Table Of Content

Journal of Public Policy & Marketing Subject and Author Index 2005 (Volume 24) Subject Index 13. What Can the Study of Cognitive Development Reveal About Chil- dren’s Ability to Appreciate and Cope with Advertising? Vol. 24, No. 2, 2005, 186-201 Advertising Louis J. Moses and Dare A. Baldwin 1. Consumer Prices and the Federal Trade Commission’s “Do-Not-Call” Cigarettes Program Vol. 24, No. 2, 2005, 253-59 14. Combating Obesity in the Courts: Will Lawsuits Against McDonald’s T. Randolph Beard and Avery M. Abernethy Work? . The Development of Marketplace Persuasion Knowledge in Children, Vol. 24, No. 2, 2005, 299-306 Adolescents, and Young Adults Melissa Grills Robinson, Paul N. Bloom, and Vol. 24, No. 2, 2005, 222-33 Nicholas H. Luri Peter Wright, Marian Friestad, and David M. Boush Consumer Behavior Impulsive and Self-Conscious: Adolescents’ Vulnerability to Adver- 15. Courting Customers: Assessing Consumer Racial Profiling and Other tising and Promotion Marketplace Discrimination Vol. 24, No. 2, 2005, 202-221 Vol. 24, No. 1, 2005, 163-71 Cornelia Pechmann, Linda Levine, Sandra Loughlin, and Anne-Marie G. Harris, Geraldine R. Henderson, and Frances Leslie Jerome D. Williams . Marketing Scholars’ Roles in the Policy Arena: An Opportunity for 16. Discrimination in the Consumer Marketplace: A Response to Harris, Discourse on Direct-to-Consumer Advertising Henderson, and Williams Vol. 24, No. 1, 2005, 3-6 Vol. 24, No. 1, 2005, 172-73 Paul W. Farris and William L. Wilkie Randall L. Oyler . The Next Generation: Research for Twenty-First-Century Public Pol- 17. The Price Elasticities of Charitable Contributions: A Meta-Analysis icy on Children and Advertising Vol. 24, No. 2, 2005, 260-72 Vol. 24, No. 2, 2005, 183-85 John Peloza and Piers Steel Marian Friestad and Peter Wright 18. Toward Insight and Relevance . What Can the Study of Cognitive Development Reveal About Chil- Vol. 24, No. 1, 2005, 131-32 dren’s Ability to Appreciate and Cope with Advertising? Leigh M. McAliste? Vol. 24, No. 2, 2005, 186-201 Louis J. Moses and Dare A. Baldwin Copyright and Trademark Issues Alcohol and Drugs 19. The Impact of the Daubert Decision on Survey Research Used in Litigation 7. Impulsive and Self-Conscious: Adolescents’ Vulnerability to Adver- Vol. 24, No?2 , 2005, 234-52 tising and Promotion Gary T. Ford Vol. 24, No. 2, 2005, 202-221 Cornelia Pechmann, Linda Levine, Sandra Loughlin, and Customer Satisfaction Frances Leslie 20. A Dangerous Divergence: Marketing and Society Chilren's Issues Vol. 24, No. 1, 2005, 160-62 8. Combating Obesity in the Courts: Will Lawsuits Against McDonald’s Jagdish N. Sheth and Rajendra S. Sisodia Work? 21. Marketing Education as Bad Medicine for Society: The Gorilla Vol. 24, No. 2, 2005, 299-306 Dances Melissa Grills Robinson, Paul N. Bloom, and Vol. 24, No. 1, 2005, 143-45 Nicholas H. Lurie Morris B. Holbrook 9. The Development of Marketplace Persuasion Knowledge in Children, Deception Issues Adolescents, and Young Adults Vol. 24, No. 2, 2005, 222-33 22. The Impact of the Daubert Decision on Survey Research Used in Peter Wright, Marian Friestad, and David M. Boush Litigation Vol. 24, No. 2, 2005, 234-52 10. Impulsive and Self-Conscious: Adolescents’ Vulnerability to Adver- Gary T. Ford tising and Promotion Vol. 24, No. 2, 2005, 202-221 Economic Issues Cornelia Pechmann, Linda Levine, Sandra Loughlin, and