Table Of Content

to JOURNAL OF MARKETING EDUCATION Volume 22 Number | (April 2000) pp. 1-80 Number 2 (August 2000) pp. 81-176 Number 3 (December 2000) pp. 177-264 Authors: KEAVENEY, SUSAN M.., see Gremler, D. D. KEESLING, GARLAND, see Kaynama, S. A. BAKIR, AYSEN, SCOTT J. VITELL, and GREGORY M. ROSE, “Publica- KELLEY, CRAIG A., “The Editor’s Corner,” 83, 179. tions in Major Marketing Journals: An Analysis of Scholars and Mar- , see Frontczak, N. T. keting Departments,” 99 KEMP. KATIE J., see Bobbitt, L. M. BOBBITT, L. MICHELLE, SCOTT A. INKS, KATIE J. KEMP, and LOE, TERRY W., see Cooper, M. J. DONNA T. MAYO, “Integrating Marketing Courses to Enhance LOGAR, CYRIL M., see Ponzurick, T. G. Team-Based Experiential Learning,” 15 MARKS, RONALD B., “Determinants of Student Evaluations of Global BUDDEN, MICHAEL CRAIG, see Remington, S. Measures of Instructor and Course Value,” 108. COOPER, MARJORIE J., and TERRY W. LOE, “Using the Theory of Con- MAYO, DONNA T., see Bobbitt, L. M. straints’ Thinking Processes to Improve Problem-Solving Skills in Mar- MISRA, SHEKHAR, see Davis, R. keting,” 137. MOHR, JAKKI, “The Marketing of High-Technology Products and Ser- CUDMORE, BRIAN V., see Toncar, M. F. vices: Implications for Curriculum Content and Design,” 246. DAVIS, RICHARD, SHEKHAR MISRA, and STUART VAN AUKEN, PETKUS, ED, JR., “A Theoretical and Practical Framework for Service- “Relating Pedagogical Preference of Marketing Seniors and Alumni to Learning in Marketing: Kolb’s Experiential Learning Cycle,” 64. Attitude toward the Major,” 147. PETTY, ROSS D , “Teaching Marketing Law: A Business Law Perspective DIBB, SALLY, and PHILIP STERN, “Further Thoughts on the Marketing on Integrating Marketing and Law,” 129. Trifid: The Case of Marketing Orientation,” 214. PONZURICK, THOMAS G., KAREN RUSSO FRANCE, and CYRIL M. DICKINSON, ROGER, see Gable, M. LOGAR, “Delivering Graduate Marketing Education: An Analysis of DUKE, CHARLES R., “Study Abroad Learning Activities: A Synthesis and Face-to-Face versus Distance Education,” 180. Comparison,” 155. REDINGTON, JOHN, see Gault, J. ENGELLAND, BRIAN T., LETTY WORKMAN, and MANDEEP REMINGTON, STEVE, JULIE ANNA GUIDRY, MICHAEL CRAIG SINGH, “Ensuring Service Quality for Campus Career Services Cen- BUDDEN, and JOHN R. TANNER, “When Were the Good Old Days? ters: A Modified SERVQUAL Scale,” 236. Revisiting Perceptions of Marketing Students’ Prior Preparation,” 188. FAIRHURST, ANN, see Gable, M. ROSE, GREGORY M.., see Bakir, A. FRANCE, KAREN RUSSO, see Ponzurick, T. G. SCHLAGER, TAMMY, see Gault, J. FRONTCZAK, NANCY T., and CRAIG A. KELLEY, “The Editor’s Cor- SIEGEL, CAROLYN F.,, “Introducing Marketing Students to Business ner,” 3. Intelligence Using Project-Based Learning on the World Wide Web,” 90. GABLE, MYRON, ANN FAIRHURST, ROGER DICKINSON, and LYNN SIGUAW, JUDY A.., see Simpson, P. M. HARRIS, “Improving Students’ Understanding of the Retail Advertis- SIMPSON, PENNY M., and JUDY A. SIGUAW, “Student Evaluations of ing Budgeting Process,” 120. Teaching: An Exploratory Study of the Faculty Response,” 199. GAULT, JACK, JOHN REDINGTON, and TAMMY SCHLAGER, “Under- SINGH, MANDEEP, see Engelland, B. T. graduate Business Internships and Career Success: Are They Related?” 