Kodak predicts a prosperous year ahead

100 Pages·2014·30.35 MB·English

THE
graphics advertising print packaging
The growth
starts here:
Kodak predicts
a prosperous
year ahead
Vol 4 • Issue 1 • 2014
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JANUARY/FEBRUARY 2014
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IPEX 2014 To go or not to go ........................................................ 20
Nelson Mandela’s economic legacy ............................................ 24
Improving standards through management education ................ 25
The rise of the Global South ....................................................... 29
Colouring The GAPP................................................................................ 4
Developments in print – digital and conventional ...................... 30
The growth starts here: Kodak predicts a prosperous year ahead ....... 5
Press Products where print finishing begins ............................... 32
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Manage your reputation before you hit a crisis! ......................... 34
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Paper characteristics for digital printing ..................................... 37
Print Finishing processes and technology .................................... 42
Skills Development – get your dues ................................................... 10
The reshaping of the world in Davos ................................................... 12
Fat cats smoke the potential profits of the publishing industry ......... 14
The Direct Marketing Association of Southern Africa (DMASA)
does not sell data to anyone! ...................................................... 44
The Entrepreneur Within .................................................................... 18 Equipment – what’s next on the shopping list? ........................... 46
Print Packaging Digital Community Inks Safety Business Newspaper Finishing
2 I www.thegapp.co.za The GAPP magazine
Print is dead Long live print ................................................................. 48 Multiprint Litho rethinks prepress operations to improve sustainability .. 68
Protect your print with quality lamination ......................................... 71
The Océ VarioPrint DP line Excellence redesigned in B&W ............... 50
Quality is guaranteed So is the future ................................................ 51
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Label Printing large and small side-by-side ....................................... 54
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Laser cutting – a cut above the rest ................................................... 63
First KBA Rapida 205 hits the 100m-sheet mark ................................ 66
Labels Consumables Prepress Training
I 3
Vol 4 Issue 1 • COLOURING THE GAPP
Colouring The GAPP
For the past 18 months, you may have noticed that I have entitled my editorial
with the pun .‘.. The GAPP’. This was done deliberately to attract your attention
and to drive home the name. It has not always been easy to achieve this and I
am not sure how much longer I can keep it up. If you haven’t noticed, then
clearly you have not been reading the editorial in each issue.
Since its launch in November 2011, The GAPP has grown and changed. The first
feature of each issue is the cover feature. Why not give you the lead article right
up front? There is a clearly defined structure to the layout of the magazine to
distinguish the features from the news. The news is selected to keep you informed
of the latest trends and developments and the features to give you more in-depth
information on specific companies, people and happenings within the industry.
Throughout the time since its launch the plan has been to change each issue to
suit the cover article or to reflect the mood of the particular issue.
In our last issue, we changed the colour of The GAPP Banner logo to reflect the
solemnity of the time following the passing of Madiba. In this issue, we continue
the trend to reflect the colour of the Kodak logo. Kodak is the subject of the
cover feature and this gives us the ideal opportunity to show what we can do.
However, colour is not only important for The GAPP when it comes to the
cover. Some of you may have noticed that the “g” on the top left-hand corner
of the pages or some of the feature headlines have a different colour. This is not
accidental or random, but works according to a very specific plan. If you look at
the bottom of the contents pages you will see a legend which is specific to the
issue you are looking at. If you compare the past three issues for example, you
will see that there are one or two changes per issue. This particular issue adds
a few new colours.
We are including the entire legend here on this page once again to show you the
full gamut of the market sectors which we cover and hopefully explain to you how
it works. Each colour represents a different sector of the industry and by using
the legend, you can find articles which are of specific interest to you. If the article
starts on a right-hand page where there is no “g” then the headline of the article
reflects the colour.
I hope this explains the idea of the colours and also improves your reading
experience. There are many features for you to get your teeth into in this issue.
Please enjoy and see if the legend improves your experience.
Till next time
Print Packaging Digital Community
The Editor,
Inks Safety Business Newspaper
Mark Norris
Labels Consumables Prepress Training
Finishing News
4 I www.thegapp.co.za The GAPP magazine
The growth starts here:
Kodak predicts a prosperous year ahead
Kodak has seen major change over the last six months, and the recent unveiling of a brand new European
headquarters and EAMER Technology Centre was just one stand out memory in a period that has also seen
the company transformed into a technology company focused on imaging for business.
Kodak’s new home in Eysins, Switzerland, was officially opened on
18 October 2013 with a ceremony attended by customers, partners,
and employees. The new facility combines the company’s European
headquarters, inkjet demo facilities and EAMER Technology Centre in a
single building – among Kodak’s raft of solutions on demonstration at the new
headquarters are the Kokak NexPress SX-3300 Digital Production Colour Press,
the Kodak Prosper 5000XLi Press, the Kodak Prosper S-Series Imprinting Systems
(S5 and S10), the Kodak Versamark VL4000 Printing System, the Kodak Magnus
Q800 Platesetter with Multi-Cassette Unit (MCU), the Kodak Flexcel NX Wide
Imager and all Kodak Unified Workflow Solutions.
