KAqG SUNNY ADE ad O

234 Pages·2010·7.43 MB·English

NNW
Population

Communication

Services

ANNUAL REPORT

FISCAL YEAR 1990

COOPERATIVE AGREEMENT-2

DPE-3004-A-6057-00

Population Communication Services

Center for Communication Programs

The Johns Hopkins University

527 St. Paul Place

Baltimore, Maryland 21202, USA
What Percent of Men Were Exposed

to the Male Motivation Project?

40%
35% .. 85% ................................................ . ...........

25 % ............................ '.., w

o .......................... :... ... n

1 6 %.............. ....... .............

10%-. ..................... .........................

20%%
0%-.. ........................... .
....

0% -
Radio Talk Only Pamphlet Only

Dranma Only

KAqG SUNNY ADE ad O 4
"Wait for Me" and "Choices"
Foreword

Commnication leads the way in family planning programs. Whether using radio
spots, television dramas, popular songs, or lace-to-face communication, J1-LJ/PCS
projects in 1990 demonstrated thait wll-designed cam1paigns leaId to mIeasural)Ie Changes
in hehav\ior. Campaigns proimpted iCoplC to discuss family p-lanning Within the famiilV
and cuIIIIinLity, V.isit clinics anIL pharmacies, ad ( st important, to adopt fn ily
plmn;ng fliethods.
1990 was also ayear for aw rls! flItCS-spon;ored campaigns received a number
of, internatio nal and .1at ional awarcs for creati'Vu ind high quality materials:
" The l3razilian Vtsectoiy camnpaiigl. which promited \atsctomy as "anl act of' love"
using p1 iftIl and aip pcIilng caut( ins, won tie lrOInze Lio n awarid at the Cannes
Interntitional Festival of"Adv'ertising Filns.
" The Nigerian music video, "ChoicCs," sung by' inte2rnatliOllill supLer-star King Sunny Ade
'Ind the up-and-coinling e'mle xv1c1a list, Onycka On\uC, wa-;is the winner in the filn
cate(ir of Gold Screen C mpet itii n, National Assoc'iation of ]GoverlInllnt ComllLU­
nicators.

" Colombii's PR() FAMILA \\,Oln thelInternational Plannie
d Parent hood Federation Rosa
Ci,;neros Ileiii n a:tI hIfo)rmatioin Award for its mass media campaign prom)inoting
cOnd()Iiis.
" The Zinbalbc Nitional Family' PIanning CoLuncil's ,\lale Awareness Campaign which
ft.lturCd ;i twice-weekly radio series, "YOU ReIp What yOU SS ,o"w'won the Population
Institute's Globail Media. Spe,ciail Counlry Award.
As ) lk' mlake a1nirSOund the world are increasingly interested in IEC and becoming
aware (f its central rol e in fa ilyni planning prog rains, dlemalnd for .1111 1/PCS technical
assistance and proijects has incrCasCd diramalticaII'. R1sp ning ii this dennid, in1July
1990 1'SAII) finilized al new five year Cooperative Agreement with J11llU/PCS with a
funding ceiling of S6 0 million.
(a¢llmfllltlnicati(ll pogrllnS dCepend on teamwl\ork. .11-IIJ/PCS could not have accom­
p ishCd what it did witliloIut the help(f many pl-triers. Jl1 tJ/PCS SlbConltraCtors, the
Academy for Educitintil )eveiopinent (Al{)), the lroigram fo Appropriate Technology
in 1lealIt PATI I), Porter Novelli, and Saiffitz Alpert and Associates, Inc. have contributed
in many diffL'rent ax's toill II UPCS proijects. l-IlfJ/PCS has also worked closely with many
other Coolperlting Agencics, linking cOiliiLicitioml projects with work in training,
service dCelivery , and other sectors Special thanks arC diCLto the the U.S. Agency for
International I)CVC OpntlCl Office of IOIpulation, AllD's regional bureaus, and overseas
iiSSihins for their il'alIuible su ppoirt an1d guidance1.
IIPCS is proud to be part of this teani of family planning professionals and is
dedicated to improving and expanding Conlluniction pi-oglrami1S to eilhanlce tile quality
of life o r families, commulinities, and nations.
Phyllis T.Piotrow Plvl.) . Patrick L.Coleman Ji.se G.Rimonl II
Principal lnve,,igaitor Project Director 1986-1990 Project Director 1990­
Contents

