Table Of Content

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE Volume 34 Number 1 (Winter 2006) pp. 1-92 Number 2 (Spring 2006) pp. 93-280 Number 3 (Summer 2006) pp. 281-472 Number 4 (Fall 2006) pp. 473-636 Authors: BUSH, LAN J., see Martin, C. A. CAIN, RITA MARIE, “Recent Developments in Copyright Registration AIKEN, K. DAMON, and DAVID M. BOUSH, “Trustmarks, Objective- and Preregistration” [Marketing and the Law], 270. Source Ratings, and Implied Investments in Advertising: Investigating CALANTONE, ROGER, see Schatzel, K. Online Trust and the Context-Specific Nature of Internet Signals,” 308 CALANTONE, ROGER J., see Kim, D. S. AUH, SEIGYOUNG, see Menguc, B. CARDADOR, M. TERESA, and MICHAEL G. PRATT, “Identification BAGOZZI, RICHARD P., see Belschak, F Management and Its Bases: Bridging Management and Marketing BAGOZZI, RICHARD P., see Van Ausen, S. Perspectives Through a Focus on Affiliation Dimensions,” 174. BARRY, THOMAS E., see Van Auken, S. CAVUSGIL, TAMER, see Kim, D. S. BEARDEN, WILLIAM O., R. BRUCE MONEY, and JENNIFER L. CAVUSGIL, S. TAMER, see Kandemir, D. NEVINS, “A Measure of Long-Term Orientation: Development and CHIOU, JYH-SHEN, and CORNELIA DROGE, “Service Quality, Validation” [Research Note], 456. Trust, Specific Asset Investment, and Expertise: Direct and Indirect BELSCHAK, FRANK, WILLEM VERBEKE, and RICHARD P. Effects in a Satisfaction-Loyalty Framework,” 613. BAGOZZI, “Coping With Sales Call Anxiety: The Role of Sale CHUN, ROSA, and GARY DAVIES, “The Influence of Corporate Perseverance and Task Concentration Strategies,” 403. Character on Customers and Employees: Exploring Similarities and BERGER. IDA E., PEGGY H. CUNNINGHAM, and MINETTE E. Differences,” 138. DRUMWRIGHT, “Identity, Identification, and Relationship Through CRAVENS, DAVID W., see Piercy, N. F. Social Alliances,” 128. CUNNINGHAM, PEGGY H., see Berger, I. E. BERTHON, PIERRE, see Pitt, L. F. DACIN, PETER A., see Brown, T. BHATTACHARYA, C. B., see Sen, S. DACIN, PETER A., and TOM J. BROWN, “Corporate Branding, BISWAS, ABHIJIT, see Pullig, C. Identity, and Customer Response,” 95. BLAIR, ED, Harris, J. DAVIES, GARY, see Chun, R. BLAIR, EDWARD A., see Harris, J. DE JONG, AD, KO DE RUYTER, and MARTIN WETZELS, “Linking BOUSH, DAVID M.., see Aiken, D. K. Employee Confidence to Performance: A Study of Self-Managing BOZOK, BEYZA, see Yoon, Y. Service Teams,” 576. BRADY, MICHAEL K., see Voorhees, C. M. DE RUYTER, KO, see De Jong, A. BROCKMAN, BEVERLY K., and ROBERT M. MORGAN, “The DEFANIT, MARK P., see Varadarajan, R. Moderating Effect of Organizational Cohesiveness in Knowledge DETOMASI, DAVID, “The INSEAD-Wharton Alliance on Globalizing: Use and New Product Development,” 295. Strategies for Building Successful Global Businesses, edited by BROWN, TOM J., PETER A. DACIN, MICHAEL G. PRATT, and Hubert Gatignon and John R. Kimberly” [Reviews of Books], 265. DAVID A. WHETTEN, “Identity, Intended Image, Construed Image, DROGE, CORNELIA, see Chiou, J. S. and Reputation: An Interdisciplinary Framework and Suggested DRUMWRIGHT, MINETTE E., see Berger, I. E. Terminology,” 99. DYER, BARBARA, see Song, M. BROWN, TOM J., see Dacin, P. EINWILLER, SABINE A., ALEXANDER FEDORIKHIN, ALLISON BUSCH, PAUL S., see Varadarajan, R. R. JOHNSON, and MICHAEL A. KAMINS, “Enough Is Enough! When Identification No Longer Prevents Negative Corporate Associations,” 185. Journal of the Academy of Marketing Science. ELLEN, PAM SCHOLDER, DEBORAH J.WEBB, and LOIS A. MOHR, Volume 34, No. 4, pages 631-634. “Building Corporate Associations: Consumer Attributions for Corporate Copyright © 2006 by Academy of Marketing Science. Socially Responsible Programs,” 147. 632. