Table Of Content

Author title index HINDs, NIGEL and WATERS, TRACEY A small organisation’s approach to the arts HODGSON, PETER Is the growing popularity of opera in Britain just another 90s media myth? Market research provides the answer HouGH, MIKE see MAYHEW, PAT HowELL, Roy D see SINGH, JAGDIP KATRYNIAK, JACKIE see TURTLE, JENNY MAYHEW, Pat and HouGH, MIKE The British Crime Survey: the first ten years McCart, MIKE Research at the South Bank Centre McGREGOR, ROBIN see Moon, NICK McKEE, DaRYLO The effect of using a questionnaire identification code and message about non-response follow-up plans on mail survey response characteristics Moon, Nick and McGREGoR, RoBiIn Exit polls. Developing a technique MYERSCOUGH, JOHN Measuring the impact of the arts: the Glasgow experience REEVE, BARRY The future of advertising agency planners RuHoaps, Gary K see SINGH, JAGDIP ROTHMAN, JAMES ‘Post-modern’ research and the arts ROUGHTON, GEOFFREY The impact of IT on market research: the last 10 years and the next 10 years Journal of th earch Society SHELTON, Davip What have clerics and medics in common with market researchers and computer programmers? A study in corporate brand building in financial services SINGH, JAGDIP; RHOADS, GARY K and HOWELL, Roy D Adapting marketing surveys to individual respondents SWIRES-HENNESSY, ED and DRAKE, MARC The optimum time at which to conduct survey interviews TOMLINSON, ROGER Finding out more from box office data TOWER, RUPERT see COOPER, PETER TURTLE, JENNY and VAN STAVEREN, MARTIN Preventing childhood diseases: the need for action TURTLE, JENNY and KATRYNIAK, JACKIE Towards professional status VAN STAVEREN, MARTIN see TURTLE, JENNY VERWEY, PETER What the Arts Council wants from research and how it can help WALSHE, PETER Probing the potential or seriously taking the arts less seriously WATERS, TRACEY see HINDS, NIGEL WATSON, MICHAEL Researching minorities ZUCCARO, CATALDO Mallows’ Cy statistic and model selection in multiple linear regression |T ere) aeu cha chump bele(=>.4 Book review index number page ALT, Mick Exploring hyperspace: a non-mathematical explanation of multivariate analysis Sydney Howell BAILEY, W see ZIEMBA, W T BAKER, MICHAELJ Research for marketing Keith Blois BROWN, MICHAEL Dear reader some readership measurement questions...and some answers Derek Bloom CHECKLAND, PETER and SCHOLES, JIM Soft system methodology in action D C Sutton CHISNALL, PETER M Marketing research (4th edition) Paul Hague ELLIOT, DAVE Weighting for non-response: a survey researcher's guide Peter M Chisnall FOSTER, ANGELA see ROBSON, SUE XOODYEAR, JOHN and MARTIN, DEREK Research works: papers from the AMSO Research Effectiveness Awards 1991 Jack Paramore HaMAO, Y see ZIEMBA, W T HEALEY, MICHAEL J (Ed) Economic activity and land use: the changing information base for local and regional studies Peter M Chisnall Journal of the Market Research Society Luck, MIKE A manual of market research for health promotion Barry Hedges MARKET RESEARCH SOCIETY, THE International Directory of Market Research Organisations Erik Kristoffersen MARTIN, DEREK see GOODYEAR, JOHN McCrossaN, Liz A handbook for interviewers: a manual of social survey practice and procedures on structured interviewing Peter M Chisnall ROBSON, SUE and FosTER, ANGELA (Eds) Qualitative research in action Jack Sutcliffe ROSENHEAD, JONATHAN (Ed) Rational analysis for a problematic world D C Sutton SLATER, J M (Ed) Fifty years of the National Food Survey 1940-1990 John Treasure SMITH, MC Pharmaceutical marketing Jonathon Swift SUTHERLAND, KEN (Ed) Researching business markets: The IMRA handbook of business-to-business marketing research Peter M Chisnall VARDAR, NUKHET Global advertising: rhyme or reason? Jack Sutcliffe ZIEMBA, W T; BAILEY, W and HaMmao, Y (Eds) Japanese