Kansei Innovation: Practical Design Applications for Product and Service Development

126 Pages·2015·6.961 MB·English

by  Mitsuo Nagamachi, Anitawati Mohd Lokman

Ergonomics and Human Factors N Kansei
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“… the first-ever reference book written with the integrated knowledge and h
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application examples of ergonomics and Kansei Engineering. … a book of •

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very unique nature. I don’t think there’s any book that can be considered for
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comparison with this one. m
—Alan H.S. Chan, City University of Hong Kong a
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“… a well-compiled collection of Dr. Nagamachi’s success stories, developments Practical Design Applications
and the impact of KANSEI models … explains “What is KANSEI” in a very
simple manner and links it to human need as a market differentiator for success.” for Product and Service
—Ricardo Hirata, Ph.D., Director, Keisen Consultores, Mexico
Development
Developed in the early 70s in Japan, the Kansei Engineering (KE) method
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gives you the tools to develop profitable and well-received products and
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services. Written by Mitsuo Nagamachi, the founder of KE, and co-authored by
Anitawati Mohd Lokman, one of his proteges, Kansei Innovation: Practical n Mitsuo Nagamachi
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Design Applications for Product and Service Development shows you how to
e Anitawati Mohd Lokman
nurture Kansei, develop the skill in observing people, and apply that skill to the
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development and design of products.
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In this book, Nagamachi shares his 50 years of experience in enterprise
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guidance and product development, including examples of exceptional service
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innovation at companies such as Nissan Motor, Mazda, Toyota, Volvo, Fuji
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Heavy Industries, Mitsubishi Electric, Tenmaya Department Stores, Seibu
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Department Stores, Suntory, NEC, Sharp, Komatsu, Wacoal Corporation, t
Matsushita Electric Works (now Panasonic Electric Works), Boeing, and i
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many more. These stories may surprise you when you learn about the new
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developments in certain products that you already use. And, in the end, you
will understand how Kansei—a seemingly dubious presence—is processed
scientifically and able to have multilateral applications.
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Kansei
Innovation
Practical Design Applications
for Product and Service
Development
Industrial Innovation Series
Series Editor
Adedeji B. Badiru
Air Force Institute of Technology (AFIT) – Dayton, Ohio
PUBLISHED TITLES
Carbon Footprint Analysis: Concepts, Methods, Implementation, and Case Studies,
Matthew John Franchetti & Defne Apul
Communication for Continuous Improvement Projects, Tina Agustiady
Computational Economic Analysis for Engineering and Industry, Adedeji B. Badiru &
Olufemi A. Omitaomu
Conveyors: Applications, Selection, and Integration, Patrick M. McGuire
Culture and Trust in Technology-Driven Organizations, Frances Alston
Global Engineering: Design, Decision Making, and Communication, Carlos Acosta, V. Jorge Leon,
Charles Conrad, & Cesar O. Malave
Handbook of Emergency Response: A Human Factors and Systems Engineering Approach,
Adedeji B. Badiru & LeeAnn Racz
Handbook of Industrial Engineering Equations, Formulas, and Calculations, Adedeji B. Badiru &
Olufemi A. Omitaomu
Handbook of Industrial and Systems Engineering, Second Edition Adedeji B. Badiru
Handbook of Military Industrial Engineering, Adedeji B. Badiru & Marlin U. Thomas
Industrial Control Systems: Mathematical and Statistical Models and Techniques,
Adedeji B. Badiru, Oye Ibidapo-Obe, & Babatunde J. Ayeni
Industrial Project Management: Concepts, Tools, and Techniques, Adedeji B. Badiru,
Abidemi Badiru, & Adetokunboh Badiru
Inventory Management: Non-Classical Views, Mohamad Y. Jaber
Kansei Engineering - 2-volume set
• Innovations of Kansei Engineering, Mitsuo Nagamachi & Anitawati Mohd Lokman
• Kansei/Affective Engineering, Mitsuo Nagamachi
Knowledge Discovery from Sensor Data, Auroop R. Ganguly, João Gama, Olufemi A. Omitaomu,
Mohamed Medhat Gaber, & Ranga Raju Vatsavai
Learning Curves: Theory, Models, and Applications, Mohamad Y. Jaber
Managing Projects as Investments: Earned Value to Business Value, Stephen A. Devaux
Modern Construction: Lean Project Delivery and Integrated Practices, Lincoln Harding Forbes &
Syed M. Ahmed
Moving from Project Management to Project Leadership: A Practical Guide to Leading Groups,
R. Camper Bull
Project Management: Systems, Principles, and Applications, Adedeji B. Badiru
Project Management for the Oil and Gas Industry: A World System Approach, Adedeji B. Badiru &
Samuel O. Osisanya
Quality Management in Construction Projects, Abdul Razzak Rumane
Quality Tools for Managing Construction Projects, Abdul Razzak Rumane
Social Responsibility: Failure Mode Effects and Analysis, Holly Alison Duckworth &
Rosemond Ann Moore
Statistical Techniques for Project Control, Adedeji B. Badiru & Tina Agustiady
PUBLISHED TITLES
STEP Project Management: Guide for Science, Technology, and Engineering Projects,
Adedeji B. Badiru
Sustainability: Utilizing Lean Six Sigma Techniques, Tina Agustiady & Adedeji B. Badiru
Systems Thinking: Coping with 21st Century Problems, John Turner Boardman & Brian J. Sauser
Techonomics: The Theory of Industrial Evolution, H. Lee Martin
Total Project Control: A Practitioner’s Guide to Managing Projects as Investments,
Second Edition, Stephen A. Devaux
Triple C Model of Project Management: Communication, Cooperation, Coordination,
Adedeji B. Badiru
FORTHCOMING TITLES
3D Printing Handbook: Product Development for the Defense Industry, Adedeji B. Badiru
& Vhance V. Valencia
Cellular Manufacturing: Mitigating Risk and Uncertainty, John X. Wang
Company Success in Manufacturing Organizations: A Holistic Systems Approach,
Ana M. Ferreras & Lesia L. Crumpton-Young
Essentials of Engineering Leadership and Innovation, Pamela McCauley-Bush &
Lesia L. Crumpton-Young
Global Manufacturing Technology Transfer: Africa-USA Strategies, Adaptations, and Management,
Adedeji B. Badiru
Guide to Environment Safety and Health Management: Developing, Implementing, and
Maintaining a Continuous Improvement Program, Frances Alston & Emily J. Millikin
Handbook of Construction Management: Scope, Schedule, and Cost Control,
Abdul Razzak Rumane
Handbook of Measurements: Benchmarks for Systems Accuracy and Precision, Adedeji B. Badiru
& LeeAnn Racz
Introduction to Industrial Engineering, Second Edition, Avraham Shtub & Yuval Cohen
Kansei Innovation: Practical Design Applications for Product and Service Development,
Mitsuo Nagamachi & Anitawati Mohd Lokman
Project Management for Research: Tools and Techniques for Science and Technology,
Adedeji B. Badiru, Vhance V. Valencia & Christina Rusnock
A Six Sigma Approach to Sustainability: Continual Improvement for Social Responsibility,
Holly Allison Duckworth & Andrea Hoffmeier Zimmerman

