Table Of Content

JOURNAL OF MARKETING SUBJECT AND AUTHOR INDEX VOLUME 75, 2011 SUBJECT INDEX Item Item Number Authors Number Authors ADVERTISING 12. Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding . Do Marketing Media Have Life Cycles? The Case of Product Place Vol. 75, No. 3, May 2011, 66-82 ment in Movies Vol. 75, No. 3, May 2011, 27-48 4lexander Chernev, Ryan Hamilton, & David Gal Ekaterina V. Karniouchina, Can Uslay, & Grigori Erenburg Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self . Emotional Brand Attachment and Brand Personality: The Relative Vol. 75, No. 4, July 2011, 35—52 Importance of the Actual and the Ideal Self Lucia Maldr, Harley Krohmer, Wayne D. Hoyer Vol. 75, No. 4, July 2011, 35-52 Lucia Malar, Harley Krohmer, Wayne D. Hoyer & Bettina Nyffeneever & Bettina Nyffenegger 4.n Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets . The Repetition-Break Plot Structure Makes Effective Television Vol. 75, No. 2, March 2011, 75-92 Advertisements Junhong Chu & Pradeep K Vol. 75, No. 5, September 2011, 105-119 Jeffrey Loewenstein, Rajagopal Raghunathan, The Impact of Brand Quality on Shareholder Wealt! & Chip Heath Vol. 75, No. 5, September 2011, 88-104 . Seeding Strategies for Viral Marketing: An Empirical Comparison Sundar G. Bharadwaj, Kapil R ‘ Vol. 75, No. 6, November 2011, 55-71 The Impact of Incomplete Typeface Logos on Per Oliver Hinz, Bernd Skiera, Christian Barrot, Vol. 75, No. 4, July 2011, 86-93 & Jan U. Becker . Should Firms Spend More on Research and Development and Adver Is Retail Category Management Wortt tising During Recessions? gory Captain Help or Hinder Vol. 75, No. 3, May 2011, 49-65 Raji Srinivasan, Gary L. Lilien, & Shrihari Sridhar Vol 75, No 5. September 20 . Stock Market Reaction to Unexpected Growth in Marketing Expendi ture: Negative for Sales Force, Contingent on Spending Level for It’s Got the Look: The Effect of Friendly and Advertising Expressions on Product Liking and Sales Vol. 75, No. 4, July 2011, 68-85 Vo!. 75. No 3, May 2011. 132—46 Minchung Kim & Leigh M. McAlister Jan R. Landwehr, Ann L. McG . Why Do Firms Invest in Consumer Advertising with Limited Sales Multihoming in Two-Sided Markets: An Empiri Response? A Shareholder Perspective Video Game Console Industry Vol. 75, No. 1, January 2011, 109-124 Vol. 75, No. 6, November 2011, 39-54 Ernst C. Osinga, Peter S.H. Leeflang, Snuba Srinivasan Vardit Londsmar & Jaap E. Wieringa The Repetition-Break Plot Structure Makes Effective AWARD ANNOUNCEMENTS Advertisements Vol. 75, No. 5, September 2011, 105-119 . Harold H. Maynard Award Jeffrey Loewenstein, Rajagopal Raghunathan Vol. 75, No. 2, March 2011, iv & Chip Heath . Marketing Science Institute/H. Paul Root Award Return on Interactivity: The Impact of Online Agents on Newcomer Vol. 75, No. 2, March 2011, iv Adjustment Vol. 75, No. 2, March 2011, 93-108 . Sheth Foundation/Journal of Marketing Award Clemens F. Kéhler, Andrew J. Rohm, Ko de Ruyte Vol. 75, No. 2, March 2011, iii Martin Wetzels BRAND MANAGEMENT BUSINESS-TO-BUSINESS MARKETING . The Asymmetric Effects of Extending Brands to Lower and Higher The Alignment of Contract Terms for Knowledge-Creating Quality Knowledge-Appropriating Relationship Portfolios Vol. 75, No. 4, July 2011, 3-20 Vol. 75, No. 4, July 2011, 110-27 Timothy B. Heath, Devon DelVecchio, Jongkuk & Michael S. McCarthy © 2011, American Marketing Association Journal of Marketing ISSN: 0022-2429 (print), 1547-7185 (electronic) Vol. 75 (November 2011), 139-146 23. Balancing Risk and Return in a Customer Portfolio . Consumer Disidentification and Its Effects on Domestic Product Pur- Vol. 75, No. 3, May 2011, 1-17 chases: An Empirical Investigation in the Netherlands Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, Vol. 75, No. 2, March 2011, 