C.IAPTER 1 -OVERVIEW AND HIGHLIGHTS OF THE PROJECT ............................ 1

Figure 1-1: International and National Awards ................................................. 6

Advances in Family Health Communication Workshop .................................... 7

Table 1-1: Sumnmary of Activities ....................................................................... 8

Table 1-2: Status of Activitics .............................................................................. 9

Table 1-3: Materials Developed ....................................................................... 13

CHAPTER 2-AFRICA ....................................................................................... 15

"roo Ma ny Births ........................................................................................... .. 18

Activities ........................... .. ...... ..... . ................ 19

(Bin'kina t...so,.1.Jerde, Cameroon C a. ote--d'hvoire, The Gambia,
Ghana,Ket' t, lad(la sca,; Mall Nig'r, ttaziland Tanzania, Togo,
l lazda,Zaire, Zimbabtve)
Table 11-1: Sumnmry of Major Country Activities ............................................. 33

Table 11-2: Needs Assessments Conducted ...................................................... 34

Table 11-3: Technical Assistance Visits ............................................................ 35

Table 11-i: Workshops and Conferences ....................................................... 38

Table 11-5: Materials Developed ....................................................................... 40

CHAPTER 3--LATIN AMERICA AND THE CARIBBEAN ................................... 43

The De mise of the Mexican Rural Movie House ............................................. 45

Ac tiv itie s .................................................................................................................. 4 6

(1Bolivia, Brazil Colombia. CREA, Ectuado,. El Salvador,Honduras,
Mexwico, Pet)
Table IlI-1: Summary of Major Country Activities .......................................... 59

Table 111-2: Technical Assistance Visits ............................................................ 60

Table 111-3: Workshops and Conferences ........................................................ 62

Table 11I-i: Materials )eveloped ..................................................................... 63

CHAPTER 4-A A ....................................................................................... 65

Poetry and Family Planning .............................................................................. 67

Ac tivities .................................................................................................................. 68

(langladesb,India, Indonesia,Nepal, Pakistan,Philippines)
Table IV-1: Summary of Major Country Activities ........................................... 90

Table IV-2: Needs Assessments Conducted .................................................... 91

Table IV-3: Technical Assistance Visits ............................................................ 92

Table IV-i: Workshops and Conferences ........................................................ 94

Table IV-5: Materials l)eveloped ..................................................................... 95
CHAPTER 5-NEAR EAST ................................................................................. 97

Change and No Change in Yemen ........................................................................ 99

Ac tiv ities ................................................................................................................ 100

(t'lyl, Morocco, T ?isiU. Iiiikci'. }ceymen)
Table V,-I: Sunnary f"Major C(Ountr Activities ............................................... 113

Table \I-2: Needs Assessments Conducted .................................................... l-i

Table V-3: Technical Assi:alancc Visits ................................................................ 115

Table V-i: Workshops and Conierences ............................................................ 117

Table V-5: Materials )eveloped .......................................................................... 118

CHAPTER 6-MEDIAMATERIALS CENTER ...................................................... 119

Ac tivities ................................................................................................................ 12 0

Co mnlncmts froml IReaders of tie PCS Packet Series .............................................
121

Table V - I: Materials in the NL IMC ...................................................................... 123

Table VI-2: Request for M .MCMalCrials ............................................................. 123

(xcilud iig IPackets ard Airlie Films)

Table VI-3: 1111 I)C S Slide Sets ........................................................................ 12-1

Table VI - t: 1)istribu tio li of Ai rlic Films ............................................................... 125

Table \11-5: Ji ItI'pCS Packet Series ..................................................................... 126

Table VI-6: III t I'CS lPackt Series Evaluation ................................................... 127

-
Table VI-7: W iether Resp)rdlents Wish to Continue Receiving

I'a c ke t Se r ie s ............... 112.7..
.................................................................