financial market research David Jacobson Subjeet index Subject index m denotes Miscellany Access by Telephone omnibus Account Planning Group ACORN Adaptive surveys Advance letters Advertising agency planners awareness Advertising Research Foundation AGB panel data AMSO Answerphone ARMS (All Radio Methodology Study) Artificial analysis Arts attendance attenders consumer attitudes to the market research for the Arts Council National Arts & Media Strategy Asian audiences rhPLk~kPh Lh BARB BBC and Arts Council survey Broadcasting Research Department polls radio measurement Journal of the Market Research Society survey of news coverage BehaviorScan Bias, sources of Bicycle theft BLAISE software Body mass index Box office data ehWNaehD==D h Brand attitudes w building, corporate 3 image 3 personality 3 Brand-Price Trade-Off 4 Breast feeding studies 1 British Crime Survey 1 British Market Research Bureau 1 2 2 4 British Telecom 2 Burglary studies 1 Butterfield Day Devito Hockney 3 By-election polls 3 CACI site reports Camden, Borough of CanCan ticket -~— CAPI see also Computer interviewing bo Car radio listening Cardiff Arts Marketing CATI *WNw ow Census of population Child Health Programme Childhood diseases Children, mental health of study Chocolate study KFwF ow Subject index Christmas, survey Citizens’ Charter City University Department of Arts Policy and Management Classification Clerical Medica! Investment Group CNN Marketing Coding, computer Coffee study Cohabitation Collages COMA report Common Market, news coverage of Computer assisted interviewing Assisted Personal Interviewing coding interviewing sample selection simulation study Computerised adaptive designs box office systems tracking systems for the arts Consumer attitudes to brands Consumer-brand relationship Corporate brand building brands sponsorship of the arts Credit card brands Crime Survey Customer satisfaction research service Data analysis Journal of the Market Research Society capture collection entry presentation protection reduction Database management systems De Monfort University Dental health surveys Diary arts dietary radio —c o Dietary diary Disability surveys Disabled, researching the Discriminant analysis District Health Authorities Doctor-patient relationship Drinking habits surveys Durables wKKwKFePFkmRFFo o RerK e Eastern Arts Board Ecotec Research and Consulting Ltd Ehrenberg, A S C Elderly, researching the Electoral registers Employment Department ESRC Data Archive Ethnic audiences minorities European City of Culture Everyday life milieus Exit polls Subject index Expert systems ; 120 432 EXPRESS database } 120 Face-to-face interviewing Facilitation techniques Factor analysis Family Expenditure Survey 6 Fieldwork costs 71 Financial services , 174m 243 Fires, household 24 Follow-up, mail survey y 179m Fruit juice study 7 174m Fusion - 123 429 Gabor/Granger technique > 381 General Practitioners 47 55 General Household Survey 6 GGNSM subroutine 218 Glasgow 1990 323 Government decision making, mr in passim Government Social Survey 3 Grocery shopping nOW=o efe 103 Group discussions ~ 299 Handicapped and Impaired, Survey of Harris Research Centre Hayward Gallery Health Department of education Journal of the Market Research Society Service visitors Hierarchy of needs Home Office Hotel study House Condition Survey, Welsh Household composition Housing surveys IBA study Identification code Immunisation Incentives, monetary Infant feeding surveys Information technology InSPIRE Tables Insurance Tracking Study International Passenger Survey International Statistical Libraries Inc Interviewer training Interviewing computer face-to-face re- telephone Interviews, optimum time for conducting Involvement, topic IPA Item information functions response theory Jarman 8 score JICRAR