124-40 & Beth A. Walker Alexander Josiassen “Balancing Risk and Return in a Cusiomer Portfolio”: A Comment . Decision Process Evolution in Customer Channel! Choice Vol. 75, No. 3, May 2011, 21-23 Vol. 75, No. 6, November 2011, 72-86 Matthew T. Billett Sara Valentini, Elisa Montaguti, & Scott A. Neslin “Balancing Risk and Return in a Customer Portfolio”: A Reply . The Effect of Goal Visualization on Goal Pursuit: Implications for Vol. 75, No. 3, May 2011, 23-26 Consumers and Managers Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, Vol. 75, No. 2, March 2011, 109-123 & Beth A. Walker Amar Cheema & Rajesh Bagchi . The Bright Side and Dark Side of Embedded Ties in Business-to- . Emotional Brand Attachment and Brand Personality: The Relative Business Innovation Importance of the Actual and the Ideal Self Vol. 75, No. 5, September 2011, 34—52 Vol. 75, No. 4, July 2011, 35-52 Corine §. Noordhoff, Kyriakos Kyriakopoulos, Christine Lucia Malér, Harley Krohmer, Wayne D. Hoyer, Moorman, Pieter Pauwels, & Benedict G.C. Dellaert & Bettina Nyffenegger 27. AComment on “Balancing Risk and Return in a Customer Portfolio” . The Impact of Incomplete Typeface Logos on Perceptions of the Firm Voi. 75, No. 3, May 2011, 18-21 Vol. 75, No. 4, July 2011, 86-93 Fred Selnes Henrik Hagtvedt . An Empirical Test of Warranty Theories in the U.S. Computer Server . It’s Got the Look: The Effect of Friendly and Aggressive “Facial” and Automobile Markets Expressions on Product Liking and Sales Vol. 75, No. 2, March 2011, 75-92 Vol. 75, No. 3, May 2011, 132-46 Junhong Chu & Pradeep K. Chintagunta Jan R. Landwehr, Ann L. McGill, & Andreas Herrmann . Hybrid Offerings: How Manufacturing Firms Combine Goods and . It’s the Thought (and the Effort) That Counts: How Customizing for Services Successfully Others Differs from Customizing for Oneself Vol. 75, No. 6, November 2011, 5—23 Vol. 75, No. 5, September 2011, 120-33 Wolfgang Ulaga & Werner J. Reinartz C. Page Moreau, Leff Bonney, & Kelly B. Herd . On Managerial Relevance . The Repetition-Break Plot Structure Makes Effective Television Vol. 75, No. 4, July 2011, 211-24 Advertisements Bernard J. Jaworski Vol. 75, No. 5, September 2011, 105-119 Jeffrey Loewenstein, Rajagopal Raghunathan, . Performance Implications of Mismatched Governance Regimes & Chip Heath Across External and Internal Relationships Vol. 75, No. 2, March 2011, 1-17 CREATIVITY Alok Kumar, Jan B. Heide, & Kenneth H. Wathne . Facilitating and Rewarding Creativity During New Product Development . Poisoning Relationships: Perceived Unfairness in Channels of Vol. 75, No. 4, July 2011, 53-67 Distribution James E. Burroughs, Darren W. Dahi, C. Page Moreau, Vol. 75, No. 3, May 2011, 99-117 Amitava Chattopadhyay, & Gerald J. Gorn Stephen A. Samaha, Robert W. Palmatier, & Rajiv P. Dant CUSTOMER RELATIONSHIP MANAGEMENT . Should Firms Spend More on Research and Development and Adver- tising During Recessions? . Referral Programs and Customer Value Vol. 75, No. 3, May 2011, 49-65 Vol. 75, No. 1, January 2011, 46-59 Raji Srinivasan, Gary L. Lilien, & Shrihari Sridhar Philipp Schmitt, Bernd Skiera, & Christophe Van den Bulte . Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity CUSTOMER SATISFACTION Vol. 75, No. 6, November 2011, 87-104 Guiyang Xiong & Sundar Bharadwaj . Designing Solutions Around Customer Network Identity Goals Vol. 75, No. 2, March 2011, 36-54 CONSUMER BEHAVIOR Amber M. Epp & Linda L. Price . The Aha! Experience: Insight and Discontinuous Learning in Product . Emotional Intelligence in Marketing Exchanges Usage Vol. 75, No. 1, January 2011, 78-95 Vol. 75, No. 6, November 2011, 105-123 Blair Kidwell, David M. Hardesty, Brian R. Murtha, Arun Lakshmanan & H. Shanker Krishnan & Shibin Sheng . The Asymmetric Effects of Extending Brands