Market analysis of : india, Bangladesh, nepal, pakistan, 1 indonesia, CaMBodia, and philippines l gni t h g i a:ais s ral o og-ff di r l gni t h g i Market analysis of: india, Bangladesh, nepal, pakistan, indonesia, CaMBodia and philippines With support provided by: This publication was written for the International Finance Corporation (IFC) by Intellecap (Intellectual Capital Advisory Services Private Limited). It was made possible through support provided by the United States Department of State (under the terms of Award S-LMAQM-11-GR1011) and the Government of Italy. The opinions expressed herein are those of the author(s) and do not necessarily refect the views of the United States Department of State and of the Government of Italy. Cover page photographs: Children with a solar light, Cambodia (M Young) Tailor with a solar light, India (A Jacobson) Market analysis of : india, Bangladesh, nepal, pakistan, 3 indonesia, CaMBodia, and philippines fe b r u a r y 2 0 1 2 W i t h n e a r l y 8 0 0 m i l l i o n p e o p l e l i v i n g i n as i a w i t h i n t e r m i t t e n t o r n o a c c e s s t o t h e e l e c t r i c a l g r i d , t h e s e p e o p l e e x p e r i e n c e g r e a t e r h e a l t h r i s k s d u e t o u n c l e a n l i g h t i n g a l t e r n a t i v e s a n d f e w e r i n c o m e - g e n e r a t i n g o p p o r t u n i t i e s . th e r e i s a n u r g e n t n e e d t o p r o v i d e c l e a n , s u s t a i n a b l e a n d a f f o r d a b l e l i g h t i n g s o l u t i o n s t o r e d u c e s u c h r i s k s a n d a s i g n i f i c a n t o p p o r t u n i t y f o r b u s i n e s s t o p r o v i d e s u c h s o l u t i o n s . th i s ‘ifC li g h t i n g as i a so l a r of f gr i d li g h t i n g re p o r t ’ p r o v i d e s a v a l u a b l e i n s i g h t i n t o t h e s e c t o r p o t e n t i a l , r e g u l a t o r y a n d b u s i n e s s e n v i r o n m e n t a c r o s s s e v e n m a j o r as i a n o f f - g r i d l i g h t i n g m a r k e t s . it e x p l a i n s c r i t i c a l s u c c e s s f a c t o r s f o r t h e as i a n o f f - g r i d l i g h t i n g s e c t o r w i t h d e t a i l s o f b u s i n e s s m o d e l s , p r i c e p o i n t s a n d m a r k e t s c o p i n g i n f o r m a t i o n . i t p r e s e n t s a v a l u a b l e r e s o u r c e t o a c t i v e p l a y e r s , m a r k e t p r a c t i t i o n e r s a n d i n v e s t o r s w i t h a v e s t e d i n t e r e s t i n t h i s p a r t i c u l a r m a r k e t . si n c e a c c e s s t o q u a l i t y l i g h t i n g h a s a s i g n i f i c a n t p o s i t i v e i m p a c t o n p r o d u c t i v i,t y e d u c a t i o n a n d q u a l i t y o f l i f e , t h i s r e p o r t w i l l a s s i s t i n d e v e l o p i n g t h e n e c e s s a r y a c t i v i t i e s t o a d d r e s s t h e s e c h a l l e n g e s . ro d d ed d y ex e c u t i v e di r e c t o r & ac t i n g Ch a i r m a n 4 Lighting AsiA: soLAr off-grid Lighting t elba fo stnetnoc CoMMon aBBreviations ���������������������������������������������������������������������������������������������������������8 CurrenCy exChange rates �����������������������������������������������������������������������������������������������������9 lighting asia �������������������������������������������������������������������������������������������������������������������������� 10 exeCutive suMMary �������������������������������������������������������������������������������������������������������������� 13 1 asia overvieW ��������������������������������������������������������������������������������������������������������������������� 20 2 india Market sCoping �������������������������������������������������������������������������������������������������������� 37 2.1 The current state of off-grid lighting ............................................................................................ 37 2.2 Overview of the solar off-grid lighting market ............................................................................ 41 2.3 Demand scenario ............................................................................................................................ 43 2.4 Supply scenario................................................................................................................................ 44 2.5 Overview of the regulatory environment ..................................................................................... 51 2.6 India conclusion ............................................................................................................................... 52 3 Bangladesh Market sCoping ������������������������������������������������������������������������������������������� 53 3.1 The current state of off-grid lighting ............................................................................................ 53 3.2 Overview of the solar off-grid lighting market ............................................................................ 54 3.3 Overview of the regulatory environment ..................................................................................... 63 3.4 Bangladesh conclusion ................................................................................................................... 64 4 nepal Market sCoping ������������������������������������������������������������������������������������������������������� 65 4.1 The current state of off-grid lighting ............................................................................................ 65 4.2 Overview of the solar off-grid lighting market ............................................................................ 67 4.3 Overview of the regulatory environment ..................................................................................... 