LogoLounge: 2,000 International Identities by Leading Designers

192 Pages·2004·100.991 MB·English

by  Bill Gardner, Catharine Fishel

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2,000 International Identities by Leading Designers
catharine fishel bill gardner
2,000 International Identities by Leading Designers
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Bill Gard ner and Cathy Fishel
©2003, 2011 by Bill Gardner
First paperback edition printed in 2004.
All rights reserved. No part of this book may be reproduced in any form
without written permission of the copyright owners. All images in this book
have been reproduced with the knowledge and prior consent of the artists
concerned and no responsibility is accepted by producer, publisher, or
printer for any infringement of copyright or otherwise, arising from the con
tents of this publication. Every effort has been made to ensure that cred
its accurately comply with information supplied.
First published in the United States of America by
Rockport Publishers, Inc., a member of
Quayside Publishing Group
100 Cummings Center
Suite 406-L
Beverly, MA 01915
Telephone: [phone]
Fax: [phone]
www.rockpub.com
Digital edition: 978-1-61060-175-7
Softcover edition: 978-1-59253-087-8
Library of Congress Cataloglng-In-Publlcatlon data available
ISBN-13: 978-1-59253-087-8
ISBN-10: 1-59253-087-7
10987654321
DC Comic images © DC Comics. All rights reserved.
Design: Gardner Design
Layout & Producton: tabula rasa graphic design
Cover Image: Gardner Design
Project Manager/Copy Editor: Nancy Elgin
Proofreader: Stacey Follin
Printed in China

contents
Introduction 6
Jurors 8
Portraits Collections
Chase Design Group 14 Initials 70
Simon & Goetz Design 20 Typography 85
Landor Associates 26 Enclosures 90
Cronan Group 32 Display Type 95
Cato Purnell Partners 38 Calligraphy 98
Chermayeff & Geismar, Inc. 44 Crests 103
Minale Tattersfield & Partners 50 Sports 105
Sandstrom Design 56 Heads 109
Parham Santana 62 People 116
Mythology 129
Collections and Sketches Birds 134
Fish, Bugs, Reptiles 138
Gardner Design 84
Animals 142
Braue; Branding and Corporate Design 94
Nature 149
Felixsockwell.com 102
Shapes 156
Jay Vigon Design 108
Symbols 162
Jon Flaming Design 115
Arts 167
Kiku Obata & Company 128
Miscellaneous 170
The Sterling Group 133
Food 172
MetaDesign 141
Structures 175
Mires 148
Transportation 179
Watts Design 155
Sabingrafik 166
Index 182
Grapefruit Design 174
Directory 186
About the Authors 190
introduction

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Jurors
Sean Adams In 1993, Sean Adams and Noreen Morioka founded
AdamsMorioka, Inc., Los Angeles, CA AdamsMorioka with the idea of applying clarity, purity,
and resonance to content, form, and business. The duo
Mexican Doorbell logo, by Art Chantry
has been named to the ID40 list, I.D. Magazine's annual
"How can you resist a logo with a dead dog? I loved
list of the forty most influential international designers.
this because it was unexpected, smart, and perfectly
Both have lectured around the world, been nominated
executed. The hand-drawn quality gave it a vitality
for the National Design Award, and are Fellows of the
and immediacy that a hard-line, smooth mark would
International Design Competition at Aspen. They also
have missed. "
frequently serve as jurors for leading competitions.
Noreen Morioka Adams is past president of the Los Angeles chapter of
AdamsMorioka, Los Angeles the American Institute of Graphic Arts (AlGA-LA) and
has served on AlGA's National Board. He teaches
Dracula logo, by Chase Design Group
design theory and typography at the California Institute
"I'm always a sucker for logos that evoke an emotional
of the Arts.
response in a concise and poignant way. I tend to like
the humorous more than the serious, but this logo is Morioka is the current president of AlGA-LA.
one that provokes an immediate response and narra
tive. I wish that more entertainment work could be as
wonderfully refined and memorable. "
Mary Lewis She speaks to groups around the world and has par
Lewis Moberly, London, England ticipated in such prestigious gatherings as Leaders in
Design, a series of creative workshops initiated by
National Association for Child Development and Edu
Prime Minister Tony Blair. Lewis also coauthored the
cation logo, by Pat Taylor Inc.
book Understanding Brands.
"I chose the symbol for the association because it said
a great deal in a very edited way. Two heads linked by
an arm, or two eyes and a smile, is an intriguing image
that creates a powerful, emotive communication."
Mary Lewis, creative director of Lewis Moberly, has
won numerous design awards, including the indus
try's highly prestigious British Design and Art Direc
tion Award for Outstanding Design and the Design
Business Association International Design Effective
ness Awards Grand Prix. She has chaired the BBC
Graphic Design Awards, is a past president of British
Design and Art Direction, and is a member of the
Royal Mail Stamps Advisory Committee. In 2001,
Lewis received the British Design and Art Direction
President's Award for Outstanding Achievement.
Rex Peteet ingenious shapes. The attitude and arms are implied
Sibley Peteet Design, Dallas, TX with negative space and body gesture. So, with no
unnecessary elements, the designer captures the free
Elisabeth Andersen logo, by Jon Flaming Design
spirited loveliness and elegance of this woman and
''The mark has an unstudied spontaneity about it. It is
leaves just enough to the viewer's own imagination."
very gestural, so it doesn't stand still-ideal for
women's fashion. I am uncertain of the inspiration, but
After studying design at the University of North Texas,
it reminds me of the famous photograph of Marilyn
Rex Peteet worked with several prestigious firms,
Monroe standing on the subway grate, dress billowing.
including The Richards Group and Pirtle Design.
All of the information you need is there with a few very
Twenty years ago, he and partner Don Sibley founded
their own company, Sibley/Peteet Design, in Dallas. In
1994, Peteet founded the firm's second office in Austin,
where he now lives and works.
He has won numerous regional and national design
awards, and his work is frequently published in inter
national design periodicals and annuals; it is also rep
resented in the permanent collection of the Library of
Congress. Peteet serves on the advisory boards of
AlGA-Austin and the Creative Circus Design School in
Atlanta. He also judges, lectures, and teaches semi
nars for universities and design organizations across
the country.
Woody Pirtle
New York, NY
TiVo logo, by the Cronan Group
"I love the honesty and approachability of the TiVo
logo. In an arena of planets, globes, rings, shooting
stars, swooshes, and every other cosmic gewgaw
being used to identify some gadget or service in our
new digital world, TiVo is a breath of fresh air."
After running his own successful design practice in
Dallas for ten years, Woody Pirtle joined Pentagram in
New York in 1988. He is well known for his economi
cal logotypes and witty posters, and his identity and
publication design work perennially put him at the top
of lists of awards and most-wanted speakers. His work
is exhibited worldwide and is in the permanent collec
tions of many museums, including the Museum of
Modern Art, the Cooper-Hewitt Museum, and the
Zurich Poster Museum.