to Lower and Higher . Process and Outcome Interdependency in Frontline Service Encounters Quality Vol. 75, No. 3, May 2011, 83-98 Vol. 75, No. 4, July 2011, 3-20 Zhenfeng Ma & Laurette Dubé Timothy B. Heath, Devon DelVecchio, & Michael S§. McCarthy . Social Effects on Customer Retention Vol. 75, No. 6, November 2011, 24-38 . Competing for Consumer Identity: Limits to Self-Expression and the Irit Nitzan & Barak Libai Perils of Lifestyle Branding fol. 75, No. 3, May 2011, 66-82 . When Should the Customer Really Be King? On the Optimum Level Alexander Chernev, Ryan Hamilton, & David Gal of Salesperson Customer Orientation in Sales Encounters Vol. 75, No. 2, March 2011, 55-74 Christian Homburg, Michael Miiller, & Martin Klarmann 140 / Journal of Marketing, November 2011 CUSTOMER TO CUSTOMER INTERACTIONS 7. Return on Interactivity: The Impact oi Online Agents on Newcomer Adjustment . Social Effects on Customer Retention Vol. 75, No. 2, March 2011, 93-108 Vol. 75, No. 6, November 2011, 24-38 Clemens F. Kéhler, Andrew J. Rohm, Kod e Ruyter Irit Nitzan & Barak Libai & Martin Wetzels DECISION MAKING 3. Seeding Strategies for Viral Marketing: An Empirical Comparison Vol. 75, No. 6, November 2011, 55-71 . Bridging the Academic-Practitioner Divide in Marketing Decision Oliver Hinz, Bernd Skiera, Christian Barrot Models Vol. 75, No. 4, July 2011, 196-210 & Jan U. Becker Gary L. Lilien ETHICS AND SOCIAL RESPONSIBILITY . Competing for Consumer Identity: Limits to Self-Expression and the Reinventing Marketing to Manage the Environmental Imperative Perils of Lifestyle Branding Vol. 75, No. 4, July 2011, 132-35 Vol. 75, No. 3, May 2011, 66-82 Alexander Chernev, Ryan Hamilton, & David Gal Pi tip Kotler . Designing Solutions Around Customer Network Identity Goals HISTORICAL ANALYSIS AND REVIEW Vol. 75, No. 2, March 2011, 36-54 To JM on Its 75th Anniversary Amber M. Epp & Linda L. Price Vol. 78. No. 4, July 2011, 129 . The Effect of Goal Visualization on Goal Pursuit: Implications for Consuiners and Managers Vol. 75, No. 2, March 2011, 109-12: e EMERGING MARKETS 5 Amar Cheema & Rajesh Bagchi Impact of Emerging Markets on Marketing: Rett spectives and Practices . Marketing in the C-Suite: A Study of Chief Marketing Officer Power Vol. 75, No. 4, July 2011, 166—8 in Firms’ Top Management Teams Vol. 75, No. 1, January 2011, 60-77 Pravin Nath & Vijay Mahajan INTERNATIONAL MARKETING . Will Consumers Be Willing to Pay More When Your Competitors Consumer Disidentification and Its Effects on Dor Adopt Your Technology? The Impacts of the Supporting-Firm Base in chases: An Empirical Investigation in the Markets with Network Effects Vol. 75, No. 5, September 2011, 1-17 Vol. 75, No. 2, March 2011 40) Qi Wang & Jinhong Xie The Effects of Business and Political Ties on Firt DESIGN dence from China Vol. 75, No. 1, January 2011, 1-15 . The Aha! Experience: Insight and Discontinuous Learning in Product Shibin Sheng, Kevin Zheng Z Usage Vol. 75, No. 6, November 2011, 105-123 Getting a Grip on the Saddle: Chasms or Cy Arun Lakshmanan & H. Shanker Krishnan Vol. 75. No. 4, July 2011, 21 Deepa DIRECT MARKETING Impact of Emerging Markets on Marketing . Decision Process Evolution in Customer Channel Choice spectives and Practice Vol. 75, No. 6, November 2011, 72-86 Vol. 75, No. 4, July 2011, 166—82 Sara Valentini, Elisa Montaguti, & Scott A. Neslin . Enough Is Enough! The Fine Line in Executing Multichannel Rela- tional Communication Vol. 75, No. 4, July 2011, 94-109 LEGAL AND POLITICAL ISSUES Andrea Godfrey, Kathleen Seiders, & Glenn B. Voss Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation EDITORIAL Vol. 75, No. 3, May 2011, 118-31 Bernd Skiera. Manuel Bermes . From the Editor: Reflections on the Review Process Vol. 75, No. 6, November 2011, 1-4 Ajay K. Kohli LIFE CYCLE OF MARKETING MEDIUM . From the Incoming Editor Do Marketing Media Have Life Cycles? The Case of Product Place Vol. 75, No. 4, July 2011, 1-2 ment in Movies Gary L. Frazier Vol. 75, No. 3, May 2011, 27-48 Ekaterina V. Karniouchina, Can Uslay, & Grigori Erenburg . Introduction to the Journal of Marketing 75th Anniversary Special Section MARKET OR INDUSTRY ANALYSIS Vol. 75, No. 4, July 2011, 128 3. Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants Ajay K. Kohli (and Why Some Do Better Than Others) Vol. 75, No. 5, September 2011, 53-70 ELECTRONIC COMMERCE Prokriti Mukherji, Alina Sorescu, Jaideep C. Prabhu . It’s the Thought (and the Effort) That Counts: How Customizing for & Rajesh K. Chandy Others Differs from Customizing for Oneself Vol. 75, No. 5, September 2011, 120-33 C. Page Moreau, Leff Bonney, & Kelly B. Herd Subject and Author index to Volume 75 / 141 . Facilitating and Rewarding Creativity During New Product Development MARKETING-FINANCE RELATIONSHIP Vol. 75, No. 4, July 2011, 53-67 2. Stock Market Reaction to Unexpected Growth in Marketing F«pendi- James E. Burroughs, Darren W. Dahl, C. Page Moreau, ture: Negative for Sales Force, Contingent on Spending Level for Amitava Chattopadhyay, & Gerald J. Gorn Advertising Vol. 75, No. 4, July 2011, 68-85 30. The Impact of Brand Quality on Shareholder Wealth Minchung Kim & Leigh M. McAlister Vol. 75, No. 5, September 2011, 88-104 Sundar G. Bharadwaj, Kapil R. Tuli, & Andre Bonfrer . Why Do Firms Invest in Consumer Advertising with Limited Sales Multihoming in Two-Sided Markets: An Empirical Inquiry in the Response? A Shareholder Perspective Vol. 75, No. 1, January 2011, 109-124 Video Game Console Industry Vol. 75, No. 6, November 2011, 39-54 Ernst C. Osinga, Peter S.H. Leeflang, Shuba Srinivasan, Vardit Landsman & Stefan Stremersch & Jaap E. Wieringa . Social Effects on Customer Retention MARKETING IMPLEMENTATION Vol. 75, No. 6, November 2011, 24-38 . Bridging the Academic—Practitioner Divide in Marketing Decision Irit Nitzan & Barak Libai Models Vol. 75, No. 4, July 2011, 196-210 MARKET ORIENTATION Gary L. Lilien . Closing the Marketing Capabilities Gap Vol. 75, No. 4, July 2011, 183-95 MARKETING MODELS George S. Day . Bridging the Academic—Practitioner Divide in Marketing Decision . Is Market Orientation a Source of Sustainable Competitive Advantage Models Vol. 75, No. 4, July 2011, 196-210 or Simply the Cost of Competing? Vol. 75, No. 1, January 2011, 16-30 Gary L. Lilien V. Kumar, Eli Jones, Rajkumar Venkatesan, & Robert P. Leone ORGANIZATIONAL LEARNING 5. On Managerial Relevance . Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants Vol. 75, No. 4, July 2011, 211-24 (and Why Some Do Better Than Others) Bernard J. Jaworski Vol. 75, No. 5, September 2011, 53-70 Prokriti Mukherji, Alina Sorescu, Jaideep C. Prabhu, & 2 ADaGjoEaSch NKK . ChCaNanGdNayY MARKET SHARE . Multihoming in Two-Sided Markets: An Empirical Inquiry in the . Closing the Marketing Capabilities Gap Video Game Console Industry Vol. 75, No. 4, July 2011, 183-95 Vol. 75, No. 6, November 2011, 39-54 George §. Day Vardit Landsman & Stefan Stremersch . Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity MARKETING AND THE ENVIRONMENT Vol. 75, No. 6, November 2011, 87—104 . Reinventing Marketing to Manage the Environmental Imperative Guiyang Xiong & Sundar Bharadwaj Vol. 75, No. 4, July 2011, 132-35 Philip Kotler ORGANIZATIONAL STRUCTURE . Marketing in the C-Suite: A Study of Chief Marketing Officer Power MARKETING CHANNELS in Firms’ Top Management Teams . Is Retail Category Management Worth the Effort (and Does a Cate- Vol. 75, No. 1, January 2011, 60-77 gory Captain Help or Hinder)? Pravin Nath & Vijay Mahajan Vol. 75, No. 5, September 2011, 18-33 Richard A. Gooner, Neil A. Morgan, PERSONAL