Logo, Font Lettering Bible

244 Pages·2004·80.45 MB·English

by  Leslie Cabarga

LETTERING
LETTERING
LIE RING
LETTERING
LETTERING

31D

a comprehensive guide to the

ERING

design, construction and usage of

alphabets, letters and symbols

LETTERING
LETTERING
LETTERING
LETTERING
LETTERING
LETTERING

3

5

a comprehensive guide to the

design, construction and usage of

alphabets, letters and

bols
fatale sum Ukr 2004
en uted ee USA 2098 by HOW Des Books

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ACKNOWLEDGEMENTS

To my father, Ted Cabaraga, who taught me discernment
Introduction.
PART 1: The Logo. tidal

16
36

‘Steg tinmorsine 7) Sey 2 Croce Coosing 885 Whats Ea te

Wht Logo lorot Aly Siva &. Tint. Cary. 48
Rexourven 5

10 ha

A Dit Fh

PART 2: Drawing Letters. 60

Unbetterable Implements: Type dad Lettoring in the Prepixel Era: ea
Pen, Brush and Marker & Assorted Other Tools of the Trade 78
Lettered und Unfettered: Out of the Box Before There Was a tow 4
Letterrs Who Draue, Drawers Who Letter seed
Immutable Lats of Lettering. ia eeat ies
Adobe Hustrator Baste 128

ape on Onsite Ouse 128, Moking lecson> 12 get Topi

1H
ten 9S.

Pats Tokio Hig en
Tete an Side Sts ex Transom Md 1805 Tha Po

‘Random Drawing Tips a i am
s is tougneg, Spriine 195,

Monking to Soles Pept Are

294} Leltering Donte Pw 18,

hh
for Clon 1 Pear War fr
Rector Curnen for Cossards: Points in Extreme 440
evs Ponta 148, Drang ith Beira Bent by Poe 15%) FAQ ester
Phere La rong e duoc! Cars Uk Cowart fading Sites to
Toure UHL dts an Ltn Berjrt Caes 1 Ce Cnie a Avs Baers
‘9 Bezierrors: When Good Restore Ga Bad.

Dratoing Letters the Leslia Cabargu Weyl.
utd Oras salt Succ 160) Maton da Parts Dapatvven tap
Thier Strnphe Asad 156 ethot FouneMadivieg Type 40%, Sika Mite
Tresing Sans 1

Yeu! You Can Draw Ieons, Spots & Dingbaty..Like the Pros! 160

Incredible Tope Trix.
Bane al
oto Mexe 390 Skint UH Pg
Shas ABN) Tow Desionad Seer 4X LS, Op Ae acc
"Sie ad Paste kenar Pasta 180, Tw Tee erste TAN,
18: Tipe ei Rewel 1805 Rede Shoe fo

sia The Et
Woh 191 one

498; 4 Roumndadoa i op
Bice ts dynos od astra 1D aot ele Wargo 1D,
Eatin Pratioe 405: Monin oy RES

1s Good Taste in Lateer Design Subicetioet ese AG

PART 3: Fonts—The Ari of Malai Faces..198
Type: Beauty in Abstract Forms. 200
Font Inspiration. Rll
Provees: David Berlow Destens a. Family of E-mail Bonte, 212

‘the ARQ of Font Desixns It Taker More Phan 26 Letters! Seri

Like Genes, Every Letter Carries the Code ta the Runtire Alphabet 216

Greating Fonts in Kontogeapher an 217
poring Broo Vina wus Muse 218 Chacustrs nl Aras Characters

Winkoy Onder ate Seong 20 Kary 3,

Compurisan: Fontographer | Fontkab / Hustrator : ut
Hexier Comparison: Itustrator ts, Fontographer... 26
PART 4; Business Section. 228
Tayos, Fonte and Kettering fur « Living. Dee
Directory of Contr¥butors, Foundries and Weh Sites 236

Index.
ee rpon a time,
all letioring os
Ihand-letering. By
thesinctecrdions
‘pventieth cantar
ics, when type ad
‘become ebeap anc
owoesihie Ua al
the sndientor of 2
‘quality jab was
thet the lego, the
‘main disiay headline ar the embellished inc
tial cap had been band lettered, rather tha
satin standard forts that any competitor oul
obtain fora fess dallas.
ENTER TYPE, EXIT LETTERING

Up until about the mid 1960—Ue dividing
Time becweum the ereorenteontnemist ape and
the new age of inquiry the majerty 9 logos
and display heudlines sn magazines end ad
wore ane! letveree wit brash ar pec, The
changeover tos prcterence fbr (ye ver eer
‘ng urionbredly had semsething to co wit the
emergence of huge phiotoletering ye case
lous by that time, But even Phnto-Leetoring
Ine, maixtaized an aesive studio of bund It
teers tweak fonts for eas: oo.

‘As late as 1989, aime agency ive me bs
hand leter three words fort oerspuper crew
Jr ud. thought they wera muta ines tae etyle
they apse se nimostontea! Wan eds
ing font. Buvthep dide't wars type, shey want.
‘el nies, custom ltcoring exclusively thei:

‘The tradition lives om taday in thi caper
sholons af publi-iondesige, You might kok
‘a leg andl wy "But es just Helveties,” No

TROOUCTION

‘ee $90,000 wurth of hund-ettusd Kelveties
with w sight uptair arldsd to the ersbar of
the nwercose e Guu justified the expenditurs
lund guddoned the hart af same CD.