Table \1-8: 1low Packet Series arc t sed ............................................................ 127

Table V I-9: Topics I sers r t r d ..................................................................... 128

Table VI- 1(: Fields of Communication inwhich I'sers Are Workiig ............... 128

Table VI-I 1: Prrot)essional Posiltions which Best l)escribe I isers----------­ 128
CHAPTER 7-RESEARCH AND EVALUATION ................................................... 129

Research and E.valu.ation Highlights bw Region .................................................. 132

Figure V11-1: ChangCs inl Curi-erit U!se of Modern Methods Among

Married Couples in Zirl)al)\e (1988-1989) ................................. 133

Figure VII-2: Changes iii Male Attittudes lO\Iciards Family Planning

in Zim babwe (1988- 1989 ) ............................................................. 134

Figure VII-3: Impact of ladio )rama Series "Akarumwa Necliekuchera"

(percent of m ale listeners) ............................................................. 135

Figure VII-i: Sales of Pills 1st quarter '89 to 2nd (larter '90.

Ghana Campaign vs. N in-Campaign Regions .............................. 136

Figure VII-5: Clinic Telephone Calls and Visits lBef'ore and After

tile Mass Media Campa ign, IPro-Flater Clinic.

Sa1 ) Iaulr , Br az il.................................13. 9.
........................................

Figure VII-6: Clinic PerfOrmance Bef'ore and After the Media Campaign

to Pr1rmole Vascctomies, IPr()-I)atCr Clinic, S:1o Paulo, Brazil ..... 1-0

Table VII-1: Estimated Cost-Effective ness of"Turkish

Multi-M edia Cai paign ................................................................... 143

D ouble Decker Messages ..................................................................................... 1i5

Table \1I-2: Project Status .................................................................................... 146
CHAPTER 6 -PROGRAM ADMINISTRATION .................................................... 151

Staffin g ................................................................................................................... 15 2

ALdu its .......................................................................... .......................................... 152

SuppI r foIr I S C( n racorI .................................................................................. 15 2

A Co ol d .................................................................................................... . . . 15 ,4

T ible VIII- 1: .l It' (;, Staiff .St ....................................................................... 155

'able VIII-2: Background Infoirmltion oln . l I7t 1CS St,11.................................. 157

Table VIII-3: Summ-V o'" (o(flIl ':t0t :.\Wct ivitis-AE)
................................. 162

'I ble \III-I: Stinu ry odf I "SContractlor Activitis-lAl' I........................ 163

Table VIII-5: Sulmmlirv ( S (UC(nlrarc At(ctivitics-SAAl ............................ 164

'all e 'ill- : Sul tnutt',a," (o'SI n ta ctN .................................. 164

CHAPTER 9-FINANCIAL REPORT .................................................................. 165

Table IN-I: CuinuLtlttiv. I'xt+nditur.s 19H6-190 .............................................. 167

"ll'):lTe IX-2: A,\ctul EXpenditures vs. Bt dgte, t
IY9 ) ............................................. 168

'blehI IX-3: T(.ll lxpe'nditi r,-s h\' SI >ur'c.:e of" Fund...ing........... .......... 169

T lel. IN-1: IuL*-In IXpeC'nditures IPhilippines (58 0,-.6 ).................................. 170

Tle, IX-5: l X-LInx p .nditircs NF Asia (S 0,0()( )..........................................
171

Tle1C IX-,: BIuy-In :xpenllditLres ILtinl .\lricCl (IVI'C)(SI .360,000) .............. 172

Table I - I xpelnditLures lirkina Faso ( ($3.0(),(0 ) ............................... 173

Table IX-8:B U AIln E-xpend<litures G .n: (SI31 ,(() .................................. 17-1