Kansei
Innovation
Practical Design Applications
for Product and Service
Development
Mitsuo Nagamachi
Anitawati Mohd Lokman
This book has been previously published in Japanese by Kaibundo Publishing (Tokyo).
CRC Press
Taylor & Francis Group
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Version Date: 20141124
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Contents
Preface ......................................................................................................................ix
About the Authors .................................................................................................xi
1. What Is Kansei? ..............................................................................................1
1.1 Everybody Has Kansei .........................................................................1
1.2 Let’s Explore Kansei .............................................................................4
1.3 Kansei Is Expressed in Various Forms and Shapes .........................5
References .........................................................................................................7
2. Applying Kansei to Manufacturing Technology .....................................9
2.1 The Birth of the Doorless Assembly Line ..........................................9
2.2 Human-Centered Production Line ...................................................15
2.2.1 What Is Humanity? ...............................................................15
2.3 Cell Production System ......................................................................18
2.3.1 Cell Production Brings about the Purpose of Life
and Occupational Satisfaction .............................................18
2.3.2 Fuji Heavy Industries One-Man Assembly Work .............20
2.3.3 Mitsubishi Electric JEL Production System .......................23
2.4 System That Creates Job Satisfaction and Purpose in Life ...........27
References .......................................................................................................33
3. Kansei Service Innovation..........................................................................35
3.1 Organization Innovation in a Tenmaya Hiroshima Shop ............35
3.2 Shop Master System at Seibu Department Store ............................37
3.3 Kagaya Service Innovation ................................................................38
References .......................................................................................................39
4. Kansei and Organizational Management ...............................................41
4.1 Suntory Amoeba Organization .........................................................41
4.2 The Idea of a Mini Company .............................................................43
4.3 The Birth of Motivation at Mitsubishi Electric Mechanism .........44
4.4 Result Produced from Small Group Activities ...............................46
4.5 Initiation of Hakuryuko Country Club ...........................................48
Reference .........................................................................................................50
5. Activating Kansei in Product Development ...........................................51
5.1 Activating Kansei When Creating a Product..................................51
5.2 Recommend Customers Touch with Hands ...................................52
5.3 Human Living System ........................................................................54
5.4 New Refrigerator Development at Sharp ........................................56
vii
viii Contents
5.5 Wacoal Good-Up Bra ..........................................................................58
5.6 Hit Product in Komatsu .....................................................................61
5.7 Handrail Development Based on Customers’ View ......................64
5.8 Fun Use of a Toilet Foot Step: A Toilet Design ................................69
5.9 Decide the Brand Name by Kansei...................................................75
5.10 Confectionery Package Design at Nestle .........................................82
5.10.1 Step 1: Gathering Research Candidates ..............................83
5.10.2 Step 2: Select Kansei Words ..................................................84
5.10.3 Step 3: Conduct Evaluation Research ..................................84
5.10.4 Survey Data Analysis ............................................................85
5.10.5 New Package Design Presentation ......................................86
5.11 Curable Bedsores .................................................................................88
5.12 Interior Design of Boeing 787 ............................................................95
References .......................................................................................................99
6. Global Strategy of Kansei Engineering .................................................101
6.1 Interaction with South Korea ..........................................................101
6.2 Interaction with Europe ...................................................................102
6.3 Development in Asia ........................................................................104
7. Growing Kansei ..........................................................................................107
General References for Kansei Engineering ............................................110