lunch & learn adwords (basics) PDF
Preview lunch & learn adwords (basics)
L & L UNCH EARN A W (B ) D ORDS ASICS Network808 & German Google Guy Daniel Hildebrandt A GENDA • What is the difference between SEO / SEM? • What is Google AdWords? • Important AdWords vocabulary • Best structure for AdWords Account set up • Recommended Campaign sePngs for max results • Special Offer for aRendees G OOGLE HAS THE BIGGEST MARKET SHARE • 64% market share in the US • 84% worldwide • #1 search engine Your poten[al customers already use Google! www.comscore.com S E O EARCH NGINE PTIMIZATION • Below Google adver[sements • Results seen a‘er 3-‐6 months op[miza[on • Website content, URL structure, backlinks & many more factors influence posi[on • Clicks are free S E M EARCH NGINE ARKETING • On Top of Page or right side of Google Search • Results can be seen instantly SEM • Keywords, quality score, bids & many more factors influence posi[on • Cost-‐Per-‐Click H G ? OW CAN YOU ADVERTISE ON OOGLE Display your adver[sements on the biggest search engine world wide, with Google AdWords. S E M EARCH NGINE ARKETING your website Sales, Leads • From Google to your website • From visitor to customer M S E M OBILE EARCH NGINE ARKETING • People search on their cellphones and find you on the move More about Mobile Adver[sing and how to get customers your almost instantly into you store in our phone Lunch & Learn – Mobile Adver[sing Sales on March 27th 2014 your Store A W D ORDS BASIC VOCABULARY • Keyword – the term / phrase that triggers your ad on Google • Keyword matching type -‐ Broad, Phrase, Exact, Nega[ve – more traffic vs. beRer quality (Video) http://youtu.be/ZLfxIKw1V3Y • Impressions – How o‘en your ad was shown – Many impressions, stands for high search volume
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