Table Of Content

Journal of Public Policy & Marketing Subject and Author Index 2000 (Volume 19) Subject Index 10. The Use of Human Models and Cartoon Characters in Magazine Advertisements for Cigarettes, Beer, and Advertising Nonalcoholic Beverages Kathleen J. Kelly, Michael D. Slater, David Karan, 1. The Critical Role of Advertising Media Planning in and Liza Hunn Federal Rule 23 Class Action Notice Vol. 19, No. 2, 2000, 189-200 R. Michael Hoefges and Kent M. Lancaster Vol. 19, No. 2, 2000, 201-12 Cigarettes . Privacy Concerns and Consumer Willingness to 11. The Historical Significance of Joe Camel Provide Personal Information John E. Calfee Joseph Phelps, Glen Nowak, and Elizabeth Ferrell Vol. 19, No. 2, 2000, 168-82 Vol. 19, No. 1, 2000, 27-41 . Playing to Win: Marketing and Public Policy at Odds . Teenage Exposure to Cigarette Advertising in Popular over Joe Camel Consumer Magazines Joel B. Cohen Dean M. Krugman and Karen Whitehill King Vol. 19, No. 2, 2000, 155-67 Vol. 19, No. 2, 2000, 183-88 . Teenage Exposure to Cigarette Advertising in Popular . The Use of Human Models and Cartoon Characters in Consumer Magazines Magazine Advertisements for Cigarettes, Beer, and Dean M. Krugman and Karen Whitehill King Nonalcoholic Beverages Vol. 19, No. 2, 2000, 183-88 Kathleen J. Kelly, Michael D. Slater, David Karan, . The Use of Human Models and Cartoon Characters in and Liza Hunn Magazine Advertisements for Cigarettes, Beer, and Vol. 19, No. 2, 2000, 189-200 Nonalcoholic Beverages Affirmative Disclosure Kathleen J. Kelly, Michael D. Slater, David Karan, and Liza Hunn 5. Pearson v. Shalala: The Beginning of the End for Vol. 19, No. 2, 2000, 189-200 FDA Speech Suppression Jonathan W. Emord Commercial Speech Vol. 19, No. 1, 2000, 139-43 15. Pearson v. Shalala: The Beginning of the End for Antitrust Issues FDA Speech Suppression Jonathan W. Emord 6. Emerging Antitrust Issues in Electronic Commerce Vol. 19, No. 1, 2000, 139-43 David A. Balto Vol. 19, No. 2, 2000, 277-86 16. Regulating Commercial Speech in a Dynamic Environment: Forty Years of Margarine and Oil Channels of Distribution Advertising Before the NLEA 7. Consumer Privacy and Name Removal Across Direct Janis Kohanski Pappalardo and Debra Jones Ringold Marketing Channels: Exploring Opt-In and Opt- Vol. 19, No. 1, 2000, 74-92 Out Alternatives Consumer Behavior George R. Milne and Andrew J. Rohm Vol. 19, No. 2, 2000, 238-49 17. Assessing Consumer Preferences for Clean-Fuel Vehicles: A Discrete Choice Experiment Children’s Issues Gordon Ewing and Emine Sarigollii 8. Consumer Online Privacy: Legal and Ethical Issues Vol. 19, No. 1, 2000, 106-18 Eve M. Caudill and Patrick E. Murphy . Dimensions of Privacy Concern Among Online Vol. 19, No. 1, 2000, 7-19 Consumers 9. The Historical Significance of Joe Camel Kim Bartel Sheehan and Mariea Grubbs Hoy John E. Calfee Vol. 19, No. 1, 2000, 62-73 Vol. 19, No. 2, 2000, 168-82 . The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement Daniel J. Howard, Roger A. Kerin, and Charles Gengler Vol. 19, No. 2, 2000, 250-64 Vol. 19 (2) Fall 2000, 297-301 Journal of Public Policy & Marketing Subject and Author Index The Recycling Cycle: An Empirical Examination of Electronic Commerce Consumer Waste Recycling and Recycling 30. Emerging Antitrust Issues in Electronic Commerce Shopping Behaviors David A. Balto Abhijit Biswas, Jane W. Licata, Daryl McKee, Chris Vol. 19, No. 2, 2000, 277-86 Pullig, and Christopher Daughtridge Vol. 19, No. 1, 2000, 93-105 Environmental Issues . Trademark