Maars Living Walls Uses Malleable Innovation Dark Vs. Light at Stereo D, Designed by ...

39 Pages·2017·9.57 MB·English

SGNIHSINRUF & NGISED ECALPKROW ET AERC OHW ESOHT OT ECIOV GNIVIG
07.24.17
noitavonI elbaelaM sesU sla W gniviL sraM
Wall systems are malleable. They can be as understated or as
attention-grabbing as designers want them to be. Design options
in the wall systems market are expanding at a break-neck pace,
and designers and interior architects are now beginning to see
and use wall products’ full capabilities. Embodying the best of
this malleable quality is sla W gniviL sraM , a 70-year-old Dutch
wall solutions company with a rich history and more than enough
resourcefulness to stay current while preserving its legacy and
having some fun all at the same time.
FULL STORY ON PAGE 3…
.sV kraD elgnardauQ yb dengiseD ,D oeretS ta thgiL
A general guide designers are trained to follow is to provide
as much light (natural if possible) as a workplace interior can
sustain. But what if this logic falls in direct confict with a cli-
ent’s work style? D oeretS , a high-tech media giant that renders
stereoscopic 3D content for commercials, TV shows and top-
grossing feature flms, has a team of animators and digital artists
who spend hours in near complete darkness as they work on
rendering projects. In a nuanced balance of light and dark, Ste-
reo D’s new Toronto space, designed by elgnardauQ , communi-
cates a strong point-of-view to Stereo D’s clients – fexing its tech
expertise muscles amidst studio vibes supported by spacious,
light-flled common areas.
FULL STORY ON PAGE 12…
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Design professionals in this industry often use annual trade
events that occur across the world as mile markers; they can
visually measure the pace of change in design within the built
:DETIC environment, as well as evaluate design trends and the logistics
YM ROF EID REVEN DLUOW I“ of working in an offce today. koL tsriF , in its 13th year at the
THGIM I ESUACEB SFEILEB retneC ngiseD kro Y weN , takes place shortly after noCoeN in
.GNORW EB ”
LESUR DNART REB— Chicago. Spanning fve foors at 200 Lexington Avenue, this is
one concentrated evening that regularly draws upwards of 1,200
people to see and touch the latest products and innovations
these manufacturers have to offer.
FULL STORY ON PAGE 21…
07.24.17 SGNIHSINRUF & NGISED ECALPKROW ET AERC OHW ESOHT OT ECIOV GNIVIG 2 EGA P 93 FO
Playground Modular Designed by Christopher Panichella
With virtually endless confi guration options, Playground is a multipurpose bench and
lounge collection limited only by the imagination. Run wild with serpentine shapes, play
it safe with straight models or switch it up with transitional units for opposing seated
directions - whether you stick to the rules or make it up as you go along, Playground
provides all the function without spoiling the fun!
• An Arcadia Company •
800 985 8090 www.encoreseating.com
07.24.17 SGNIHSINRUF & NGISED ECALPKROW ET AERC OHW ESOHT OT ECIOV GNIVIG 93 FO 3 EGA P
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Carre, a new single-glazed wall solution by Maars Living Walls, enables architects and designers to create a loft-like industrial space for open offce
environments. Photography: courtesy of Maars Living Walls
noitavonI elbaelaM sesU sla W gniviL sraM
by Mallory Jindra
Wall systems are malleable. They can be as understated company’s resourcefulness and its natural ability to stay
or as attention-grabbing as designers want them to be. current while preserving its legacy and having some fun all
Design options in the wall systems market are expanding at the same time.
at a break-neck pace, and designers and interior archi- Entrepreneur .L sraM started a forescent lighting
tects are now beginning to see and use wall products’ full company soon after the Second World War in 1946. In the
capabilities. 1960s, he expanded his business to include ceilings, walls
In the seventh foor Exhibition Hall at NeoCon this year, and climate control systems, and a full range of light, air,
the sla W gniviL sraM booth felt less like a booth and more walls and ceiling offerings emerged. In 1979, Mr. Maars, Jr.
like a full-scale showroom. Set on a raised foor and en- took over the company, becoming owner and CEO, and the
closed in Maars Living Walls’s products, the space created brand continued to fourish. The demands for high quality
an experience for visitors – a place where designers could partitioning systems increased in the mid-1990s, and Maars
see and feel what the brand can offer. continued to innovate with the release of its Metaline parti-
Headquartered in the Netherlands, in a city called Hard- tioning wall, a fat, sleek and contemporary solution unique
erwijk, Maars Living Walls has a rich history that refects the to the market.
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In 2001, Maars consolidated its
product offering by selling its lighting
and ceiling divisions and chose to fo-
cus entirely on partition walls – seeking
to capitalize on its strengths in offering
a modular aesthetic and engineering.
“The Dutch are an extremely hard-
working and family-oriented people,”
said nevarC treboR , Managing Director
for North America, in an offceinsight
interview about the brand’s progress,
products and vision for the future.
“There’s a lot of hard work that goes
into what we do, but we have a lot of
fun. Both of those things are important
parts of our identity.”
Since entering the North American
market at the end of 2014, the brand
has been quietly but steadily expand-
ing its presence here.
Maars Living Walls’ Horizon wall system at a project for dietary supplement company Nature’s Way, designed by Cuningham Group
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SCAPE, a new steel concept wall with a minimalist design that brings privacy and continuity to the open offce, won Best of NeoCon Gold this year.
