Table Of Content

(cid:2) TrimSize:6inx9in Nguyen f01.tex V1-08/04/2016 1:31pm Pagei Leaders and Innovators (cid:2) (cid:2) (cid:2) (cid:2) TrimSize:6inx9in Nguyen f01.tex V1-08/04/2016 1:31pm Pageii Wiley & SAS Business Series The Wiley & SAS Business Series presents books that help senior-level managerswiththeircriticalmanagementdecisions. TitlesintheWiley&SASBusinessSeriesinclude: AgilebyDesign:AnImplementationGuidetoAnalyticLifecycleManagement by RachelAlt-Simmons AnalyticsinaBigDataWorld:TheEssentialGuidetoDataScienceanditsAppli- cationsbyBartBaesens BankFraud:UsingTechnologytoCombatLossesbyRevathiSubramanian BigData,BigInnovation:EnablingCompetitiveDifferentiationthroughBusiness AnalyticsbyEvanStubbs Business Forecasting: Practical Problems and Solutions edited by Michael Gilliland,LenTashman,andUdoSglavo BusinessIntelligenceApplied:ImplementinganEffectiveInformationandCommu- (cid:2) (cid:2) nicationsTechnologyInfrastructurebyMichaelGendron BusinessIntelligenceandtheCloud:StrategicImplementationGuidebyMichael S.Gendron BusinessTransformation:ARoadmapforMaximizingOrganizationalInsightsby AimanZeid Data-DrivenHealthcare:HowAnalyticsandBIAreTransformingtheIndustryby LauraMadsen Delivering Business Analytics: Practical Guidelines for Best Practice by Evan Stubbs Demand-DrivenForecasting:AStructuredApproachtoForecasting,SecondEdition byCharlesChase Demand-DrivenInventoryOptimizationandReplenishment:CreatingaMoreEffi- cientSupplyChainbyRobertA.Davis DevelopingHumanCapital:UsingAnalyticstoPlanandOptimizeYourLearning and Development Investments by Gene Pease, Barbara Beresford, and Lew Walker Economic and Business Forecasting: Analyzing and Interpreting Econometric Results by John Silvia, Azhar Iqbal, Kaylyn Swankoski, Sarah Watt, and SamBullard FinancialInstitutionAdvantageandtheOptimizationofInformationProcessing bySeanC.Keenan (cid:2) (cid:2) TrimSize:6inx9in Nguyen f01.tex V1-08/04/2016 1:31pm Pageiii FinancialRiskManagement:ApplicationsinMarket,Credit,Asset,andLiability ManagementandFirmwideRiskbyJimmySkoglundandWeiChen Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques: AGuidetoDataScienceforFraudDetectionbyBartBaesens,VeroniqueVan Vlasselaer,andWouterVerbeke HarnessOilandGasBigDatawithAnalytics:OptimizeExplorationandProduction withDataDrivenModelsbyKeithHoldaway HealthAnalytics:GainingtheInsightstoTransformHealthCarebyJasonBurke HeuristicsinAnalytics:APracticalPerspectiveofWhatInfluencesOurAnalytical WorldbyCarlosAndre,ReisPinheiro,andFionaMcNeill HotelPricinginaSocialWorld:DrivingValueintheDigitalEconomyby Kelly McGuire Implement,ImproveandExpandYourStatewideLongitudinalDataSystem:Creat- ingaCultureofDatainEducationbyJamieMcQuigganandArmisteadSapp KillerAnalytics:Top20MetricsMissingfromYourBalanceSheetbyMarkBrown MobileLearning:AHandbookforDevelopers,Educators,andLearnersbyScott McQuiggan,LucyKosturko,JamieMcQuiggan,andJenniferSabourin ThePatientRevolution:HowBigDataandAnalyticsAreTransformingtheHealth- (cid:2) careExperiencebyKrisaTailor (cid:2) PredictiveAnalyticsforHumanResourcesbyJacFitz-enzandJohnMattoxII PredictiveBusinessAnalytics:Forward-LookingCapabilitiestoImproveBusiness PerformancebyLawrenceMaiselandGaryCokins StatisticalThinking:ImprovingBusinessPerformance,SecondEdition,byRoger W.HoerlandRonaldD.Snee TooBigtoIgnore:TheBusinessCaseforBigDatabyPhilSimon Trade-BasedMoneyLaundering:TheNextFrontierinInternationalMoneyLaun- deringEnforcementbyJohnCassara TheVisualOrganization:DataVisualization,BigData,andtheQuestforBetter DecisionsbyPhilSimon UnderstandingthePredictiveAnalyticsLifecyclebyAlCordoba UnleashingYourInnerLeader:AnExecutiveCoachTellsAllbyVickieBevenour