Frances Leslie 23. Consumer Prices and the Federal Trade Commission's “Do-Not-Call” Program 11. LifeGoals: The Development of a Decision-Making Curriculum for Vol. 24, No. 2, 2005, 253-59 Education T. Randolph Beard and Avery M. Abernethy Vol. 24, No. 1, 2005, 75-81 Thomas J. Reynolds 24. LifeGoals: The Development of a Decision-Making Curriculum for Education 12. The Next Generation: Research for Twenty-First-Century Public Pol- Vol. 24, No. 1, 2005, 75-81 icy on Children and Advertising Thomas J. Reynolds Vol. 24, No. 2, 2005, 183-85 Marian Friestad and Peter Wright © 2005, American Marketing Association ISSN: 0743-9156 (print), 1547-7207 (electronic) Vol. 24 (2) subject and Author Index Marketing Scholars’ Roles in the Policy Arena: An Opportunity for Historical Analysis and Review Discourse on Direct-to-Consumer Advertising Vol. 24, No. 1, 2005, 3-6 40. Eras III and IV: My Reflections Paul W. Farris and William L. Wilkie Vol. 24, No. 1, 2005, 146-49 Richard Staelin Editorials 41. Evolution Versus Tradition in Marketing Systems: The Hong Kong 26. Exploring Marketing’s Relationship to Society Food-Retailing Experience Vol. 24, No. 1, 2005, 1-2 Vol. 24, No. 1, 2005, 90-99 William L. Wilkie Suk-Ching Ho 27. The Next Generation: Research for Twenty-First-Century Public Pol- 2. Journal Evolution and the Development of Marketing icy on Children and Advertising Vol. 24, No. 1, 2005, 137-42 Donald R. Lehmann Vol 24, No. 2, 2005, 183-85 Marian Friestad and Peter Wright 3. Looking Backward—and Ahead Vol. 24, No. 1, 2005, 117-20 28. The Sages Speak Vol. 24, No. 1, 2005, 112-13 Stanley J. Shapiro William L. Wilkie . A Perspective on the Evolution of Marketing Management 29. “Seeing If” Vol. 24, No. 1, 2005, 121-26 Vol. 24, No. 2, 2005, 181-82 Frederick E. Webster Jr. Joel B. Cohen 5. Ruminations on Theory and Research Scholarship in Marketing Vol. 24, No. 1, 2005, 127-30 Education Robert A. Peterson 30. Eras Il and [V: My Reflections . What Goes Around Comes Around: Understanding Trust-Value Vol. 24, No. 1, 2005, 146-49 Dilemmas of Market Relationships Richard Staelin Vol. 24, No. 1, 2005, 38-62 {thics and Social Responsibility Jagdip Singh, Rama K. Jayanti, Jean E. Kilgore, Kokil Agarwal, and Ramadesikan R. Gandarvakottai 31. Customer Advocacy: A New Era in Marketing? Vol. 24, No. 1, 2005, 155-59 International Issues Glen L. Urban 47. Antiglobal Challenges to Marketing in Developing Countries: Explor- Discrimination in the Consumer Marketplace: A Response to Harris, ing the Ideological Divide Henderson, and Williams Vol. 24, No. 1, 2005, 7-23 Vol. 24, No. 1, 2005, 172-73 Terrence H. Witkowski Randall L. Oyler 48. Asian Management Education: Some Twenty-First-Century Issues 33. LifeGoals: The Development of a Decision-Making Curriculum for Vol. 24, No. 1, 2005, 150-54 Education David B. Montgomery Vol. 24, No. 1, 2005, 75-81 49. Eras III and IV: My Reflections Thomas J. Reynolds Vol. 24, No. 1, 2005, 146-49 34. Marketing Education as Bad Medicine for Society: The Gorilla Richard Staelin Dances 50. When Policies and Marketing Systems Explode: An Assessment of Vol. 24, No. 1, 2005, 143-45 Food Marketing in the War-Ravaged Balkans and Implications for Morris B. Holbrook Recovery, Sustainable Peace, and Prosperity ‘ederal Regulatory Issues Vol. 24, No. 1, 2005, 24-37 Clifford J. Shultz Il, Timothy J. Burkink, Bruno Grbac, 35. A Dangerous