Table Of Content

JOURNAL OF MARKETING SUBJECT AND AUTHOR INDEX TO VOLUME 63 1999 SUBJECT INDEX Item Item Number Authors Number Authors ADVERTISING 13. Reputation Management as a Motivation for Saies Structure Decisions Vol. 63, No. 4, October 1999, 74-89 |. Brand Positioning Through Advertising in Asia, North America, and Eu- Allen M. Weiss, Erin Anderson, and Deborah J. MacInnis rope: The Role of Global Consumer Culture Vol. 63, No. 1, January 1999, 75-87 Vertical Territorial Restrictions and Public Policy: Theories and Indus Dana L. Alden, Jan-Benedict E.M. Steenkamp, and try Evidence Rajeev Batra Vol. 63, No. 4, October 1999, 121-34 Shantanu Dutta, Jan B. Heide, and Mark Bergen . Consumers’ Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories COMPARATIVE MARKETING Vol. 63, Special Issue 1999, 45-60 Joan Meyers-Levy and Prashant Malaviya Consumer Socialization, Parental Style, and Developmental Timetables i. the United States and Japan . How Advertising Works: What Do We Really Know? Vol. 63, No. 3, July 1999, 105-19 Vol. 63, No. 1, January 1999, 26-43 Gregory M. Rose Demetrios Vakratsas and Tim Ambler . Smoking Scenes in Movies and Antismoking Advertisements Before CONSUMER BEHAVIOR Movies: Effects on Youth Consumer Behavior and Y2K Vol. 63, No. 3, July 1999, 1-13 Vol. 63, Special Issue 1999, 14-18 Cornelia Pechmann and Chuan-Fong Shih Donald R. Lehmann Using Advertising Alliances for New Product !ntroduction: Interactions Consumer Socialization, Parental Style, and Developmental Timetables Between Product Complementarity and Promotional Strategies in the United States and Japan Vol. 63, No. 1, January 1999, 57-74 Vol. 63, No. 3, July 1999, 105-19 Sridhar Samu, H. Shanker Krishnan, and Robert E. Smith Gre vory M Rose Consumers’ Processing of Persuasive Advertisements: An Integrative AWARD ANNOUNCEMENTS Framework of Persuasion Theories Vol. 63, Special Issue 1999, 45-60 Harold H. Maynard Award Joan Meyers-Levy and Prashant Malaviya Vol. 63, No. 3, July 1999, iti A Cross-National Investigation into the Individual and National Cul . MSI/H. Paui Root Award tural Antecedents of Consumer Innovativeness Vol. 63, No. 3, July 1999, iii Vol. 63, No. 2, April 1999, 55-69 BRAND MANAGEMENT Jan-Benedict E.M. Stee nkamp, Frenkel ter Hofstede, and Michel Wedel . Brand Positioning Through Advertising in Asia, North America, and Eu- Goai Setting and Goal Striving in Consumer Behavior rope: The Role of Global Consumer Culture Vol. 63, Special Issue 1999, 19-32 Vol. 63, No. |, January 1999, 75-87 Richard P. Bagezzi and Utpal Dholakia Dana L. Alden, Jan-Benedict E.M. Steenkamp, and Rajeev Batra How Advertising Works: What Do We Really Know? Vol. 63, No. |, January 1999, 26-43 9. Goal Setting and Goal Striving in Consumer Behavior Demetrios Vakratsas and Tim Ambler Vol. 63, Special Issue 1999, 19-32 Richard P. Bagozzi and Utpal Dholakia The Ownership Effect in Consumer Responses to Brand Line Stretches Vol. 63, No. 1, January 1999, 88-101 10. The Ownership Effect in Consumer Responses to Brand Line Stretche Amna Kirmani, Sanjay Sood, and Sheri Bridges Vol. 63, No. 1, January 1999, 88-101 Amna Kirmani, Sanjay Sood, and Sheri Bridges Rediscovering Satisfaction Vol. 63, No. 4, October 1999, 5-23 11. Using Advertising Alliances for New Product Introduction: