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Logos without Rhetoric Studies in Rhetoric/Communication Thomas W. Benson, Series Editor Logos without Rhetoric The Arts of Language before Plato Edited by Robin Reames Afterword by Edward Schiappa The University of South Carolina Press © 2017 University of South Carolina Published by the University of South Carolina Press Columbia, South Carolina 29208 www.sc.edu/uscpress 26 25 24 23 22 21 20 19 18 17 10 9 8 7 6 5 4 3 2 1 Library of Congress Cataloging-in-Publication Data can be found at http://catalog.loc.gov/ ISBN 978-1-61117-768-8 (cloth) ISBN 978-1-61117-769-5 (ebook) Front cover photograph: © antpkr/istockphoto.com It is perhaps a true proverb, which says that the beginning of anything is the most important; hence it is also the most difficult. For, as it is very powerful in its effects, so it is very small in size and therefore very difficult to see. When, however, the first beginning has been discovered, it is easier to add to it and develop the rest. This has happened, too, concerning rhetorical speeches, and also practically all the other arts. Aristotle On Sophistical Refutations Contents Series Editor’s Preface ix Preface and Acknowledgments xi A Note on Translations xiii Introduction 1 Unity, Dissociation, and Schismogenesis in Isocrates Terry L. Papillon 11 Theodorus Byzantius on the Parts of a Speech Robert N. Gaines 19 Gorgias’ “On Non-Being”: Genre, Purpose, and Testimonia Carol Poster 30 Parmenides: Philosopher, Rhetorician, Skywalker Thomas Rickert 47 Heraclitus’ Doublespeak: The Paradoxical Origins of Rhetorical Logos Robin Reames 63 Rhetoric and Royalty: Odysseus’ Presentation of the Female Shades in Hades Marina McCoy 79 Contents Mētis, Themis, and the Practice of Epic Speech David C. Hoffman 97 It Takes an Empire to Raise a Sophist: An Athens-Centered Analysis of the Oikonomia of Pre-Platonic Rhetoric Michael Svoboda 113 Afterword: Persistent Questions in the Historiography of Early Greek Rhetorical Theory Edward Schiappa 133 Appendix A: A Timeline of the Life of Gorgias of Leontini Carol Poster 143 Appendix B: A Summary of Gorgias’ Work and Activity Carol Poster 147 Appendix C: A New Testimonium of Theodorus Byzantius Robert Gaines 149 Notes 151 Bibliography 171 Contributors 187 Index 189 viii Series Editor’s Preface What are the origins of rhetoric in Western culture? To this day most students new to the study of the history of rhetoric are introduced to the story of Corax and Tisias, who were said by the Greeks to have written the first handbooks on oratory in the fifth century b.c.e. in Sicily and whose teachings quickly migrated to Athens. But earlier practices of argument and persuasion reach back to the origins of literacy and beyond in the mists of memory in oral cul- ture. Against this tradition of gradually developing practice and increasingly self-conscious practice, Edward Schiappa, writing in the 1990s, offered a con- trasting view. In 1990, Schiappa argued that it was not until fourth-century Athens, with Plato’s dialogue Gorgias, that the term rhetoric (rhētorikē) was coined, and that the naming of the art enabled the foundation of what may truly be called rhetorical theory. In Logos without Rhetoric: The Arts of Language before Plato, Robin Reames and the contributors she has brought together consider the intellectual and material history of rhetoric, eloquence, and oratory before Plato. The result is a fascinating, vivid, and learned journey, guided by scholars of distinction and originality—Terry L. Papillon, Robert N. Gaines, Carol Poster, Thomas Rickert, Marina McCoy, David C. Hoffman, and Michael Svoboda, along with Robin Reames as editor and contributor and an afterword by Edward Schiappa. The intellectual delights of this richly documented and theoretically daz- zling volume are augmented by a spirit of intellectual generosity that shines through every contending theoretical and historical argument. The result is a work that is important, original, and at the same time lucid and accessible— a model of scholarly eloquence. Thomas W. Benson Preface and Acknowledgments The idea for this volume began as a panel on Heraclitus that I organized for the Rhetoric Society of America biennial conference, which included presenta- tions by Jason Helms, David Hoffman, Carol Poster, and myself. I am grateful to the lively discussion of the panel presenters and the attendees for inspiring the larger work of this volume, which aims to gather and reconsider some of the intellectual antecedents for the ascendance of rhetoric in fourth-century b.c.e. Greece. Although originally the discussion focused exclusively on Hera- clitus, and considered the hermeneutic traditions that exclude his thought from the history of rhetoric, our considerations led us to entertain more broadly how these hermeneutic traditions constrain our view of many other figures as well, where strict and firm distinctions between “poets,” “philosophers,” “soph- ists,” and “rhetoricians” anachronistically dictate how and to what extent these thinkers are viably associated with the birth of rhetoric and rhetorical theory. I am grateful to all of the contributors, whose enthusiasm for this theme brought the project into being. In addition the contributors, I wish to thank Jim Denton, Linda Fogle, and the editorial staff at the University of South Carolina Press, whose hard work has made this volume possible, and to the eagle-eyed copyeditors who see the errors of our ways. We the authors are grateful to the anonymous reviewers who offered invaluable feedback and commentary at earlier stages of the proj- ect. I also wish to thank Bentley University; the Jeanne and Dan Valente Cen- ter for Arts and Sciences at Bentley, and its director, Christopher Beneke. The center’s generous support made beginning the work for this volume possible. I am grateful as well to the librarians and library services at Harvard’s Widener and Houghton libraries, whose outstanding collections are nothing less than inspirational. Thanks also are due to my colleagues and students at the Uni- versity of Illinois at Chicago, in particular Ralph Cintron, Monica Westin, and Nathan Shephard, as well as William McNeill of DePaul University, all of whom participated in a roundtable discussion of this and other work. And of course, heartfelt thanks goes to Edward Schiappa, whose scholarship on the beginning of rhetorical theory in Greece laid a firm foundation on which to build this work, and whose interest in this project is generously offered in the afterword. Finally, I wish to thank my partner, Drew Dalton, whose support, encour- agement, generosity, and vast knowledge of the history of philosophy make my

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