SELLING & William D. Perreault Jr. . Emotional Intelligence in Marketing Exchanges . Performance Implications of Mismatched Governance Regimes Vol. 75, No. 1, January 2011, 78-95 Across External and Internal Relationships Blair Kidwell, David M. Hardesty, Brian R. Murtha, Vol. 75, No. 2, March 2011, 1-17 & Shibin Sheng Alok Kumar, Jan B. Heide, & Kenneth H. Wathne . When Should the Customer Really Be King? On the Optimum Level . Poisoning Relationships: Perceived Unfairness in Channels of of Salesperson Customer Orientation in Sales Encounters Distribution Vol. 75, No. 2, March 2011, 55-74 Vol. 75, No. 3, May 2011, 99-117 Christian Homburg, Michael Miiller, & Martin Klarmann Stephen A. Samaha, Robert W. Palmatier, & Rajiv P. Dant PRICING MARKETING CONTROL . An Empirical Investigation of the Impact of Gasoline Prices on Gro- . Performance Implications of Mismatched Governance Regimes cery Shopping Behavior Across External and Internal Relationships Vol. 75, No. 2, March 2011, 18-35 Vol. 75, No. 2, March 2011, 1-17 Yu Ma, Kusum L. Ailawadi, Dinesh K. Gauri, Alok Kumar, Jan B. Heide, & Kenneth H. Wathne & Dhruv Grewal . Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help? Vol. 75, No. 6, November 2011, 124-38 Sujay Dutta, Abhijit Biswas, & Dhruv Grewal 142 / Journal of Marketing, November 2011 PRODUCT DEVELOPMENT PROMOTION . The Aha! Experience: Insight and Discontinuous Learning in Product 119. The Impact of Incomplete Typeface Logos on Perceptions of the Firm Usage Vol. 75, No. 4, July 2011, 86-93 Vol. 75, No. 6, November 2011, 105-123 Henrik Hagtvedt Arun Lakshmanan & H. Shanker Krishnan RETAILING .The Alignment of Contract Terms for Knowledge-Creating and Knowledge-Appropriating Relationship Portfolios Vol. 75, No. 4, July 2011, 110-27 Decision Process Evolution in Customer Channel Choice Vol. 75, No. 6, November 2011, 72-86 Jongkuk Lee Sara Valentini, Elisa Monta The Bright Side and Dark Side of Embedded Ties in Business-to An Empirical Investigation of the Impact of Gas Business Innovation cery Shopping Behavior Vol. 75, No. 5, September 2011, 34-52 Vol. 75, No. 2, March 2011, 18-35 Corine S. Noordhoff, Kyriakos Kyriakopoulos, Christine Yu Ma, Kusum L. Ailawa Moorman, Pieter Pauwels, & Benedict G.C. Dellaert . An Empirical Test of Warranty Theories in the U.S. Computer Server Enough Is Enough! The Fine Line in Executin and Automobile Markets tional Communication Vol. 75, No. 2, March 2011, 75-92 Vol. 75, No. 4, July 2011, 94—109 Junhong Chu & Pradeep K. Chintagunta 4ndrea Godfrey, Kathleen S¢ Facilitating and Rewarding Creativity During New Product Development Extreme Makeover: Short- and Long-Tern Vol. 75, No. 4, July 2011, 53-67 Servicescape James E. Burroughs, Darren W. Dahl, C. Page Moreau Vol. 75, No 5, September 201 i Amitava Chattopadhyay, & Gerald J. Gorn Elisabeth C. Briiggen, Bram Foubert . Getting a Grip on the Saddle: Chasms or Cycles? 124. From Point of Purchase to Path to Purchase Vol. 75, No. 4, July 2011, 21-34 tors Drive Unplanned Buying Deepa Chandrasekaran & Gerard J. Tellis Vol. 75, No. 1, January 2011, 31-45 David R. Bell, Daniel Cor . It’s Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales Is Retail Caiegory Management Worth the Effort (and Vol. 75, No. 3, May 2011, 132-46 o= wy ;/C*a nt Meaihnit BAcEiAn VIor Laihn°h dear Jan R. Landwehr, Ann L. McGill, & Andreas Herrmann Vol. 75, No. 5, September 2011 . Product Development Team Stability and New Product Advantage The Role of Decision-Making Processes Vol. 75, No. 1, January 2011, 96-108 It’s the Thought (and the Effort) That Counts Rebecca J. Slotegraaf & Kwaku Atuahene-Gima Others Differs from Customizing for Oneself Vol. 75, No. 5, September 2011, 120-33 . Should Firms Spend More on Research and Development and Adver C. Page