Table Of Content

INDEX TO VOLUME 19 AUTHOR INDEX Author and Item Number Anderson, Beverlee B. Henry, James 14 Neese, William T. Atwong, Catherine T. Hugstad, Paul S. 6,7 Pharr, Steven Bashaw, R. Edward Hult, G. Thomas M. 9 Todd, Sarah Batra, Madan M. Juric, Biljana 14 Vaidyanathan, Rajiv Canzer, Brahm Koch, Adam J. 11 Vaidyanathan, S. S. ——_ Daubek, Hugh G. Krishna, Krish S. 2 Walvoord, Barbara I. Divine, Richard L. Lamont, Lawrence M. 5 White, Steven D. Friedman, Ken Lundstrom, William J. 10 Wilson, Holton J. Graeff, Timothy R. McBane, Donald A. 8 —_— Green, Donna H. WwWYVMoErrUisD, ALiNndOa AJ.M N 12 SUBJECT INDEX Item Issue/Page Title Authors Pedagogy/Marketing Education Spring 1997, pp. 26-36 Ancient Wisdom: Parables for Modern Marketing Rajiv Vaidyanathan S. S Vaidyanathan Summer 1997, pp. 26-42 Effective Pedagogy for Student-Team Projects Madan M. Batra Barbara E. Walvoord Krish S. Krishna Summer 1997, pp. 43-53 Student-Generated Exams: Testing and Learning Donna H. Green Summer 1997, pp. 54-65 Antecedents of Student Attitude Toward Richard L. Divine Computers J. Holton Wilson Hugh E. Daubek Fall 1997, pp. 17-30 Meeting the Challenges to Undergraduate Lawrence M. Lamont Marketing Education Ken Friedman Fall 1997, pp. 44-54 Internet Technology and the Future of Marketing Catherine T. Atwong Education Paul S. Hugstad Faculty Issues Spring 1997, pp. 4-13 Marketing the Marketing Major Paul Hugstad Spring 1997, pp. 14-25 Marketing Departments on the World Wide Web: Donald A. McBane State of the Art and Recommendations Spring 1997, pp. 37-52 Faculty Perceptions of Marketing Journals G. Thomas M. Hult William T. Neese R. Edward Bashaw INDEX TO VOLUME 19 AUTHOR INDEX Author and Item Number Anderson, Beverlee B. Henry, James 14 Neese, William T. Atwong, Catherine T. Hugstad, Paul S. 6,7 Pharr, Steven Bashaw, R. Edward Hult, G. Thomas M. 9 Todd, Sarah Batra, Madan M. Juric, Biljana 14 Vaidyanathan, Rajiv Canzer, Brahm Koch, Adam J. 11 Vaidyanathan, S. S. ——_ Daubek, Hugh G. Krishna, Krish S. 2 Walvoord, Barbara I. Divine, Richard L. Lamont, Lawrence M. 5 White, Steven D. Friedman, Ken Lundstrom, William J. 10 Wilson, Holton J. Graeff, Timothy R. McBane, Donald A. 8 —_— Green, Donna H. WwWYVMoErrUisD, ALiNndOa AJ.M N 12 SUBJECT INDEX Item Issue/Page Title Authors Pedagogy/Marketing Education Spring 1997, pp. 26-36 Ancient Wisdom: Parables for Modern Marketing Rajiv Vaidyanathan S. S Vaidyanathan Summer 1997, pp. 26-42 Effective Pedagogy for Student-Team Projects Madan M. Batra Barbara E. Walvoord Krish S. Krishna Summer 1997, pp. 43-53 Student-Generated Exams: Testing and Learning Donna H. Green Summer 1997, pp. 54-65 Antecedents of Student Attitude Toward Richard L. Divine Computers J. Holton Wilson Hugh E. Daubek Fall 1997, pp. 17-30 Meeting the Challenges to Undergraduate Lawrence M. Lamont Marketing Education Ken Friedman Fall 1997, pp. 44-54 Internet Technology and the Future of Marketing Catherine T. Atwong Education Paul S. Hugstad Faculty Issues Spring 1997, pp. 4-13 Marketing the Marketing Major Paul Hugstad Spring 1997, pp. 14-25 Marketing Departments on the World Wide Web: Donald A. McBane State of the Art and Recommendations Spring 1997, pp. 37-52 Faculty Perceptions of Marketing Journals G. Thomas M. Hult William T. Neese R. Edward Bashaw JOURNAL OF MARKETING EDUCATION 73 SUBJECT INDEX Item Issue/Page Title Curriculum Summer 1997, pp. 16-25 A Gap Analysis of Professional and Academic William J. Lundstorm Perceptions on the International Marketing D. Steven White Curriculum Content and Research Areas Fall 1997, pp. 2-16 Marketing Curriculum: Designing Its New Logic Adam J. Koch and Structure Fall 1997, pp. 31-43 The Fourth Generation Marketing Curriculum: Steven Pharr Meeting AACSB’s Guidelines Linda J. Morris Course Content/Innovation Spring 1997, pp. 53-64 Bringing Reflective Learning to the Marketing Timothy R. Graeff Research Course: A Cooperative Learning Project Using Intergroup Critique Spring 1997, pp. 65-76 From the Student Perspective: Why Enroll in an Biljana Juric Introductory Marketing Course? Sarah Todd James Henry Summer 1997, pp. 2-15 A Customer Analysis Course for the Marketing Beverlee B. Anderson Curriculum Fall 1997, pp. 55-65 Marketing Education on the Internet: A World Brahm Canzer Wide Web Based Introductory Marketing Course Design for the Virtual-U Project in Distance Education at Simon Fraser University