Divergence: Marketing and Society and Natasa Renko Vol. 24, No. 1, 2005, 160-62 Jagdish N. Sheth and Rajendra S. Sisodia Internet Issues 36. The Price Elasticities of Charitable Contributions: A Meta-Analysis 51. Customer Advocacy: A New Era in Marketing? Vol. 24, No. 2, 2005, 260-72 Vol. 24, No. 1, 2005, 155-59 John Peloza and Piers Steel Glen L. Urban Federal Trade Commission Issues 52. In Poor Health: An Assessment of Privacy Policies at Direct-to- Consumer Web Sites 7. Consumer Prices and the Federal Trade Commission's “Do-Not-Call” Program Kim Bartel Sheehan Vol. 24, No. 2, 2005, 253-59 IT. Randolph Beard and Avery M. Abernethy Legal and Political Issues Health Care Issues 53. Countermarketing in the Courts: The Case of Marketing Channels and Firearms Diversion 38. Combating Obesity in the Courts: Will Lawsuits Against McDonald’s Vol. 24, No. 2, 2005, 284-98 Work? Kevin D. Bradford, Gregory T. Gundlach, and Vol. 24, No. 2, 2005, 299-306 William L. Wilkie Melissa Grills Robinson, Paul N. Bloom, and 54. Courting Customers: Assessing Consumer Racial Profiling and Other Nicholas H. Lurie Marketplace Discrimination 39. In Poor Health: An Assessment of Privacy Policies at Direct-to- Vol. 24, No. 1, 2005, 163-71 Consumer Web Sites Anne-Marie G. Harris, Geraldine R. Henderson, and Vol. 24, No. 2, 2005, 273-83 Jerome D. Williams Kim Bartel Sheehan 55. Discrimination in the Consumer Marketplace: A Response to Harris, Henderson, and Williams Vol. 24, No. 1, 2005, 172-73 Randall L. Oyler Journal of Public Policy & Marketing 313 56. The Impact of the Daubert Decision on Survey Research Used in . Ruminations on Theory and Research Scholarship in Marketing Litigation Vol. 24, No. 1, 2005, 127-30 Vol. 24, No. 2, 2005, 234-52 Robert A. Peterson Gary T. Ford 4. Societal Regulation of the Marketing Function: Does the Patchwork 7. Looking Backward—and Ahead Create a Quilt? Vol. 24, No. 1, 2005, 117-20 Vol. 24, No. 1, 2005, 63-74 Stanley J. Shapiro Ross D. Petty 58. Societal Regulation of the Marketing Function: Does the Patchwork . What Can the Study of Cognitive Development Reveal About Chil Create a Quilt? dren’s Ability to Appreciate and Cope with Advertising? Vol. 24, No. 1, 2005, 63-74 Vol. 24, No. 2, 2005, 186-201 Ross D. Petty Louis J. Moses and Dare A. Baldwin . When Policies and Marketing Systems Explode: An Assessment of 76. What Goes Around Comes Around: Understanding Trust-Value Food Marketing in the War-Ravaged Balkans and Implications for Dilemmas of Market Relationships Recovery, Sustainable Peace, and Prosperity Vol. 24, No. 1, 2005, 38-62 Vol. 24, No. 1, 2005, 24-37 Jagdip Singh, Rama K. Jayanti, Jean E. Kilgore, Kokil Clifford J. Shultz Il, Timothy J. Burkink, Bruno Grbac, Agarwal, and Ramadesikan R. Gandarvakottai and Natasa Renko 7. When Policies and Marketing Systems Explode: An Assessment of Marketing and Society Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity 60. Antiglobal Challenges to Marketing in Developing Countries: Explor- Vol. 24, No. 1, 2005, 24-37 ing the Ideological Divide CliffordJ . Shultz I, Timothy J. Burkink, Bruno Grbac Vol. 24, No. 1, 2005, 7-23 and Natasa Renko Terrence H. Witkowski Marketing, Insight, and Relevance . Asian Management Education: Some Twenty-First-Century Issues Vol. 24, No. 1, 2005, 150-54 78. Journal Evolution and the Development of Marketing David B. Montgomery Vol. 24, No. 1, 2005, 