Table Of Content

979 Reference Price Research: Review and Propositions DECISION MAKING Vol. 69, No. 4, October 2005, 84-102 Tridib Mazumdar, S.P. Raj, & Indrajit Sinha 36. The Concept of Hope and Its Relevance to Product Evaluation Choice Repeat Purchasing of New Automobiles by Older Consumers: Empir Vol. 69, No. 1, January 2005, 1-14 ical Evidence and Interpretations Deborah J. MacInnis & Gust Vol. 69, No. 2, April 2005, 97-11 »3 Raphaélle Lambert-Pandraud, Gilles Laurent, & 3 Customer Strategy: Observations from the Trenches Eric Lapersonne Vol. 69, No. 4, October 2005, 262—63 The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications Decision Making and Coping of Functionally Illiterate ¢ Some Implications for Marketing Management Vol. 69, No. 4, October 2005, 118-32 Judith A. Garretson & Scot Burton Vol. 69, No. 1, January 2005 15 3] Madhubalan \ The Social Influence of Brand Community: Evidence from European Car Clubs Vol. 69, No. 3, July 2005, 19-34 Decomposing Influence Strategies Argument Structure René Algesheimer, Utpal M. Dholakia, & dence is Determinants o f the Effectivenes s of Influence Strat Andreas Herrmann Gaining Channel Member Compliance Vol. 69, No. 3 July 2005, 66—79 Why Do Customer Relationship Management Applications Affect Janice M. Payan & Richard G. Mc}# Customer Satisfaction? Vol. 69, No. 4, October 2005, 201—209 Determinants of Customers’ Responses to Customized Offe ceptual Framewerk and Research Propositions Sunil Mithas, M.S. Krishnan, & Claes Fornell Vol. 69, No. 1, January 2005, 33 9-45 CUSTOMER SATISFACTION Conflicts in the Work-Family Interface: Links to Job Stress, Customer Making Customer Re lationshiy Management Work Th Service Employee Performance, and Customer Purchase Intent and Profitable Management of Custome r Relationship Vol. 69, No. 2, April 2005, 130-43 Vo 69 No. 4, October 2005 255 2 6) Richard G. Netemeyer, James G Maxham III, & Chris Pullig Maximizing Profitability and Return on Ii nv stment Customer Satisfaction, Cash Flow, and Shareholder Value cation on Reinartz Thomas, and Kumar Vol. 69, No. 3, July 2005, 115-30 Vol 69. No. 4. October 2005. 153-54 Thomas S. Gruca & Lopo L. Rego Do Satisfied Customers Buy More? Examining Moderating Influences Repeat Purchasing of New Automobiles by Older Con in a Retailing Context ical Evidence and Interpretations Vol. 69, No. 4, October 2005, 26—43 Vol 69. No April 2005. 97 Kathleen Seiders, Glenn 8. Voss, Dhruv Grewal, & Raphaé Andrea L. Godfrey Do Satisfied Customers Really Pay More? A Study of the Relationship DIRECT MARKETING Between Customer Satisfaction and Willingness to Pay Vol. 69, No. 2, April 2005, 84-96 44. Balancing Acquisition and Retention R urces to tomer Profitability Christian Homburg, Nicole Koschate, & Wayne D. Hoyer Vol 69 No. |, January 2005 63 Y The Effects of Customer Satisfaction, Relationship Commitment Werner Reinart Jacq ielyn S. Thomas Dimensions, and Triggers on Customer Retention Vol. 69, No. 4, October 2005, 210-218 Do lan ntions Really Predict Behavior? Self-Generate Anders Gustafsson, Michael D. Johnson, & Inger Roos Effects in Survey Research Vol 69 No April 2005. | 14 How Organizational Complaint Handling Drives Customer Loyalty Pierre Cnandon, Vicki G. Morwitz, & Werne An Analysis of the Mechanistic and the Organic Approach Vol. 69, No. 33 , July 2005, 95-114 Managing Marketing (¢ ymmunications with Multichanne Christian