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TitlesintheWileyandSASBusinessSeriesinclude: Activity-BasedManagementforFinancialInstitutions:DrivingBottom-LineResultsbyBrentBahnub BigDataAnalytics:TurningBigDataintoBigMoneybyFrankOhlhorst Branded!HowRetailersEngageConsumerswithSocialMediaandMobilitybyBernieBrennanand LoriSchafer BusinessAnalyticsforCustomerIntelligencebyGertLaursen BusinessAnalyticsforManagers:TakingBusinessIntelligencebeyondReportingbyGertLaursenand JesperThorlund TheBusinessForecastingDeal:ExposingBadPracticesandProvidingPracticalSolutionsbyMichaelGilliland BusinessIntelligenceSuccessFactors:ToolsforAligningYourBusinessintheGlobalEconomybyOlivia ParrRud CIOBestPractices:EnablingStrategicValuewithInformationTechnology,SecondEditionbyJoeStenzel ConnectingOrganizational Silos:TakingKnowledgeFlowManagementtotheNextLevelwithSocial MediabyFrankLeistner Credit Risk Assessment: The New Lending System for Borrowers, Lenders, and Investors by Clark AbrahamsandMingyuanZhang CreditRiskScorecards:DevelopingandImplementingIntelligentCreditScoringbyNaeemSiddiqi TheDataAsset:HowSmartCompaniesGovernTheirDataforBusinessSuccessbyTonyFisher DeliveringBusinessAnalytics:PracticalGuidelinesforBestPracticebyEvanStubbs Demand-DrivenForecasting:AStructuredApproachtoForecasting,SecondEditionbyCharlesChase Demand-DrivenInventoryOptimizationandReplenishmentbyRobertA.Davis TheExecutive’sGuidetoEnterpriseSocialMediaStrategy:HowSocialNetworksAreRadicallyTrans- formingYourBusinessbyDavidThomasandMikeBarlow Executive’sGuidetoSolvencyIIbyDavidBuckham,JasonWahl,andStuartRose Fair Lending Compliance: Intelligence and Implications for Credit Risk Management by Clark R. 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Killer Analytics Top 20 Metrics Missing from Your Balance Sheet Mark Graham Brown Coverphotography:©pzAxe/Alamy Coverdesign:MichaelRutkowski Copyright©2013byJohnWiley&Sons,Inc.Allrightsreserved. PublishedbyJohnWiley&Sons,Inc.,Hoboken,NewJersey. PublishedsimultaneouslyinCanada. Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,or transmittedinanyformorbyanymeans,electronic,mechanical,photocopying, recording,scanning,orotherwise,exceptaspermittedunderSection107or108 ofthe1976UnitedStatesCopyrightAct,withouteitherthepriorwritten permissionofthePublisher,orauthorizationthroughpaymentoftheappropriate per-copyfeetotheCopyrightClearanceCenter,Inc.,222RosewoodDrive, Danvers,MA01923,(978)750-8400,fax(978)646-8600,orontheWebat www.copyright.com.RequeststothePublisherforpermissionshouldbe addressedtothePermissionsDepartment,JohnWiley&Sons,Inc.,111River Street,Hoboken,NJ07030,(201)748-6011,fax(201)748-6008,oronlineat http://www.wiley.com/go/permissions. 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Contents Foreword xv Preface xix Acknowledgments xxvii Introduction: What Are Predictive Analytics? 1 Learning from Past Mistakes 1 Organizational Cholesterol 3 Uses of Predictive Analytics 3 Analytics versus Formulas versus Singular Metrics 8 Time Perspectives 10 Past, Present, and Future 10 Analytics Are Superior to Individual Metrics 11 Myths and Facts about Analytics 15 Analytics Used for Studies versus Ongoing Performance Measurement 18 Part One Operational Analytics................................................21 Chapter 1 The Innovation Index 23 What Is Important about Innovation? 24 Types of Organizations Where This Metric Is Appropriate 28 How Does This Impact Performance? 29 Mostly Worthless Innovation Metrics 30 Cost and Effort to Measure 31 How Do I Measure It? 32 Formula and Frequency 35 vii viii ▸CONTENTS Variations 35 Targets and Benchmarks 36 Benefits of Data 36 Note 37 Chapter 2 The Supply Chain Index 39 Types of Organizations Where This Metric Is Appropriate 41 How Does This Impact Performance? 42 Cost and Effort to Measure 42 How Do I Measure It? 43 Formula and Frequency 47 Variations 48 Targets and Benchmarks 48 Benefits of Data 49 Chapter 3 The Project Management Index 51 Types of Organizations Where This Metric Is Appropriate 53 How Does This Impact Performance? 53 Cost and Effort to Measure 54 How Do I Measure It? 56 Process and Churn: Two Additional Metrics to Consider in a Project Management Analytic 57 Measuring Risk on Projects 59 Variations 60 Formula and Frequency 61 Targets and Benchmarks 62 Benefits of Data 62 Chapter 4 The Enterprise Excellence Index 65 Why Trash All These Sacred Cows? 65 Types of Organizations Where This Metric Is Appropriate 67 How Does This Impact Performance? 68 Cost and Effort to Measure 69 How Do I Measure It? 70
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