Lead with Purpose: Giving Your Organization a Reason to Believe in Itself PDF
Preview Lead with Purpose: Giving Your Organization a Reason to Believe in Itself
Advance Praise for Lead with Purpose: ‘‘Thecapacitytoimagineandarticulateexcitingfuturepossibilitiesisthe definingcompetenceofleaders.It’salsothetoughestofallskillsforlead- ers to learn. That’s what makes John Baldoni’s new book, Lead with Purpose,sovitallyimportant.Itfocusesontheonethingthatmakeslead- ers leaders—giving people a reason to believe and a reason to commit themselves to something meaningful and significant. This book is just a delight to read. John writes with elegance and ease about the solid evi- dence,validprinciples,andpracticalwaysinwhichreal-lifeleadersbring purposetolife.Ihighlyrecommendthatyoumakethisoneofyourmust- readbooksoftheyear.’’ —JimKouzes,coauthorofthebestsellingTheLeadershipChallengeand TheTruthAboutLeadership;Dean’sExecutiveProfessorofLeadership, LeaveySchoolofBusiness ‘‘Lead with Purpose inspires and instructs with research, interviews, sto- ries,examples,reflectivequestions,lessons,and actionsteps.’’ —DanMcCarthy,Director,ExecutiveEducationPrograms,The WhittemoreSchoolofBusinessandEconomics,UniversityofNew Hampshire ‘‘Without a doubt, Lead with Purpose will help you reconnect to your ownpurposeand beabetterleaderforit.’’ —OraPescowitz,M.D.,ExecutiveVicePresidentforMedicalAffairs, UniversityofMichigan;CEO,U-MHealthSystem ‘‘Purpose drives passion and superior results. John Baldoni reminds us thatmeaningcanbefoundinourwork,nomatterwhatitiswedo.Lead withPurposewillchangethewayyouleadforthebetter.’’ —ChesterElton,bestsellingauthorofTheCarrotPrincipleandTheOrange Revolution ‘‘Anyone who wants to learn to lead effectively in this new era will be gladtheymadetimetoreadLeadwithPurpose!’’ —AriWeinzweig,cofounderofZingerman’s,named‘‘coolestcompanyin America,’’Inc.magazine;authorofALapsedAnarchist’sApproachto BuildingaGreatBusiness This page intentionally left blank L EAD WITH P URPOSE Giving Your Organization a Reason to Believe in Itself John Baldoni American Management Association New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco Shanghai • Tokyo • Toronto • Washington, D.C. Bulkdiscountsavailable.Fordetailsvisit: www.amacombooks.org/go/specialsales Orcontactspecialsales: Phone:800-250-5308 E-mail:[email protected] ViewalltheAMACOMtitlesat:www.amacombooks.org. Thispublicationisdesignedtoprovideaccurateandauthoritativeinformationinregardtothesubject mattercovered.Itissoldwiththeunderstandingthatthepublisherisnotengagedinrenderinglegal, accounting,orotherprofessionalservice.Iflegaladviceorotherexpertassistanceisrequired,theservices ofacompetentprofessionalpersonshouldbesought. ForportionsofmaterialusedintheActionPlanner,Iamgratefultothefollowingcopyrightownersfor permissiontoadaptandusethefollowing:Lesson1.ActionStepsadaptedfromJohnBaldoni,‘‘ABetter KindofLeadership,’’December19,2007,FastCompany.com.Usedwithpermission.Lesson2.Action StepsadaptedfromJohnBaldoni,‘‘TuneInorForgetIt,’’October31,2007,FastCompany.com.Used withpermission.Lesson5.ActionStepsadaptedfromJohnBaldoni,‘‘WatchfortheReaction,’’ November7,2007,FastCompany.com.Usedwithpermission.Lesson8. Sectionsoncraftingyourown story,reprintedfromJohnBaldoni,‘‘CraftaNarrativetoInstillOptimism,’’HarvardBusinessReview (online),December17,2009.Usedwithpermission. LibraryofCongressCataloging-in-PublicationData Baldoni,John. Leadwithpurpose:givingyourorganizationareasontobelieveinitself/JohnBaldoni. p. cm. Includesindex. ISBN-13:978-0-8144-1738-6 ISBN-10:0-8144-1738-8 1.Leadership. 