Interactions Susan Fournier and David Glen Mick Between Product Complementarity and Promotional Strategies Vol. 63, No. |, January 1999, 57-74 Shopping with Other People’s Money: The Marketing Management Im- Sridhar Samu, H. Shanker Krishnan, and plications of Surrogate-Mediated Consumer Decision Making Robert E. Smith Vol. 63, No. 2, April 1999, 102-118 Stanley C. Hollander and Kathleen M. Rassuli BUSINESS-TO-BUSINESS MARKETING Smoking Scenes in Movies and Antismoking Advertisements Before 12. Marketing in Technology-Intensive Markets: Toward a Conceptual Movies: Effects on Youth Framework Vol. 63, No. 3, July 1999, 1-13 Vol. 63, Special Issue 1999, 78-91 Cornelia Pechmann and Chuan-Fong Shih George John, Allen M. Weiss, and Shantanu Dutta Journal of Marketing Vol. 63 (October 1999), 139-144 Subject and Author Index to Volume 63, 1999 / 139 . Using Advertising Alliances for New Product Introduction: Interactions . Social Contracts and Marketing Ethics Between Product Complementarity and Promotional Strategies Vol. 63, No. 3, July 1999, 14-32 Vol. 63, No. 1, January 1999, 57-74 Thomas W. Dunfee, N. Craig Smith, and Sridhar Samu, H. Shanker Krishnan, and William T. Ross Jr. Robert E. Smith HISTORICAL ANALYSIS AND REVIEW Whence Consumer Loyalty? Vol. 63, Special Issue 1999, 33-44 Consumers’ Processing of Persuasive Advertisements: An Integrative Richard L, Oliver Framework of Persuasion Theories Vol. 63, Special Issue 1999, 45-60 CUSTOMER SATISFACTION Joan Meyers-Levy and Prashant Malaviya . Attribute-Level Performance, Satisfaction, and Behavioral Intentions . “Foreseeing” Marketing over Time: A Consumption-System Approach Vol. 63, Special Issue 1999, 164-67 Vol. 63, No. 2, April 1999, 88-101 Rohit Deshpandé Vikas Mittal, Pankaj Kumar, and Michael Tsiros How Advertising Works: What Do We Really Know? Commercial Friendships: Service Provider—Client Relationships in Vol. 63, No. 1, January 1999, 26-43 Context Demetrios Vakratsas and Tim Ambier Vol. 63, No. 4, October 1999, 38-56 Marketing’s Contributions to Society Linda L. Price and Eric J. Arnould Vol. 63, Special Issue 1999, 198-218 . The Different Roles of Satisfaction, Trust, and Commitment in Cus- William L. Wilkie and Elizabeth S. Moore tomer Relationships Reflection and Retrospection: Searching for Visions in Marketing Vol. 63, No. 2, April 1999, 70-87 Vol. 63, No. 1, January 1999, 115-121 Ellen Garbarino and Mark S. Johnson George Rediscovering Satisfaction Vol. 63, No. 4, October 1999, 5-23 INTERNATIONAL MARKETING Susan Fournier and David Glen Mick . Brand Positioning Through Advertising in Asia, North America, and 2. Whence Consumer Loyalty? Europe: The Role of Global Consumer Culture Vol. 63, Special Issue 1999, 33-44 Vol. 63, No. 1, January 1999, 75-87 Richard L. Oliver Dana L. Alden, Jan-Benedict E.M. Steenkamp, and Rajeev Batra DECISION MAKING . Consumer Socialization, Parental Style, and Developmental Timetables Goal Setting and Goal Striving in Consumer Behavior in the United States and Japan Vol. 63, Special Issue 1999, 19-32 Vol. 63, No. 3, July 1999, 105-19 Richard P. Bagozzi and Utpal Dholakia Gregory M. Rose A Cross-National Investigation into the Individual and National Cul- DIRECT MARKETING tural Antecedents of Consumer Innovativeness Marketing in Technology-Intensive