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE FALL 2006 EREVELLES, SUNIL, “Re-/magine: Business Excellence in a Disruptive Efforts and Personality Traits in the United States, South Korea, and Age, by Tom Peters” [Reviews of Books], 263. India,” 367. FEDORIKHIN. ALEXANDER, see Einwiller, S. A. LACHER, KATHLEEN T., see Holbrook, M. B FEHLE, FRANK, see Madden, T. J. LANE, NIKALA, see Piercy, N. F. FOURNIER, SUSAN, see Madden, T. J. LARSEN, TRINA, see Kwak, H. GREWAL, DHRUV, and JOAN LINDSEY-MULLIKIN, “The Moder- LATOUR, MICHAEL S., see Holbrook, M. B. ating Role of the Price Frame on the Effects of Price Range and the LEIGH, THOMAS W., CARA PETERS, and JEREMY SHELTON, Number of Competitors on Consumers’ Search Intentions,” 55. “The Consumer Quest for Authenticity: The Multiplicity of GREWAL, DHRUV, see Lindsey-Mullikin, J. Meanings Within the MG Subculture of Consumption,” 481. GRIFFITH, DAVID, and BRYAN MCKINNEY, “Supreme Court Finds LEONG, SUSANNA H. S., and MAY O. LWIN, “Seeking Exclusivity Marketing Activity Creates Liability in Peer-to-Peer (P2P) File- Over a Brand Naming System? The McDonald’s Experience” Sharing Case” [Marketing and the Law], 269. [Marketing and the Law], 84. GRIFFITHS-HEMANS, JANICE, and RAJIV GROVER, “Setting the LINDSEY-MULLIKIN, JOAN, see Grewal, D. Stage for Creative New Products: Investigating the Idea Fruition LINDSEY-MULLIKIN. JOAN, and DHRUV GREWAL, “Imperfect Process,” 27 Information: The Persistence of Price Dispersion on the Web,” 236. GROVER, RAJIV, see Griffiths, Hemans, J. LUTZ, RICHARD J., see Guiry, M. GUIRY. MICHAEL, ANNE W. MAGI, and RICHARD J. LUTZ LWIN, MAY O., see Leong, Susanna H. S. “Defining and Measuring Recreational Shopper Identity” [Research MADDEN, THOMAS J., FRANK FEHLE, and SUSAN FOURNIER, Note], 74. “Brands Matter: An Empirical Demonstration of the Creation of GURHAN-CANLI, ZEYNEP, see Yoon, Y. Shareholder Value Through Branding,” 224. HANDELMAN, JAY M., “Corporate Identity and the Societal MAGI, ANNE W.., see Guiry, M. Constituent,” 107 MAGID, JULIE M., “Cobranding Requires Strong Contract Protections” HANVANICH, SANGPHET, K. SIVAKUMAR, and G. TOMAS M. [Marketing and the Law], 628. HULT, “The Relationship of Learning and Memory With MARTIN, CRAIG A., and LAN J. BUSH, “Psychological Climate, Organizational Performance: The Moderating Role of Turbu- Empowerment, Leadership Style, and Customer-Oriented Selling: lence.” 600. An Analysis of the Sales Manager—Salesperson Dyad,” 419. HARRIS, JUDY, and EDWARD A. BLAIR, “Functional Compatibility MCKINNEY, BRYAN, see Griffith, David. Risk and Consumer Preference for Product Bundles,” 19. MENGUC, BULENT, and SEIGYOUNG AUH, “Creating a Firm-Level HARRIS, JUDY, and ED BLAIR, “Consumer Preference for Product Dynamic Capability Through Capitalizing on Market Orientation Bundles: The Role of Reduced Search Costs,” 506. and Innovativeness,” 63. HARRIS, LLOYD C., and EMMANUEL OGBONNA. “Service MOHR, LOIS A.., see Ellen, P.S. Sabotage: A Study of Antecedents and Consequences,” 543. MONEY, R. BRUCE, see Bearden, W. O. HENNIG-THURAU, THORSTEN, MARK B. HOUSTON, and GIAN- MONEY, R. BRUCE, see Hewett, K. R. FRANCO WALSH, “The Differing Roles of Success Drivers MORGAN, ROBERT M., see Brockman, B. K. Across Sequential Channels: An Application to the Motion Picture NETEMEYER, RICHARD G., see Pullig, C. Industry,” 559. NEVINS, JENNIFER L., see Bearden, W. O. HEWETT, KELLY, R. BRUCE MONEY, and SUBHASH SHARMA, OGBONNA, EMMANUEL, see Harris, L. C. “National Culture and Industrial Buyer-Seller Relationships in the PETERS, CARA, see Leigh, T. W. United States and Latin America.” 