Layout Workbook: A Real-World Guide to Building Pages in Graphic Design PDF
Preview Layout Workbook: A Real-World Guide to Building Pages in Graphic Design
JKT_C35448 5/10/06 5:23 PM Page 1 a f provides inspiration through hundreds of well-crafted, b e o real-life projects that have succeeded for their clients a u t t u teachesthefundamentalsofcompleteandhardworkinglayouts r t e h d e features all the basics of layouts, as well as dozens f a of mini case studies from professional studios around i u r t the globe whose layouts are proven winners m h s o i r n c l u d e L A Kristin Cullen teaches graphic design at the University LayoutWorkbookisthethirdbookinRockport’sseriesof Y 33rpm practicalandinspirationalworkbooksthatcoverthefunda- O 344design,llc U ofCincinnatiandhasalsotaughtattheUniversityofIllinois mentalareasofthegraphicdesignbusiness.Inthisedition, a real-world guide to aufuldish&warinner T author Kristin Cullen tackles the often perplexing job of capsule W L A Y O U T building pages in graphic design and the Rhode Island School of Design. For years, she nailing down a layout that works. collaboratedinc. O concrete[theofficeofjillysimons] R worked as a designer at award-winning Chicago design Cullenapproacheslayoutwiththiscomprehensiveguide creative inc. K that begins with a series of step-by-step chapters—a B giampietro+smith firms,whereshecreatedawiderangeofcommunication how-toforlayout—addressingtopicssuchasinspiration, O hat-trickdesign theprocessofdesign,choosingtype,structureandspatial O hendersonbromsteadartco. K materials. She lives in Cincinnati, Ohio. organization, establishing hierarchy, and communicating W O R K B O O K kearneyrocholl messages.Followingthisthoroughandinstructivesection kolégram is a diverse collection of visual case studies showcasing kontourdesign someofthebestoflayoutdesignandinspirationalquota- C k r i s t i n c u l l e n lichtwitz tions—all complemented by a unique, progressive book U mitredesign L design truly reflecting the content. nb:studio L E no.parking also available The book is an invaluable resource for students, designers, N studionajbrt and creative professionals who seek design understanding superbüro color design workbook and inspiration. The book illuminates the broad category visual dialogue ISBN: 1–59253–192-X oflayout,communicatingspecificallywhatittakestodesign wilsonharvey/loewy withexcellence.Italsoaddressestheheartofdesign—the logo design workbook how and why of the creative process. ISBN: 1–59253–234-9 typography workbook ISBN: 1–59253–081–8 ISBN-13:978-1-59253-158-5 graphic design ISBN-10:1-59253-158-X 54000 $40.00US C N P £27.50 UK A U E $57.95 CAN 0 80665 31580 0 www.rockpub.com 9 781592 531585 (SY) Job:02-77080 Title:Layout Workbook (163)AC31151 #175 Dtp:120/163 Page:Jkt 001-009_76668.qxd 1/29/05 3:00 PM Page 1 layout workbook Text (SY) Job:01-76668 Title:Layout Workbook(Rockpoint) dtp:111 Page:1 001-009_C47689 9/12/08 1:28 PM Page 2 Text (SY) Job:01-76668 Title:Layout Workbook(Rockport) 09-AC47689(160) dtp:111 Page:2 001-009_C31027.qxd 3/8/05 9:33 PM Page 3 a real-world guide to L A Y O U T building pages in graphic design W O R K B O O K k r i s t i n c u l l e n Text (SY) Job:01-76668 Title:Layout Workbook(Rockport) 03-AC31027(88) dtp:111 Page:3 001-009_C31027.qxd 3/8/05 9:33 PM Page 5 P A U L R A N D To design is author, graphic designer, teacher to transform prose into poetry. Text (SY) Job:01-76668 Title:Layout Workbook(Rockport) 03-AC31027(88) dtp:111 Page:5 001-009_76668.qxd 1/29/05 3:00 PM Page 6 8 chapter one chapter three the function of design the design process establishing function 13 the value of process 26 the role of the designer 14 developing a project brief 26 research and information-gathering 30 chapter two brainstorming 32 inspiration conceptualization 34 experimentation and development 36 discovering inspiration 18 execution 40 chapter four intuition design fundamentals and intuition 44 intuition defined 44 the benefits of intuition 46 chapter five structure+organization grid systems in graphic design 54 the anatomy of grids 56 working with basic grids 60 Text (SY) Job:01-76668 Title:Layout Workbook(Rockpoint) dtp:111 Page:6 001-009_76668.qxd 1/29/05 3:01 PM Page 7 234 236 239 240 C O N T E N T S chapter six chapter nine the interaction of visual elements profiles hierarchical development 74 aufuldish &warinner 128 kearneyrocholl 184 compositional factors 77 capsule 132 kinetic singapore 188 cheng design 134 kolégram 190 chapter seven collaborated inc. 138 kontour design 194 typography concrete lichtwitz 198 [the office of jilly simons] 142 mitre design 200 the function of type 90 cook design 146 nb: studio 202 typographic characteristics 90 creative inc. 150 noon 206 typeface selection 94 kristin cullen 154 no.parking 208 designing with type 98 enspace 158 petrick design 212 renate gokl 162 rick rawlins/work and visual dialogue 214 chapter eight hammerpress studio 166 rmac 216 design analysis hat-trick design 168 samatamason 218 helicopter 172 shinnoske inc. 222 the importance of analysis 118 hendersonbromsteadartco. 174 studio najbrt 224 evaluation considerations 120 hoet &hoet 178 superbüro 228 the jones group 180 wilsonharvey/loewy 232 kangaroo press 182 Text (SY) Job:01-76668 Title:Layout Workbook(Rockpoint) dtp:111 Page:7 001-009_76668.qxd 1/29/05 3:01 PM Page 8 Art is not what you see, but what E D G A R D E G A S you make others see. painter, sculptor Design is the visual synthesis of ideas. It captures thought and language, transforming them anew. Design also commands the imagination and intellect, creates connections, fosters under- standing, and provides meaning. Compelling examples of visual communication solutions range from simple to complex, trivial to significant. Design shapes the visible environment and delivers informationtoeveryonewithinit;itisfunctional,conveyingmes- sages with purpose. Design is always present, taking on myriad formats, including print, digital, and environmental. Engrained into the fabric of cultural experience, design affects daily life in mundane and extraordinary ways. Text (SY) Job:01-76668 Title:Layout Workbook(Rockpoint) dtp:111 Page:8
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