Markets: Toward a Conceptual Vol. 63, No. 2, April 1999, 55-69 Framework Jan-Benedict E.M. Steenkamp, Frenkel ter Hofstede, and Vol. 63, Special Issue 1999, 78-91 Michel Wedel George John, Allen M. Weiss, and Shantanu Dutta . Marketer Acculturation: The Changer and the Changed EDITORIAL Vol. 63, No. 3, July 1999, 84-104 Lisa Pefialoza and Mary C. Gilly Beginning Again: Change and Renewal in Intellectual Communities 2. Understanding Institutional Designs Within Marketing Value Systems Vol. 63, No. 4, October 1999, 24 Vol. 63, Special Issue 1999, 115-130 David W. Stewart Stephen J. Carson, Timothy M. Devinney, Grahame R Charting New Directions for Marketing Dowling, and George John Vol. 63, Special Issue 1999, 3-13 George S. Day and David B. Montgomery LEGAL AND POLITICAL ISSUES 7. From the Editor . Carrots, Sticks, and Promises: A Conceptual Framework for the Man- Vol. 63, No. 4, October 1999, | agement of Public Health and Social Issue Behaviors Vol. 63, Special Issue 1999, 1-2 Vol. 63, No. 4, October 1999, 24-37 Robert F- Lusch Michael L. Rothschild ELECTRONIC COMMERCE Social Contracts and Marketing Ethics Vol. 63, No. 3, July 1999, 14-32 Marketing in Technology-Intensive Markets: Toward a Conceptual Thomas W. Dunfee, N. Craig Smith, and Framework William T. Ross Jr. Vol. 63, Special Issue 1999, 78-91 . Vertical Territorial Restrictions and Public Policy: Theories and Indus- George John, Allen M. Weiss, and Shantanu Dutta try Evidence Marketing in the Network Economy Vol. 63, No. 4, October 1999, 121-34 Vol. 63, Special Issue 1999, 146-63 Shantanu Dutta, Jan B. Heide, and Mark Bergen Ravi S. Achrol and Philip Kotler MARKET OR INDUSTY ANALYSIS ETHICS AND SOCIAL RESPONSIBILITY The Effects of Competition on Retail Structure: An Examination of In- Reflection and Retrospection: Searching for Visions in Marketing tratype, Intertype, and Intercategory Competition Vol. 63, No. 1, January 1999, 115-121 Vol. 63, No. 4, October 1999, 107-20 George Fisk Chip E. Miller, James Reardon, and Denny E. McCorkle 41. The Role of Marketing Actions with a Social Dimension: Appeals to the . Governance Value Analysis and Marketing Strategy Institutional Environment Vol. 63, Special Issue 1999, 131-45 Vol. 63, No. 3, July 1999, 33-48 Mrinal Ghosh and George John Jay M. Handelman and Stephen J. Arnold 140 / Journal of Marketing, October 1999 . Managerial Identification of Competitors MARKETING IMPLEMENTATION Vol. 63, No. 3, July 1999, 67-83 Bruce H. Clark and David B. Montgomery Antecedents and Consequences of Marketing Strategy Making: A Model and a Test . Sociocognitive Dynamics in a Product Market Vol. 63, No. 2, April 1999, 18-40 Vol. 63, Special Issue 1999, 64-77 Anil Menon, Sundar G. Bharadwaj, Phani Tej Adidam José Antonio Rosa, Joseph F- Porac, Jelena Runser- and Steven W. Edison Spanjol, and Michael S. Saxon . Implementing Marketing Strategies: Developing and Testing a Man- 60. The Theory of Multimarket Competition: A Synthesis and Implications agerial Theory for Marketing Strategy Vol. 63, No. 4, October 1999, 57-73 Vol. 63, No. 3, July 1999, 49-66 Charles H. Noble and Michael P. Mokwa Satish Jayachandran, Javier Gimeno, and P. Rajan Varadarajan Marketing’s Influence Within the Firm Vol. 63, No. 2, April 1999, 1-17 MARKET ORIENTATION Christian Homburg, John