LANGUAGE AT WORK CSLI Lecture Notes Number 66 LANGUAGE AT WORK Analyzing Communication Breakdown in the Workplace to Inform Systems Design KEITH DEVLIN DUSKA ROSENBERG CENTER FOR THE STUDY OF LANGUAGE AND INFORMATION STANFORD, CALIFORNIA Copyright© 1996 CSLI Publications Center for the Study of Language and Information Leland Stanford Junior University Printed in the United States 00 99 98 97 96 54321 Library of Congress Cataloging-in-Publication Data Devlin, Keith J. Language at work • analyzing communication breakdown in the work- place to inform systems design / Keith Devlin and Duska Rosenberg, p. cm. — (CSLI lecture notes ; no. 66) Includes bibliographical references. ISBN 1-57586-050-3 (hbk.). ISBN 1-57586-051-1 (pbk.). 1. Communication in organizations—Data processing. 2. System design. 3. Context (Linguistics) 4. Information technology—Management. 5. Work groups—Data processing. I. Rosenberg, Duska, 1946- . II. Title. III. Series. HD30.3.D478 1996 658.4'038-dc20 96-24100 CIP CSLI was founded early in 1983 by researchers from Stanford University, SRI International, and Xerox PARC to further research and development of integrated theories of language, information, and computation CSLI headquarters and CSLI Publications are located on the campus of Stanford University CSLI Publications reports new developments in the study of language, information, and computation In addition to lecture notes, our publications include monographs, working papers, revised dissertations, and conference proceedings Our aim is to make new results, ideas, and approaches available as quickly as possible Please visit our website at http //csli-www Stanford edu/pubhcations/ for comments on this and other titles, as well as for changes and corrections by the author and publisher ©The acid-free paper used in this book meets the minimum requirements of the American National Standard for Information Sciences—Permanence of Paper for Printed Library Materials, ANSI Z39 48-1984 Contents Acknowledgments vii Prologue: Understanding information 1 1 The fine power of a culture 7 2 Crossing the boundaries 31 3 Situation theory 56 4 Whose mother is it? 79 5 Sacks, norms, and mathematics 103 6 LFZ analysis 126 7 The PRF at work 151 8 Interpreting the PRF 180 Epilogue 199 Bibliography 205 Index 211 Acknowledgments The work described in this book has benefited from our interactions with a number of colleagues. In particular Herb Clark, Chris Hutchison, David Israel, John Perry, and Stanley Peters have all provided us with useful input at various stages of the research. Bernie Cohen and David Leevers gave us feedback on the manuscript in its final stages. The researchers and staff at Stanford University's Center for the Study of Language and Information (at which we are both Senior Researchers) provided us with an occasional base to meet up and enhance by irreplacable face-to-face interaction what was otherwise an electronic collaboration conducted over a 5,000 mile separation. As will be clear from the story that we tell, we owe an immense in- tellectual debt to the late Harvey Sacks. We have done things with his profound insights that he probably never anticipated (and may not have approved of). But without his groundbreaking work on the way people pro- duce and understand ordinary language, our work could not have begun. Accordingly, we would like to dedicate this book to his memory. Keith Devlin Duska Rosenberg Saint Mary's College of California Brunei University Moraga London California England April, 1996 vn Prologue: Understanding information Managing information A modern company has many assets that have to be properly managed. The most obvious—at least from a traditional perspective—are physical plant, personnel, and the company's financial assets. Management of each of those assets requires different kinds of expertise. The appropriate expertise may be provided by the company's regular employees, or it may be outsourced, either in the form of subcontracting or by the use of expert consultants. Going outside the company for expertise is particularly common in the case of a planned expansion, for example when an architect is brought in to help design a new building. Whether internal employee or external expert, the architect, the design engineer, the personnel consultant, the accountant, the market analyst, etc. each brings a particular set of skills and experience appropriate to the particular task at hand. In today's commercial environment, information is another asset that requires proper management. Of course, information has always been im- portant to any organization. But it is only within the last fifty years or so that it has become a clearly identifiable asset that requires proper man- agement. The reason for the growing importance of information within the organization is the growth of computer and communications technologies, and the increasing size and complexity of organizations that has in large part been facilitated by those technologies. It is both a cliche and a fact that information is the glue that holds together most of today's organizations. Actually, that last metaphor is often apt in a negative way. In many cases, information acts as the glue that causes things to stick fast when it should be the oil that keeps the wheels turning. A familiar scenario in the industrial world of the late twentieth century is for a company to introduce a new computer system to improve its information management, only to discover that, far from making things better and more efficient, the new system causes an array of problems that had never arisen with the old way of doing things. The shining new system provides vastly more information 2 LANGUAGE AT WORK than was previously available, but it is somehow of the wrong kind, or presented in the wrong form, at the wrong time, or delivered to the wrong person, or there is simply too much of it for anyone to be able to use. What used to be a simple request for information to one person over the phone becomes a tortuous battle with a seemingly uncooperative computer system that can take hours or even days, eventually drawing in a whole team of people. Why does this happen? The answer is that, for all that the newspapers tell us we are living in the Information Age, what we have is an information technology, or rather a collection of information technologies. We do not yet have the understanding or the skill to properly design or manage the information flow that our technologies make possible. In fact, it is often worse. In many cases, companies are not even aware that they need such skill. Faced with the persuasive marketing of ever-more powerful and glitzy computer systems, there is a great temptation to go for the 'technological fix'. If the present information system is causing problems, get a bigger, better, faster system. This approach is like saying that the key to Los Angeles' traffic problem is to build even more, and still bigger, roads. In many organizations, the computerized information system, far from being the panacea it was promised to be, acts as an 'information bot- tleneck', that slows up or prevents the information flow it was supposed to facilitate. The solution? Just as the company has experts to manage its other assets, so too it needs experts to manage its information assets. Alongside the lawyers who handle and advise on the company's contracts and the accountants who handle and advise on the company's financial as- sets, should be the 'information scientists' who handle and advise on the company's information assets. But there is one problem. There are, at present, no such 'information scientists'. The world of information flow does not yet have the equivalent of a lawyer or an accountant. There is not even an established body of knowledge that can be used to train such people. To become a lawyer, you go to law school and follow a well-established educational path. To become an accountant, you learn about the various principles and theories of accounting and finance. But there is no established 'information science'. (Actually, there is an academic discipline called 'information science', but this is not what is meant here. What is often now called 'information science' used to be called 'library science'. The latter name is more accurate, but as libraries themselves became more electronically oriented, the former name was adopted as being more in keeping with the times. In terms of the need for 'information assets managers' described here, the former 'library science' offers just one part of what is clearly a very large jigsaw puzzle.) While the world of information-flow does not yet have a correspond-
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