Keynote: Appetizers

30 Pages·2015·2.8 MB·English

by  Chris Foong

MenuTrends Keynote | Appetizers 2015 Contact Datassential: 312-655-0594 1
SAMPLE SLIDES
get the full report: 312-655-0594 or [email protected]
THE KEYNOTE REPORT
MENUTRENDS KEYNOTE March 2015
APPETIZERS
Brian Darr
312-655-0594
[email protected]
MenuTrends Keynote | Appetizers 2015 Contact Datassential: 312-655-0594 2
For the first time Datassential’s MenuTrends Keynote
Series is leveraging the power of MenuTrends, our trend-
tracking database, and combining it with extensive consumer
and operator survey data, from motivations to behaviors to
opportunities, in order to bring together trends, data, and
insights in a comprehensive report that dives deep into key
industry topics and categories.
For more details, please contact Brian Darr at:
312-655-0594 or [email protected]

The MenuTrends Keynote Breakfast report is an invaluable resource to help you understand the
complete breakfast landscape…away-from-home and at-home, detailing consumer’s behavior, motivations
and preferences.
Every day two-thirds of consumers eat breakfast, most of it at home. But in the past few years restaurants
have been working hard to lure customers away from their kitchens by expanding into the breakfast day
part and adding innovative breakfast items. In order to understand the breakfast landscape, from
consumer habits and preferences to opportunities for operators, manufacturers, and distributors,
Datassential focused on breakfast for the launch of our brand new MenuTrends Keynote report series.
From red velvet to pumpkin, Cronuts to savory sweets, desserts have showcased a huge number of
changing trends over the past few years. But what are consumers actually eating? And what do they want
to eat?

Datassential's MenuTrends Keynote Dessert report, combines survey data directly from consumers with
menuing and trend data from our MenuTrends database. We dive deep into the current state of the
dessert market providing insights on consumer behavior, motivations, and preferences, detailing cakes,
pies, cookies, bars, brownies, and so much more. This report also includes insights from operators on what
desserts they serve and product formats they purchase as well brand importance of those product, making
this an impactful and invaluable dessert resource.
* Non-Alcoholic Beverages * Kids Menus
Upcoming Topics
* Side Dishes * Growing Spicy Flavors
2015
* Burgers * Salads
* Alcoholic Beverages * The New Healthy
MenuTrends Keynote | Appetizers 2015 Contact Datassential: 312-655-0594 3
CONTENTS
click to jump to a section
OBJECTIVES & APPETIZER
KEY INSIGHTS CONSUMERS
METHODOLOGY LANDSCAPE
9 12 2148 27

DRIVERS & INGREDIENT
MEGATRENDS VARIETIES
BARRIERS SPOTLIGHT
33 45 57 80
FRIED SAUCES &
LATIN ASIAN
VEGGIES FLAVORS
91 99 107 115
OPPORTUNITIES
APPENDIX OPERATORS
& WATCHOUTS
123 126 158 145
178
SHOW, BUT DON’T GIVE OR LEAVE BEHIND
This report can be presented live or via webinar, but can
not be distributed to outside companies.
If your company has purchased this report, you are
encouraged to excerpt key exhibits and build them into
your own presentations.
However, you should not provide significant sections of
this report to any outside company without express
written consent from Datassential.
EXHIBIT GUIDE
Landscape 18 Unique Proteins 48
Appetizer Penetration by Segment 19 Ethnic Comfort Foods 49
Appetizer Menu Average Sizes 20 Charcuterie 50
Average Appetizer Prices 21 Pasta Appetizers 51
Appetizers Timeline 22 Premium Cheeses 52
America’s Favorite Appetizers 23 Seasonal Veggies 53
Appetizers Eaten 24-26 Flatbreads 54
Small or Shared Plates 55
Consumers 27 Tailgate Favorite 56
Last Appetizer Occasion: Recency 28
Appetizer: Consumed by Meal Part 29 Ingredient Spotlight 57
AH vs. AFH Appetizer: by Meal Part 30 MAC: Appetizer Ingredients 58
AFH: Where Purchased 31 Taleggio, Time Trend 59-60
Appetizers AH: Prep Methods 32 Shishito Peppers, Time Trend 61-62
Giardiniera, Time Trend 63-64
Drivers & Barriers 33
Quinoa, Time Trend 65-66
A Truly Great Appetizer is… 34
Harissa, Time Trend 67-68
AH Appetizers: Attribute Importance, by Age 35, 135
Aioli, Time Trend 69-70
AH Appetizers: Drivers, by Age 36, 137
Brussels Sprouts, Time Trend 71-72
AH Appetizers: Drivers (unaided) 37-38
Sriracha, Time Trend 73-74
AH Appetizers: Barriers, by Age 39, 136
Kale, Time Trend 75-76
AFH Appetizers: Attribute Importance, by Age 40, 138
Cilantro, Time Trend 77-78
AFH Appetizers: Drivers, by Age 41, 140
Seasonal Appetizer Ingredients 79
AFH Appetizers: Drivers (unaided) 42-43, 156