"I'Td)IC IX-9: lItti ln InxpentditllreS 'lurky (S.iC.-o6,7) ...... ............... 175

'.able IX- 1 : I-ln Expenditurs Irancophone Africa AIDS S1,000) .......... 176

TaIble IX-I1: l In :xpediU.resI' .g1a
nda: (S'SU).() .... ............. ......... 177

.I-ble IX-12: BtiAln Expenllditure.s (i 'iia (S 12000) .................................. 178

Table I 13 Biil In Expell.nditures Sal-ic (S 80(.000) ...................................... 179

Tbl e IN-I1: M I xp ditures I (CS)n300dia ...........................................
180

Tl'I I15I":iLyti-I I:Xn et.nditur...S Brtzil \'asectolilly PrI>ro tioin ($325,00) .... 181

Table IN-16: IBu\N-In Expenditures Ind nesia S19.t.)(0) ................................... 182

Tl lI IN. I : Blu Inl Expenditures Egypt C$2.031 .138) ....................................... 183

Table IX- l Bl -In Expenditures Zaire (S3001000) .......................................... 184

TablINIX. -I: BLInlxp l~nditures Bantgladesh 6S3,510,00)) ............................ 185

Table IX-2 : l It\In xpenditures Africa ($350.0 ).......................................... 186

Table IX-21: hIu-In Expunditutires Asia Near lst CS25,0)) ) ........................... 187

Table IX-2 2: B lxI l)xpnditu res BUrlkinalF:.asi KAIPS CS-iS,O00) ..................... 188

Table IX-23: IBu,-In lx'penditUre.s lMZZ1iai C$00,000) ................................... 189

Table IN . Box In E+'+xnpdeiXtt)ir s Nepl l 6 -13,000) ........................................... 190

Table IX-2 BxIn Expe ndit thresC(sitat Rica ($30,500) ............................... 191

Table IX-26: BIlB-ln E'xpe.nditLres C0 n C 2 0 ) .................................. 192

Table IN-27: BLti ln EXpenditures .\I()n cc (S320,0(C ) ..................................... 193

Table IX-28: B ,-In IExpet'nditure.-Cs Chal(d CS..8C ..5...).0..).. ..............................
Q 'I Y,

'a"ble IX-29: Bu nl Expe).nd4lil tires. (;] han PNN CS"50.3.(2).......... .............. 95

'able IX-3 : BIu I , ExpeL'nlitLeS 1:1Salvador (CS\.\I:\ CS112.000) ................. 196

Table IX-3 IB xI X lpedi1tur:.s BoliVia1 ($2300) ......................... ....... 197

"l'ableIN 11BoIx AInxpnditures El1Savad.r .\AG (2.00) .................... 198

T ha. bXle-33: ll -In Fxpe l ittt res Philippiles (.S667-83) ................................. 199

ai. I I nlL Ex\'-ph ditures IlondLtras (S7,500)
............................... 200
Table IX-3': lBi, v-In lxpendittires Kenya ($IS C". )) )......................................... 201

"l'able IX-36:
le,-In Expenditures IPakistan 6515,675) ..................................... 202
APPENDICES ................................................................................................. 203

A.List o f A bbreviatio ns ........................................................................................ 203