Moreau, Leff Bonne tising During Recessions? Vol. 75, No. 3, May 2011, 49-65 Regret from Postpurchase Discovery of Low Raji Srinivasan, Gary L. Lilien, & Shrihari Sridhar Price Refunds Help? Vol. 75, No. 6, November 2011, 124-38 . Will Consumers Be Willing to Pay More When Your Competitors Sujay Dutta, Abhijit Bisw Adopt Your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects SALES FORCE MANAGEMENT Vol. 75, No. 5, September 2011, 1-17 Qi Wang & Jinhong Xie Emotional Intelligence in Marketing Exchange Vol. 75, No. 1, January 2011, 78-95 PROFIT AND COST ANALYSIS Blair Kidwell, David M. Hardesty, Brian R. Murtha y/le . Balancing Risk and Return in a Customer Portfolio Vol. 75, No. 3, May 2011, 1-17 Stock Market Reaction to Unexpected Growth in Marketing Expendi Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, & ture: Negative for Sales Force, Contingent on Spending Level for Beth A. Walker Advertising Vol. 75, No. 4, July 2011, 68-85 “Balancing Risk and Return in a Customer Portfolio”: A Comment Minchung Kim & Leigh M. McAlister Vol. 75, No. 3, May 2011, 21-23 Matthew T. Billett When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters “Balancing Risk and Return in a Customer Portfolio”: A Reply Vol. 75, No. 2, March 2011, 55-74 Vol. 75, No. 3, May 2011, 23-26 Christian Hombure, Michael Miiller, & Martin Klarmann Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, & Beth A. Walker SALES PROMOTION 117. AComment on “Balancing Risk and Keturn in a Customer Portfolio” An Empirical Investigation of the Impact of Gasoline Prices on Gro Vol. 75, No. 3, May 2011, 18-21 cery Shopping Behavior Fred Selnes Vol. 75, No. 2, March 2011, 18-35 Yu Ma, KusumL . Ailawadi, Dinesh K. Gauri 118. Referral Programs and Customer Value & Dhruv Grewal Vol. 75, No. 1, January 2011, 46-59 Philipp Schmitt, Bernd Skiera, & Christophe Van den Bulte Subject and Author Index to Volume 75 / 143 . Why Do Firms Invest in Consumer Advertising with Limited Sales . Return on Interactivity: The Impact of Online Agents on Newcomer Response? A Shareholder Perspective Adjustment Vol. 75, No. 1, January 2011, 109-124 Vol. 75, No. 2, March 2011, 93-108 Ernst C. Osinga, Peter S.H. Leeflang, Shuba Srinivasan, Clemens F. Kéhler, Andrew J. Rohm, Ko de Ruyter, & Jaap E. Wieringa & Martin Wetzels SCHOLARSHIP SOCIAL TIES . A Framework for Conceptual Contributions in Marketing 147. The Effects of Business and Political Ties on Firm Performance: Evi- Vol. 75, No. 4, July 2011, 136-54 dence from China Deborah J. MacInnis Vol. 75, No. 1, January 2011, 1-15 Shibin Sheng, Kevin Zheng Zhou, & Julie Juan Li . Marketing Scholarship 2.0 Vol. 75, No. 4, July 2011, 225-34 STORE MANAGEMENT Richard J. Lutz . Extreme Makeover: Short- and Long-Term Effects of a Remodeled SEGMENTATION Servicescape Vol. 75, No. 5, September 2011, 71-87 . Balancing Risk and Return in a Customer Portfolio Elisabeth C. Briiggen, Bram Foubert, & Dwayne D. Gremler Vol. 75, No. 3, May 2011, 1-17 Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, STRATEGIC MARKETING & Beth A. Walker The Alignment of Contract Terms for Knowledge-Creating and “Balancing Risk and Return in a Customer Portfolio”: A Comment Knowledge-Appropriating Relationship Portfolios Vol. 75, No. 3, May 2011, 21-23 Vol. 75, No. 4, July 2011, 110-27 Matthew T. Billett Jongkuk Lee “Balancing Risk and Return in a Customer Portfolio”: A Reply Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants Vol. 75, No. 3, May 2011, 23-26 (and Why Some Do Better Than Others) Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, Vol. 75, No. 5, September 2011, 53-70 & Beth A. Walker Prokriti Mukherji, Alina Sorescu, Jaideep C. Prabhu, & Rajesh K. Chandy . A Comment on “Balancing Risk and Return in a Customer Portfolio” Vol. 75, No. 3, May 2011, 18-21 . Closing the Marketing Capabilities Gap Fred Selnes Vol. 75, No. 4, July 2011, 183-95 George S. Day . From Point of Purchase to Path to Purchase: How Preshopping Fac- tors Drive Unplanned Buying 52. Customer Equity Sustainability Ratio: A New Metric for Assessing a Vol. 75, No. 1, January 2011, 31-45 Firm’s Future Orientation David R. Bell, Daniel Corsten, & George Knox Vol. 75, No. 3, May 2011, 118-31 Bernd Skiera, Manuel Bermes, & Lutz Horn SERVICE QUALITY 53. The Effects of Business and Political Ties on Firm Performance: Evi- . Process and Outcome Interdependency in Frontline Service Encounters dence from China Vol. 75, No. 3, May 2011, 83-98 Vol. 75, No. 1, January 2011, 1-15 Zhenfeng Ma & Laurette Dubé Shibin Sheng, Kevin Zheng Zhou, & Julie Juan Li . Enough Is Enough! The Fine Line in Executing Multichannel Rela- SERVICE MARKETING tional Communication . Designing Solutions Around Customer Network Identity Goals Vol. 75, No. 4, July 2011, 94-109 Vol. 75, No. 2, March 2011, 36-54 Andrea Godfrey, Kathleen Seiders, & Glenn B. Voss Amber M. Epp & Linda L. Price 55. Getting a Grip on the Saddle: Chasms or Cycles? . The Effect of Goal Visualization on Goal Pursuit: Implications for Vol. 75, No. 4, July 2011, 21-34 Consumers and Managers Deepa Chandrasekaran & Gerard J. Tellis Vol. 75, No. 2, March 2011, 109-123 Amar Cheema & Rajesh Bagchi . Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully . Extreme Makeover: Short- and Long-Term Effects of a Remodeled Vol. 75, No. 6, November 2011, 5-23 Servicescape Wolfgang Ulaga & Werner J. Reinartz Vol. 75, No. 5, September 2011, 71-87 Elisabeth C. Briiggen, Bram Foubert, & Dwayne D. Gremler 57. The Impact of Brand Quality on Shareholder Wealth Vol. 75, No. 5, September 2011, 88-104 4. Hybrid Offerings: How Manufacturing Firms Combine Goods and Sundar G. Bharadwaj, Kapil R. Tuli, & Andre Bonfrer Services Successfully Vol. 75, No. 6, November 2011, 5—23 3. Is Market Orientation a Source of Sustainable Competitive Advantage Wolfgang Ulaga & Werner J. Reinartz or Simply the Cost of Competing? Vol. 75, No. 1, January 2011, 16-30 . Process and Outcome Interdependency in Frontline Service Encounters V. Kumar, Eli Jones, Rajkumar Venkatesan, Vol. 75, No. 3, May 2011, 83-98 & Robert P. Leone Zhenfeng Ma & Laurette Dubé . Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms’ Top Management Teams Vol. 75, No. 1, January 2011, 60-77 Pravin Nath & Vijay Mahajan 144 / Journal of Marketing, November 2011 160. Poisoning Relationships: Perceived Unfairness in Channels of 165 Is Market Orientation a Source of Sustainable Competitive Advantage Distribution or Simply the Cost of Competing? Vol. 75, No. 3, May 2011, 99-117 Vol. 75, No. 1, January 2011, 16-30 Stephen A. Samaha, Robert W. Paimatier, & Rajiv P. Dant V. Kumar, Eli Jone kumar Venkatesan Robert P. Leone . Referral Programs and Customer Value Vol. 75, No. 1, January 2011, 46-59 Marketing Scholarship 2.0 Philipp Schmit, Bernd Skiera, & Christophe Van den Bult Vol. 75, No. 4, July 2011 2. Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity Sophistication in Research in Marketins Vol. 75, No. 6, November 2011, 87-104 Vol. 75, No. 4, July 2011, 155-65 Guiyang Xiong & Sundar Bharadwaj Donald R. Lehmann. Le Will Consumers Be Willing to Pay More When Your Competitors To JM on Its 75th Anniversary Adopt Your Technology? The Impacts of the Supporting-Firm Base in Vol 5. No. 4. July 2011. 129—31 Markets with Network Effects Vol. 75, No. 5, September 2011, 1-17 Qi Wan & Jinhone Xie WORD OF MOUTH THEORY AND PHILOSOPHY OF SCIENCE Seeding Strates ies for Viral Marketing: An En Vol. 75. No. 6 November 2011. 