Homburg & Andreas Fiirst Vol. 69 No. 4, October 2005 239-5] Jacquelyn S. Thomas & Ursu Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing Reducing Adverse Selection Through Customer Management Vol. 69, No. 4, October 2005, 193-200 Raji Srinivasan & Christine Moorman Vol 69 No 4. October 2005, 219 29 Yonge Cao & Thom Understanding Firms’ Customer Satisfaction Information Usage Vol. 69, No. 3, July 2005, 131-51 EDITORIALS Neil A. Morgan, Eugene W. Anderson, & Vikas Mittal Marketing Renaissance: Opportunities and Imperatives for Im Why Do Customer Relationship Management Applications Affect Marketing Thought, Practice, and Infrastructure Customer Satisfaction? Vol 69 No 4 October 2005, 1-25 Vol. 69, No. 4, October 2005, 201—209 Ruth N. Bolton, Stephen W. Browr Frederich E. We Sunil Mithas, M.S. Krishnan, & Claes Fornell Jr, Jar Benedict E.M. Steenkamp William L Wilkie, Ja ais V Sheth, Rajendra R Sisodt Roger 4. Kerin Deborah J MacInnis Leigh McAlister, Jagmehan S. Raju, Ronald J. Be ilie? Don T. Johnson Mandeep Singh, & Richard St Subject and Author Index to Volume 69 / 267 ELECTRONIC COMMERCE LOGISTICS/PHYSICAL DISTRIBUTION Are the Drivers and Role of Online Trust the Same for All Web Sites . Do Suppliers Benefit from Collaborative Relationships with Large and Consumers? A Large-Scale Exploratory Empirical Study Retailers? An Empirical Investigation of Efficient Consumer Response Vol. 69, No. 4, October 2005, 133-52 Adoption Yakov Bart, Venkatesh Shankar, Fareena Sultan, & Vol. 69, No. 3, July 2005, 80-94 Glen L. Urban Daniel Corsten & Nirmalya Kumar Choosing Among Alternative Service Delivery Modes: An Investiga- MARKET OR INDUSTRY ANALYSIS tion of Customer Trial of Self-Service Technologies Vol. 69, No. 2, April 2005, 61-83 2. Customer Strategy: Observations from the Trenches Matthew L. Meuter, Mary Jo Bitner, Amy L. Ostrom, & Vol. 69, No. 4, October 2005, 262-63 Stephen W. Brown Martha Rogers Determinants of Customers’ Responses to Customized Offers: Con- . The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or ceptual Framework and Research Propositions Tonic? Vol. 69, No. 1, January 2005, 32-45 Vol. 69, No. 1, January 2005, 114-30 Itamar Simonson Jaideep C. Prabhu, Rajesh K. Chandy, & Mark E. Ellis Do Intentions Really Predict Behavior? Self-Generated Validity . Technological Evolution and Radical Innovation Effects in Survey Research Vol. 69, No. 3, July 2005, 152-68 Vol. 69, No. 2, April 2005, 1-14 Ashish Sood & Gerard J. Tellis Pierre Chandon, Vicki G. Morwitz, & Werner J. Reinartz MARKET ORIENTATION Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing 5. Benchmarking Marketing Capabilities for Sustainable Competitive Vol. 69, No. 4, October 2005, 193-200 Advantage Raji Srinivasan & Christine Moorman Vol. 69, No. 1, January 2005, 80-94 Douglas W. Vorhies & Neil A. Morgan Why Do Customer Relationship Management Applications Affect Customer Satisfaction? . A Customer Relationship Management Roadmap: What Is Known, Vol. 69, No. 4, October 2005, 201-209 Potential Pitfalls, and Where to Go Sunil Mithas, M.S. Krishnan, & Claes Fornell Vol. 69, No. 4, October 2005, 155-66 William Boulding, Richard Staelin, Michael Ehret, & ETHICS AND SOCIAL RESPONSIBILITY Wesley J. Johnston . Corporate Associations and Consumer Product Responses: The Mod- 7. The Effects of Strategic Orientations on Technology- and Market- erating Role of Corporate Brand