P. Workman Jr., and Harley Krohmer “Foreseeing” Marketing Vol. 63, Special Issue 1999, 164-67 The Role of Marketing Rohit Deshpandé Vol. 63, Special Issue 1999, 180-97 Christine Moorman and Roland T. Rust Marketer Acculturation: The Changer and the Changed Vol. 63, No. 3, July 1999, 84-104 MARKETING PLANNING Lisa Pefialoza and Mary C. Gilly Antecedents and Consequences of Marketing Strategy Making . Marketing’s Contributions to Society Model and a Test Vol. 63, Special Issue 1999, 198-218 Vol. 63, No. 2, April 1999, 18-40 William L. Wilkie and Elizabeth S. Moore Anil Menon, Sundar G. Bharadwaj, Phani Tej Adidam, and Steven W. Edison . The Role of Marketing Vol. 63, Special Issue 1999, 180-97 Implementing Marketing Strategies: Developing and Testing a Man- Christine Moorman and Roland T. Rust agerial Theory Vol. 63, No. 4, October 1999, 57-73 MARKET SHARE Charles H. Noble and Michael P. Mokwa . Market Share and Customers’ Perceptions of Quality: When Can Firms Managerial Identification of Competitors Grow Their Way to Higher Versus Lower Quality? Vol. 63, No. 3, July 1999, 67-83 Vol. 63, No. i, January 1999, 16-25 Bruce H. Clark and David B. Montgomery Linda L. Hellofs and Robert Jacobson Market Functions and Market Evolution MARKETING CHANNELS Vol. 63, Special Issue 1999, 61-63 Robert D. Buzzell . Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach The Theory of Multimarket Competition: A Synthesis and Implications Vol. 63, No. 2, April 1999, 88-101 for Marketing Strategy Vol. 63, No. 3, July 1999, 49-66 Vikas Mittal, Pankaj Kumar, and Michael Tsiros Satish Jayachandran, Javier Gimeno, and Governance Vaiue Analysis and Marketing Strategy P. Rajan Varadarajan Vol. 63, Special Issue 1999, 131-45 Mrinal Ghosh and George John NONPROFIT, POLITICAL, AND SOCIAL MARKETING 3. Reputation Management as a Motivation for Sales Structure Decisions 82. Carrots, Sticks, and Promises: A Conceptual Framework for the Man- Vol. 63, No. 4, October 1999, 74-89 agement of Public Health and Social Issue Behaviors Allen M. Weiss, Erin Anderson, and Deborah J. MacInnis Vol. 63, No. 4, October 1999, 24-37 . Shopping with Other People’s Money: The Marketing Management Im- Michael L. Rothschild plications of Surrogate-Mediated Consumer Decision Making 3. The Different Roles of Satisfaction, Trust, and Commitment in Cus Vol. 63, No. 2, April 1999, 102-118 tomer Relationships Stanley C. Hollander and Kathleen M. Rassuli Vol. 63, No. 2, April 1999, 70-87 Ellen Garbarino and Mark S. Johrson . Understanding Institutional Designs Within Marketing Value Systems Vol. 63, Special Issue 1999, 115-30 Smoking Scenes in Movies and Antismoking Advertisements Before Stephen J. Carson, Timothy M. Devinney, Grahame R. Movies: Effects on Youth Dowling, and George John Vol. 63, No. 3, July 1999, 1-13 Cornelia Pechmann and Chuan-Fong Shih . Vertical Territorial Restrictions and Public Policy: Theories and Indus- try Evidence 85. Understauding Institutional Designs Within Marketing Value Systems Vol. 63, No. 4, October 1999, 121-34 Vol. 63, Special Issue 1999, 115-30 Shantanu Dutta, Jan B. Heide, and Mark Bergen Stephen J. Carson, Timothy M. Devinney, Grahame R Dowling, and George John MARKETING CONTROL ORGANIZATIONAL STRUCTURE . Marketing, Business Processes, and Shareholder Value: An