55-71 164. A Framework for Conceptual Contributions in Marketing Vol. 75, No. 4, July 2011, 136-54 Deborah J. MacInnis AUTHOR INDEX Item Number Ailawadi, Kusum L. 102, 121, 131 Epp, Amber M Atuahene-Gima, Kwaku 111 Erenburg, Grigori Bagchi, Rajesh 40,57, 142 Foubert, Bram Barrot, Christian 4, 68. 169 Frazier, Gary I Becker, Jan U. 4. 68. 169 Bell, David R. 124, 139 Gal, David Bermes, Manuel 76, 152 Gauri, Dinesh K Bharadwaj, Sundar G. 15, 34, 80. 98, 15 Godfrey, Andrea 162 Gooner, Richard A Billett, Matthew T. 24, 115, 136 Gorn, Gerald J Biswas, Abhijit 103, 127 Gremler, Dwayne D Bolton, Ruth N. 23, 25, 70, 114, 116, Grewal, Dhruv 135. 137. '68 Bonfrer, Andre 15, 80, 157 Bonney, Leff 44. 66, 126 Hagtvedt, Henrik Briiggen, Elisabeth C. 123, 143, 148 Hamilton, Ryan Burroughs, James E. 46,79, 108 Hardesty David M Heath, Chip Chandrasekaran, Deepa 74, 109, 155 Heath, Timothy B Chandy, Rajesh K. 78, 96, Heide, Jan B Chattopadhyay, Amitava 46, 79, Herd, Kelly B Cheema, Amar 40.5 Herrmann, Andreas Chernev, Alexander 12.37 Hinz, Oliver Chintagunta, Pradeep K. 14, 28,1 Homburg, Christian Chu, Junhong Horn, Lutz Corsten, Daniel Hoyer, Wayne D Hutt, Michael D Dahl, Darren W. Dant, Rajiv P. 2, 90, Day, George S. . 97, Jaworski, Bernard J De Ruyter, Ko ,8f, Jones, Eli Dellaert, Benedict G.C. 26. 106 Josiassen, Alexander Del Vecchio, Devon 11, 36 Dubé, Laurette 50, 140, 145 Dutta, Sujay 103, 127 Subject and Author Index to Volume 75 / 145 Item Item Number Number Karniouchina, Ekaterina V. 1,77 Palmatier, Robert W. 32, 90, 160 Kidwell, Blair 49, 100, 128 Pauwels, Pieter 26, 106 Kim, Minchung 6, 92, 129 Perreault, William D., Jr 17, 88, 125 Klarmann, Martin 52, 101, 130 Prabhu, Jaideep C. 78, 96, 150 Knox, George 124, 139 Price, Linda L. 48, 56, 141 Kohler, Clemens F 21,67, 146 Kohli, Ajay K. 63, 65 Raghunathan, Rajagopal 3, 20, 45 Kotler, Philip 69, 87 Reinartz, Werner J. 29, 144, 156 Krishnan, H. Shanker 35, 60, 104 Rohm, Andrew J. 21.67. 146 Krohmer, Harley 2, 13,41 Kumar, Alok 31,89, 91 Samaha, Stephen A. 2,90, 160 Kumar, V. , 158, 165 Schmitt, Philipp , 118, 161 Kyriakopoulos, Kyriakos , 106 Seiders, Kathleen 2, 122, 154 Selnes, Fred 7,117, 138 Lakshmanan, Arun 5, 60, 104 Sheng, Shibin , 73, 100, 128, 147, Landsman, Vardit 9,81, 86 Landwehr, Jan R. . 43, 110 Sheth, Jagdish N. Fay 22 Lee, Jongkuk 22, 105, 149 Skiera, Bernd 4, 47, 68, 76, 118, Leeflang, Peter S.H. 7, 93, 132 152, 161, 169 Lehmann, Donald R. 167 Slotegraaf, Rebecca J. 111 Leone, Robert P. 84, 158, 165 Sorescu, Alina 78, 96, 150 Li, Julie Juan 73, 147, 153 Sridhar, Shrihari 2 eS Libai, Barak 51,53,8 2 Srinivasan, Raji 3, 33, 412 Lilien, Gary L. 5, 33,54, 94,95, 112 Srinivasan, Shuba 1,93, 132 Loewenstein, Jeffrey 3, 20,4 5 Staelin, Richard 167 Lutz, Richard J. 134, 166 Stremersch, Stefan 19,81, 86 Ma, Yu 102, 121, 131 Tarasi, Crina O. 23, 25, 114, 116, 135, Ma, Zhenfeng 50, 140, 145 137 MacInnis, Deborah J. 133, 164 Tellis, Gerard J. 74, 109, 155 Mahajan, Vijay 58,99, 159 Tuli, Kapil R. 15, 80, 157 Malar, Lucia 1a McAlister, Leigh M. 6, 92, 129, 167 Ulaga, Wolfgang 29, 144, 156 McCarthy, Michael S. 11, 36 Uslay, Can McGill, Ann L. 18, 43, 110 Montaguti, Elisa 39,61, 120 Valentini, Sara 39, 61, 120 Moorman, Christine 26, 106 Van den Bulte, Christophe 47, 118, 161 Moreau, C. Page 44, 46, 66, 79, 108, Venkatesan, Rajkumar 84, 158, 165 126 Voss, Glenn B. 62, 122, 154 Morgan, Neil A. 17, 88, 125 Mukherji, Prokriti 78, 96, 150 Walker, Beth A. 23, 25, 114, 116, 135, Miiller, Michael 52, 101, 130 137 Murtha, Brian R. 49, 100, 128 Wang, Qi 59.113. 163 Wathne, Kenneth H. 31, 89,91 Nath, Pravin , 99, 159 Wetzels, Martin 21.67. 146 Neslin, Scott A. , 61, 120 Wieringa, Jaap E. 7,93, 132 Nitzan, Irit 51, 33, 62 Noordhoff, Corine S. 26, 106 Xie, Jinhong 59, 113, 163 Nyffenegger, Bettina 2, 13,41 Xiong, Guiyang 34, 98, 162 Osinga, Ernst C. , 98, 152 Zhou, Kevin Zheng . 147, 153 146 / Journal of Marketing, November 2011 Pe o e fea