AFH Appetizers: Barriers, by Age 44, 139
Varieties 80

MAC: Appetizer Varieties 81
MegaTrends 45
Top Appetizer Varieties 82
MAC: Appetizers MegaTrends 46
Top Appetizer Items by Segment 83
MegaTrends Interest Rating, by Age 47,153
Top Appetizer Items by Region 84
EXHIBIT GUIDE
Varieties (cont’d) Asian Appetizers (cont’d)
Fastest Growing Appetizer Varieties 85 Asian Appetizers: Interest Rating 106
Healthy Terms: QSR vs. FSR 86 Asian Appetizers: Interest by Gender & Age 145
Trending Appetizer Flavors & Terms 87-88 Asian Appetizers: Interest by Income & Ethnicity 146
Appetizer Varieties: Interest Rating 89
Appetizer Varieties: Interest by Gender & Age 141 Fried Veggie Appetizers 107
Appetizer Varieties: Interest by Income & 142 MAC: Fried Veggie Appetizers 108
Ethnicity Top Fried Veggie Appetizers 109
Unique Appetizers: Interest Rating 90 Penetration by Segment 110
Unique Appetizers: Interest by Gender & Age 151 Penetration by Region 111
Unique Appetizers: Interest by Income & Ethnicity 152 Trending Fried Veggies 112
Average Menu Price 113
Latin Appetizers 91 Fried Veggies: Interest Rating 114
MAC: Latin Appetizers 92 Fried Veggies: Interest by Gender & Age 147
Top Latin Appetizers 93 Fried Veggies: Interest by Income & Ethnicity 148
Penetration by Segment 94
Penetration by Region 95 Sauces & Flavors 115
Trending Latin Appetizers 96 MAC: Appetizer Sauces & Flavors 116
Average Menu Price 97 Top Appetizer Sauces & Flavors 117
Latin Appetizers: Interest Rating 98 Top Sauces & Flavors by Segment 118
Latin Appetizers: Interest by Gender & Age 143 Top Sauces & Flavors by Region 119
Latin Appetizers: Interest by Income & Ethnicity 144 Trending Appetizer Sauces & Flavors 120
Top Appetizer Sauces & Flavors: Avg. Price 121
Asian Appetizers 99 Sauces & Flavors: Interest Rating 122
MAC: Asian Appetizers 100 Sauces & Flavors: Interest by Gender & Age 149
Top Asian Appetizers 101 Sauces & Flavors: Interest by Income & Ethnicity 150
Penetration by Segment 102
Penetration by Region 103 Opportunities & Watchouts 123-125
Trending Asian Appetizers 104
Average Menu Price 105
EXHIBIT GUIDE
Appendix 126 Appetizer Trends: Chain Restaurants 157
Share of Stomach: AH vs. AFH 127
Average Share of Visitations: by Restaurant Type 128 Operators 158
Consumer Demography 129 Operator Profile 159
AFH Dining: Selection Criteria 130-131 Average Appetizer Food Cost % 160
Overall AFH Dining Opinions 132 Fried Appetizers: Products Purchased 161
Overall AFH Dining Opinions, by Generation 133 Fried Appetizers: Brand Importance 162
Appetizer Consumption Frequency: AH vs. AFH 134 Non Fried Appetizers: Products Purchased 163
AH Appetizers: Attribute Importance, by Age 135 Non Fried Appetizers: Brand Importance 164
AH Appetizers: Barriers, by Age 136 Challenges to Selling Appetizers 165
AH Appetizers: Drivers, by Age 137 Operator Focus: On-Trend vs. Classic Appetizers 166
AFH Appetizers: Attribute Importance, by Age 138
AFH Appetizers: Barriers, by Age 139
AFH Appetizers; Drivers, by Age 140
Appetizer Varieties: LOVE IT, by Gender & Age 141
Appetizer Varieties: LOVE IT, by Income & Ethnicity 142
Latin Appetizers: LOVE IT, by Gender & Age 143
Latin Appetizers: LOVE IT, by Income & Ethnicity 144
Asian Appetizers: LOVE IT, by Gender & Age 145
Asian Appetizers: LOVE IT, by Income & Ethnicity 146
Fried Veggies: LOVE IT, by Gender & Age 147
Fried Veggies: LOVE IT, by Income & Ethnicity 148
Sauces & Flavors: LOVE IT, by Gender & Age 149
Sauces & Flavors: LOVE IT, by Income & Ethnicity 150
Unique Appetizers: LOVE IT, by Gender & Age 151
Unique Appetizers: LOVE IT, by Income & Ethnicity 152
MegaTrends: Interest Rating, by Age 153
Appetizer Trends: QSRs 154
Appetizer Trends: Full-Service Restaurants 155
Appetizer Trends: Independent Restaurants 156
MenuTrends Keynote | Pizza 2014 Contact Datassential: 312-655-0594 8
SAMSPoLupE V aSrieLtiIeDs:E DSeta iled
Profiles
8
MenuTrends Keynote | Appetizers 2015 Contact Datassential: 312-655-0594 9
85% of all restaurants offer appetizers, not including salads and soups.
Appetizer Penetration by Segment
(% of restaurants serving appetizers)
97% 97%
88%
85%
70%
60%
FSR operators are more likely to
feature appetizers.
QSR Fast Midscale Casual Fine ALL
Casual Dining
MENU PENETRATION: of all restaurants, % that offer appetizers Source: Datassential MenuTrends
MenuTrends Keynote | Appetizers 2015 Contact Datassential: 312-655-0594 10
Appetizer Menu Average Sizes
(Average number of appetizers)
Average Number 9-Year
QSR Midscale Casual Fine Dining ALL
of Appetizers Growth
22
Casual and fine dining operators tend to offer
20 the largest appetizer selection.
Fine Dining: 18.8 +39%
18
Casual: 18.2 +29%
16
Total US: 15.0 +27%
14
Midscale: 14.5 +27%
12
10
QSR: 9.3 +10%
8
6
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: Datassential MenuTrends