Dominance Based Breakthrough Innovations Vol. 69, No. 3, July 2005, 35-48 Vol. 69, No. 2, April 2005, 42-60 Guido Berens, Cees B.M. van Riel, & Kevin Zheng Zhou, Chi Kin (Bennett) Yim, & Gerrit H. van Bruggen David K. Tse Marketing Renaissance: Opportunities and Imperatives for Improving Market Orientation: A Meta-Analytic Review and Assessment of Its Marketing Thought, Practice, and Infrastructure Antecedents and Impact on Performance Vol. 69, No. 4, October 2005, 1-25 Vol. 69, No. 2, April 2005, 2441 Ruth N. Bolton, Stephen W. Brown, Frederick E. Webster Ahmet H. Kirca, Satish Jayachandran, & Jr., Jan-Benedict E.M. Steenkamp, William L. Wilkie, Jagdish N William O. Bearden Sheth, Rajendra R. Sisodia, Roger A. Kerin, Deborah J. MacInnis, Leigh McAlister, Jagmohan S. Raju, Ronald J. Bauerly, A Marketing Perspective on Mergers and Acquisitions: How Market- Don T. Johnson, Mandeep Singh, & Richard Staelin ing Integration Affects Postmerger Performance Vol. 69, No. 1, January 2005, 95-113 HISTORICAL ANALYSIS AND REVIEW Christian Homburg & Matthias Bucerius Customer Strategy: Observations from the Trenches . The Performance Implications of Fit Among Business Strategy, Mar- Vol. 69, No. 4, October 2005, 262-63 keting Organization Structure, and Strategic Behavior Martha Rogers Vol. 69, No. 3, July 2005, 49-65 Eric M. Olson, Stanley F- Slater, & G. Tomas M. Hult The Incomplete Autobiography of an Immigrant Marketing Professor Vol. 69, No. 3, July 2005, 169-73 .Resolving the Capability—Rigidity Paradox in New Product Vijay Mahajan Innovation Vol. 69, No. 4, October 2005, 61-83 . Marketing Renaissance: Opportunities and Imperatives for Improving Kwaku Atuahene-Gima Marketing Thought, Practice, and Infrastructure Vol. 69, No. 4, October 2005, 1-25 . Understanding Firms’ Customer Satisfaction Information Usage Ruth N. Bolton, Stephen W. Brown, Frederick E. Webster Vol. 69, No. 3, July 2005, 131-51 Jr., Jan-Benedict E.M. Steenkamp, William L. Wilkie, Jagdish N. Neil A. Morgan, Eugene W. Anderson, & Vikas Mittal Sheth, Rajendra R. Sisodia, Roger A. Kerin, Deborah J MacInnis, Leigh McAlister, Jagmohan S. Raju, Ronald J. Bauerly, MARKET SHARE Don T. Johnson, Mandeep Singh, & Richard Staelin . A Marketing Perspective on Mergers and Acquisitions: How Market LEGAL AND POLITICAL ISSUES ing Integration Affects Postmerger Performance Vol. 69, No. 1, January 2005, 95-113 60. Negativity in the Evaluation of Political Candidates Christian Homburg & Matthias Bucerius Vol. 69, No. 1, January 2005, 131-42 Jill G. Klein & Rohini Ahluwalia 268 / Journal of Marketing, October 2005 MARKETING CHANNELS ORGANIZATIONAL STRUCTURE Decomposing Influence Strategies: Argument Structure and Depen- 97 The Performance Implications of Fit Among Business Strategy, Mar dence as Determinants of the Effectiveness of Influence Strategies in keting Organization Structure, and Strategic Behavior Gaining Channel Member Compliance Vol. 69, No. 3, July 2005, 49-65 Vol. 69, No. 3, July 2005, 66-79 Eric M. Olson, Stanley F. Slater, & G. Tomas M. Hult Janice M. Payan & Richard G. McFarland PRICING Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Do Satisfied Customers Really Pay More? A Study of the Relationship Adoption Between Customer Satisfaction and Willingness to Pay Vol. 69, No. 3, July 2005, 80-94 Vol. 69. No. 2. April 2005. 