UsingBigDataAnalytics:TurningBigDataintoBigMoneybyJaredDean VisualSixSigma,SecondEdition,byIanCox,MarieGaudard,PhilipRamsey, MiaStephens,andLeoWright Formoreinformationonanyoftheabovetitles,pleasevisitwww.wiley.com. (cid:2) (cid:2) TrimSize:6inx9in Nguyen f01.tex V1-08/04/2016 1:31pm Pageiv (cid:2) (cid:2) (cid:2) (cid:2) TrimSize:6inx9in Nguyen f01.tex V1-08/04/2016 1:31pm Pagev Leaders and Innovators How Data-Driven Organizations Are Winning with Analytics Tho H. Nguyen (cid:2) (cid:2) (cid:2) (cid:2) TrimSize:6inx9in Nguyen f01.tex V1-08/04/2016 1:31pm Pagevi Copyright©2016byJohnWiley&Sons,Inc.Allrightsreserved. PublishedbyJohnWiley&Sons,Inc.,Hoboken,NewJersey. PublishedsimultaneouslyinCanada. Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,or transmittedinanyformorbyanymeans,electronic,mechanical,photocopying, recording,scanning,orotherwise,exceptaspermittedunderSection107or108ofthe 1976UnitedStatesCopyrightAct,withouteitherthepriorwrittenpermissionofthe Publisher,orauthorizationthroughpaymentoftheappropriateper-copyfeetothe CopyrightClearanceCenter,Inc.,222RosewoodDrive,Danvers,MA01923, (978)750-8400,fax(978)646-8600,orontheWebatwww.copyright.com.Requests tothePublisherforpermissionshouldbeaddressedtothePermissionsDepartment, JohnWiley&Sons,Inc.,111RiverStreet,Hoboken,NJ07030,(201)748-6011, fax(201)748-6008,oronlineathttp://www.wiley.com/go/permissions. LimitofLiability/DisclaimerofWarranty:Whilethepublisherandauthorhaveused theirbesteffortsinpreparingthisbook,theymakenorepresentationsorwarranties withrespecttotheaccuracyorcompletenessofthecontentsofthisbookand specificallydisclaimanyimpliedwarrantiesofmerchantabilityorfitnessforaparticular purpose.Nowarrantymaybecreatedorextendedbysalesrepresentativesorwritten salesmaterials.Theadviceandstrategiescontainedhereinmaynotbesuitableforyour situation.Youshouldconsultwithaprofessionalwhereappropriate.Neitherthe (cid:2) publishernorauthorshallbeliableforanylossofprofitoranyothercommercial (cid:2) damages,includingbutnotlimitedtospecial,incidental,consequential,orother damages. Forgeneralinformationonourotherproductsandservicesorfortechnicalsupport, pleasecontactourCustomerCareDepartmentwithintheUnitedStatesat(800) 762-2974,outsidetheUnitedStatesat(317)572-3993orfax(317)572-4002. Wileypublishesinavarietyofprintandelectronicformatsandbyprint-on-demand. Somematerialincludedwithstandardprintversionsofthisbookmaynotbeincluded ine-booksorinprint-on-demand.IfthisbookreferstomediasuchasaCDorDVD thatisnotincludedintheversionyoupurchased,youmaydownloadthismaterialat http://booksupport.wiley.com.FormoreinformationaboutWileyproducts,visit www.wiley.com. LibraryofCongressCataloging-in-PublicationDataisavailable: ISBN9781119232575(Hardcover) ISBN9781119276913(ePDF) ISBN9781119276920(ePub) Coverdesign:Wiley Coverimage:©aleksandarvelasevic/iStock.com PrintedintheUnitedStatesofAmerica 10 9 8 7 6 5 4 3 2 1 (cid:2) (cid:2) TrimSize:6inx9in Nguyen f02.tex V1-08/04/2016 1:31pm Pagevii ThisbookisdedicatedtoÁnh,Ana,andfamily, whoprovided theirunconditionalloveandsupportwithallthecrazy,late nightsandfranticweekendsittooktocompletethisbook. (cid:2) (cid:2) (cid:2) (cid:2) TrimSize:6inx9in Nguyen f02.tex V1-08/04/2016 1:31pm Pageviii (cid:2) (cid:2) (cid:2)

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An integrated, strategic approach to higher-value analytics Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows how businesses leverage enterprise analytics to gain strategic insights for profitability and growth. The key factor is integrated, end-to-end capabiliti
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243 Pages·2016·5.68 MB·English
by  Tho H. Nguyen