73 4.4 Nepal conclusion ............................................................................................................................. 74 Market analysis of : india, Bangladesh, nepal, pakistan, 5 indonesia, CaMBodia, and philippines t elba fo stnetnoc 5 pakistan Market sCoping ������������������������������������������������������������������������������������������������� 75 5.1 The current state of off-grid lighting ............................................................................................ 75 5.2 Overview of the solar off-grid lighting market ............................................................................ 76 5.3 Overview of the regulatory environment ..................................................................................... 79 5.4 Pakistan conclusion ......................................................................................................................... 80 6 indonesia Market sCoping ����������������������������������������������������������������������������������������������� 81 6.1 The current state of off-grid lighting ............................................................................................ 81 6.2 Overview of the solar off-grid lighting market ............................................................................ 83 6.3 Overview of the regulatory environment ..................................................................................... 85 6.4 Indonesia conclusion ....................................................................................................................... 86 7 CaMBodia Market sCoping �����������������������������������������������������������������������������������������������������87 7.1 The current state of off-grid lighting ............................................................................................ 87 7.2 Overview of the solar off-grid lighting market ............................................................................ 90 7.3 Overview of the regulatory environment ..................................................................................... 97 7.4 Cambodia conclusion ...................................................................................................................... 98 8 philippines Market sCoping ����������������������������������������������������������������������������������������������������99 8.1 The current state of off-grid lighting ............................................................................................ 99 8.2 Overview of the solar off-grid lighting market ............................................................................ 99 8.3 Overview of the regulatory environment ................................................................................... 103 8.4 Philippines conclusion .................................................................................................................. 104 9 appendix ����������������������������������������������������������������������������������������������������������������������������� 105 6 Lighting AsiA: soLAr off-grid Lighting t elba fo stnetnoc table of figures Figure 1.1: Access to electricity by region (2009) ................................................................................ 20 Figure 1.2: Off-grid population in regions across Asia (2009) ........................................................... 21 Figure 1.3: Population without access to electricity by country (2009) ............................................ 22 Figure 1.4: Annual kerosene expenditure by country ........................................................................ 23 Figure 1.5: Market segmentation of the solar off-grid lighting market ........................................... 24 Figure 1.6: Market segmentation by population density .................................................................. 27 Figure 1.7: Typical prices of solar off-grid lighting products in Asia ................................................. 32 Figure 2.1: Rural-urban distribution of off-grid households in India (2008) .................................... 37 Figure 2.2: Distribution of primary sources of lighting in rural India (2004-05) .............................. 38 Figure 2.3: Primary sources of lighting in households across states (2007-08) ................................ 39 Figure 2.4: Annual expenditure on kerosene for lighting by rural and urban households ............ 40 Figure 2.5: Comparison of lifetime costs of solar off-grid lighting products and kerosene lanterns ......................................................................................................... 41 Figure 2.6: Market potential for solar lanterns and SHS in rural India ............................................. 43 Figure 2.7: Comparison between sales of CFL and LED lanterns ....................................................... 44 Figure 2.8: Price vs. panel wattage of LED lanterns ........................................................................... 45 Figure 2.9: Mapping loan amounts against the SHS panel wattage under the JNNSM program .. 49 Figure 3.1: Rural-urban distribution of off-grid households in Bangladesh .................................... 53 Figure 3.2: Electrification rates and kerosene usage for lighting by region (2004) ........................ 54 Figure 3.3: Schematic diagram of IDCOL solar program .................................................................... 55 Figure 3.4: Cumulative number of SHS installed through the IDCOL solar program ....................... 56 Figure 3.5: Cumulative number of targeted installations of SHS until 2014 .................................... 