84—96 Daniel Corsten & Nirmalya Kumar Christian Homburg, Nicole Koschate, & Wayne D. Hoyer . The Formation of Buyer—Supplier Relationships: Detailed Contract Incorporating Strategic Consumer Behavior into Customer Valuation Drafting and Close Partner Selection Vol. 69, No. 4, October 2005, 230-38 Vol. 69, No. 4, October 2005, 103-117 Stefan Wuyts & Inge Geyskens Reference Price Research: Review and Propositions Managing Marketing Communications with Multichannel Customers Vol. 69. No. 4, October 2005. 84—102 Vol. 69, No. 4, October 2005, 239-51 Tridib Mazumdar, S.P. Raj Jacquelyn S. Thomas & Ursula Y. Sullivan PRODUCT DEVELOPMENT MARKETING IMPLEMENTATION Does Distance Still Matter? Geographic Proximity and New Product . Balancing§ Acqu{ isition and Retention Resources to Maximize Cus- Development tomer Profitability Vol. 69. No. 4. October 2005. 44—60 Vol. 69. No. |. January 2005. 63-79 Shankar Ganesan, Alan J. Malter, & Aric Rindfleiscl Werner Reinartz, Jacquelyn S. Thomas, & V. Kumar The Effects of Strategic Orientations on Technology- and Market The Effect of Expiration Dates and Perceived Risk on Purchasing Based Breakthrough Innovations Behavior in Grocery Store Perishable Categories Vol. 69, No. 2 April 2005, 42-60 Vol. 69, No. 2, April 2005, 114-29 Kevin Zheng Zhou, Chi Kin (Bennett Michael Tsiros & Carrie M. Heilman David K. Tse the Role of Relational Information Processes and Technology Use in The Impact of Acquisitions on Innovation: Poison Pill, Placebo Customer Relationship Management Tonic? Vol. 69, No. 4, October 2005, 177-92 Vol. 69, No. 1, January 2005, 114-30 Satish Jayachandran, Subhash Sharma, Peter Kaufman Jaideep C. Prabhu, Rajesh K. Chandy & Pushkala Raman Product Development Resources and the Scope of the Firm NONPROFIT, POLITICAL, AND SOCIAL MARKETING Vol. 69. No. 2. April 2005. 15—23 Birger Wernerfel 81. Negativity in the Evaluation of Political Candidates Vol. 69, No. 1, January 2005, 131-42 Resolving the Capability—Rigidity Paradox in New Product Jill G. Klein & Rohini Ahluwalia Innovation Vol. 69, No. 4, October 2005, 61-83 ORGANIZATIONAL BUYING Kwaku Atuahene-Gim 82. The Formation of Buyer-Supplier Relationships: Detailed Contract PRODUCT MANAGEMENT Drafting and Close Partner Selection Vol. 69, No. 4, October 2005, 103-117 The Effect of Expiration Dates and Perceived Risk on Purchasing Stefan Wuyts & Inge Geyskens Behavior in Grocery Store Perishable Categories Vol. 69, No. 2, April 2005, 114-29 ORGANIZATIONAL LEARNING Michael Tsiros & Carrie M. Heilman Benchmarking Marketing Capabilities for Sustainabie Competitive The Impact of Cobranding on Customer Evaluation of Brand Advantage Counterextensions Vol. 69, No. 1, January 2005, 80-94 Vol. 69, No. 3, July 2005, 1-18 Douelas W. Vorhies & Neil A. Morean Does Distance Still Matter? Geographic Proximity and New Product Technological Evolution and Radical Innovation Dev elopment Vol. 69. No. 3. July 2005, 152-68 Vol. 69, No. 4, October 2005, 44-60 Ashish Sood & Gerard Shankar Ganesan, Alan J. Malter, & Aric Rindfleisch PROFIT AND COST ANALYSIS Resolving the Capability—Rigidity Paradox in New Product Innovation \ Customer Relatienship Management Roadmap: What Is Known Vol. 69, No. 4, October 2005, 61-83 Potential Pitfails, and Where to Go Kwaku Atuahene-Gima Vol. 69. No. 4. October 2005. 