386. PIERCY, NIGEL F., DAVID W. CRAVENS, NIKALA LANE, and HILL, C. JEANNE, see Vetter, William. DOUGLAS W. VORHIES, “Driving Organizational Citizenship HOLBROOK, MORRIS B., KATHLEEN T. LACHER, and MICHAEI Behaviors and Salesperson In-Role Behavior Performance: The S. LATOUR, “Audience Judgments as the Potential Missing Link Role of Management Control and Perceived Organizational Between Expert Judgments and Audience Appeal: An Illustration Support,” 244. Based on Musical Recordings of ‘My Funny Valentine,” 8. PITT, LEYLAND F., RICHARD T.WATSON, PIERRE BERTHON, HOROWITZ, DAVID M.., see Voorhees, C. M DONALD WYNN, and GEORGE ZINKHAN, “The Penguin’s HOUSTON, MARK B.., see Hennig-Thurau, T. Window: Corporate Brands From an Open-Source Perspective,” 115. HULT, G. TOMAS M., see Havanich, S. PRATT, MICHAEL G., see Brown, T. JAJU, ANUPAM, CHRISTOPHER JOINER, and SRINIVAS K. REDDY, PRATT, MICHAEL G., see Cardador, T. M. “Consumer Evaluations of Corporate Brand Redeployments,” 206. PULLIG, CHRIS, RICHARD G. NETEMEYER, and ABHIJIT JAJU, ANUPAM, see Kwak, H. BISWAS, “Attitude Basis, Certainty, and Challenge Alignment: A JAYACHANDRAN, SATISH, and RAJAN VARADARAJAN, “Does Case of Negative Brand Publicity,” 528. Success Diminish Competitive Responsiveness? Reconciling Con- REDDY, SRINIVAS K., see Jaju, A. flicting Perspectives,” 284. SACASAS, RENE, “Channels of Distribution Issues Under the JOHNSON, ALLISON R., see Einwiller, S. A. Antitrust Statutes” [Marketing and the Law], 629. JOINER, CHRISTOPHER, see Jaju, A. SCHATZEL, KIM, and ROGER CALANTONE, “Creating Market KAMINS, MICHAEL A.., see Einwiller, S. A. Anticipation: An Exploratory Examination of the Effect of Pre- KANDEMIR, DESTAN, ATTILA YAPRAK, and S. TAMER CAVUS- announcement Behavior on a New Product’s Launch,” 357. GIL, “Alliance Orientation: Conceptualization, Measurement, and SEGGIE, STEVEN H., “Assessing Marketing Strategy Performance, Impact on Market Performance,” 324. edited by Christine Moorman and Donald R. Lehmann” [Reviews of KEATY, ANNE, see Viguerie, Robert. Books], 267. KIM, DAEKWAN S., TAMER CAVUSGIL, and ROGER J. CALAN- SEN, SANKAR, C. B. BHATTACHARYA, and DANIEL KORSCHUN, TONE, “Information System Innovations and Supply Chain “The Role of Corporate Social Responsibility in Strengthening Management: Channel Relationships and Firm Performance” 40. Multiple Stakeholder Relationships: A Field Experiment,” 158. KORSCHUN, DANIEL, see Sen, S. SHARMA, SUBHASH, see Hewett, K. R. KWAK, HYOKJIN, ANUPAM JAJU, and TRINA LARSEN, “Consumer SHELTON, JEREMY, see Leigh, T. W. Ethnocentrism Offline and Online: The Mediating Role of Marketing SIVAKUMAR, K., see Havanich, S. INDEX 633 SONG, MICHAEL, BARBARA DYER, and R. JEFFREY THIEME, “Consumer Ethnocentrism Offline and Online: The Mediating Role of “Conflict Management and Innovation Performance: An Integrated Marketing Efforts and Personality Traits in the United States, South Contingency Perspective,” 341. Korea, and India,” Kwak et al., 367. SRIVASTAVA, RAJESH, see Viguerie, Robert “Consumer Evaluations of Corporate Brand Redeployments,” Jaju STERN, BARBARA B., “What Does Brand Mean? Historical-Analysis et al., 206. Method and Construct Definition,” 216. “Consumer Preference for Product Bundles: The Role of Reduced STEWART, DAVID W., and GEORGE M. ZINKHAN, “Enhancing Search Costs,” Harris and Blair, 506. Marketing Theory in Academic Research,” 477. “Coping With Sales Call Anxiety: The Role of Sale Perseverance and STOCK, RUTH MARIA, “Interorganizational Teams as Boundary Task Concentration Strategies,” Belschak et al., 403. Spanners Between Supplier and Customer Companies,” 588. “Corporate Branding, Identity, and Customer Response,” Dacin and THIEME, R. JEFFREY, see Song, M. Brown, 95 VAN AUKEN, STUART, THOMAS E. BARRY, and RICHARD P. “Corporate Identity and the Societal Constituent,” Handelman, 107 BAGOZZI, “A Cross-Country Construct Validation of Cognitive “Creating a Firm-Level Dynamic Capability