Table Of Content

INDEX TO VOLUME 18 AUTHOR INDEX Author and Item Number Beatty, James R. Kerr, William A. Schuster, Camille P. Blanchette, David M. Lassk, Felicia G. Sciglimpaglia, Donald Clow, Kenneth E. Lundstrom, William J. Siegel, Carolyn F. Cordell, Victor V. Marshall, Greg W. Spreng, Richard Drége, Cornelia Marshall, Kimball P. Stafford, Thomas F. Duke, Charles R. McDermott, Dennis R. Titus, Philip A. Faria, A.J. Newell, Stephen J. Urban, David J. Gilbert, Faye W. O’Hallaron, Richard D. Wachter, Mary Kay Goolsby, Jerry R. Patel, Chris West, James S. Haas, Robert W. Prenshaw, Penelope J. Wellington, William J. Ivy, Thomas T. Rugimbana, Robert White, D. Steven Kennedy, Karen Norman SUBJECT INDEX Iissue/Page Title Authors Pedagogy/Marketing Education Spring 1996, pp. 48-59 Teaching Methodologies Used in Basic Kenneth E. Clow Marketing: An Empirical Mary Kay Wachter Investigation Spring 1996, pp. 60-70 Application of Group Decision Support Victor V. Cordell Systems in Marketing Education Summer 1996, pp. 39-49 Marketing Education for Russian William A. Kerr Marketing Educators Fall 1996, pp. 3-13 A Tale of Two Cities: Team Teaching Thomas F. Stafford in Action Fall 1996, pp. 25-34 Enhancing Involvement and Skills Cornelia Drége with a Student-Led Method of Case Richard Spreng Analysis Fall 1996, pp. 46-56 A Preliminary Assessment of the Faye W. Gilbert Effectiveness of Creativity Training Penelope J. Prenshaw in Marketing Thomas T. Ivy Fall 1996, pp. 57-67 Investigating the Undergraduate Stephen J. Newell Student Decision-Making Process of Philip A. Titus Selecting a Business Specialization: A James S. West Comparison of Marketing and Nonmarketing Business Students JOURNAL OF MARKETING EDUCATION Faculty Issues Spring 1996, pp. 4-13 Developing and Managing a Mission Dennis R. McDermott Statement: A Study of Marketing David J. Urban Departments Richard D. O’Hallaron Spring 1996, pp. 14-20 The Application of the Marketing Robert Rugimbana Concept in Textbook Selection: Using Chris Patel the Cloze Procedure Summer 1996, pp. 17-27 Using Peer Evaluations to Assess James R. Beatty Individual Performances in Group Robert W. Haas Class Projects Donald Sciglimpaglia Curriculum Summer 1996, pp. 5-16 Internationalizing the Marketing William J. Lundstrom Curriculum: The Professional D. Steven White Marketer’s Perspective Camille P. Schuster Summer 1996, pp. 28-38 Integrating Quality Improvement Greg W. Marshall Tenets into the Marketing Curriculum Felicia G. Lassk Karen Norman Kennedy Jerry R. Goolsby Fall 1996, pp. 35-45 Exploring Student Interest in Charles R. Duke Entrepreneurship Courses Course Content/Innovation Spring 1996, pp. 21-36 Integrating Marketing Information Kimball P. Marshall Systems into Conventional Marketing Research Courses: A Four-Module Approach Spring 1996, pp. 37-47 Marketing Education for Accountants David M. Blanchette Summer 1996, pp. 50-61 The Use of Simulation Games in William J. Wellington Marketing Classes: Is Simulation A.J. Faria Performance Due to Luck or Skill? Fall 1996, pp. 14-24 Using Computer Networks (Intranet Carolyn F. Siegel and Internet) to Enhance Your Students’ Marketing Skills 80 SPRING 1997 aa a a