155 William Boulding, Richard Staelin, Michael Ehret, & 86. Understanding Firms’ Customer Satisfaction Information Usage Wesley J. Johnston Vol. 69, No. 3, July 2005, 131-51 Neil A. Morgan, Eugene W. Anderson, & Vikas Mittal 100. Customer Satisfaction, Cash Flow, and Shareholder Value Vol. 69, No. 3, July 2005, 115-30 Thomas S. Gruca & Lopo L. Rego Subject and Author Index to Volume 69 / 269 101. Making Customer Relationship Management Work: The Measurement 115. Incorporating Strategic Consumer Behavior into Customer Valuation and Profitable Management of Customer Relationships Vol. 69, No. 4, October 2005, 230-38 Vol. 69, No. 4, October 2005, 252-61 Michael Lewis Lynette Ryais SERVICE QUALITY 02. Maximizing Profitability and Return on Investment: A Short Clarifi- cation on Reinartz, Thomas, and Kumar 116. Conflicts in the Work-Family Interface: Links to Job Stress, Customer Vol. 69, No. 4, October 2005, 153-54 Service Employee Performance, and Customer Purchase Intent Tim Ambler Vol. 69, No. 2, April 2005, 130-43 Richard G. Netemeyer, James G. Maxham III, & 103. Reducing Adverse Selection Through Customer Relationship Chris Pullig Management Vol. 69. No. 4, October 2005, 219-29 SERVICES MARKETING Yong Cao & Thomas S. Gruca 117. Choosing Among Alternative Service Delivery Modes: An Investiga- RETAILING tion of Customer Trial of Self-Service Technologies Vol. 69, No. 2, April 2005, 61-83 104. Cherry-Picking Matthew L. Meuter, Mary Jo Bitner, Amy L. Ostrom, & Vol. 69, No. 1, January 2005, 46-62 Stephen W. Brown Edward J. Fox & Stephe n J. Hoch 118. Conflicts in the Work-Family Interface: Links to Job Stress, Customer 105. Decision Making and Coping of Functionally Illiterate Consumers and Service Employee Performance, and Customer Purchase Intent Some Implications for Marketing Management Vol. 69, No. 2, April 2005, 130-43 Vol. 69, No. 1, January 2005, 15-31 Richard G. Netemeyer, James G. Maxham III, & Madhubalan Viswanathan, José Antonio Rosa, & Chris Pullig James Edwin Harris 119. Do Satisfied Customers Buy More? Examining Moderating Influences 106. Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context in a Retailing Context Vol. 69, No. 4, October 2005, 26—43 Vol. 69. No. 4, October 2005, 26-43 Kathleen Seiders, Glenn B. Voss, Dhruv Grewal, & Kathleen Seiders, Glenn B. Voss, Dhruv Grewal, & Andrea L. Godfre) Andrea L. Godfrey 120. The Effects of Customer Satisfaction, Relationship Commitment 107. Do Suppliers Benefit from Collaborative Relationships with Large Dimensions, and Triggers on Customer Retention Retailers? An Empirical Investigation of Efficient Consumer Response Vol. 69, No. 4, October 2005, 210-218 Adoption Anders Gustafsson, Michael D. Johnson, & Inge r Roos Vol. 69, No. 3, July 2005, 80-94 Daniel Corsten & Nirmalya Kumar 121. How Organizational Complaint Handling Drives Customer Loyalty An Analysis of the Mechanistic and the Organic Approach 108. The Effect of Expiration Dates and Perceived Risk on Purchasing Vol. 69, No. 3. July 2005, 95-114 Behavior in Grocery Store Perishable Categories Christian Homburg & Andreas Fiirst Vol. 69, No. 2. April 2005, 114-29 Michael Tsiros & Carrie M. Heilman 122. Making Customer Relationship Management Work: The Measurement and Prefitable Management of Customer Relationships 109. Managing Marketing Communications with Multichannel Customers Vol. 69, No. 4. October 2005. 252-61 Vol. 69. No. 4, October 2005, 239-51 Lynette Ryals Jacquelyn S. Thomas & Ursula Y. Sullivan 123. Reducing Adverse Selection Through Customer Relationship 110. Reference Price Research: Review and Propositions Management Vol. 69. No. 4. October 2005. 