56 Figure 3.6: Cumulative sales of different POs (2009) ......................................................................... 57 Market analysis of : india, Bangladesh, nepal, pakistan, 7 indonesia, CaMBodia, and philippines t elba fo stnetnoc Figure 3.7: Mapping product features and prices of SHS ................................................................... 58 Figure 3.8: Sales mix of SHS and mapping against the consumer household income segment ..... 59 Figure 3.9: Subsidies provided and the cumulative growth of SHS installed (2010) ........................ 61 Figure 4.1: Rural-urban distribution of off-grid households in Nepal (2008) .................................. 65 Figure 4.2: Primary sources of lighting in rural households of Nepal (2005) ................................... 66 Figure 4.3: Solar Tuki ............................................................................................................................. 67 Figure 4.4: Cumulative number of SHS installed through AEPC subsidy program .......................... 67 Figure 4.5: Schematic diagram of the AEPC subsidy program ........................................................... 68 Figure 4.6: Subsidy structure of AEPC.................................................................................................. 68 Figure 4.7: Annual SHS installations through AEPC ........................................................................... 69 Figure 4.8: Mapping of product features and prices of SHS .............................................................. 70 Figure 5.1: Rural-urban distribution of off-grid households in Pakistan .......................................... 75 Figure 5.2: Monthly household kerosene consumption value across income quintiles (2004-05) . 76 Figure 5.3: Mapping of product features and prices of SHS .............................................................. 78 Figure 6.1: Rural-urban distribution of off-grid households in Indonesia ........................................ 81 Figure 6.2: Number of SHS installed trough the government tender scheme ................................. 83 Figure 7.1: Distribution of households by primary source of lighting (2007) ................................... 87 Figure 7.2: Retail price of SHS available in Cambodia ........................................................................ 91 Figure 8.1: Distribution of off-grid Households in the Philippines (2008) ........................................ 99 Figure 8.2: Retail price (non-subsidized) of SHS in the Philippines ................................................. 101 Figure 8.3: Schematic of CARD partnership with SunTransfer and Barefoot ................................. 102 Figure 9.1: Schematic diagram of JNNSM program in India ............................................................. 109 8 Lighting AsiA: soLAr off-grid Lighting nomoC snoitaive rba ACPE A evitanretl ygren E noitomo r P retneC AoM rE A ecnail rof oanadni M o-f dirg rene elbaw ygren E nB noili B oB P motoB fo eht dimary P AC gr dednuopmoC A laun g htw o r reta oBC ytinumoC desa B onoitasinagr fC L tcapmoC tnecse rou� pmal iME lauq E ylhtno M istnemlatsn sE AP ygren E s rotce A ecnatsis margo r P n( )lape fgCM f tsa gniv o M remusnoC gsdo iAE i lanoitanretn ygren E Aycneg idoC L i ertsarfn rutcu d tnempole ve ynapmoC Ldetimi hWk oliK ta W hruo nJ nsM lalrahawa J nrhe u n lanoita s ralo noisi M LLBa L gnithgi a noili B Lsevi LdE L-thgi gnitim E dedoi LfL L raeni f tnecse roul Lpma fM i ecnan�o rci M inoitutitsn n M noili M nM rE rtsini M y fo ne w & rene elbaw , ygren E iaidn WM tawage M ngo n-no latnemnre v og onoitazinagr dP s cilbu P d noitubirtsi smetsy E P eta vir P ytiuq E oP ra rent P onoitazinagr VP ciatlo v otoh P rfE r laru noitac�irtcel E fdnu rrB r lanoige r laru kna B rP r laru re w o P tcejo r P shs s ralo h emo ssmetsy sEM s lam dna muide M esirpretn E trE i t eh ygren E dna r sec ruose ietutitsn sU d detin U s setat dsralo AV t eula V A ded txa C V erutne V latipaC W / pW ta W / -ta W kae P Market analysis of : india, Bangladesh, nepal, pakistan, 9 indonesia, CaMBodia, and philippines Currency exchange rates Crtnuo y l laco ycne ruc eula v tnela viuqe ot 1 sU d iaidn inr 9.54 Bhsedalgna Bdt 8.07 nlape npr 4.47 Caidobma r lei 5424 iaisenodn r haipu 3219 pnatsika pkr 9.58 psenipilih php 2.54 n:eto t eh ycne ruc noisre vnoc setar detsil e v oba e ra de vired mo rf eht egare va fo eht setar re v o 0102 s:ec ruo :pth w/ /setar-lacirotsih/ycne ruc/moc.adnao. 10 Lighting AsiA: soLAr off-grid Lighting L gni t h g i Aais Nearly 800 million people in Asia[1] live in a state of Modern off-grid lighting has emerged with the ascent near darkness, coping with unreliable or non existent of solar energy, battery and LED technology and has or no access to electricity on a daily basis. The effects a rapidly growing demand from those living off-grid. on these vulnerable communities are severe. Medical This report provides an overview of the off-grid lighting and educational opportunities and services are severely market in seven nations across southern Asia – India, constrained, health risks are heightened by unclean Bangladesh, Nepal, Cambodia, Indonesia, Pakistan lighting alternatives and opportunities for income- and the Philippines – and presents the opportunity generating activities are reduced. Many people also for investors and industry players to make a real and pay a great deal over time for paltry service offered necessary impact by serving communities without access by most fuel based lighting. There is a great need for to reliable electricity. clean, sustainable and affordable products to bring light to these households. natsika P nlape iaidn aidobma C hsedalgna B senipilih P iaisenodn [1] IEA fgure for 2009 (developing Asia)