B. Completed Travel for JHU/PCS Staff, Consultants, and Contractors-FY90. 206

C. Annual Report- Academy for Educational Development ............................. 211

D. Annual Report- Academy tor Appropriate Technology in Health ............... 213

E. Annual Report-Porter/Novelli ........................................................................ 215

F. Annual Report- Saffitz Alpert and Associates, Inc ......................................... 216
Com unication

Leads the Way
Overview and Highlights
1990 was an exciting yealr in the field of planning method. Also communication
family planning communication. Policy technology continues to improve in quan­
makers around the world increasingly rec- turn leaps. People in underdeveloped and
ognized the pivotal role of information, developed areas alike have better access to
education, and commiunication (IEC) in mass media. In this new environment of a
family planning programs. Their interest "global village," policy makers are eager to
stens from the growing awareness that well- tap the power of the mass media to promote
designed IEC programs not only influence health and family planning.
knowledge and attitudes but also can As interest in IEC has grown and as the
change behavior, stimulating couples to talk reputation of JHIU/PCS as a leader in the
to one another about family planning, visit field has become widely recognized, de­
a clinic, and, ultimately, adopt a family mands for JHIJ/ICS technical assistance
GHTS
have multiplied. In 1990,11-11)/PCS staff and international agencies, and helped develop
subcontractors -including the Academy for and manage more than 100 social commu­
ELducational Development (AE)), Porter nication projects worldwide. Some have
Novelli (1P/N), (he Program fOr Appropri- observed tliat Coleman's moving to the
ale Technology in Ilealh (PATI ), and Philippines while Rimon, originally from the
Saffitz Alpert and Associates (SAAI) - made Philippines, takes over in BIaltimore._, ill.s­
12-i technical assisltance, monitoring and trates t iatindeed we are becoming a "glo­
needs assessi1eLnt visits. hal village." Phyllis T.
The etnorniOuS Pietrow continues as
demanI r1tIIl/PCiS Principal Investigator
services was re- f(Otrhe project.
Face -to-face
flected inthe level of
Ibu'-ins from ISAIl)
missions which has communication
Strategies and

been rapidly ill- between a Objectives
creasing since I It / pl(-"1S1-/lsP pon­
health care
PCS was established sored projects range
provider and a
in 1982. B3y 1990, from populir songs
-191 of the l It1J7lCS with family planning
client is at the
Ibudgt1et was from mllessages, to training
bty-ins. workshops, to multi­
Recognizing the heart offamilj m I campaigns, to
la

ever-groiwing need fIimily lile'deucation.
fOr a center of excel- nning
All s;hare certain strat­
ICncC in fimily pl i- programs, egies and objectives.
niilg t'cIotl1ililt'lalioil,
UISAII)final izd , Promoting Behavior
new Cooperative Change by Enhancing
Agreement with.[IIt' Informed Choice
3CS in July 1990. The five-year Cooperative .I-IJ/PCS projects aim to persuiade
Agreement is fuindced at a level of $60 rail-couples to adopt or contillnLC Use of mnod­
lion. ern Iinily planning methods by5providing
As 111t IiPCS embarks oin the new Coop- them with the ilfor'matiol they need to
crati\ \greemileit, it does so with ie\\- nake Voluntaryand inforned choicCs about
leadership. At the end of the fiscal year, fkumily planning.
Patrick I.. Colem:in. alter Iur years at the
he'lm oft I'lCSt,ook on the chall'nge of Making Family Planning a Household Word
a nCwly-creteCd piosition: Senior (0oinmmu1ti- By discussilg family planning widely in
nication Advisor in the Philippines. There tie inass nedia and through various inter­
he will manalge one of"JlItll.'CS's largest personal channels, J-I I/PCS projects seek
bly-ins alId work with the PhIilippine to desensitize the topic of fkimily planning,
government and a wide range of' NGOs to ,makilg it IsuI)ject for everyday conversa­
help develop ico)o)rdinatedl nationwide tion between spouses, aiong friends, and
strategy For fimily planning IIEC. Taking his in the comLuniity.
place as 31 It J,'PCS Project Director is Jose
G. Rinon II, formerly l)puty Project Di- Establishing Family Planning as a
rect(r responsible 1or prograills. Prior to Community Norm
joining Jl It/LPCS1, Mr. Rinmin was an Asso- When leaders, enteltainers and respected
ciate Directoir ft r 11C and lPro)ject Manager health providers speak ouLt in faIvor of
of the IPilippinCs Commlissiin on Popula- fimily planning - as they do in manyj11/
tion cominLmunily-bIas ed otlreach program, PCS projects - faumily plainning is accepted
served asa m'0nsUltlant to iany regional and ais a moral standard for societies and a