According to Philip Cullimore, Regional Managing Director, EAMER, the new,
multi-purpose complex means that, ‘customers, partners and prospects now need
only travel to one location to meet the Kodak team and explore the company’s
vast product and solutions portfolio. As well as saving them valuable time and
enabling them to concentrate on their business needs, the combination of two
offices into one ensures we are a leaner, more cost-effective operation’. This
sentiment was echoed by Kodak’s Chief Executive Officer, Antonio M. Perez, who
firmly believes that the new Technology Centre is a place to bring everything
together – including technologies, products, services and the great Kodak team –
for the benefit of the customer. The ribbon cutting at the new headquarters in Eysins, Switzerland.
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Vol 4 Issue 1 • THE GROWTH STARTS HERE: KODAK PREDICTS A PROSPEROUS YEAR AHEAD
The Kodak Flexcel flexographic platesetter. Kodak management at the bell ringing on the New York Stock Exchange.
The new opening was about much more than a new premises though. It marked offset printing worldwide; printing plates that reduce environmental impact by
a new beginning for a company that has realigned itself in light of new market eliminating the use of chemistry and processing; and many more.
demand. The new Kodak is a global technology company offering breakthrough
solutions and professional services in the packaging, graphic communications and To-date, Kodak also has more than 5500 active commercial imaging patents –
functional printing markets. Kodak is now leveraging its technical expertise to a depth of intellectual property that enables partnerships with other innovators
drive change in the industry, with new applications and a broad product portfolio. to create new markets, and disrupt existing markets with new solutions. It is
this extensive understanding and ownership of innovative printing expertise
Prior to the opening, Kodak sharpened its focus to commercial markets, in which that gives Kodak the firm belief that it is in the ideal position to capitalise, as
it successfully removed large legacy costs, streamlined a complex infrastructure, commercial imaging markets increasingly make the transition to digital. Indeed,
and exited or spun-off businesses – including its remaining consumer imaging the company’s broad portfolio of offset, hybrid and digital solutions enables
and document imaging businesses – that were no longer core to its future. customers to make the transition at their chosen pace – putting Kodak in a
strong position in the industry.
As a result of its re-organisation, Kodak today is leaner, financially stronger and
ready to grow – poised to take advantage of the digital transition underway in Kodak forecasts that revenues in its target functional and digital printing and
packaging markets; the growing demand for graphic communications products graphic communication markets will grow over 50 percent over the next four
and services in emerging markets; and the dynamic growth initially in the years, and the company predicts that during the same period, its digital offering
market for touch-screen sensors and smart packaging with functions beyond for those markets will grow to represent more than 60 percent of the company’s
visual communications. profits and the majority of its revenues.
Kodak’s current portfolio is based on deep technological expertise developed The bell ringing ceremony to mark Kodak’s listing on the New York Stock
over the years in materials science, deposition processes, and digital imaging Exchange in January was, according to Antonio M. Perez, ‘a symbol of Kodak’s
science and it is now delivering leading solutions for today’s business customers, remarkable transformation’, marking the beginning of ‘a new year, with a new
including digital presses that can print a 260-page novel in 2,25 seconds; company, a new stock and a new start. Kodak is now a formidable competitor –
flexographic systems that make packaging more vibrant and eye-catching for strong and ready to help lead the industry through disruptive technologies and
shoppers; continuous manufacturing processes to mass-produce touch-screen breakthrough solutions in fast-growing market segments’.
sensors; devices that image more than 30 percent of all digital plates used for
Thunderbolt, the agent for Müler Martini and KBA, is now Kodak’s South African Partner for KODAK PROSPER Inkjet and KODAK FLEXCEL NX Packaging.
Thunderbolt Solutions, founded in 1999, has grown from five staff to almost 50 through organic growth, acquisitions and the addition of a number of world-leading
agencies in specialist fields. Its national coverage, with offices in Johannesburg, Cape Town and Durban, allows that company to offer world-class service levels on a
competitive range of products at competitive prices – making it the ideal partner for Kodak.
Kodak is delighted to announce the partnership, and looks forward to working alongside Thunderbolt.
Kodak in association with Thunderbolt and Bobst will be running flexible packaging seminars to promote innovations and identify global market
trends. Speakers from Bobst and Kodak will be present. The seminars will take place at Mount Edgecomb Country Club in Durban on 18 March and
Atlantic Beach Golf Club on 20 March. Contact Thunderbolt on 011 657 7000 for details and bookings.
6 I www.thegapp.co.za The GAPP magazine
Using personalisation to
create cut-through in a highly
competitive market
Innovative options on the Kodak NexPress Digital Production Colour Press are helping printers across EAMER increase
productivity and stand out from the competition thanks to its Fifth Imaging Unit Solutions, which can deliver high impact
print with Dimensional, Red Fluorescing, Light Black, Intelligent Colour, Coating, MICR and Glossing solutions.