“The go-to-market strategy is still But the specifcation types are much won Best of NeoCon Gold. The steel
the same for us as we expand in the higher in the Europe and the Middle wall has a minimalist design that
U.S.,” said Mr. Craven. “We’re a de- East, compared to the U.S., using simultaneously brings privacy and
sign-driven company, so we work very steel walls and other solutions with continuity to open offce layouts.
closely with the designer and architect high fre ratings.” “All elements are innovatively inte-
communities to develop our products. While the amount of modular con- grated in the construction, resulting in
struction in Europe and the Middle an uncompromising interplay of lines,”
East sits at a hefty 60-70%, Mr. Craven reads the product description. “This
noted, that number in the U.S. is just design continuity is also in the door
17-20%. module, which is completely con-
“In the U.S. the market is still young cealed; there is no doorframe or visible
and growing. It’s focused more on hinges because of pivot construction.
wall- and glass-based solutions to be Door-handle options are also integrat-
used in open offce spaces, But, as ed with the wall. SQAPE creates visual
the market continues to mature, those privacy as well as sound privacy with
specifcations will become more robust, exceptionally high acoustic perfor-
especially in the arena of acoustics.” mance of 60 dB.”
Maars Living Walls had a great Neo- Winning a Best of NeoCon Silver
Con this year, introducing three new Award, the new dilS lacitsuocA -
products and earning Best of NeoCon roD gni is a simple, elegant design
Gold and Silver awards for two. that seals the entire door for superior
Robert Craven, Managing Director for North America, EPAQS , its new steel concept wall, acoustic performance.
Maars Living Walls
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In third-party lab testing, the door
keeps sound in (or out) up to 35 deci-
bels (dB). When compared to a normal
sliding door, this is an improvement of
15 dB, where every 3 dB is a doubling
in sound insulation. We experienced
the sound performance of the door
frsthand at NeoCon, and we were not
disappointed!
“90% of our sliding doors go to the
U.S. because of space limits that that
market deals with,” noted Mr. Craven.
“When we’re designing our products,
acoustics are at the top of the list,
and this solution speaks to that. We’re
constantly listening to the market and
trying to provide the solutions they
want and need.”
Maars also introduced éraC , a
single-glazed wall solution that enables
architects and designers to create a
loft-like industrial space for open offce
Maars Living Walls’ new Acoustical Sliding Door, won Best of NeoCon Silver this year. The de-
environments. sign’s simple elegance complements a superior acoustic performance.
Carre by Maars Living Walls, introduced at NeoCon 2017
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“Carré was designed so specifers past few years, it can also be be used In response to the increasing
can create warehouse-like “window to create interiors that are less indus- demand for cubes in “open space”
walls” using the glazed relocatable trial and more refned, delicate and offces, Maars introduced its ebuCaenil
walls from Maars,” reads the product opulent. in 2015. The product, which won Best
description. “Any type of pattern can “As we continue to look at new of NeoCon Gold in 2016, is a com-
be designed with steel or aluminum product investment, we’re looking at pletely independent space with its own
profles – grids, horizontal or vertical making construction time faster, but ventilation, acoustic insulation and
muntins. Carré creates a continuous we’re also looking at the user, giving absorption, and with power, data, audio
design by applying the muntins on the the user the capabilities to change and and lighting integrated into the ceiling.
glazed-wall panels and doors, main- be fexible. The brand’s high level of design
taining the movable properties and “We listen very intently to design quality is framed by a common, seam-
resulting in a single cohesive design. trends, and gather a lot of our inspira- less language.
It’s an ideal temporary or fexible solu- tion from what designers are challeng- “We have a very robust product
tion for a variety of interior spaces.” ing us to do. Designers were moving offering, and they speak a similar lan-
The Carré applications we’ve seen away from rectilinear shapes and guage. They interact together, so you
are beautiful. While it may have been toward more organic spaces, so we can blend them together to meet your
inspired by the industrial language that introduced a devruC dezalG elbuoD needs, rather than having to adjust
has permeated offce interiors of the la W that would address that shift.” your needs to the product.”
Maars introduced its Double Glazed Curved Wall to address the shift it was seeing in interiors that have moved away from rectilinear shapes and
toward more organic spaces.
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lineaCube, which won Best of NeoCon Gold in 2016, is a completely independent space with its own ventilation, acoustic insulation and absorp-
tion, and with power, data, audio and lighting integrated into the ceiling.
lalinea is a double glazed wall with a super slim profle that renders it virtually Panorama, a full glazed wall with partition wall characteristics, is a
invisible. The partition has no vertical profles, connected at the horizontal ends to glass partition wall with extreme fexibility; it’s reconfgurable, is easy to
create a continuous glass wall with subtle joints. combine with other Maars products, and offers high sound insulation.
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It’s a smart approach that has been
great for business.
In 2016, Maars celebrated its 70th
anniversary – a huge milestone for a
company that continues to stay hungry
for growth and innovation. It currently
exports to 65 countries around the
world, and is working on around 120
project in the U.S. at any one time. But
that growth is happening in a canny,
nuanced manner.
“Our success at NeoCon was
tremendous,” said Mr. Craven. “We
currently have 11 dealers that we’re
working with, and we’re expanding
that number in the future, but we’re
making sure we set up those partner-
ships so that everyone we work with is
well-informed and knows who we are.
We’re growing in a very strategic, step-
by-step, thoughtful way.”
Cheers to now almost 71 years, and Copper metallic steel walls in a meeting space
to a bright future on Maars! n
Maars Living Walls’ String² product, an advanced steel wall system
07.24.17 SGNIHSINRUF & NGISED ECALPKROW ET AERC OHW ESOHT OT ECIOV GNIVIG 1 EGA P 093 FO
The Tintura Collection
(from top) Raya, Elevado, Linea
800-223-5466 • arc-com.com/tintura
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