Labour Policies, Language Use and the ‘New’ Economy: The Case of Adventure Tourism

288 Pages·2020·5.676 MB·

by  Kellie Gonçalves

LANGUAGE AND GLOBALIZATION
Labour Policies,
Language Use and the
‘New’ Economy
The Case of Adventure Tourism
Kellie Gonçalves
Language and Globalization
Series Editors
Sue Wright
University of Portsmouth
Portsmouth, UK
Helen Kelly-Holmes
FAHSS
University of Limerick
Castletroy Limerick, Ireland
In the context of current political and social developments, where the
national group is not so clearly defined and delineated, the state lan-
guage not so clearly dominant in every domain, and cross-border flows
and transfers affects more than a small elite, new patterns of language
use will develop. This series aims to provide a framework for report-
ing on and analysing the lingustic outcomes of globalization and
localization.
More information about this series at
http://www.palgrave.com/gp/series/14830
Kellie Gonçalves
Labour Policies,
Language Use
and the ‘New’
Economy
The Case of Adventure Tourism
Kellie Gonçalves
English Department
University of Cologne
Cologne, Germany
Language and Globalization
ISBN 978-3-030-48704-1 ISBN 978-3-030-48705-8 (eBook)
https://doi.org/10.1007/978-3-030-48705-8
© The Editor(s) (if applicable) and The Author(s) 2020
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The publisher, the authors and the editors are safe to assume that the advice and information in this
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regard to jurisdictional claims in published maps and institutional affiliations.
Cover ilustration: Alois Rettenbacher
This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
For Núbia and Alois—my best adventure yet!
Acknowledgments
This book has been a long time in the making and there are so many
individuals I would like to thank for their assistance, encouragement
and support that came in many different forms. This book is based
on a mobile, ethnographic study that officially began in Interlaken,
Switzerland in 2010 although the idea of such a study started brewing
years earlier. Living in a small community that economically thrives
on tourism and having been engaged in the adventure tourism directly
allowed me unfettered access to many individuals and sources both
locally and transnationally that I might not have been able to access
otherwise. As such, I am indebted to many people both far and near
for their generous support, time and assistance with regards to this pro-
ject and the completion of this book. First and foremost, I would like
to thank all of the participants of this study for their invaluable time
and insight into the world of adventure tourism and global mobility.
Without them, this study would not have been possible. While many
names have been altered to protect individuals and organizations ano-
nymity, several names have also remained unchanged.
In Interlaken, I would like to thank the Tourism Office Interlaken
(TOI) and especially Alice Leu and Stefan Otz for their time, support
vii
viii Acknowledgments
and assistance with TOI’s archive material. To my friends and colleagues
directly and indirectly involved in the adventure tourism industry: Remo
Stüssi, Julian Moore, Sebastian Meier, Daniela Meier, Peter Bühler,
Röbi Caspani, Häppy Michel, Claudia Michel, Markus Zimmermann,
Süsle Zimmermann, Nicole Insley, Jessica Powers, Corinne Deschères,
Pascal Deschères, Nina Deschères and Alois Rettenbacher, our many
conversations over the years have (and continue) to provide me with so
much food for thought. Thanks for always engaging with me on this
topic and keeping me up to date on things while I was away!
In Queenstown, I would like to thank everyone at Destination
Queenstown for their assistance as well individuals who helped me with
the archival work at the Lakes District Museum in Arrowtown, New
Zealand. A huge thanks to both Hannah Carmen and the “other Kelly”
for their assistance with the interviews. Together, the data collection
for this project was much more manageable. I would also like to thank
The Skyline crew in Queenstown and a special thanks to Chris Gut and
Gavin Taylor for their considerate hospitality and kind generosity in
hosting me during my time in Queenstown by offering me shelter, a
car when necessary, and a bike my size to cruise around town to get my
work done. Thanks also to Melissa Daly for your friendship, intriguing
questions and our early morning yoga sessions.
When this project officially began I was at the University of Bern,
Switzerland working with Dave Britain. Dave and I both love New
Zealand for various and different reasons, but without his support and
intellectual exchange surrounding ideas of mobility and place, this pro-
ject might not have seen the light of day. I am indebted to Dave for