Dilution: Empirical Measures for an 31. Assessing Consumer Preferences for Clean-Fuel Elusive Concept Vehicles: A Discrete Choice Experiment Maureen Morrin and Jacob Jacoby Gordon Ewing and Emine Sarigéllii Vol. 19, No. 2, 2000, 265-76 Vol. 19, No. 1, 2000, 106-18 32. The Recycling Cycle: An Empirical Examination of Consumer Choice Consumer Waste Recycling and Recycling 22. Assessing Consumer Preferences for Clean-Fuel Shopping Behaviors Vehicles: A Discrete Choice Experiment Abhijit Biswas, Jane W. Licata, Daryl McKee, Chris Gordon Ewing and Emine Sarigéllii Pullig, and Christopher Daughtridge Vol. 19, No. 1, 2000, 106-18 Vol. 19, No. 1, 2000, 93-105 Copyright and Trademark Issues Ethics and Social Responsibility 23. The Effects of Brand Name Similarity on Brand 33. Playing to Win: Marketing and Public Policy at Odds Source Confusion: Implications for Trademark over Joe Camel Infringement Joel B. Cohen Daniel J. Howard, Roger A. Kerin, and Charles Vol. 19, No. 2, 2000, 155-67 Gengler Vol. 19, No. 2, 2000, 250-64 34. Teenage Exposure to Cigarette Advertising in Popular Consumer Magazines 24. Trademark Dilution: Empirical Measures for an Dean M. Krugman and Karen Whitehill King Elusive Concept Vol. 19, No. 2, 2000, 183-88 Maureen Morrin and Jacob Jacoby Vol. 19, No. 2, 2000, 265-76 Federal Trade Commission Issues 25. Trademark Strategies Online: Implications for 35. Consumer Online Privacy: Legal and Ethical Issues Intellectual Property Protection Eve M. Caudill and Patrick E. Murphy Steven W. Kopp and Tracy A. Suter Vol. 19, No. 1, 2000, 7-19 Vol. 19, No. 1, 2000, 119-31 36. Dimensions of Privacy Concern Among Online Consumers Customer Satisfaction Kim Bartel Sheehan and Mariea Grubbs Hoy 26. Consumer Privacy and Name Removal Across Direct Vol. 19, No. 1, 2000, 62-73 Marketing Channels: Exploring Opt-In and Opt- Out Alternatives . Emerging Antitrust Issues in Electronic Commerce David A. Balto George R. Milne and Andrew J. Rohm Vol. 19, No. 2, 2000, 238-49 Vol. 19, No. 2, 2000, 277-86 . The Historical Significance of Joe Camel Direct Marketing John E. Calfee 27. Attitudes Toward Direct Marketing and _ Its Vol. 19, No. 2, 2000, 168-82 Regulation: A Comparison of the United States and . Internet Privacy and Security: An Examination of Japan Online Retailer Disclosures Charles R. Taylor, George R. Franke, and Michael L. Anthony D. Miyazaki and Ana Fernandez Maynard Vol. 19, No. 1, 2000, 54-61 Vol. 19, No. 2, 2000, 228-37 . Playing to Win: Marketing and Public Policy at Odds Economic Issues over Joe Camel 28. Internet Marketing, Business Models, and Public Joel B. Cohen Policy Vol. 19, No. 2, 2000, 155-67 David W. Stewart and Qin Zhao . Privacy and Ethical Issues in Database/Interactive Vol. 19, No. 2, 2000, 287-96 Marketing and Public Policy: A Research 29. Marketing Without Consent: Consumer Choice and Framework and Overview of the Special Issue Costs, Privacy, and Public Policy George R. Milne Ross D. Petty Vol. 19, No. 1, 2000, 1-6 Vol. 19, No. 1, 2000, 42-53 . Protecting Privacy Online: Is Self-Regulation Working? Mary J. Culnan Vol. 19, No. 1, 2000, 20-26 Journal of Public Policy & Marketing 299 Food and Drug Administration Issues 54. Protecting Privacy Online: Is Self-Regulation 43. Effects of Nutrition Facts Panel Values, Nutrition Working’ Mary J. Culnan Claims, and Health Claims on Consumer Attitudes, Vol. 19, No. 1, 2000, 20-26 Perceptions of Disease-Related Risks, and Trust Judith A. Garretson and Scot Burton International Issues Vol. 19, No. 2, 2000, 