Table Of Content

Journal of Public Policy & Marketing Subject and Author Index 2003 (Volume 22) Subject Index Consumer Behavior 12. Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Advertising Development Vol. 22, No. 2, 2003, 116-46 Balancing Acts: An Analysis of Food and Drug Administration Letters William L. Wilkie and Elizabeth S. Moore About Direct-to-Consumer Advertising Violations Vol. 22, No. 2, 2003, 159-69 Consumer Protection Kim Bartel Sheehan 13. The Federal Trade Commission’s Use of Unfairness Authority: Its 2. Consumers Attention to the Brief Summary in Print Direct-to- Rise, Fall, and Resurrection Cc nsumer Advertisements: Perceived Usefulness in Patient—Physician Vol. 22, No. 2, 2003, 192-200 Discussions J. Howard Beales Ill Vol. 22, No. 2, 2003, 181-91 Ajit M. Menon, Aparna D. Deshpande Copyright and Trademark Issues Matthew Perri Ill, and George M. Zinkhan 14. Which Way to the Revolution? The Consequences of Database Protec- The Value of Information in an Online Consumer Electronics Market tion As a New Form of Intellectual Property Vol. 22, No. I, 2003, | 25 Vol. 22, No. 1, 2003, 83-95 Michael R. Baye, John Morgan, and Patrick Scholten Jeff Langenderfer and Steven W. Kopp 4. When Profit Equals Price: Consumer Confusion About Donation Deception Issues Amounts in Cause-Related Marketing Vol. 22. No. 2. 2003. 170-80 15. When Profit Equais Price: Consumer Confusion About Donation G. Douglas Olsen, John W. Pracejus Amounts in Cause-Related Marketing and Norman R. Brown Vol. 22, No. 2, 2003, 170-80 5. Wireless Advertising Messaging: Legal Analysis and Public Policy G. Douglas Olsen, John W. Pracejus, and Norman R. Brown Issues Economic Issues Ross D. Petty 16. The Federal Communications Commission’s Competition Policy and Affirmative Disclosure Marketing's Information Technology Revolution Vol. 22, No. 1, 2003, 26-34 6. When Profit Equals Price: Consumer Confusion About Donation David E.M. Sappington and Donald K. Stockdale Jr Amounts in Cause-Related Marketing Vol 3? N HR 170 Si) 17. On the Efficiency of Internet Markets for Consumer Goods G. Douglas Olsen, John W. Pracejus Vol. 22, No. 1, 2003, 4-16 and Norman R. Brown Brian T. Ratchford. Xing Pan, and Venkatesh Shankar Antitrust Issues Editorials Analysis of Antitrust Challenges to Category Captain Arrangements 18. Editor's Statement Vol. 22, No Vol. 22, No. 1, 2003, Debra M. Desrochers, Gregory T. Gundlach, Joel B. Cohen and Albert A. Foe: 19. Editor’s Statement 8. The Federal Communications Commission’s Competition Policy and Vol. 22, No. 2, 2003, 115 Marketing's Information Technology Revolution Joel B. Cohen Vol. 22, No. 1, 2003, 26-34 20. Overview of the Special Issue—Marketing’s Information Technology David E.M Suppington and Donald K. Stockdale Ji Revolution: Implications for Consumer Welfare and Economic Award Announcements Performance Vol. 22. No. 1. 2003, 3 9. Exceptional Contribution by a /PP&M Reviewer David Sappington and Alvin J. Silk Vol. 22, No. 1, 2003, ii Electronic Commerce 10. ThomasC . Kinnear/Jouorfn Paublli c Policy & Marketing Vol. 22, No. 1, 2003, ii 21. E-Space Inclusion: A Case for the Americans with Disabilities Act in Cyberspace Channels of Distribution Vol. 22, No. 2, 2003, 223-27 11. Analysis of Antitrust Challenges to Category Captain Arrangements Kelly Schaefer Vol. 22, No. 2, 2003, 201-215 22. Marketers’ Boon in Cyberspace: The Anticybersquatting Consumer Debra M. Desrochers, Gregory T. Gundlach, Protection Act and Albert A. Foer Vol. 22, No. 1, 2003, 96-101 Michael G. Walsh, Luh Luh Lan, May Lwin, and Jerome D. Williams Vol. 22 (2) Journal of Public Policy & Marketing Fall 2003, 230-232 Journal of Public Policy & Marketing Subject and Author Index 2003 (Volume 22) Subject Index Consumer Behavior 12. Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Advertising Development Vol. 22, No. 2, 2003, 116-46 Balancing Acts: An Analysis of Food and Drug Administration Letters William L. Wilkie and Elizabeth S. Moore About Direct-to-Consumer Advertising Violations Vol. 22, No. 2, 2003, 159-69 Consumer Protection Kim Bartel Sheehan 13. The Federal Trade Commission’s Use of Unfairness Authority: Its 2. Consumers Attention to the Brief Summary in Print Direct-to- Rise, Fall, and Resurrection Cc nsumer Advertisements: Perceived Usefulness in Patient—Physician Vol. 22, No. 2, 2003, 192-200 Discussions J. Howard Beales Ill Vol. 22, No. 2, 2003, 181-91 Ajit M. Menon, Aparna D. Deshpande Copyright and Trademark Issues Matthew Perri Ill, and George M. Zinkhan 14. Which Way to the Revolution? The Consequences of Database Protec- The Value of Information in an Online Consumer Electronics Market tion As a New Form of Intellectual Property Vol. 22, No. I, 2003, | 25 Vol. 22, No. 1, 2003, 83-95 Michael R. Baye, John Morgan, and Patrick Scholten Jeff Langenderfer and Steven W. Kopp 4. When Profit Equals Price: Consumer Confusion About Donation Deception Issues Amounts in Cause-Related Marketing Vol. 22. No. 2. 2003. 170-80 15. When Profit Equais Price: Consumer Confusion About Donation G. Douglas Olsen, John W. Pracejus Amounts in Cause-Related Marketing and Norman R. Brown Vol. 22, No. 2, 2003, 170-80 5. Wireless Advertising Messaging: Legal Analysis and Public Policy G. Douglas Olsen, John W. Pracejus, and Norman R. Brown Issues Economic Issues Ross D. Petty 16. The Federal Communications Commission’s Competition Policy and Affirmative Disclosure Marketing's Information Technology Revolution Vol. 22, No. 1, 2003, 26-34 6. When Profit Equals Price: Consumer Confusion About Donation David E.M. Sappington and Donald K. Stockdale Jr Amounts in Cause-Related Marketing Vol 3? N HR 170 Si) 17. On the Efficiency of Internet Markets for Consumer Goods G. Douglas Olsen, John W. Pracejus Vol. 22, No. 1, 2003, 4-16 and Norman R. Brown Brian T. Ratchford. Xing Pan, and Venkatesh Shankar Antitrust Issues Editorials Analysis of Antitrust Challenges to Category Captain Arrangements 18. Editor's Statement Vol. 22, No Vol. 22, No. 1, 2003, Debra M. Desrochers, Gregory T. Gundlach, Joel B. Cohen and Albert A. Foe: 19. Editor’s Statement 8. The Federal Communications Commission’s Competition Policy and Vol. 22, No. 2, 2003, 115 Marketing's Information Technology Revolution Joel B. Cohen Vol. 22, No. 1, 2003, 26-34 20. Overview of the Special Issue—Marketing’s Information Technology David E.M Suppington and Donald K. Stockdale Ji Revolution: Implications for Consumer Welfare and Economic Award Announcements Performance Vol. 22. No. 1. 2003, 3 9. Exceptional Contribution by a /PP&M Reviewer David Sappington and Alvin J. Silk Vol. 22, No. 1, 2003, ii Electronic Commerce 10. ThomasC . Kinnear/Jouorfn Paublli c Policy & Marketing Vol. 22, No. 1, 2003, ii 21. E-Space Inclusion: A Case for the Americans with Disabilities Act in Cyberspace Channels of Distribution Vol. 22, No. 2, 2003, 223-27 11. Analysis of Antitrust Challenges to Category Captain Arrangements Kelly Schaefer Vol. 22, No. 2, 2003, 201-215 22. Marketers’ Boon in Cyberspace: The Anticybersquatting Consumer Debra M. Desrochers, Gregory T. Gundlach, Protection Act and Albert A. Foer Vol. 22, No. 1, 2003, 96-101 Michael G. Walsh, Luh Luh Lan, May Lwin, and Jerome D. Williams Vol. 22 (2) Journal of Public Policy & Marketing Fall 2003, 230-232 Journal of Public Policy & Marketing 23. On the Efficiency of Internet Markets for Consumer Goods 36. Warning and Informing the Domestic International Market Vol. 22, No. 1, 2003, 4-16 Vol. 22, No. 2, 2003, 216-22 Brian T. Ratchford, Xing Pan, and Venkatesh Shankar Ivonne M. Torres, Betsy D. Gelb, and Jaime L. Noriega 24. The