Description:The tyre industry is the largest single rubber manufacturing industry in the world. The high performance demanded of tyres has led to extensive research and development in this field and constant innovation. This report takes an overview of the latest technology combined with the market situation worldwide. The report is designed as a systematic analysis of the passenger car industry. It begins with a broad view of the industry examining the major markets and manufacturers. Later in the report the chief characteristics of the industry and the major economic and commercial pressures are identified. Three chapters in the book discuss the three major markets for tyres and profiles of the largest manufacturers are provided.