213-27 55. Attitudes Toward Direct Marketing and _ Its 4. Health Claims and Disclaimers: Extended Boundaries Regulation: A Comparison of the United States and and Research Opportunities in Consumer Japan Interpretation Charles R. Taylor, George R. Franke, and Michael L. Marlys J. Mason and Debra L. Scammon Maynard Vol. 19, No. 1, 2000, 144-50 Vol. 19, No. 2, 2000, 228-37 . Pearson v. Shalala: The Beginning of the End for Internet FDA Speech Suppression Jonathan W. Emord 56. Internet Marketing, Business Models, and Public Vol. 19, No. 1, 2000, 139-43 Policy David W. Stewart and Qin Zhao . Regulating Commercial Speech in a Dynamic Vol. 19, No. 2, 2000, 287-96 Environment: Forty Years of Margarine and Oil Advertising Before the NLEA 57. Trademark Strategies Online: Implications for Janis Kohanski Pappalardo and Debra Jones Ringold Intellectual Property Protection Vol. 19, No. 1, 2000, 74-92 Steven W. Kopp and Tracy A. Suter Vol. 19, No. 1, 2000, 119-31 . Truth and Consequences: The Perils of Half-Truths and Unsubstantiated Health Claims for Dietary Legal and Political Issues Supplements 58. The Critical Role of Advertising Media Planning in David C. Vladeck Federal Rule 23 Class Action Notice Vol. 19, No. 1, 2000, 132-38 R. Michael Hoefges and Kent M. Lancaster Information Disclosures Vol. 19, No. 2, 2000, 201-12 48. The Critical Role of Advertising Media Planning in 59. Marketing Without Consent: Consumer Choice and Federal Rule 23 Class Action Notice Costs, Privacy, and Public Policy R. Michael Hoefges and Kent M. Lancaster Ross D. Petty Vol. 19, No. 2, 2000, 201-12 Vol. 19, No. 1, 2000, 42-53 . Effects of Nutrition Facts Panel Values, Nutrition Nutritional Information Claims, and Health Claims on Consumer Attitudes, 60. Effects of Nutrition Facts Panel Values, Nutrition Perceptions of Disease-Related Risks, and Trust Claims, and Health Claims on Consumer Attitudes, Judith A. Garretson and Scot Burton Perceptions of Disease-Related Risks, and Trust Vol. 19, No. 2, 2000, 213-27 Judith A. Garretson and Scot Burton . Health Claims and Disclaimers: Extended Boundaries Vol. 19, No. 2, 2000, 213-27 and Research Opportunities in Consumer . Health Claims and Disclaimers: Extended Boundaries Interpretation and Research Opportunities in Consumer Marlys J. Mason and Debra L. Scammon Interpretation Vol. 19, No. 1, 2000, 144-50 Marlys J. Mason and Debra L. Scammon . Internet Privacy and Security: An Examination of Vol. 19, No. 1, 2000, 144-50 Online Retailer Disclosures . Regulating Commercial Speech in a Dynamic Anthony D. Miyazaki and Ana Fernandez Environment: Forty Years of Margarine and Oil Vol. 19, No. 1, 2000, 54-61 Advertising Before the NLEA . Privacy and Ethical Issues in Database/Interactive Janis Kohanski Pappalardo and Debra Jones Ringold Marketing and Public Policy: A Research Vol. 19, No. 1, 2000, 74-92 Framework and Overview of the Special Issue . Truth and Consequences: The Perils of Half-Truths George R. Milne and Unsubstantiated Health Claims for Dietary Vol. 19, No. 1, 2000, 1-6 Supplements . Privacy Concerns and Consumer Willingness to David C. Vladeck Provide Personal Information Vol. 19, No. 1, 2000, 132-38 Joseph Phelps, Glen Nowak, and Elizabeth Ferrell Vol. 19, No. 1, 2000, 27-41 Subject and Author Index Privacy and Technology Warnings 64. Attitudes Toward Direct Marketing and _ Its 75. Truth and Consequences: The Perils of Half-Truths Regulation: A Comparison of the United States and and Unsubstantiated Health Claims for Dietary Japan Supplements