45. STERN, PHILIP, see Dibb, S. GREMLER, DWAYNE D., K. DOUGLAS HOFFMAN, SUSAN M. TANNER, JOHN R., see Remington, S. KEAVENEY, and LAUREN K. WRIGHT, “Experiential Learning Exer- TITUS, PHILIP A., “Marketing and the Creative Problem-Solving Pro- cises in Services Marketing Courses,” 35. cess,” 225. GRUCA, THOMAS S., “The IEM Movie Box Office Market: Integrating TONCAR, MARK F., and BRIAN V. CUDMORE, “The Overseas Intern- Marketing and Finance Using Electronic Markets,” 5. ship Experience,” 54. GUIDRY, JULIE ANNA, see Remington, S. VAN AUKEN, STUART, see Davis, R. HAMER, LAWRENCE O., “The Additive Effects of Semistructured Class- VITELL, SCOTT J., see Bakir, A. room Activities on Student Learning: An Application of Class- WORKMAN, LETTY, see Engelland, B. T. room-Based Experiential Learning Techniques,” 25. HARRIS, LYNN, see Gable, M. HOFFMAN, K. DOUGLAS, see Gremler, D. D. INKS, SCOTT A., see Bobbitt, L. M. KAYNAMA, SHOHREH A., and GARLAND KEESLING, “Development Journal of Marketing Education, Vol. 22 No. 3, December 2000 260-261 of a Web-Based Internet Marketing Course,” 84. © 2000 Sage Publications, inc. to JOURNAL OF MARKETING EDUCATION Volume 22 Number | (April 2000) pp. 1-80 Number 2 (August 2000) pp. 81-176 Number 3 (December 2000) pp. 177-264 Authors: KEAVENEY, SUSAN M.., see Gremler, D. D. KEESLING, GARLAND, see Kaynama, S. A. BAKIR, AYSEN, SCOTT J. VITELL, and GREGORY M. ROSE, “Publica- KELLEY, CRAIG A., “The Editor’s Corner,” 83, 179. tions in Major Marketing Journals: An Analysis of Scholars and Mar- , see Frontczak, N. T. keting Departments,” 99 KEMP. KATIE J., see Bobbitt, L. M. BOBBITT, L. MICHELLE, SCOTT A. INKS, KATIE J. KEMP, and LOE, TERRY W., see Cooper, M. J. DONNA T. MAYO, “Integrating Marketing Courses to Enhance LOGAR, CYRIL M., see Ponzurick, T. G. Team-Based Experiential Learning,” 15 MARKS, RONALD B., “Determinants of Student Evaluations of Global BUDDEN, MICHAEL CRAIG, see Remington, S. Measures of Instructor and Course Value,” 108. COOPER, MARJORIE J., and TERRY W. LOE, “Using the Theory of Con- MAYO, DONNA T., see Bobbitt, L. M. straints’ Thinking Processes to Improve Problem-Solving Skills in Mar- MISRA, SHEKHAR, see Davis, R. keting,” 137. MOHR, JAKKI, “The Marketing of High-Technology Products and Ser- CUDMORE, BRIAN V., see Toncar, M. F. vices: Implications for Curriculum Content and Design,” 246. DAVIS, RICHARD, SHEKHAR MISRA, and STUART VAN AUKEN, PETKUS, ED, JR., “A Theoretical and Practical Framework for Service- “Relating Pedagogical Preference of Marketing Seniors and Alumni to Learning in Marketing: Kolb’s Experiential Learning Cycle,” 64. Attitude toward the Major,” 147. PETTY, ROSS D , “Teaching Marketing Law: A Business Law Perspective DIBB, SALLY, and PHILIP STERN, “Further Thoughts on the Marketing on Integrating Marketing and Law,” 129. Trifid: The Case of Marketing Orientation,” 214. PONZURICK, THOMAS G., KAREN RUSSO FRANCE, and CYRIL M. DICKINSON, ROGER, see Gable, M. LOGAR, “Delivering Graduate Marketing Education: An Analysis of DUKE, CHARLES R., “Study Abroad Learning Activities: A Synthesis and Face-to-Face versus Distance Education,” 180. Comparison,” 155. REDINGTON, JOHN, see Gault, J. ENGELLAND, BRIAN T., LETTY WORKMAN, and MANDEEP REMINGTON, STEVE, JULIE ANNA GUIDRY, MICHAEL CRAIG SINGH, “Ensuring Service Quality for Campus Career Services Cen- BUDDEN, and JOHN R. TANNER, “When Were the Good Old Days? ters: A Modified SERVQUAL Scale,” 236. Revisiting Perceptions of Marketing Students’ Prior Preparation,” 188. FAIRHURST, ANN, see Gable, M. ROSE, GREGORY M.., see Bakir, A. FRANCE, KAREN RUSSO, see Ponzurick, T. G. SCHLAGER, TAMMY, see Gault, J. FRONTCZAK, NANCY T., and CRAIG A. KELLEY, “The Editor’s Cor- SIEGEL, CAROLYN F.,, “Introducing Marketing Students to Business ner,” 3. Intelligence Using Project-Based Learning on the World Wide Web,” 90. GABLE, MYRON, ANN FAIRHURST, ROGER DICKINSON, and LYNN SIGUAW, JUDY A.., see Simpson, P. M. HARRIS, “Improving Students’ Understanding of the Retail Advertis- SIMPSON, PENNY M., and JUDY A. SIGUAW, “Student Evaluations of ing Budgeting Process,” 120. Teaching: An Exploratory Study of the Faculty Response,” 199. GAULT, JACK, JOHN REDINGTON, and TAMMY SCHLAGER, “Under- SINGH, MANDEEP, see Engelland, B. T. graduate Business Internships and Career Success: Are They Related?” 