Listen, we need to talk: how to change attitudes about LGBT rights

257 Pages·2017·1.87 MB·English

by  Brian F.

Listen, We Need
to Talk

LISTEN, WE NEED
TO TALK
HOW TO CHANGE
ATTITUDES ABOUT
LGBT RIGHTS
Brian F. Harrison
and
Melissa R. Michelson
1
1
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Library of Congress Cataloging-in-Publication Data
Names: Harrison, Brian F., author. | Michelson, Melissa R., 1969– author.
Title: Listen, we need to talk : how to change attitudes about LGBT rights /
Brian F. Harrison, Melissa R. Michelson.
Description: New York : Oxford University Press, 2017.
Identifiers: LCCN 2016030884 (print) | LCCN 2016055362 (ebook) |
ISBN 9780190654740 (hardback) | ISBN 9780190654757 (paperback) |
ISBN 9780190654764 (Updf) | ISBN 9780190654771 (Epub)
Subjects: LCSH: Gay liberation movement—United States. |
Sexual minorities—United States. | Human rights—United States. |
Public opinion—United States. | BISAC: POLITICAL SCIENCE / Public Policy / Social Policy.
Classification: LCC HQ76.8.U5 H38 2017 (print) | LCC HQ76.8.U5 (ebook) |
DDC 306.76—dc23
LC record available at https://lccn.loc.gov/2016030884
9 8 7 6 5 4 3 2 1
Paperback printed by WebCom, Inc., Canada
Hardback printed by Bridgeport National Bindery, Inc., United States of America
Contents
vii List of Figures
ix List of Tables
xi Acknowledgments
xiii Permissions
1 1. The Theory of Dissonant Identity Priming: How Identity, Source Similarity,
and Message Characteristics Influence Attitudes
27 2. Marriage Equality and Other LGBT Issues in the United States
48 3. More Than a Game: Sports Fans and Marriage Equality
68 4. God and Marriage: Activating Religious Identity to Influence Attitudes on
Same- Sex Marriage
85 5. It Does Matter If You’re Black or White (or Brown): Ethnoracial
Identity Priming
106 6. Come Join the Party: The Power of Partisan Elite Cues
124 7. Conclusion: On the Frontier of Public Opinion and LGBT Rights Research
149 Appendix 1: Supplementary Tables
169 Appendix 2: List of Scripts for 17 Randomized Experiments in This Book
195 Notes
199 References
223 General Index
237 Index of Names
v

List of Figures
1.1 National Support for Same- Sex Marriage, 1996– 2015 2
1.2 The Theory of Dissonant Identity Priming Attitude Change Process
Model 20
2.1 Support for Marriage Equality by Subgroup, May 2015 31
3.1 Support for Marriage Equality, Super Bowl Experiment, by Treatment
Assignment and Level of Interest in Sports 55
3.2 Support for Hypothetical Ballot Measure, Super Bowl Experiment,
by Treatment Assignment and Level of Interest in Sports 56
3.3 Support for Non- discrimination Statement, Michael Sam / Roger Goodell
Experiment 58
3.4 Support for Marriage Equality, Green Bay Packers Experiment 60
3.5 NOH8 Photos of Actor David Hasselhoff and San Francisco Giants
Pitcher Matt Cain, San Francisco Giants Experiment 63
4.1 Support for Marriage Equality, SocialSci Experiment 78
4.2 Support for Hypothetical Ballot Measure, SocialSci Experiment 78
4.3 Support for LGBT Parenting, SocialSci Experiment 79
5.1 Support for Marriage Equality, by Race and Ethnicity, 2006– 2016 86
5.2 Black Support for Marriage Equality, Equality Illinois Experiment 93
5.3 Black Support for Marriage Equality, Georgia Equality Experiment 95
5.4 Latino Support for Marriage Equality, Latino Decisions Experiment,
by Nativity 100
5.5 Latino Support for Marriage Equality, South Texas Latinos Experiment,
by Language 102
6.1 Republican Support for Marriage Equality, New Jersey Experiment,
October 16, 2013 119
6.2 Republican Support for Marriage Equality, New Jersey Experiment,
November 5, 2013 119
7.1 Support for Employment Non-d iscrimination Rights, 1977– 2015 136
vii

List of Tables
1.1 Roadmap of 17 Randomized Experiments in This Book 25
2.1 Donation Rates (%), One Iowa Fundraising Experiment 45
3.1 Support for Marriage Equality (%), Hockey Experiment 62
3.2 Support for Marriage Equality (%), San Francisco Giants Experiment 65
4.1 Support for LGBT Rights (%), Louisiana Experiment 82
6.1 Support for Marriage Equality (%), Virginia Partisanship Experiment 115
6.2 Support for Marriage Equality (%), Senior Party Spokesman
Experiment 120
6.3 Support for Marriage Equality, Senior Party Spokesman Experiment,
Logit Models 121
7.1 Summary of Randomized Experiments from Chapters 3–6 131
7.2 Support for Pro- LGBT Actions (%), Louisiana’s Capitol City Alliance
Experiment 138
7.3 Support for Pro- LGBT Actions (%), Equality Maryland Experiment 143
A1.1 Support for and Opposition to Marriage Equality (%), Gallup Poll Trend,
1996– 2015 149
A2.1 Donation Rates, One Iowa Fundraising Experiment, Logit Models 150
A3.1 Support for Same- Sex Marriage (%), Super Bowl Experiment, by
Treatment Assignment and Level of Interest in Sports 151
A3.2 Support for Hypothetical Ballot Measure (%), Super Bowl Experiment,
by Treatment Assignment and Level of Interest in Sports 154
A3.3 Support for Non- Discrimination Statement (%), Michael Sam / Roger
Goodell Experiment 157
A3.4 Support for Non- Discrimination Statement, Michael Sam / Roger
Goodell Experiment, Logit Models 157
A3.5 Support for Marriage Equality (%), Green Bay Packers Experiment 158
A3.6 Support for Marriage Equality, Green Bay Packers Experiment,
Logit Models 158
A3.7 Support for Marriage Equality, Hockey Experiment, Logit Models 159
A4.1 Support for LGBT Rights (%), SocialSci Experiment 159
A4.2 Support for LGBT Rights, SocialSci Experiment, Logit Models 160
A4.3 Support for LGBT Rights (%), Louisiana Experiment, by Script 161
ix