Table Of Content

INDEX TO VOLUME 16 AUTHOR INDEX Author and Item Number Bitner, Mary Jo Fu, Jianhua 19 jOlsen, G. Douglas Stafford, Thomas F. Buckles, Tom A. 3 |Giacobbe, Ralph W. 20 jOwens Swift, Cathy Stampfl, Ronald W. Cannon, Joseph P. Goodwin, Cathy 10 |Palmer, Adrian Stuart, F. Ian Carter, W. Richard 4 \Grove, Stephen J. 10 |Ramocki, Stephen P. Tax, Stephen S. Crask, Millard F. 7 |Hanna, Joe 9 |Ronchetto, John R. Vignali, Claudio Cudd, Mike Jones, Peter 18 |Sautter, Elise Truly Vitell, Scott J. de Ruyter, Ko 7 (Kent, Russell L. 11 Segal, Madhav N. Wisenblit, Joseph Farber, Bonnie M. 8 |King, John O. 12 |Sheth, Jagdish N. Wright, Lauren K. Fisk, Raymond P. IMikitka, Kathleen Faith 13 |Singhapakdi, Anusorn Zeithaml, Valarie A. Fox, Karen F. A. O’Hara, Bradley S. 12 Smith, Jr., William R. SUBJECT INDEX Issue/Page Title Authors Pedagogy/Marketing Education Spring 1994, pp. 34-42 Ethical Ideologies of Future Marketers: Anusorn Singhapakdi The Relative Influences of Machiavellianism Scott J. Vitell and Gender Pedagogy/Marketirig Education: Special Issue on Services Fall 1994, pp. Paradigm Shifts in Business Education: Lauren K. Wright Using Active Learning to Deliver Services Mary Jo Bitner Marketing Content Valarie A. Zeithaml] Fall 1994, pp. 20-31 Developing Critical Thinking and Interpersonal John R. Ronchetto Skills in a Services Marketing Course Employing Tom A. Buckles Total Quality Management Concepts and Techniques Fall 1994, pp. Focus on Service Quality: Adapting Total Quality W. Richard Carter Management Principles to Services Marketing Education Fall 1994, pp. 45-55 Services Marketing Education: A Pragmatic Joseph Wisenblit Paradigm Fall 1994, pp. 56-70 Services Education: Cross-Functional Integration F. lan Stuart for Quality Stephen S. Tax Fall 1994, pp. 71-80 Teaching Customer Service Hands-On: Ko de Ruyter A Sink-or-Swim Experience Millard F. Crask Continued... JOURNAL OF MARKETING EDUCATION Pedagogy/Marketing Education: Special Issue on Services, cont. Fall 1994, pp. 81-93 Training Marketing Students to Be Service Bonnie M. Farber Problem Solvers: A Framework for Integrated Karen F. A. Fox Training for Services (FITS) Fall 1994, pp. 94-100 Using the Critical Incident Technique as a Elise Truly Sautter Learning Tool in Services Marketing Courses Joe Hanna Fall 1994, pp. 101-113 Skating on Thin Ice: A Metaphorical Approach Raymond P. Fisk to Teaching Services Marketing Stephen J. Grove Cathy Goodwin Faculty Issues Spring 1994, pp. 3-14 Sexual Harassment: The Issues and Guidelines Cathy Owens Swift for Marketing Professors Russell L. Kent Spring 1994, pp. 15-24 Perceived Causes, Effects, and Remedies John O. King for Plateauing Among Marketing Professors Bradley S. O’Hara Mike Cudd Curriculum Spring 1994, pp. 25-33 Retailing in Marketing Education: Implications of Kathleen Faith Mikitka Cross-Disciplinary and Gender Diverse Programs Ronald W. Stampfl Summer 1994, pp. 3-14 Developing a Curriculum to Enhance Teaching Joseph P. Cannon of Relationship Marketing Jagdish N. Sheth Summer 1994, pp. 15-25 It Is Time to Teach Creativity throughout the Stephen P. Ramocki Marketing Curriculum Summer 1994, pp. 26-33 Consumption Values and the Choice of Marketing Thomas F. Stafford Electives: Treating Students Like Customers Summer 1994, pp. 34-41 Relationship Marketing: Time to Enrich Adrian Palmer the Marketing Curriculum? Summer 1994, pp. 42-48 Retail Marketing: Learning by Degrees Peter Jones Claudio Vignali Summer 1994, pp. 49-58 The Surprising and Rapidly Evolving Status William R. Smith, Jr. of Marketing Education in the People’s Republic Jianhua Fu of China: A Survey of Comprehensive Chinese Universities Course Content/Innovation Spring 1994, pp. 43-58 Rethinking Marketing Research Education: Ralph W. Giacobbe A Conceptual, Analytical, and Empirical Madhav N. Segal Investigation Spring 1994, pp. 59-65 Enhancing Learning in Consumer Behavior G. Douglas Olsen by Incorporating Course Material into Radio Scripts SPRING 1995