being persistent but never pushy about when my trip to New Zealand
was taking place and for always allowing me to debrief and talk about
my ideas whenever necessary.
I would also like to thank all of my students at the University of
Bern, Switzerland who were in my courses Discourse and Tourism
MA Seminar 2012, The Linguistic Consequences of Globalization MA
Seminar 2013, Discourse and Tourism BA Seminar 2013 and Linguistic
Landscapes BA Seminar 2013, who assisted me with data collection for
this project during our fieldwork trips. Your diligence was absolutely
invaluable for this project and I also learned a lot from you. I am also
Acknowledgments ix
very thankful to many students over the years who assisted with the
transcriptions of the spoken corpus. Your time, effort and precision has
never gone unnoticed!
This longitudinal project was also only possible due to extremely gen-
erous funding I received from diverse funding bodies over the years.
I am extremely grateful to the Swiss National Science Foundation
which partially funded this project through the Marie Heim Vögtlin
Fellowship PMPDP1_158279/1 from 2015 to 2017.
I am also greatly indebted to the Bern University Research
Foundation 40/2012, which generously funded my fieldwork trip to
Queenstown in 2013 allowing me to hire two research assistants and
collect an extraordinary amount of data in a relatively short time.
I would also like to thank MultiLing (Center for Multilingualism
in Society Across the Lifespan) and the Research Council of Norway
through its Centres of Excellence funding scheme 223265, which ena-
bled me to work on the finalization of this book manuscript in 2019.
Thank you to Aafke Diepeveen for her research assistance throughout
different stages of the manuscript preparation in 2019.
Writing a book is also only ever possible if you have the support,
encouragement and guidance from a publisher and various editors.
This was most definitely the case with this book. I want to thank the
series editors, Sue Wright and Helen Kelly-Holmes for enthusiastically
accepting this book into their Language and Globalization series and for
challenging me to write up an accessible “how to guide” for younger
scholars. I would also like to thank external reviewers who specifically
asked me to write “less densely” in order to appeal to a wider audience.
I also want to extend my thanks to Beth Farrow, Cathy Scott and Alice
Green at Palgrave for their exceptional patience and always being availa-
ble to assist me at a moment’s notice.
It is difficult to write about adventure tourism and adventure meccas
without providing readers with the visuals to guide them. I am indebted
to various individuals, organizations and companies for giving me the
necessary permission to reproduce material within the chapters of this
book. Thank you to Christoph Leibundgut at TOI, Janine and Dan
Patittuci at PatitucciPhotos, Hene Loosli at Alpin Raft, Brent Maggio at
ViralHog, Ruth Peddie at AJ Hackett and Alois Rettenbacher.
x Acknowledgments
Parts of this research have been presented at different conferences and
I would like to thank colleagues, peers and students for their questions,
comments and critical feedback. Within this context, I would especially
like to thank Crispin Thurlow and Adam Jaworski for their mentorship
and encouragement over the years and whose work has helped shape my
own ideas about tourism, place and performance.
To my wonderful colleagues and friends who read through differ-
ent chapters of this book at various stages, thank you ever so much for
taking the time out of your busy lives to give me feedback and sugges-
tions on ways to improve specific chapters. Thank you to Beatrix Busse,
Dave Britain, David Machin, Maiju Strömmer, David Divita, Rafael
Lomeu Gomes and Haley De Korne. This book reads better because of
your constructive feedback and intellectual generosity. All shortcomings
are my own.
And finally, I would like to thank my family: my mom, dad, Jen,
Alois and Núbia for your patience, love, support and acceptance. I
know that my runs are not always convenient or conducive to family
time, so thank you for providing me with the space and time needed
to engage in my own solitary adventures. Núbia, although you may not
realize it now, your questions and help with my index, figures and cover
layout was invaluable, may your persistence, endurance and creativity
never falter, thank you so much! And last, but not least, thank you to
Alois and Núbia, by far, my greatest adventure yet! Thank you both for
making it possible for me to be away for long stretches at a time and
for perfecting our alternative lifestyles and often very hypermobile lives.
May our joint adventures on land, at sea and in the sky continue to
keep us excited and energized!