Table Of Content

Ss Journal of the Market Research Society Book review index - Volume 39 number page BALLE, MICHAEL Managing with systems thinking: making dynamics work for you in business decision-making David Neil 628 FINK, ARLENE The Survey Kit Series Peter M.Chisnall 294 KING, STEPHEN see McDONALD, COLIN KOSCHNIK, WOLFGANG: Dictionary of social and market research Fohn Bound McDONALD, COLIN and KING, STEPHEN: Sampling the universe: the growth, development and influence of market research in Britain since 1945 Peter M. Chisnall McDONALD, MALCOLM H.B. and PAYNE, ADRIAN Marketing planning for services Peter M. Chisnall McKEONE, DERMOT: Measuring your media profile Fames Rothman McQUARRIE, EDWARD F. The market research toolbox: a concise guide for beginners Peter M .Chisnall NANKIVELL, OWEN: Economics, society and values Elizabeth Nelson PAYNE, ADRIAN see McDONALD, MALCOLM, H.B e index Volume 39 Author /title index - Volume 39 cn denotes Current Notes number ALBAUM, GERALD The Likert scale revisited BAKER, KEN; BERMINGHAM, JOHN and McDONALD, COLIN The utility to market research of the classification of residential neighbourhoods BAKER, KEN; HARRIS, PAUL and O’BRIEN, JOHN Data fusion: an appraisal and experimental evaluation BEAZLEY, DAVID see WESTWOOD, DICK BERMINGHAM, JOHN see BAKER, KEN BLAMIRES, CHRIS Pricing research techniques BLYTH, BILL and BOWLES, TIM How do you like your data? Raw, al dente or stewed? BOND, GEOFF and BRACE, IAN Segmenting by attitudes to TV advertising — eye opener or blind alley? BOWLES, TIM see BLYTH, BILL RACE, IAN see BOND, GEOFF BROADBENT, SIMON Single source — a new analysis BUCK, S.F., FAIRCLOUGH, E.H., JEPHCOTT, J. ST.J., and RINGER, D.W.C. Conditioning and bias in consumer panels — some new results BUTTLE, FRANCIS and THOMAS, GAVIN Questionnaire colour and mail survey response rate BYFIELD, SHEILA see CALLER, LINDA CALLER, LINDA and BYFIELD, SHEILA Horses for course: stewarding brands across borders in times of rapid change COLLINS, MARTIN Interviewer variability COLLINS, MARTIN see HURRELL, GRAHAM COLMAN, ANDREW M. see MORRISON, LISA J ciety Volume 40 Number 1 January CURTICE, JOHN and SPARROW, NICK How accurate are traditional quota opinion polls? CURTICE, JOHN Are the opinion polls ready for 1997? CURTICE, JOHN How well did they do? The polls in the 1997 Election DALLIN, RAYMOND F. see SWEENEY, JILLIAN C FAIRCLOUGH, E.H. see BUCK, S.F GOOSEY, RICHARD see WYNDHAM, JEREMY GORDON, WENDY and RYAN, COLLEEN How do consumers feel advertising works? HARRIS, PAUL see BAKER, KEN HARRIS, PAUL The effect of clustering on costs and sampling errors of random samples HAUSKNECHT, DOUGLAS R. see SWEENEY, JILLIAN C. HURRELL, GRAHAM; COLLINS, MARTIN; SYKES, WENDY and WILLIAMS, VAUGHAN Solpadol — a successful case of brand positioning IOANNIDIS, CHRISTOS and SILVER, MICK Estimating the worth of product characteristics JEPHCOTT, J. ST.J. see BUCK, S.F JOHNSON, LESTER W. see SWEENEY, JILLIAN C. JOHNSON, MAUREEN The application of geodemographics to retailing LAM, SIMON S.K. and WOO, KA SHING Measuring service quality: a test-retest reliability investigation of SERVQUAL LEVENTHAL, BARRY An approach to fusing market research with database marketing LUNN, TONY see WESTWOOD, DICK LUXTON, SANDRA see RIQUIER, CHRISTOPHER McDONALD, COLIN see BAKER, KEN MORRISON, LISA J.; COLMAN, ANDREW M. and PRESTON, CAROLYN Cc. Mystery customer research: cognitive processes affecting accuracy MORTON-WILLIAMS, JEAN and SYKES, WENDY The use of interaction coding and follow-up interviews to investigate comprehension of survey questions O’BRIEN, JOHN see BAKER, KEN ORTON, SIMON and SAMUELS, JOHN What we have learned from researching AIDS