84—102 Vol. 69, No. 4, October 2005, 219-29 Tridib Mazumdar, S.P. Raj, & Indrajit Sinha Yonge Cao & Thomas S. Gruca SALES FORECASTING STRATEGIC MARKETING 111. Do Intentions Really Predict Behavior? Self-Generated Validity 124. Are the Drivers and Role of Online Trust the Same for All Web Sites Effects in Survey Research and Consumers? A Large-Scale Exploratory Empirical Study Vol. 69, No. 2, April 2005, 1-14 Vol. 69, No. 4, October 2005, 133-52 Pierre Chandon, Vicki G. Morwitz, & Werner J. Reinartz Yakov Bart, Venkatesh Shankar, Fareena Sultan, & Glen L. Urban SEGMENTATION 125. Balancing Acquisition and Retention Resources to Maximize Cus 112. Are the Drivers and Role of Online Trust the Same for All Web Sites tomer Profitability and Consumers? A Large-Scale Exploratory Empirical Study Vol. 69, No. 1, January 2005, 63 y Vol. 69, No. 4, October 2005, 133-52 Werner Reinartz, Jacquelyn S. Thomas, & V. Kumar Yakov Bart, Venkatesh Shankar, Fareena Sultan, & Glen L. Urban 126. Benchmarking Marketing Capabilities for Sustainable Competitive Advantage 113. Cherry-Picking Vol. 69, No. 1, January 2005, 80-94 Vol. 69, No. |, January 2005, 46-62 Douglas W. Vorhies & Neil A. Morgan Edward J Fox & Stephen J. Hoch 127. A Customer Relationship Management Roadmap: What Is Known, 114. Determinants of Customers’ Responses to Customized Offers: Con- Potential Pitfalls, and Where to Go ceptual Framework and Research Propositions Vol. 69, No. 4, October 2005, 155-66 Vol. 69, No. 1, January 2005, 32-45 William Boulding, Richard Staelin, Michael Ehret, & Itamar Simonson Wesley J. Johnston 270 / Journal of Marketing, October 2005 128. Customer Satisfaction, Cash Flow, and Shareholder Value The Performance Implications of Fit Among Busines Vol. 69, No. 3, July 2005, 115-30 keting Organization Structure, and Strategic Behavior Thomas § Gruca & Lopo L. Re 20 Vol. 69. No. 3. July 2005. 49-65 Eric M. Olson. Stanley F. Slate & G. Ton 129. The Effects of Strategic Orientations on Technology- and Market Based Breakthrough Innovations Product Development Resources and the Scope of the Firr Vol. 69, No. 2, April 2005, 42-60 Vol. 69, No. 2, April 2005, 15-23 Kevin Zheng Zhou, Chi Kin (Bennett) Yim, & David K. Tse rhe Role of Relational Information 130. The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Customer Relationship Management Tonic? Vol. 69, No. 4, October 2005, 177 Vol. 69, No. 1, January 2005, 114—3( Satish Je iyvachandran Jaideep C. Prabhu, Rajesh K. Chandy, & Mark E. Ellis 131. The Impact of Cobranding on Customer Evaluation of Brand 37. Strategic Firm Commitments and Rewards for Customer Rel Counterextensions Management in Online Retailing Vol. 69, No. 3, July 2005, 1-18 Vol. 69. No. 4. October 2005. 193-200 Piyush Kumar Raji Srinivasan & Christir 132. Market Orientation: A Meta-Analytic Review and Assessment of Its \ Strategic Framework for Customer Relationship Managem Antecedents and Impact on Performance Vol. 69, No. 4, October 2005. 167~—7¢ Vol. 69, No. 2, April 2005, 24-41 Ahmet H. Kirca, Satish Jayachandran, & William O. Bearden Technological Evolution and Radical Inn« vation Vol. 69, No. 3, July 2005, 152-68 133. A Marketing Perspective on Mergers and Acquisitions: How Market hish Sood & G er ing Integration Affects Postmerger Performance Vol. 69, No. 1, January 2005, 95-113 THEORY AND PHILOSOPHY OF SCIENCE Christian Homburg & Matthias Bucerius 140. A Strategic Framework for Customer ymnship Manager Vol. 69, No. 4, October 2005. 