Organiza- tionally Embedded View of Marketing Activities and the Discipline 5. The Effects of Competition on Retail Structure: An Examination of In of Marketing tratype, Intertype, and Intercategory Competition Vol. 63, Special Issue 1999, 168-79 Vol. 63, No. 4, October 1999, 107-20 Rajendra K. Srivastava, Tasaddug A. Shervani, and Chip E. Miller, James Reardon, and Denny E. McCorkle Liam Fahey Marketing in the Network Economy “ Vol. 63, Special Issue 1999, 146-63 Ravi S. Achrol and Philip Kotler Subject and Author Index to Volume 63, 1999 / 141 . Marketing’s Influence Within the Firm Redeployment of Brands, Sales Forces, and General Marketing Man- Vol. 63, No. 2, April 1999, 1-17 agement Expertise Following Horizontal Acquisitions: A Resource- Christian Homburg, John P. Workman Jr., and Based View Harley Krohmer Vol. 63, No. 2, April {999, 41-54 Laurence Capron and John Hulland . Redeployment of Brands, Sales Forces, and General Marketing Man- agement Expertise Following Horizontal Acquisitions: A Resource- RETAILING Based View Vol. 63, No. 2, April 1999, 41-54 . The Effects of Competition on Retail Structure: An Examination of In- Laurence Capron and John Hulland tratype, Intertype, and Intercategory Competition Vol. 63, No. 4, October 1999, 107-20 Reputation Management as a Motivation for Sales Structure Decisions Chip E. Miller, James Reardon, and Denny E. McCorkle Vol. 63, No. 4, October 1999, 74-89 Allen M. Weiss, Erin Anderson, and Deborah J. MacInnis Marketer Acculturation: The Changer and the Changed Vol. 63, No. 3, July 1999, 84-104 . The Role of Marketing Lisa Pefialoza and Mary C. Gilly Vol. 63, Special Issue 1999, 180-97 Christine Moorman and Roland T. Rust SALES FORCE MANAGEMENT 2. The Role of Marketing Actions With a Social Dimension: Appeals to . An Empirical Investigation of the Antecedents of Sales Force Control the Institutional Environment Systems Vol. 63, No. 3, July 1999, 33-48 Vol. 63, No. 3, July 1999, 120-34 Jay M. Handelman and Stephen J. Arnold Manfred Krafft PERSONAL SELLING SERVICE QUALITY 3. An Empirical Investigation of the Antecedents of Sales Force Control Attribute-Level Performance, Satisfaction, and Behavioral Intentions Systems over Time: A Consumption-System Approach Vol. 63, No. 3, July 1999, 120-34 Vol. 63, No. 2, April 1999, 88-101 Manfred Krafft Vikas Mittal, Pankaj Kumar, and Michael Tsiros PRICING SERVICES MARKETING . The Ownership Effect in Consumer Responses to Brand Line Stretches . Commercial Friendships: Service Provider—Client Relationships in Vol. 63, No. 1, January 1999, 88-101 Context Amna Kirmani, Sanjay Sood, and Sheri Bridges Vol. 63, No. 4, October 1999, 38-56 . Strategic Service Pricing and Yield Management Linda L. Price and Eric J. Arnould Vol. 63, No. 1, January 1999, 44-56 . The Different Roles of Satisfaction, Trust, and Commitment in Cus- Ramarao Desiraju and Steven M. Shugan tomer Relationships Vol. 63, No. 2, April 1999, 70-87 PRODUCT DEVELOPMENT Ellen Garbarino and Mark S. Johnson A Cross-National Investigation into the Individual and National Cul- Strategic Service Pricing and Yield Management tural Antecedents of Consumer Innovativeness Vol. 63, No. 1, January 1999, 44-56 Vol. 63, No. 2, April 1999, 55-69 Ramarao Desiraju and Steven M. Shugan Jan-Benedict E.M. Steenkamp, Frenkel