137-42 Donald R. Lehmann 2. Countermarketing in the Courts: The Case of Marketing Channels and Firearms Diversion 79. Toward Insight and Relevance Vol. 24, No. 2, 2005, 284-98 Vol. 24, No. 1, 2005, 131-32 Kevin D. Bradford, Gregory T. Gundlach, and Leigh M. McAlister William L. Wilkie Marketing Management 3. Customer Orientation in the Context of Development Projects: Insights from the World Bank 80. A Perspective on the Evolution of Marketing Management Vol. 24, No. 1, 2005, 100-111 Vol. 24, No. 1, 2005, 121-26 Debabrata Talukdar, Sumila Gulyani, and Frederick E. *Vebster Jr. Lawrence F. Salmen Marketing Regulation . A Dangerous Divergence: Marketing and Society Vol. 24, No. 1, 2005, 160-62 81. Societal Regulation of the Marketing Function: Does the Patchwork Jagdish N. Sheth and Rajendra S. Sisodia Create a Quilt? Vol. 24, No. 1, 2005, 63-74 5. The Development of Marketplace Persuasion Knowledge in Children, Ross D. Petty Adolescents, and Young Adults Vol. 24, No. 2, 2005, 222-33 Markets Peter Wright, Marian Friestad, and David M. Boush 82. Developing a Market Orientation in a Transitional Economy: The . Evolution Versus Tradition in Marketing Systems: The Hong Kong Role of Government Regulation and Ownership Structure Food-Retailing Experience Vol. 24, No. 1, 2005, 82-89 Vol. 24, No. 1, 2005, 90-99 Riliang Qu and Christine T. Ennew Suk-Ching Ho 83. What Goes Around Comes Around: Understanding Trust—-Value . Journal Evolution and the Development of Marketing Dilemmas of Market Relationships Vol. 24, No. 1, 2005, 137-42 Vol. 24, No. 1, 2005, 38-62 Donald R. Lehmann Jagdip Singh, Rama K. Jayanti, Jean E. Kilgore, Kokil Agarwal, and Ramadesikan R. Gandarvakottai . Looking Backward—and Ahead Vol. 24, No. 1, 2005. 117-20 Nonprofit and Political Issues Stanley J. Shapiro 84. Antiglobal Challenges to Marketing in Developing Countries: Explor- . Marketing Education as Bad Medicine for Society: The Gorilla ing the Ideological Divide Dances Vol. 24, No. 1, 2005, 7-23 Vol. 24, No. 1, 2005, 143-45 Terrence H. Witkowski Morris B. Holbrook 5. Asian Management Education: Some Twenty-First-Century Issues . Marketing Scholars’ Roles in the Policy Arena: An Opportunity for Vol. 24, No. 1, 2005, 150-54 Discourse on Direct-to-Consumer Advertising David B. Montgomery Vol. 24, No. 1, 2005, 3-6 Paul W. Farris and William L. Wilkie 86. Customer Orientation in the Context of Development Projects: Insights from the World Bank . Marketing Scholarship, Intellectual Leadership, and the Zeitgeist Vol. 24, No. 1, 2005, 100-111 Vol. 24, No. 1, 2005, 133-36 Debabrata Talukdar, Sumila Gulyani, and Alan R. Andreasen Lawrence F. Salmen . The Role Played by the Broadening of Marketing Movement in the 87. Marketing Scholarship, Intellectual Leadership, and the Zeitgeist History of Marketing Thought Vol. 24, No. 1, 2005, 133-36 Vol. 24, No. 1, 2005, 114-16 Alan R. Andreasen Philip Kotler 314 Subject and Author Index 88. The Price Elasticities of Charitable Contributions: A Meta-Analysis The Truth About the Drug Companies: How They Deceive Vol. 24, No. 2, 2005, 260-72 Us and What to Do About It, by Marcia Angell John Peloza and Piers Steel Vol. 24, No. 2, 2005, 307-310 89. The Role Played by the Broadening of Marketing Movement in the Reviewed by John E. Calfee History of Marketing Thought World on Fire: How Exporting Free-Market Democracy Vol. 24, No. 1, 2005, 114-16 