Value of Information in an Online Consumer Electronics Market International Issues Vol. 22, No. 1, 2003, 17-25 Michael R. Baye, John Morgan, and Patrick Scholten 37. International Harmonization of Food and Nutrition Regulation: The Good and the Bad Federal Regulatory Issues Vol. 22, No. 1, 2003, 102-110 Paula Fitzgerald Bone and Karen Russo France 25. The Federal Communications Commission’s Competition Policy and Marketing’s Information Technology Revolution Internet Regulation Vol. 22, No. 1, 2003, 26-34 David E.M. Sappington and Donald K. Stockdale Jr. 38. Locus of Control, Web Use, and Consumer Attitudes Toward Internet Regulation 26. Locus of Control, Web Use, and Consumer Attitudes Toward Internet Vol. 22, No. 1, 2003, 41-57 Regulation Donna L. Hoffman, Thomas P. Novak, Vol. 22, No. 1, 2003, 41-57 and Ann E. Schlossei Donna L. Hoffman, Thomas P. Novak, and Ann E. Schlosser Legal and Political Issues 27. Marketing Perspectives on Federal Communications Commission 39. E-Space Inclusion: A Case for the Americans with Disabilities Act in Policies Cyberspace Vol. 22, No. 1, 2003, 35-40 Vol. 22, No. 2, 2003, 223-27 Steven M. Shugan Kelly Schaefei 28. Which Way to the Revolution? The Consequences of Database Protec- International Harmonization of Food and Nutrition Regulation: The tion As a New Form of Intellectual Property Good and the Bad Vol. 22, No. 1, 2003, 83-95 Vol. 22, No. 1, 2003, 102-110 Jeff Langenderfer and Steven W. Kopp Paula Fitzgerald Bone and Karen Russo France Federal Trade Commission Issues Marketers’ Boon in Cyberspace: The Anticybersquatting Consumer Protection Act 29. E-Space Inclusion: A Case for the Americans with Disabilities Act in Vol. 22, No. 1, 2003, 96-101 Cyberspace Michael G. Walsh, Luh Luh Lan, May Lwin, Vol. 22, No. 2, 2003, 223-27 and Jerome D. Williams Kelly Schaefer Marketing Perspectives on Federal Communications Commission 30. The Federal Trade Commission’s Use of Unfairness Authority: Its Policies Rise, Fall, and Resurrection Vol. 22, No. 1, 2003, 35-40 Vol. 22, No. 2, 2003, 192-200 Steven M. Shugan J. Howard Beales III . Which Way to the Revolution? The Consequences of Database Protec- Food and Drug Administration Issues tion As a New Form of Intellectual Property Vol. 22, No. 1, 2003, 83-95 31. Balancing Acts: An Analysis of Food and Drug Administration Letters Jeff Langenderfer and Steven W. Kopp About Direct-to-Consumer Advertising Violations Vol. 22, No. 2. 2003, 159-69 Wireless Advertising Messaging: Legal Analysts and Public Policy Kim Bartel Sheehan Issues Vol. 22, No. 1, 2003, 71-82 Health Care Issues Ross D. Petty 32. Balancing Acts: An Analysis of Food and Drug Administration Letters Marketing and Society About Direct-to-Consumer Advertising Violations Vol. 22, No. 2, 2003, 159-69 45. Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Kim Bartel Sheehan Development Vol. 22, No. 2, 2003, 116-46 33. Consumers’ Attention to the Brief Summary in Print Direct-to- William L. Wilkie and Elizabeth S. Moore Consumer Advertisements: Perceived Usefulness in Patient—Physician Discussions Markets Vol. 22, No. 2, 2003, 181-91 Ajit M. Menon, Aparna D. Deshpande, 46. The Impact of New Labeling Regulations on the Use of Voluntary Matthew Perri Ill, and George M. Zinkhan Nutrient-Content and Health Claims by Food Manufacturers Vol. 22, No. 2, 2003, 147-58 Historical Analysis and Review Julie A. Caswell, Yumei Ning, Fang Liu, and Eliza M. Mojduszka 34. Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development Nonprofit and Political Issues Vol. 22, No. 2, 2003, 116-46 William L. Wilkie and Elizabeth S. Moore 47. Consumer Privacy and Security Protection on Church Web Sites: Rea- sons for Concern Information Disclosures Vol. 22, No. 1, 2003, 58-70 Mariea Grubbs Hoy and Joseph Phelps 35. The Impact of New Labeling Regulations on the Use of Voluntary Nutrient-Content and Health Claims by Food Manufacturers 48. Marketing Perspectives on Federal Communications Commission Vol. 22, No. 2, 2003, 147-58 Policies Julie A. Caswell, Yumei Ning, Fang Liu, Vol. 22, No. 1, 2003, 35-40 and Eliza M. Mojduszka Steven M. Shugan 232 Subject and Author index Nutritional Information Caswell, Julie A 35, 46, 49 Cohen, Joel B. 49. The Impact of New Labeling Regulations on the Use of Voluntary Deshpande, Aparna D. Nutrient-Content and Health Claims by Food Manufacturers Desrochers, Debra M. Vol. 22, No. 2, 2003, 147-58 Foer, Albert A Julie A. Caswell, Yumei Ning, Fang Liu, France, Karen Russo and Eliza M. Mojduszka Gelb, Betsy D. Gundlach, Gregory T. Pricing Hoffman, Donna L. 50. On the Efficiency of Internet Markets for Consumer Goods Hoy, Mariea Grubbs Kopp, Steven W. Vol 22, No - 2003, 4-16 Brian T. Ratchford, Xing Pan, and Venkatesh Shankar Lan, Luh Luh Langenderfer, Jeff $1. The Value of Information in an Online Consumer Electronics Market Liu, Fang Vol. 22, No. 1, 2003, 17-25 Lwin, May Michael R. Baye, John Morgan, and Patrick Scholten Menon, Ajit M Mojduszka, Eliza M Privacy and Technology Moore, Elizabeth § 52. Consumer Privacy and Security Protection on Church Web Sites: Rea Morgan, John sons for Concern Ning, Yumei 35, 46, 49 Vol. 22. No. 1. 2003, 58-70 Noriega, Jaime L 36, 59 Mariea Grubbs Hoy and Joseph Phelps Novak, Thomas P 26, 38, 53 Olsen, G. Douglas 4,6, 15 53. Locus of Control, Web Use, and Consumer Attitudes Toward Internet Pan, Xing 1723, 00 Regulation Perri, Matthew, Il 2 Vol. 22, No. 1, 2003, 41-57 Petty, Ross D Donna L. Hoffman, Thomas P. Novak, Phelps, Joseph and Ann E. Schlosser Pracejus, John W +. Marketers’ Boon in Cyberspace: The Anticybersquatting Consumer Ratchford, Brian T 17, 23, 50 Protection Act Sappington, David E.M. 10, 16, 25 Vol. 22, No. 1, 2003, 96-101 Schaefer, Kelly 21, 29, 39 Michael G. Walsh, Luh Luh Lan, May Lwin, Schlosser, Ann E 26, 38, 53 and Jerome D. Williams Scholten, Patrick 3, 24, 51 Shankar, Venkatesh 17, 23,30 Wireless Advertising Messaging: Legal Analysis and Public Policy Sheehan, Kim Bartel 3h 32 Issues Shugan, Steven M . 48 Vol. 22, No. 1, 2003, 71-82 Silk, Alvin J Ross D. Petty Stockdale, Donald K., Jr. Torres, [vonne M Retailing Walsh, Michael G 56. Analysis of Antitrust Challenges to Category Captain Arrangements Wilkie, William L Vol. 22. No. 2. 2003. 201-215 Williams, Jerome D Debra M. Desrochers, Gregory T. Gundlach Zinkhan, George M and Albert A. Foe) Book Reviews Social Marketing 57. Consumer Privacy and Security Protection on Church Web Sites: Rea Advertising Nutrition and Health: Evidence from Food sons for Concern Advertising, 1977-1997 by Pauline M. Ippolito and Janis Vol. 22, No. 1, 2003, 58-70 K. Pappalardo Mariea Grubbs Hoy and Joseph Phelps Vol. 22, No. 2, 2003, 228-29 Warnings Reviewed by Catherine A. Cole 58. Consumers’ Attention to the Bnef Summary in Print Direct-to- The Future of Ideas: The Fate of the Commons in a Consumer Advertisements: Perceived Usefulness in Patient—Physician Connected World by Lawrence Lessig Discussions Vol. 22, No. 1, 2003, 111-13 Vol. 22, No. 2, 2003, 181-91 Reviewed by Donald L. Cook Ajit M. Menon, AparnaD . Deshpande Matthew Perri Il, and George M. Zinkhan Making the Information Society: Experience, Consequences 59. Warning and Informing the Domestic International Market and Possibilities by James W. Cortada Vol. 22, No. 2, 2003, 216-22 Vol. 22, No. 1, 2003, [11-13 Ivonne M. Torres, Betsy D. Gelb, and Jaime L. Noriega Reviewed by Donald L. Cook Author Index The Moral Dimension of Marketing: Essays on Business Ethics by D. Kirk Davidson | Baye Michael R Vol. 22, No. 1, 2003, 113-14 Beales, J. Howard, III Bone, Paula Fitzgerald Reviewed by Patrick E. Murphy Brown, Norman R