Through Capitalizing on Age” [Research Note], 439. Market Orientation and Innovativeness,” Menguc and Auh, 63 VARADARASJAN, RAJAN, MARK P. DEFANTI, and PAUL S. BUSCH, “Creating Market Anticipation: Ar Exploratory Examination of the “Brand Portfolio, Corporate Image, and Reputation: Managing Brand Effect of Preannouncement Behavior on a New Product’s Launch.” Deletions,” 195. Schatzel and Calantone, 357. VARADARAJAN, RAJAN, see Jayachandran, S. “Does Success Diminish Competitive Responsiveness? Reconciling VERBEKE, WILLEM, see Belschak, F. Conflicting Perspectives,” Jayachandran and Varadarajan, 284. VETTER, WILLIAM, and C. JEANNE HILL, “The Hunt for Online “Drawing Inferences About Others on the Basis of Corporate Associa- Trademark Infringers: The Internet, Gray Markets, and the Law tions,” Yoon et al., 167. Collide” [Marketing and the Law], 85. “Driving Organizational Citizenship Behaviors and Salesperson In- VIGUERIE, ROBERT, ANNE KEATY, and RAJESH SRIVASTAVA, Role Behavior Performance: The Role of Management Control and “The World Wide Reach of the Internet: Can a Company Protect Perceived Organizational Support,” Piercy et al., 244. Itself From the Jurisdiction of Foreign Courts?” [Marketing and the “Enhancing Marketing Theory in Academic Research,” Stewart and Law], 87. Zinkhan, 477. VOORHEES, CLAY M., MICHAEL K. BRADY, and DAVID M. “Enough Is Enough! When Identification No Longer Prevents Negative HOROWITZ, “A Voice From the Silent Masses: An Exploratory Corporate Associations,” Einwiller et al., 185. and Comparative Analysis of Noncomplainers,” 514. “Functional Compatibility Risk and Consumer Preference for Product VORHIES, DOUGLAS W., see Piercy, N. F. Bundles,” Harris and Blair, 19. WALLENDORF, MELANIE, see Wang, J. “Identification Management and Its Bases: Bridging Management and WALSH, GIANFRANCO, see Hennig-Thurau, T. Marketing Perspectives Through a Focus on Affiliation Dimensions,” WANG, JEFF, and MELANIE WALLENDORF, “Materialism, Status Cardador and Pratt, 174. Signaling, and Product Satisfaction,” 494. “Identity, Identification, and Relationship Through Social Alliances,” WATSON, RICHARD T., see Pitt, L. F. Berger et al., 128. WEBB, DEBORAH J., see Ellen, P. S. “Identity, Intended Image, Construed Image, and Reputation: An Inter- WETZELS, MARTIN, see De Jong, A. disciplinary Framework and Suggested Terminology,” Brown et al., 99. WHETTEN, DAVID A., see Brown, T. “Imperiect Information: The Persistence of Price Dispersion on the WYNN, DONALD, see Pitt, L. F. Web,” Lindsey-Mullikin and Dhruv Grewal, 236. YAPRAK, ATTILA, see Kandemir, D. “Information System Innovations and Suppiy Chain Management: YOON, YEOSUN, ZEYNEP GURHAN-CANLI, and BEYZA BOZOK, Channel Relationships and Firm Performance,” Kim et al., 40. “Drawing Inferences About Others on the Basis of Corporate “Interorganizational Teams as Boundary Spanners Between Supplier Associations,” 167. and Customer Companies,” Stock, 588. ZINKHAN, GEORGE, see Pitt, L. F. “Linking Employee Confidence to Performance: A Study of Self- ZINKHAN, GEORGE M., see Stewart, D. W. Managing Service Teams,” de Jong et al., 576. “Materialism, Status Signaling, and Product Satisfaction.” Wang and Wallendorf, 494. Articles: “National Culture and Industrial Buyer-Seller Relationships in the United States and Latin America,” Hewett et al., 386. “A Voice From the Silent Masses: An Exploratory and Comparative “Psychological Climate, Empowerment, Leadership Style, and Customer- Analysis of Noncomplainers,” Voorhees et al., 514. Oriented Selling: An Analysis of the Sales Manager—Salesperson “Alliance Orientation: Conceptualization, Measurement, and Impact on Dyad,” Martin and Bush, 419. Market Performance,” Kandemir et al., 324. “Service Quality, Trust, Specific Asset Investment, and Expertise: “Attitude Basis, Certainty, and Challenge Alignment: A Case of Direct and Indirect Effects in a Satisfaction-Loyalty Framework.” Negative Brand Publicity,” Pullig et al., 528. Chiou and Droge, 613. “Audience Judgments as the Potential Missing Link Between Expert “Service Sabotage: A Study of Antecedents and Consequences,” Harris Judgments and Audience Appeal: An Illustration Based on Musical and Ogbonna. 