45. STERN, PHILIP, see Dibb, S. GREMLER, DWAYNE D., K. DOUGLAS HOFFMAN, SUSAN M. TANNER, JOHN R., see Remington, S. KEAVENEY, and LAUREN K. WRIGHT, “Experiential Learning Exer- TITUS, PHILIP A., “Marketing and the Creative Problem-Solving Pro- cises in Services Marketing Courses,” 35. cess,” 225. GRUCA, THOMAS S., “The IEM Movie Box Office Market: Integrating TONCAR, MARK F., and BRIAN V. CUDMORE, “The Overseas Intern- Marketing and Finance Using Electronic Markets,” 5. ship Experience,” 54. GUIDRY, JULIE ANNA, see Remington, S. VAN AUKEN, STUART, see Davis, R. HAMER, LAWRENCE O., “The Additive Effects of Semistructured Class- VITELL, SCOTT J., see Bakir, A. room Activities on Student Learning: An Application of Class- WORKMAN, LETTY, see Engelland, B. T. room-Based Experiential Learning Techniques,” 25. HARRIS, LYNN, see Gable, M. HOFFMAN, K. DOUGLAS, see Gremler, D. D. INKS, SCOTT A., see Bobbitt, L. M. KAYNAMA, SHOHREH A., and GARLAND KEESLING, “Development Journal of Marketing Education, Vol. 22 No. 3, December 2000 260-261 of a Web-Based Internet Marketing Course,” 84. © 2000 Sage Publications, inc. JOURNAL OF MARKETING EDUCATION 261 Articles: “Introducing Marketing Students to Business Intelligence Using Project- Based Learning on the World Wide Web,” Siegel, 90. “The Additive Effects of Semistructured Classroom Activities on Student “Marketing and the Creative Problem-Solving Process,” Titus, 225. Learning: An Application of Classroom-Based Experiential Learning “The Marketing of High-Technology Products and Services: Implications Techniques,” Hamer, 25. for Curriculum Content and Design,” Mohr, 246. “Delivering Graduate Marketing Education: An Analysis of Face-to-Face “The Overseas Internship Experience,” Toncar and Cudmore, 54. versus Distance Education,” Ponzurick et al., 180. “Publications in Major Marketing Journals: An Analysis of Scholars and “Determinants of Student Evaluations of Global Measures of Instructor and Marketing Departments,” Bakir et al., 99. Course Value,” Marks, 108. “Relating Pedagogical Preference of Marketing Seniors and Alumni to Atti- “Development of a Web-Based Internet Marketing Course,” Kaynama and tude toward the Major,” Davis et al., 147. Keesling, 84. “Student Evaluations of Teaching: An Exploratory Study of the Faculty “The Editor’s Corner,” Kelley, 3, 83, 179. Response,” Simpson and Siguaw, 199 “Ensuring Service Quality for Campus Career Services Centers: A Modified “Study Abroad Learning Activities: A Synthesis and Comparison,” SERVQUAL Scale,” Engelland et al., 236. Duke, 155. “Experiential Learning Exercises in Services Marketing Courses,” Gremler “Teaching Marketing Law: A Business Law Perspective on Integrating Mar- etal., 35. keting and Law,” Petty, 129 “Further Thoughts on the Marketing Trifid: The Case of Marketing Orienta- “A Theoretical and Practical Framework for Service-Learning in Marketing tion,” Dibb and Stern, 214. Kolb’s Experiential Learning Cycle,” Petkus, 64 “The IEM Movie Box Office Market: Integrating Marketing and Finance “Undergraduate Business Internships and Career Success: Are They Using Electronic Markets,” Gruca, 5. Related?” Gault et al., 45 “Improving Students’ Understanding of the Retail Advertising Budgeting “Using the Theory of Constraints’ Thinking Processes to Improve Prob- Process,” Gable et al., 120. lem-Solving Skills in Marketing,” Cooper and Loe, 137. “Integrating Marketing Courses to Enhance Team-Based Experiential “When Were the Good Old Days? Revisiting Perceptions of Marketing Stu- Learning,” Bobbitt et al., : 5 dents’ Prior Preparation,” Remington et al., 188