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(cid:2) TrimSize:6inx9in Nguyen f01.tex V1-08/04/2016 1:31pm Pagei Leaders and Innovators (cid:2) (cid:2) (cid:2) (cid:2) TrimSize:6inx9in Nguyen f01.tex V1-08/04/2016 1:31pm Pageii Wiley & SAS Business Series The Wiley & SAS Business Series presents books that help senior-level managerswiththeircriticalmanagementdecisions. TitlesintheWiley&SASBusinessSeriesinclude: AgilebyDesign:AnImplementationGuidetoAnalyticLifecycleManagement by RachelAlt-Simmons AnalyticsinaBigDataWorld:TheEssentialGuidetoDataScienceanditsAppli- cationsbyBartBaesens BankFraud:UsingTechnologytoCombatLossesbyRevathiSubramanian BigData,BigInnovation:EnablingCompetitiveDifferentiationthroughBusiness AnalyticsbyEvanStubbs Business Forecasting: Practical Problems and Solutions edited by Michael Gilliland,LenTashman,andUdoSglavo BusinessIntelligenceApplied:ImplementinganEffectiveInformationandCommu- (cid:2) (cid:2) nicationsTechnologyInfrastructurebyMichaelGendron BusinessIntelligenceandtheCloud:StrategicImplementationGuidebyMichael S.Gendron BusinessTransformation:ARoadmapforMaximizingOrganizationalInsightsby AimanZeid Data-DrivenHealthcare:HowAnalyticsandBIAreTransformingtheIndustryby LauraMadsen Delivering Business Analytics: Practical Guidelines for Best Practice by Evan Stubbs Demand-DrivenForecasting:AStructuredApproachtoForecasting,SecondEdition byCharlesChase Demand-DrivenInventoryOptimizationandReplenishment:CreatingaMoreEffi- cientSupplyChainbyRobertA.Davis DevelopingHumanCapital:UsingAnalyticstoPlanandOptimizeYourLearning and Development Investments by Gene Pease, Barbara Beresford, and Lew Walker Economic and Business Forecasting: Analyzing and Interpreting Econometric Results by John Silvia, Azhar Iqbal, Kaylyn Swankoski, Sarah Watt, and SamBullard FinancialInstitutionAdvantageandtheOptimizationofInformationProcessing bySeanC.Keenan (cid:2) (cid:2) TrimSize:6inx9in Nguyen f01.tex V1-08/04/2016 1:31pm Pageiii FinancialRiskManagement:ApplicationsinMarket,Credit,Asset,andLiability ManagementandFirmwideRiskbyJimmySkoglundandWeiChen Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques: AGuidetoDataScienceforFraudDetectionbyBartBaesens,VeroniqueVan Vlasselaer,andWouterVerbeke HarnessOilandGasBigDatawithAnalytics:OptimizeExplorationandProduction withDataDrivenModelsbyKeithHoldaway HealthAnalytics:GainingtheInsightstoTransformHealthCarebyJasonBurke HeuristicsinAnalytics:APracticalPerspectiveofWhatInfluencesOurAnalytical WorldbyCarlosAndre,ReisPinheiro,andFionaMcNeill HotelPricinginaSocialWorld:DrivingValueintheDigitalEconomyby Kelly McGuire Implement,ImproveandExpandYourStatewideLongitudinalDataSystem:Creat- ingaCultureofDatainEducationbyJamieMcQuigganandArmisteadSapp KillerAnalytics:Top20MetricsMissingfromYourBalanceSheetbyMarkBrown MobileLearning:AHandbookforDevelopers,Educators,andLearnersbyScott McQuiggan,LucyKosturko,JamieMcQuiggan,andJenniferSabourin ThePatientRevolution:HowBigDataandAnalyticsAreTransformingtheHealth- (cid:2) careExperiencebyKrisaTailor (cid:2) PredictiveAnalyticsforHumanResourcesbyJacFitz-enzandJohnMattoxII PredictiveBusinessAnalytics:Forward-LookingCapabilitiestoImproveBusiness PerformancebyLawrenceMaiselandGaryCokins StatisticalThinking:ImprovingBusinessPerformance,SecondEdition,byRoger W.HoerlandRonaldD.Snee TooBigtoIgnore:TheBusinessCaseforBigDatabyPhilSimon Trade-BasedMoneyLaundering:TheNextFrontierinInternationalMoneyLaun- deringEnforcementbyJohnCassara TheVisualOrganization:DataVisualization,BigData,andtheQuestforBetter DecisionsbyPhilSimon UnderstandingthePredictiveAnalyticsLifecyclebyAlCordoba