543. Recordings of ‘My Funny Valentine,” Holbrook et al., 8. “Setting the Stage for Creative New Products: Investigating the Idea “Brand Portfolio, Corporate Image, and Reputation: Managing Brand Fruition Process,” Griffiths-Hemans and Grover, 27. Deletions,” Varadarajan et al., 195. “The Consumer Quest for Authenticity: The Multiplicity of Meanings “Brands Matter: An Empirical Demonstration of the Creation of Within the MG Subculture of Consumption,” Leigh et al., 481. Shareholder Value Through Branding,” Madden et al., 224. “The Differing Roles of Success Drivers Across Sequential Channels: “Building Corporate Associations: Consumer Attributions for Corporate An Application to the Motion Picture Industry,” Hennig-Thurau Socially Responsible Programs,” Ellen et al., 147. et al., 559. “Conflict Management and Innovation Performance: An Integrated “The Influence of Corporate Character on Customers and Employees: Contingency Perspective,” Song et al., 341. Exploring Similarities and Differences,” Chun and Davies, 138. 634 JOURNAL OF THE ACADEMY OF MARKETING SCIENCE FALL 2006 “The Moderating Effect of Organizational Cohesiveness in Knowledge “Seeking Exclusivity Over a Brand Naming System? The McDonald’s Use and New Product Development,” Brockman and Morgan, 295. Experience,” Leong and Lwin, 84. “The Moderating Role of the Price Frame on the Effects of Price Range “Supreme Court Finds Marketing Activity Creates Liability in Peer-to- and the Number of Competitors on Consumers’ Search Intentions,” Peer (P2P) File-Sharing Case,” Griffith and McKinney, 269. Grewal and Lindsey-Mullikin, 55. The World Wide Reach of the Internet: Can a Company Protect Itself “The Penguin’s Window: Corporate Brands From an Open-Source From the Jurisdiction of Foreign Courts?” Viguerie et al., 87 Perspective,” Pitt et al., 115. “The Relationship of Learning and Memory With Organizational Perfor- mance: The Moderating Role of Turbulence,” Hanvanich et al., 600. Research Notes: “The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment,” Sen, et al., 158. “A Cross-Country Construct Validation of Cognitive Age,” Van Auken “Trustmarks, Objective-Source Ratings, and Implied Investments in et al., 439. Advertising: Investigating Online Trust and the Context-Specific “A Measure of Long-Term Orientation: Development and Validation,” Nature of Internet Signals,” Aiken and Boush, 308. Bearden et al., 456. “What Does Brand Mean? Historical-Analysis Method and Construct “Defining and Measuring Recreational Shopper Identity,’ Guiry et al., 74. Definition,” Stern, 216. Marketing And The Law: Reviews of Books: “Channels of Distribution Issues Under the Antitrust Statutes,” Sacasas, “Assessing Marketing Strategy Performance, edited by Christine 629. Moorman and Donald R. Lehmann,” Seggie, 267. “Cobranding Requires Strong Contract Protections,” Magid, 628. “The INSEAD-Wharton Alliance on Globalizing: Strategies for Building “The Hunt for Online Trademark Infringers: The Internet, Gray Successful Global Businesses, edited by Hubert Gatignon and John Markets, and the Law Collide,” Vetter and Hill, 85. R. Kimberly,’ Detomasi, 265. “Recent Developments in Copyright Registration and Preregistration,” “Re-Imagine: Business Excellence in a Disruptive Age, by Tom Peters,” Cain, 270. Erevelles, 263.