Leading the Fundraising Charge: The Role of the Nonprofit Executive

279 Pages·2013·1.702 MB·English

by  Karla A. Williams(auth.)

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Leading the Fundraising
Charge
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&
The AFP Fund Development
Series
The AFP Fund Development Series is intended to provide fund development
professionals and volunteers, including boardmembers (and others interested in
the nonprofit sector), with top-quality publications that help advance philan-
thropyas voluntaryaction for the public good. Our goal is to provide practical,
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T A F
HE SSOCIATION OF UNDRAISING
P
ROFESSIONALS
The Association of Fundraising Professionals (AFP) represents over 30,000
members in more than 207 chapters throughout the United States, Canada,
Mexico, and China, working to advance philanthropy through advocacy, re-
search,education,andcertificationprograms.
The association fosters development and growth of fundraising professionals
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visitwww.afpnet.org.
2012-2013 AFP P
UBLISHING
A C
DVISORY OMMITTEE
CHAIR:StevenP.Miller,CFRE
VicePresident,ResourceDevelopment,RestonInterfaith
D.C.Dreger,ACFRE
DirectorofCampaignsfortheAmericas,HabitatforHumanityInternational
NinaP.Berkheiser,CFRE
PrincipalConsultant,YourNonprofitAdvisor
PatriciaG.Egan,CFRE
FundraisingConsultant
ScottFortnum,ACFRE
ChiefDevelopmentOfficer,SaintElizabethHealthCareFoundation
AudreyP.Kintzi,ACFRE
SeniorDevelopmentDirector,SaintMary’sUniversityofMinnesota
MarilynFosterKirk,CFRE
AssociateViceChancellor,UniversityofIllinoisatChicago
BenjaminT.Mohler,CFRE
DirectorofDevelopment,UNCCharlotte
RobertJ.Mueller,CFRE
AssistantVicePresident,Hosparus
Maria-ElenaNoriega
Director,NoriegaMaloyAsociados.S.C.
LigiaPena,CFRE
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JohnRivas,CFRE
ChiefDevelopmentOfficer,FloridaUnitedMethodistHome
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JohnWiley&Sons,Inc.:
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SeniorEditor(Professional/TradeDivision)
AFPStaff:
JacklynP.Boice
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VicePresident,EducationandTraining
ReedStockman
AFPStaffSupport
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Leading the Fundraising
Charge
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Leading the Fundraising
Charge
The Role of the
fi
Nonpro t Executive
K A. W
ARLA ILLIAMS
John Wiley& Sons, Inc.
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CoverDesign:Leiva-Sposato
CoverImage: ChristopherHudson/iStockphoto
Copyright#2013byKarlaA.Williams.Allrightsreserved.
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LibraryofCongressCataloging-in-PublicationData
Williams,KarlaA.
Leadingthefundraisingcharge:theroleofthenonprofitexecutive/KarlaA.Williams.
p.cm.
Includesbibliographicalreferencesandindex.
ISBN978-0-470-62198-1(cloth);ISBN978-1-118-22078-8(ebk);
ISBN978-1-118-23328-3(ebk);ISBN978-1-118-25906-1(ebk)
1. Nonprofitorganizations—Management. 2. Fundraising. 3. Leadership. I. Title.
HD62.6.W5562012
0
658.15224—dc23
2012026253
PrintedintheUnitedStatesofAmerica
10 9 8 7 6 5 4 3 2 1
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Tofamily,friends,andcolleagues,thankyouforchallenging,inspiring,and
encouragingme.YouliftmeupwhenIlackconfidence,butcallmyhandwhenI
becometoocertain.YouappreciatemewhenIdomylevelbest,butremindmethatit
maynotbeenough.Youhavetaughtmehowtobalancepassionwithreason.
TomyMOM,thankyoufor impartingwisdom,curiosityandlife-longlearning.
TomydaughtersALLYSONandLINDSEY,thankyouforshowingthatethicsis
notasituation,butawayoflife.TomygrandchildrenALEXAandLUCAS,
thankyouforaskingthequestionsandquestioningtheanswers.ToDON,thank
youforshowingmethatlifeisajourneynotadestination.