The latest addition to the ink line up - Kodak NexPress Gold Dry Ink, which briefed Cape Town advertising agency, King James, to conceptualise and produce
enables printers to add a gold metallic effect as a fifth colour – is the the iconic 2014 Journal.
latest Kodak innovation which is keeping the company at the forefront of
the global printing industry. The new technology is helping printers across Understanding just how important it is for designers to put their personal touch
EAMER help drive new, valued-added applications, resulting in higher margins for on the work they create, King James came up with the ingenious idea of giving
printers and making them stand out from the crowd, as Antalis, one of the largest the community complete freedom to produce their own, one-off, personal covers
distributors of traditional and digital printing papers, has been finding out. for their individual 2014 Munken Journals. The concept, called Do It Yourself
Design (D.I.Y.D.), aims to inspire designers to let their individual tastes and
The Antalis Munken Journal has been a feature on the South African design aesthetics shine whist exploring paper stock and the finishes usually reserved
calendar since 2008, inspiring creative minds by demonstrating the potential of for client-based projects.
one of the finest ranges of paper stocks available. Antalis South Africa, Pty Ltd,
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Vol 4 Issue 1 • USING PERSONALISATION TO CREATE CUT-THROUGH IN A HIGHLY COMPETITIVE MARKET
The Kodak NexPress SX3300 Digital Colour Production Press
‘Designers will receive a pre-set die-line but the rest is completely up to them. Imaging Unit Solutions, are proving to be real business-winners. The fact that
They will choose from a number of cover stocks including metallics and neons, so many different operations, like Antalis, are finding ways to make savings and
print in full CMYK on a state-of-the-art digital Kodak Nexpress machine and adopt innovative personalised approaches to printing underpins how our research
apply some special finishes such as varnishes, raised prints and spot colours,’ and development teams understand the market and economic pressures our
commented Caroline Coughlan, Marketing Manager at Antalis. customers are facing and are transforming that knowledge into solutions that
provide real answers and tangible results.’
‘As an incentive to encourage creatives to submit their own covers we’ve worked
with three respected South African designers who have created their own cover The Kodak NexPress Press isn’t just about creative flair. This print powerhouse
designs. Richard Hart’s, Adam Hill’s and Studio Muti’s designs will be printed as can blitz job after job, powering through up to 7200 sheets per hours. Long,
a limited run of 1200 journals by Ultra Litho and covers by House of Print. These short or customised runs, you can rely on the rock-solid performance of the Kodak
journals, which will be available to Creative Directors, will be used to inspire NexPress Press. Powerful tools like the Intelligent Calibration System (ICS)
the design community and Printers’ Reps. guarantee consistent results – your customers won’t tell the difference
between the first sheet and the last. And with Intelligent Color Solution
‘We really are looking forward to seeing the exceptional creative talent that our delivering exceptional matching to the Pantone Matching System and Pantone
design community comprises. All the details of the D.I.Y.D. concept, as well as GOE System Spot Colours, your customers can be at rest knowing brand
the three contributing designers’ covers are available on the website, consistency is guaranteed.
www.antalis.co.za/diyd.’
And it’s not just the Kodak NexPress Press that is leading the way in print
A Kodak NexPress SX Digital Production Colour Press is the natural choice for innovation when it comes to personalisation. The Kodak Prosper S-Series
a project of such creative stature, owing to its market edge image quality, Imprinting Systems are delivering strong growth, lower operating costs,
lightning-fast processing power, vibrant colour production and consistent increased competitiveness and a broader portfolio of services to customer
spot colour matching, smooth flat fields and gradients, denser blacks while across Europe. Globally, more than 600 Kodak Prosper S-Series Imprinting
maintaining superb detail and highlights, and the unique ability to match the Systems have been installed on six continents over the past three years, and
ink gloss level to the substrate being printed. Kodak believes that it won’t be long before the South African market capitalises
on the potential ROI that the system can unleash.
What’s more, Kodak NexPress press incorporates a new XXL Long Sheet
option which allows a sheet length up to 914mm. This reduces waste, increases Building on Kodak’s innovative Stream Technology, the Kodak Prosper S-Series
productivity, and offers new capabilities including six-page brochures, posters, Imprinting System is a hybrid solution enabling print service providers to produce
large-sized book jackets, as well as a vast range of labels – further increasing offset class output in terms of quality, productivity and costs. Successful projects
the potential value-add that Kodak’s solution provides. already executed by European printers include direct mail, inserts, games,
advertisements and labels for packaging. One company that has been benefitting
Olivier Claude, General Manager for Print and Vice President Commercial from the Kodak Prosper S-Series for its newspaper printing is German-based Axel
Business EAMER Kodak commented, ‘It is clear the options on the Kodak Springer AG – one of the largest multimedia companies in Europe.
NexPress Digital Production Colour Presses, such as the Long Sheet and Fifth
8 I www.thegapp.co.za The GAPP magazine