Description:

Left to Right takes readers on a journey through our increasingly visual culture - a journey that asks us to consider how technological change has influenced the way we think, the way we see, and the way we communicate. The trend in mass media communication is toward the visual, and even our written language is becoming more and more visually driven. Nontext elements in this book showcase the latest ideas in sending clear messages without words - messages that can be understood universally, by everyone who can see, regardless of the language they speak.

Left to Right is a detailed study of the development of image-based language and culture in the latter half of the twentieth century. It demonstrates that the development of language has gone hand in hand with the development of technology, discussing the challenge posed to alphabetic information by the rapid development of screen-based media over the latter half of the twentieth century, which has seen the introduction of an increasingly portable range of digital technologies.

With this has come an increasingly image-based use of language. The increasing convergence of the television with the home computer, the video game, the world wide web, the mobile telephone and the digital camera has run in parallel with a reduction in the number of people reading text. Artists, designers, authors, publishers, schools and universities have all had to reassess their approach to language and find new ways of talking to a generation who have a new way of reading.

Left to Right: The Cultural Shift From Words to Pictures PDF

192 Pages·2011·80.8173 MB·other

by David Crow

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Preview Left to Right: The Cultural Shift From Words to Pictures

Description:

Left to Right takes readers on a journey through our increasingly visual culture - a journey that asks us to consider how technological change has influenced the way we think, the way we see, and the way we communicate. The trend in mass media communication is toward the visual, and even our written language is becoming more and more visually driven. Nontext elements in this book showcase the latest ideas in sending clear messages without words - messages that can be understood universally, by everyone who can see, regardless of the language they speak.

Left to Right is a detailed study of the development of image-based language and culture in the latter half of the twentieth century. It demonstrates that the development of language has gone hand in hand with the development of technology, discussing the challenge posed to alphabetic information by the rapid development of screen-based media over the latter half of the twentieth century, which has seen the introduction of an increasingly portable range of digital technologies.

With this has come an increasingly image-based use of language. The increasing convergence of the television with the home computer, the video game, the world wide web, the mobile telephone and the digital camera has run in parallel with a reduction in the number of people reading text. Artists, designers, authors, publishers, schools and universities have all had to reassess their approach to language and find new ways of talking to a generation who have a new way of reading.

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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.