2.Employeemotivation. 3.Organizationalbehavior. I.Title. HD57.7.B34894 2012 658.4(cid:2)092—dc23 2011026463 (cid:2)2012JohnBaldoni. Allrightsreserved. PrintedintheUnitedStatesofAmerica. Thispublicationmaynotbereproduced,storedinaretrievalsystem,ortransmittedinwholeorinpart, inanyformorbyanymeans,electronic,mechanical,photocopying,recording,orotherwise,withoutthe priorwrittenpermissionofAMACOM,adivisionofAmericanManagementAssociation,1601 Broadway,NewYork,NY10019. AboutAMA AmericanManagementAssociation(www.amanet.org)isaworldleaderintalentdevelopment, advancingtheskillsofindividualstodrivebusinesssuccess.Ourmissionistosupportthegoalsof individualsandorganizationsthroughacompleterangeofproductsandservices,includingclassroom andvirtualseminars,webcasts,webinars,podcasts,conferences,corporateandgovernmentsolutions, businessbooks,andresearch.AMA’sapproachtoimprovingperformancecombinesexperiential learning—learningthroughdoing—withopportunitiesforongoingprofessionalgrowthateverystepof one’scareerjourney. Printingnumber 10 9 8 7 6 5 4 3 2 1 This book is dedicated to three exceptional individuals: Dan Denison, who urged me to write about leadership Marshall Goldsmith, who taught me to ask big questions Michael Useem, who showed me that leadership is a multidisciplinary adventure This page intentionally left blank CONTENTS Acknowledgments ix ListofExperts;ANoteontheResearch xi Prologue 1 CHAPTER1: LEADFORPURPOSE 6 CHAPTER2: INSPIREPURPOSEFULPEOPLE 25 CHAPTER3: MAKEAMBIGUITYCOMFORTABLEBY CLARIFYINGPURPOSE 44 CHAPTER4: TURNPURPOSEINTOGREATRESULTS 63 CHAPTER5: HOWSTRONGPURPOSEMAKESITSAFETO FAIL(ASWELLASTOPREVAIL) 76 CHAPTER6: DEVELOPTHENEXTGENERATIONOF PURPOSEFULLEADERS 101 CHAPTER7: STEELYOUROWNPURPOSE 122 ACTIONPLANNER: 8LESSONSFORDRIVINGPURPOSE THROUGHOUTTHEORGANIZATION 140 —vii— AmericanManagememtAssociation • www.amanet.org CONTENTS Appendix:2010LeadershipSurveyResults 175 Notes 185 Index 197 —viii— AmericanManagememtAssociation • www.amanet.org ACKNOWLEDGMENTS T he genesis of this book began with a lunch I had with partici- pants of one of my workshops. The folks gathered at our table were talking about their expectations for work. None expected a life- time contract from their employer, but based upon things they said I sensed that each of them had an expectation for doing work that meant something, that is, work that would make a positive difference in the lives of others. Weeks later, when I was relating this conversation to my colleague KathleenMacdonald,theconceptofpurposeintheworkplacecrystal- lized. As I thought about the role that purpose plays in the workplace and began researching the topic, I decided that it would make a good subject for a book. If employees are searching for meaning in work, whose job is it to find it for them? Must each employee find it for him- or herself? Or does it fall to the leader to provide purpose? And once found, how can leaders and followers put it to good use to achieve intended results? These are simple questions, but as I have learned they require thoughtful answers. This book owes much to the men and women who are featured here. I call them my experts, and it is from them that many of the insights come. They are Dan Denison, Tom Draude, Tammy Erickson, —ix— AmericanManagememtAssociation • www.amanet.org
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