STEPHEN SHAROT Love and Marriage Across Social Classes in American Cinema Stephen Sharot Love and Marriage Across Social Classes in American Cinema Stephen Sharot Department of Sociology and Anthropology Ben-Gurion University of the Negev Tel Aviv, Israel ISBN 978-3-319-41798-1 ISBN 978-3-319-41799-8 (eBook) DOI 10.1007/978-3-319-41799-8 Library of Congress Control Number: 2016956456 © The Editor(s) (if applicable) and The Author(s) 2 017 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifi cally the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfi lms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specifi c statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Cover design by Jenny Vong Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company affi litation is: Gewerbestrasse 11, 6330 Cham, Switzerland For Guy, Livia, Noam, and Leo C ONTENTS Preface x i 1 Love, Marriage and Class 1 2 Before the Movies: The Cross-Class Romance in Fiction 21 3 From Attraction and the One-Reeler to the Feature 49 4 Sexual Exploitation and Class Confl ict 8 3 5 Consumerism and Ethnicity 1 21 6 The Cross-Class Romance in the Depression 1 63 7 Male Seducers and Female Gold-Diggers 1 95 vii viii CONTENTS 8 The End of the Golden Era and After 227 9 Conclusion: Formula, Genre, and Social Experience 259 Index 267 A CKNOWLEDGMENTS I have drawn upon the following of my articles for portions of this book and I would like to thank the journals’ editors. “Class Rise as a Reward for Disinterested Love: Cross-Class Romance Films, 1915–1928,” J ournal of Popular Culture 43.3 (June 2010): 583–99. “The ‘New Woman’, Star Personas, and Cross-Class Romance Films in the 1920s,” J ournal for Gender Studies 19.1 (March 2010): 73–86. “Wealth and/or Love: Class and Gender in Cross-Class Romance Films of the Great Depression,” J ournal of American Studies 47.1 (2013): 89–108. “Social Class in Female Star Personas and the Cross-Class Romance Formula in Depression America,” S creen 56.2 (Summer, 2015): 172–194. ix P REFACE The cross-class romance fi lm has, at its center, a story of the development of an intimate relationship between at least two central protagonists, gen- erally one female and one male, who come from different classes distin- guished by their economic positions and status in society. This is a formula that has been the basis of hundreds of American fi lms, albeit with varia- tions on the theme. In contrast to the tendency in fi lm studies to provide a detailed analysis of a small number of fi lms, the analysis here is based on a large sample of cross-class romance fi lms without regard to their acknowledged quality or status in fi lm history. Cross-class romance fi lms were made prodigiously from the beginnings of the feature fi lm around 1915 until the USA entered World War II at the end of 1941. At the height of the studio system, all of the “Big Five” (Paramount, MGM, Warner Bros., Fox, RKO) produced cross-class romance fi lms, as did one of the “Little Three” studios (Columbia), along with small independent production companies such as Chesterfi eld. Film scholars have analyzed a small number of cross-class romance fi lms in accord with their various interests in genres, directors and censorship. Prominent examples discussed with regard to particular genres (romantic comedy, musical, drama or melodrama) or directors include I t Happened One Night (Columbia, 1934), G old Diggers of 1933 (Warner Bros., 1933) and Stella Dallas (Goldwyn/United Artists, 1937). Prominent examples in discussions of censorship are R ed Headed Woman (MGM, 1932) and Baby Face (Warner, 1933). In addition to such well-known fi lms, the anal- ysis here includes fi lms long forgotten, the commercial failures as well as the commercial successes, those directed by ‘journeymen’ as well as those xi xii PREFACE directed by ‘auteurs,’ those that posed no problem for moral gatekeepers as well as those that encountered problems of censorship. Scholars some- times justify their focus on a small number of commercially successful or critically acclaimed fi lms by citing their popularity with audiences or their signifi cance in fi lm history, but at a time when a large proportion of the population went to a cinema at least once a week, the chances were that frequent cinema-goers would see many cross-class romances, including commercial failures and those that have been long forgotten. The analytical foci of this work refl ect the academic background of its author: a sociologist with a strong historical interest. My aim is not to propose a new sociological theory of popular cinema but rather to give far more attention to the socio-historical contexts of popular cinema than is usually the case in fi lm studies. I am in agreement with Andrew Tudor that sociologists have contributed little to the understanding of fi lm and that the uninformed view among fi lm scholars, especially the more theoretically inclined, of sociology as an unrefl ective empiricist and scientistic discipline has minimized its potential contribution. 1 The publication in the 1960s and early 1970s of a few books by sociologists on fi lm, including Tudor’s own work, was not followed through in the decades that followed. 2 From the 1970s into the 1990s, the marked theoretical preferences within aca- demic fi lm studies for semiotics, formal structuralism, deterministic con- ceptions of ideology, and psychology, particularly psychoanalysis, limited attention to the historical socio-cultural contexts of fi lms. Some systematic attention to wider contexts was provided by neo-formalists on the rela- tionship between fi lm style and the structure of the fi lm industry and by reception and audience studies. However, among theorists in fi lm studies, the common assertion that fi lms simply do not refl ect society appeared to justify the absence of any serious consideration of the socio-historical con- texts of fi lm ‘texts’, even though generalizations were often made about the relationship of fi lms to very broadly conceived notions of capitalism, patriarchalism or patriarchal capitalism. The importance of attention to socio-historical contexts is now being recognized by even the major exponents of the psychoanalytical approach, 3 The development of cultural and media studies have provided frameworks for sociologically informed research on fi lm, but in spite of the blurring of disciplinary boundaries with sociology, it is still rare to fi nd detailed attention being given to the larger social context of fi lm representations by cultural studies and media scholars. 4 My detailed consideration of the socio-historical context does not assume that fi lms simply refl ect society,