Description:Know what makes them tick -- See where you want to be, not where you are -- Appreciate everyone -- Show what's in it for them -- Use your outsider advantage -- Gather your inner circle -- Find your ambassadors -- Remember who you are and where you come from -- Change their minds and uplift the community.;Siegel--CEO of a major marketing firm and business consultant to some of the country's biggest corporations--shows how to assess what motivates others, find the right people to help achieve their goals, and establish these goals as the core component of relationships.