
With that in mind, CS would like to thank the following people:
At Macworld Press, Nancy Dunn and Suki Gear for making the business of this book a
pleasant experience, Ken Brown, .Janet McCandless, and Felicity O'Meara for thoughtful
and timely editing, and Earl .Jackson, .Jr. for his thorough tech review.
K. Calderwood of Response Associates provided valuable advice on Web business, and
Carol Person, Wendy Sharp, Linda Comer, and Anita Epler of Macworld magazine helped
greatly by accommodating both authors' schedules for Macworld projects.
TN would like to thank the following people and organizations for their assistance with
this project:
My heartfelt thanks (and I mean that literally) go to Dori Smith, whose unwavering
support, devotion, and love helped make a tough schedule bearable. Oh, and thanks for
the great marketing ideas. Thanks, too, to my stepson Sean, for understanding about
those missed bedtime stories.
The Macworld Press editorial team, including Nancy Dunn, Ken Brown, Janet
McCandless, Felicity O'Meara, Earl Jackson, Jr. and Suki Gear, all of whom showed more
patience than should be reasonably expected in the face of slipped deadlines, brittle
tempers, and late-night insanity.
Wendy Sharp, Carol Person, and Linda Comer of Macworld magazine, who were kind
enough to act as if they actually believed my excuses for not getting those reviews in on
time.
Three terrific Internet Service Providers and the people who make them happen:
Chris Gwinne and Mark Kelly of DirectNet (http: I lvMw. di rectnet . com)
Brian Muys, John Neely, and Chris Callendar of PSI lnterRamp (http: I I
ww1~. i nterramp. com)