Breeds Ethnic Hatred and Global Instability, by Amy Philip Kotler Chua Privacy and Technology Vol. 24, No. 1, 2005, 177-80 90. Customer Advocacy: A New Era in Marketing? Reviewed by Gary Bamossy Vol. 24, No. 1, 2005, 155-59 Glen L. Urban Author Index 91. In Poor Health: An Assessment of Privacy Policies at Direct-to- Abernethy, Avery M. 123,37 Consumer Web Sites Agarwal, Kokil 46, 76, 83 Vol. 24, No. 2, 2005, 273-83 Kim Bartel Sheehan Andreasen, Alan R 71, 87, 94 Baldwin, Dare A 6, 13,75 Social Marketing Beard, T. Randolph L, 23E5S Bloom, Paul N. 8, 14,3 92. Courting Customers: Assessing Consumer Racial Profiling and Other Boush, David M. 2,9, 65 Marketplace Discrimination Bradford, Kevin D. 53, 62 Vol. 24, No. 1, 2005, 163-71 Burkink, Timothy J. 5U, 59, 77 Anne-Marie G. Harris, Geraldine R. Henderson, and Cohen, Joel B. 29 Jerome D. Williams Ennew, Christine T. 82, 96 93. Customer Orientation in the Context of Development Projects: Farris, Paul W. 4, 25, 70 Insights from the World Bank Ford, Gary T. 19, 22, 56 Vol. 24, No. , 2005, 100-111 Friestad, Marian Oy Oy be Debabrata Talukdar, Sumila Gulyani, and Gandarvakottai, Ramadesikan R. . 76, 83 Lawrence F. Salmen Grbac, Bruno Lao, TE Gulyani, Sumila , 86, 93 94. Marketing Scholarship, Intellectual Leadership, and the Zeitgeist Gundlach, Gregory T. Vol. 24, No. 1, 2005, 133-36 Harris, Anne-Marie G. 5, 54, 92 Alan R. Andreasen Henderson, Geraldine R. 5, 54, 92 95. The Role Played by the Broadening of Marketing Movement in the Ho, Suk-Ching History of Marketing Thought Holbrook, Morris B. , 34, 69 Vol. 24, No. 1, 2005, 114-16 Jayanti, Rama K. , 76, 83 Philip Kotler Kilgore, Jean E. , 76, 83 Kotler, Philip 2, 89, 95 State Regulatory Issues Lehmann, Donald R. , 67, 78 96. Developing a Market Orientation in a Transitional Economy: The Leslie, Frances 3. 7, 10 Levine, Linda 3, 7,10 Role of Government Regulation and Ownership Structure Loughlin, Sandra 3, 7, 10 Vol. 24, No. 1, 2005, 82-89 Lurie, Nicholas H. 3, 14, 38 Riliang Qu and Christine T. Ennew McAlister, Leigh M. 18, 79 Montgomery, David B. 48, 61, 85 Book Reviews Moses, Louis J. 6, 13, 75 Oyler, Randall L. Fat Land: How Americans Became the Fattest People in the Pechmann, Cornelia World, by Greg Critser Peloza, John Vol. 24, No. 1, 2005, 174-77 Peterson, Robert A. Reviewed by John E. Calfee Petty, Ross D. Qu, Riliang Food Politics: How the Food Industry Influences Nutrition Renko, Natasa and Health, by Marion Nestle Reynolds, Thomas J. Vol. 24, No. 1, 2005, 174-77 Robinson, Melissa Grills Salmen, Lawrence F. Reviewed by John E. Calfee Shapiro, Stanley J. In Your Face: How American Marketing Excess Fuels Anti- Sheehan, Kim Bartel Americanism, by Johny K. Johansson Sheth, Jagdish N Shultz, Clifford J., 1 Vol. 24, No. 1, 2005, 177-80 Singh, Jagdip 46, Reviewed by Gary Bamossy Sisodia, Rajendra S 20 The Obesity Myth: Why America’s Obsession with Weight Is Staelin, Richard 30, Steel, Piers Wee Hazardous to Your Health, by Paul Campos Talukdar, Debabrata 63, Vol. 24, No. 1, 2005, 174-77 Urban, Glen L. 1) s. Reviewed by John E. Calfee Webster, Frederick E., Jr. : 44, Wilkie, William L. On the Take: How Medicine’s Complicity with Big Business Can Endanger Your Health, by Jerome Kassirer Williams, Jerome D. 15, 54, 92 Vol. 24, No. 2, 2005, 307-310 Witkowski, Terrence H. 47, 60, 84 Reviewed by John E. Calfee Wright, Peter 2y.J5 Fy bey Br OO