Charles R. Taylor, George R. Franke, and Michael L. David C. Vladeck Maynard Vol. 19, No. 1, 2000, 132-38 Vol. 19, No. 2, 2000, 228-37 Author Index . Consumer Online Privacy: Legal and Ethical Issues Eve M. Caudill and Patrick E. Murphy Item Vol. 19, No. 1, 2000, 7-19 Number . Consumer Privacy and Name Removal Across Direct Balto, David A. 6, 30, 37 Marketing Channels: Exploring Opt-In and Opt- Biswas, Abhijit 20, 32, 74 Out Alternatives Burton, Scot 43, 49, 60 George R. Milne and Andrew J. Rohm Vol. 19, No. 2, 2000, 238-49 Calfee, John E. 9, 11, 38 Caudill, Eve M. 8, 35, 65 . Dimensions of Privacy Concern Among Online Cohen, Joel B. 12, 33, 40 Consumers Culnan, Mary J. 42, 54, 73 Kim Bartel Sheehan and Mariea Grubbs Hoy Vol. 19, No. 1, 2000, 62-73 Daughtridge, Christopher 20, 32, 74 . Internet Marketing, Business Models, and Public Emord, Jonathan W. 5, 15, 45 Policy Ewing, Gordon 17, ZZ, 31 David W Stewart and Qin Zhao Vol. 19, No. 2, 2000, 287-96 Fernandez, Ana 39, 51, 69 Ferrell, Elizabeth 2, Say Fe . Internet Privacy and Security: An Examination of Franke, George R. 27, 55, 64 Online Retailer Disclosures Anthony D. Miyazaki and Ana Fernandez Garretson, Judith A. 43, 49, 60 Vol. 19, No. 1, 2000, 54-61 Gengler, Charles 19, 23 . Marketing Without Consent: Consumer Choice and Hoefges, R. Michael 1, 48, 58 Costs, Privacy, and Public Policy Howard, Daniel J. 19, 23 Ross D. Petty Hoy, Mariea Grubbs 18, 36, 67 Vol. 19, No. 1, 2000, 42-53 Hunn, Liza 4, 10, 14 . Privacy and Ethical Issues in Database/Interactive Jacoby, Jacob 21, 24 Marketing and Public Policy: A Research Framework and Overview of the Special Issue Karan, David 4, 10, 14 George R. Milne Kelly, Kathleen J. 4, 10, 14 Vol. 19, No. 1, 2000, 1-6 Kerin, Roger A. 19, 23 King, Karen Whitehill 3, 13 38 . Privacy Concerns and Consumer Willingness to Kopp, Steven W. ye F Provide Personal Information Krugman, Dean M. 3, 13, 34 Joseph Phelps, Glen Nowak, and Elizabeth Ferrell Vol. 19, No. 1, 2000, 27-41 Lancaster, Kent M. 1, 48, 58 . Protecting Privacy Online: Is Self-Regulation Licata, Jane W. 20, 32, 74 Working? Mason, Marlys J. 44, 50, 61 Mary J. Culnan Maynard, Michael L. 27, 55, 64 Vol. 19, No. 1, 2000, 20-26 McKee, Daryl 20, 32, 74 Milne, George R. 7, 26, 41, 52, 66, 71 Social Marketing Miyazaki, Anthony D. 39, 51, 69 74. The Recycling Cycle: An Empirical Examination of Morrin, Maureen 21, 24 Consumer Waste Recycling and Recycling Murphy, Patrick E. 8, 35, 65 Shopping Behaviors Abhijit Biswas, Jane W. Licata, Daryl McKee, Chris Nowak, Glen 2, Say Va Pullig, and Christopher Daughtridge Pappalardo, Janis Kohanski 16, 46, 62 Vol. 19, No. 1, 2000, 93-105 Petty, Ross D. 29, 59, 70 Phelps, Joseph ye 2 Pullig, Chris 20, 32, 74 Ringold, Debra Jones 16, 46, 62 Rohm, Andrew J. 7, 26, 66 Journal of Public Policy & Marketing Sarig6llii, Emine 17, 22, 31 Book Reviews Scammon, Debra L. 44, 50, 61 Sheehan, Kim Bartel 18, 36, 67 Consumer Boycotts: Effecting Change Through the Slater, Michael D. 4, 10, 14 Marketplace and Media by Monroe Friedman Stewart, David W. 28, 56, 68 Reviewed by Jane Kolodinsky Suter, Tracy A. ph Vol. 19, No. 1, 2000, 152-53 Taylor, Charles R. 27, 55, 64 Consumer Fraud: A Reference Handbook by Lee E. Norrgard and Julia M. Norrgard Vladeck, David C. 47, 63, 75 Reviewed by Jinkook Lee Vol. 19, No. 1, 2000, 153-54 Zhao, Qin 28, 56, 68 Greener Marketing: A Global Perspective on Greening Marketing Practice edited by Martin Charter and Michael J. Polonsky Reviewed by Easwar lyer Vol. 19, No. 1, 2000, 151-52