UnleashingYourInnerLeader:AnExecutiveCoachTellsAllbyVickieBevenour UsingBigDataAnalytics:TurningBigDataintoBigMoneybyJaredDean VisualSixSigma,SecondEdition,byIanCox,MarieGaudard,PhilipRamsey, MiaStephens,andLeoWright Formoreinformationonanyoftheabovetitles,pleasevisitwww.wiley.com. (cid:2) (cid:2) TrimSize:6inx9in Nguyen f01.tex V1-08/04/2016 1:31pm Pageiv (cid:2) (cid:2) (cid:2) (cid:2) TrimSize:6inx9in Nguyen f01.tex V1-08/04/2016 1:31pm Pagev Leaders and Innovators How Data-Driven Organizations Are Winning with Analytics Tho H. Nguyen (cid:2) (cid:2) (cid:2) (cid:2) TrimSize:6inx9in Nguyen f01.tex V1-08/04/2016 1:31pm Pagevi Copyright©2016byJohnWiley&Sons,Inc.Allrightsreserved. PublishedbyJohnWiley&Sons,Inc.,Hoboken,NewJersey. PublishedsimultaneouslyinCanada. Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,or transmittedinanyformorbyanymeans,electronic,mechanical,photocopying, recording,scanning,orotherwise,exceptaspermittedunderSection107or108ofthe 1976UnitedStatesCopyrightAct,withouteitherthepriorwrittenpermissionofthe Publisher,orauthorizationthroughpaymentoftheappropriateper-copyfeetothe CopyrightClearanceCenter,Inc.,222RosewoodDrive,Danvers,MA01923, (978)750-8400,fax(978)646-8600,orontheWebatwww.copyright.com.Requests tothePublisherforpermissionshouldbeaddressedtothePermissionsDepartment, JohnWiley&Sons,Inc.,111RiverStreet,Hoboken,NJ07030,(201)748-6011, fax(201)748-6008,oronlineathttp://www.wiley.com/go/permissions. LimitofLiability/DisclaimerofWarranty:Whilethepublisherandauthorhaveused theirbesteffortsinpreparingthisbook,theymakenorepresentationsorwarranties withrespecttotheaccuracyorcompletenessofthecontentsofthisbookand specificallydisclaimanyimpliedwarrantiesofmerchantabilityorfitnessforaparticular purpose.Nowarrantymaybecreatedorextendedbysalesrepresentativesorwritten salesmaterials.Theadviceandstrategiescontainedhereinmaynotbesuitableforyour situation.Youshouldconsultwithaprofessionalwhereappropriate.Neitherthe (cid:2) publishernorauthorshallbeliableforanylossofprofitoranyothercommercial (cid:2) damages,includingbutnotlimitedtospecial,incidental,consequential,orother damages. Forgeneralinformationonourotherproductsandservicesorfortechnicalsupport, pleasecontactourCustomerCareDepartmentwithintheUnitedStatesat(800) 762-2974,outsidetheUnitedStatesat(317)572-3993orfax(317)572-4002. Wileypublishesinavarietyofprintandelectronicformatsandbyprint-on-demand. Somematerialincludedwithstandardprintversionsofthisbookmaynotbeincluded ine-booksorinprint-on-demand.IfthisbookreferstomediasuchasaCDorDVD thatisnotincludedintheversionyoupurchased,youmaydownloadthismaterialat http://booksupport.wiley.com.FormoreinformationaboutWileyproducts,visit www.wiley.com. LibraryofCongressCataloging-in-PublicationDataisavailable: ISBN9781119232575(Hardcover) ISBN9781119276913(ePDF) ISBN9781119276920(ePub) Coverdesign:Wiley Coverimage:©aleksandarvelasevic/iStock.com PrintedintheUnitedStatesofAmerica 10 9 8 7 6 5 4 3 2 1 (cid:2) (cid:2) TrimSize:6inx9in Nguyen f02.tex V1-08/04/2016 1:31pm Pagevii ThisbookisdedicatedtoÁnh,Ana,andfamily, whoprovided theirunconditionalloveandsupportwithallthecrazy,late nightsandfranticweekendsittooktocompletethisbook. (cid:2) (cid:2) (cid:2) (cid:2) TrimSize:6inx9in Nguyen f02.tex V1-08/04/2016 1:31pm Pageviii (cid:2) (cid:2) (cid:2)

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An integrated, strategic approach to higher-value analytics Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows how businesses leverage enterprise analytics to gain strategic insights for profitability and growth. The key factor is integrated, end-to-end capabiliti
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