PARKER, KEN and STUART, TRISH The West Ham syndrome PRESTON, CAROLYN C. see MORRISON, LISA J RINGER, D.W.C. see BUCK, S.F RIQUIER, CHRISTOPHER; LUXTON, SANDRA and SHARP, BYRON Probabilistic segmentation modelling RYAN, COLLEEN see GORDON, WENDY SAMUELS, JOHN see ORTON, SIMON SCHLACKMAN, BILL A discussion of the use of sensitivity panels in market research SHARP, BRYON see RIQUIER, CHRISTOPHER SILVER, MICK see IOANNIDIS, CHRISTOS SMITH, DAVID Small is beautiful, but difficult SOUTAR, GEOFFREY N see SWEENEY, JILLIAN (¢ SPARROW, NICK see CURTICE, JOHN STUART, TRISH see PARKER, KEN SWEENEY, JILLIAN C; SOUTAR, GEOFFREY N.; HAUSKNECHT, DOUGLAS R.; DALLIN, RAYMOND F. and JOHNSON, LESTER W Collecting information from groups: a comparison of two methods SYKES, WENDY see HURRELL, GRAHAM SYKES, WENDY see MORTON-WILLIAMS, JEAN TAYLOR, HUMPHREY The very different methods used to conduct telephone surveys of the public THOMAS, GAVIN see BUTTLE, FRANCIS VARTY, CARYL see YELLAND, FRANCES WESTWOOD, DICK; LUNN, TONY and BEAZLEY, DAVID The trade-off model and its extensions WILLIAMS, VAUGHAN see HURRELL, GRAHAM WOO, KA SHING see LAM, SIMON S.K WORCESTER, ROBERT The power of public opinion: Diana, Princess of Wales 1961-1997 WYNDHAM, JEREMY and GOOSEY, RICHARD Application of basic statistics for improving quality control, operating efficiency and analysis sensitivity YELLAND, FRANCES and VARTY, CARYL DIY: Consumer-driven research Subject index - Volume 39 cn denotes Current Notes number page AccuSpace 1 201 | 220 ACORN l 54 l 206 ACORN, rolling l 181 Adstock 365 Advertisement structure l 117 Advertising attitudes to 181] decay 365 effects 363 research 116 selling role of 119 theories 109 transnational 589 AGB Lek Trak Panel Research Unit AIDS, research on Alienation study American Express Cards, ownership Analgesics Asian restaurants N=——D =e Attitudes intensity of to TV advertising Australia housing study in qualitative research in Automatic Data Editing Back checking Bank current account BARB/TGI fusion Belbin personality types Bias estimation in consumer panels BJM Research & Consultancy Ltd BMRB Omnibus surveys Book shop research Books, purchasing of Tolume 40 Number 1 January 1997 number Brand choice loyalty positioning Price Trade-Off stewardship Brands, transnational British Election Panel Study British Household Panel Study 3uy-loyalty Buy-response curves 3y-election survey LlWD=W——W—&&oo WWeD DM ~ACI ,all-backs DAPI catchment area SATI -ensus data -ETSCALE SHAID chi-square automatic interaction detection PbbeDYSrhRh-P ReR R classification item of residential neighbourhoods WVwI closed questions Oo cluster analysis clustered samples W-~UUwI)I clustering oding, interaction Lognitive processes LOI olour, of questionnaires Somputer-assisted interviewing see also CAPI, CATI >onceptual models onditioning, in consumer panels onfidentiality DRASARonAAj oAinAt RaAnalAysAisR DRA eOeeaen eee ran number >onsumer choices driven research modelling panels value systems SonsumMerism continuum ‘onsumers’ understanding of advertising sontinuous data Lonvenience stores 0-operative housing study ‘orrelation coefficients osts, survey RRrcrRAr iARme Prevention Campaign Data ascription collection EPOS fusion missing scanner Database marketing Demand curves Denmark, scaling study in Design effect Diana, Princess of Wales Discussion groups see under Group discussions Do-it-yourself, consumer-driven research Election polling Electronic data systems EPOS data Errors, sampling Ethics, of market research Financial Research Survey Financial services Focus groups see also Group discussions Follow-up interviews Football Club loyalty FRuitS Full concepts approach iLPL=—WStho e