1 this day, despite tae eomular revelation
hat Lats owed the fant industy Frais pi
irom age mocrings, :9po has ve: to maah Uhe
Tauiessnoss und esibty of stars dsm by
hand where eaeh lett shapes enn by sipped
land sueced Wo uesmmecaie the surrounding
tne and every ward or phe em bunt
from the desycer’s muximal interprecation

Tecanga of the continuing glat of computer
fonts—the greater percentage of shiek are
fmberrssingly amateurish-—che idea of cus
‘om lettering ins lovely boon discarded slong
with the LSM floppy cick. Thief fr the
Tang and for those don’: mind using OPP

the» people ferta a che hare of ther loge
‘Mcrae omnsaing surabur of fants me in
‘exiatanes, and the knndreds more thes choll
emerge betwen the time of his waiting and
ita pabtiation, might be sale % prvice a
ensure of exclusivity to oar work see most
people vill never ever be able to identify ae
fonts we use,

But if yeu ars designing an wxehusive og tor
eompary or a mogazine masthcad, would
‘you zzally want to use a acs that anybody en
Srchane Rr few backs or downlond far fee?

Ceruninly, tae oven of fone. fining

‘yal Inaluced, hope designers will wontinue

‘buy our fonta Zoe aking lagns. Howevan,
‘my onher job ole writer, Pp the embu
mur uf te noble Chinese saying: “The exact
0 the indigo plant is biser than she plane
ileal? whic means, May the sdone surpase
‘he ieneher Of cones, Laape vr can eeurpaes
re, beouuae Inced to warn a living,

DESIGNERS DO IT WITH STYLE

rhe difference betwaen a designer and an
vctual rts yu dasigoes ers indicat prof
fencat and arangs preexiating praphio ele
reents but cennot deaw wall enough to bring
bis est vets to Suiton hy his mm had A
designee icaility 20 deaw nay alao uncon-
seously mit his aaiity to eoneeptaalize,

OFeours, ts ut designers ervaty incralible
ieee chaz make u2 alg, "Wo!" and want es
tpy chou And since be end results allt
‘eaters hn cares if meistant dour creative
grunt york? Tho trendée:ting designer Hex>
Tiubalin had ‘etterors mich as Tong DiSpema
and Yor: Ceraase to br:ng his wonderful eon
oeptions 19 fruition, Seymour Chrzest, a the
other hand, deopite the many designars he
tevployed, hans abways sept his bane, Mera
inthe wars he produces.

“Taday desigers,” says letsrwe Geran
Tiuerts, ‘ase assemblers of atosl mages end
fonts They leara how Ws assemble from source
books and pur it all :ogethor, and they nowsr
Ihave We bite « holourapher or illcstrater.
bocanae it just 9 matter anemblng realy
sade pies”

Te aren't abaya this voy, Many of the art
Grcclons uf old who hired the Norman
[Rocksells and EG, Ceopors of thoes tices
pruligious drain and Teterinys skills. Bat
frandatds have fallen. Ise of nn colay ean
dosgn draw acd lester the way guys lee Wil
Digging Water Dar Teazue, Clvence P
Hornung und CB, Pele did. Seo “Lotierws
‘Wha Dra on pags 102.)

"Thou this bos T wil icy werent Ct
Deal for you. thom being @ designot
‘wh spots type une puss it urouud, Le eae
who ereakes type ard than pushes it arannc

‘You, toa ean be like Ioan lng Wright, who
wrole, “Wore suehitooaue Brides ands
‘were in the mad of wich briele ware made.

{il actemtta do thie mezey hy eorvineing
you that you can do it—sou've just boca cfraid
tomy Ansther reason yntve vlad on OP is
‘ast nohoey eves tld you te litle sceret tat
Tena pr eged ta hace swveale: so me by the
lato, legendary eactomnist Wally Wood: "Newer
draw what you exa ary: never copy what yeu
san trace, navertraco what 900 can ptostat
und paste Gown.” Nessa, we'd say, “Never
fraze wnat yom can can into’ Adobe
hits” Aud tere you have ig he weet to
hooaming. the Ingo designer youve always
wun tobe is: "Reseurch,”

‘THE PURPOSE OF THIS BOOK
Tuwrote this book to enable yor iv expand
your e~abiily and end your reliance ypan the
Togoo and fea: of other desigues to beoome a
logo and font denignar youreelt OF couree
there's cothing wrong wih wing OPS, expe
ly if you Hike them. I do it myeei—eon-
tanfy, a> we sll dab Lines—aub woe you,
fel praud wen you ear pine ta a lagn ofr
tnd ay Leni, a, Tare that... Rana!”

At tks poins 1
should define the
terms hand-drawn
cn nd ttre m0
just as eters we
create wth drain
teals on paper, but
leo Tetons wo ere
ale on computes,
hacause the hard
ill yids Ue die
el tablet, mane oF
trackbal” But che
isportaat distire
tion as far as thie
bonis cones an
a wheler Ingo or

oS a
<r

a4

Paul Whiteman

eg nt sting
‘angi beh
been ihc ne
astm amhe
reer Te bk ings
tara tee

eco ae ts
agp de
corny eb. C00
roi ps we

res he pa
“aya die
esto abs wih
fap, tere
bet hy i
see baal on
os ss ic
sare bit las prh
cfnm, oh
‘yo thi oe ce
ete he igarya
‘avis alan were
sae"
Pian a 0 os
sepa et ey
rb eden
the i Th ac
ily abea!
Who are these individuals?