167-7 AUTHOR INDEX Item lten Number Number Ahluwalia, Rohini 2, 60, 81 Ganesan, Shankar Algesheimer, René cz, a Garretson, Judith A Ambler, Tim 9, 42, 102 Geyskens, Inge Anderson, Eugene W. 34, 72, 86 Godfrey, Andrea | 29, 106, 119 Atuahene-Gima, Kwaku 71, 85, 95 Grewal, Dhruv 29, 106, 119 Gruca, ThomasS $ 28, 47, 100, 103 Bart, Yakov 49, 112, 12 128 Bauerly, Ronald J. 48, 56, 59 Gustafsson, Anders 31, 120 Bearden, William O 68, 132 Berens, Guido 7, 19, 55 Harris, James Edwin Bitner, Mary Jo 7, 50, 117 Heilman, Carrie M Bolton, Ruth N. 3, 56, 59 Herrmann, Andreas Boulding, William 99, 127 Hoch, Stephen J Brown, Stephen W. , 48, 50, 56, 59, Homburg, Christian Bucerius, Matthias 7 43 Hoyer, Wayne D Burton, Scot me Hult, G. Tomas M Cao, Yong Jayachandran, Satish 63, 350 Chandon, Pierre Johnson, Don T 48. 56 Chandy, Rajesh K Johnson, Michael D 31, 120 Corsten, Daniel Johnston, Wesley J 66, 99, 17 De Mello, Gustavo E. Kaufman, Peter Dholakia, Utpal M. Kerin, Roger A Kirca, Ahmet H Ehret, Michael 99 | 27 Klein, Jill G Ellis, Mark E. 93, 130 Koschate, Nicole Krishnan, M.S Fornell, Claes Kumar, Nirmalya Fox, Edward J. 16, 104, 113 Kumar, Piyush Frow, Pennie 138, 140 Kumar, V Fiirst, Andreas 15, 32, 121 Subject and Author Index to Volume 69 / 271 Lambert-Pandraud, Raphaélle Seiders, Kathleen 106, 119 l apersonne, Eric Shankar, Venkatesh 112, 124 Laurent, Gilles Sharma, Subhash 136 Lewis, Michael 21 Sheth, Jagdish N. 3. 56, 59 Simonson, Itamar 51, 114 MacInnis, Deborah J 1, 18, 36, 48, 56, 59 Singh, Mandeep §, 56, 59 Mahajan, Vijay 38 Sinha, Indrajit . 90, 110 Malter, Alan J 14, 84, 91 Sisodia, Rajendra R 56, 59 Maxham, James G., III 7, 116, 118 Slater, Stanley F. 87, 134 fazumdar, Tridib . 90, 110 Sood, Ashish 8, 139 McAlister, Leigh . 56, 59 Srinivasan, Raji Mcf arland, Richard G , 39, 74 Staelin, Richard 56. 59, 66, 99, Meuter, Matthew L. . 50,117 Mithas, Sunil Steenkamp, Jan-Benedict E.M. 56. 59 Mittal, Vikas 34. 72, 86 Sullivan, Ursula Y. . 109 Moorman, Christine 53. 137 Sultan, Fareena , 112, 124 Morgan, Neil A. . 65, 72, 83, 86, 26 Tellis, Gerard J. , 98, 139 Morwitz, Vicki G B, oa, 200 Thomas, Jacquelyn S. . 46, 77, 78, 109, 25 Netemeyer, Richard G Tse, David K. 7, 92, 129 Tsiros, Michael , 96, 108 Olson, Eric M Ostrom, Amy L Urban, Glen L. , az, TS Payan, Janice M Le Van Bruggen, Gerrit H. Payne, Adrian 138, 140 Van Riel, Cees B.M. Prabhu, Jaideep C 63, 93, 130 Viswanathan, Madhubalan Pullig, Chris 27, 116, 118 Vorhies, Douglas W. Voss, Glenn B. 29, 106, 119 Raj. S.P. 22. 90, 110 Raju, Jagmohan S 48, 56, 59 Webster, Frederick E., Jr 3, 56, 59 Raman, Pushkala 80, 136 Wernerfelt, Birger . 135 Rego, I Opo L. 28, 100, 128 Wilkie, William L. 5. 56. 59 Reinartz, Werner J 44, 45, 52, 78, 111, Wuyts, Stefan 8? 125 Rindfleisch, Aric 14, 84, 9] Yim, Chi Kin (Bennett) Rogers, Martha 37, 57, 62 Roos, Inger 31, 120 Zhou, Kevin Zheng Rosa, José Antonio 20, 38. 105 Ryals, Lynette 41, 101, 122 BOOKS REVIEWED Breen, T.H., The Marketplace of Revolution: How Consumer Politics Miller, Vincent J., Consuming Religion: Christian Faith and Practice in a Shaped American Independence, Vol. 69, No. 3, July 2005, 173-74 Consumer Culture, Vol. 69, No. 4, October 2005, 264-265 (Daryl (DenJn. iCahsill ) McKee) 272 / Journal of Marketing, October 2005