ter Hofstede, and Michel Wedel STRATEGIC MARKETING Modular Architectures in the Marketing Process Antecedents and Consequences of Marketing Strategy Making: A Vol. 63, Special Issue 1999, 92-111 Model and a Test Ron Sanchez Vol. 63, No. 2, April 1999, 18-40 . Sociocognitive Dynamics in a Product Market Anil Menon, Sundar G. Bharadwaj, Phani Tej Adidam, Vol. 63, Special Issue 1999, 64-77 and Steven W. Edison José Antonio Rosa, Joseph F. Porac, Jelena Runser- 2. “Foreseeing” Marketing Spanjol, and Michael S. Saxon Voi. 63, Special Issue 1999, 164-67 Rohit Deshpandé PRODUCT MANAGEMENT . Governance Value Analysis and Marketing Strategy Market Functions and Market Evolution Vol. 63, Special Issue 1999, 131-45 Vol. 63, Special Issue 1999, 61-63 Mrinal Ghosh and George John Robert D. Buzzell . Implementing Marketing Strategies: Developing and Testing a Man- 100. Modular Architectures in the Marketing Process agerial Theory Vol. 63, Special Issue 1999, 92-111 Vol. 63, No. 4, October 1999, 57-73 Ron Sanchez Charles H. Noble and Michael P- Mokwa 101. Rediscovering Satisfaction . Managerial Identification of Competitors Vol. 63, No. 4, October 1999, 5-23 Vol. 63, No. 3, July 1999, 67-83 Susan Fournier and David Glen Mick Bruce H. Clark and David B. Montgomery PROFIT AND COST ANALYSIS . Market Functions and Market Evolution Vol. 63, Special Issue 1999, 61-63 102. Marketing, Business Processes, and Shareholder Value: An Organiza- Robert D. Buzzell tionally Embedded View of Marketing Activities and the Discipline of Marketing . Market Share and Customers’ Perceptions of Quality: When Can Vol. 63, Special Issue 1999, 168-79 Firms Grow Their Way to Higher Versus Lower Quality? Rajendra K. Srivastava, Tasaddugq A. Shervani, and Vol. 63, No. 1, January 1999, 16-25 Liam Fahey Linda L. Hellofs and Robert Jacobson 142 / Journal of Marketing, October 1999 Marketing, Business Processes, and Shareholder Value: An Organiza- Commercial Friendships: Service Provider—Client Relationships in tionally Embedded View of Marketing Activities and the Discipline Context of Marketing Vol. 63, No. 4, October 1999, 38-56 Vol. 63, Special Issue 1999, 168-79 Linda L. Price and Eric J. Arnould Rajendra K. Srivastava, Tasaddug A. Shervani, and Consumer Behavior and Y2K Liam Fahey Vol. 63, Special Issue 1999, 14-18 Marketing in the Network Economy Donald R. Lehmann Vol. 63, Special Issue 1999, 146-63 Ravi S. Achrol and Philip Kotler Consumption as Self-Presentation: A Socioanalytic Interpretation of Mrs. Cage Marketing’s Influence Within the Firm Vol. 63, No. 4, October 1999, 135-38 Vol. 63, No. 2, April 1999, 1-17 Mark Slama and Raymond Wolfe Christian Homburg, John P. Workman Jr., and Harley Krohmer An Empirical Investigation of the Antecedents of Sales Force Control Systems . Modular Architectures in the Marketing Process Vol. 63, No. 3, July 1999, 120-34 Vol. 63, Special Issue 1999, 92-111 Manfred Krafft Ron Sanchez 2. Marketing and Literature: The Anxiety of Academic Influence A Perspective on How Firms Relate to Their Markets Vol. 63, No. |, January 1999, 1-15 Vol. 63, Special Issue 1999, 112-14 Stephen Browr Thomas C. Kinnear Marketing, Media, and McLuhan: Rereading the Prophet at Century Redeployment of Brands, Sales Forces, and General Marketing Man- End agement Expertise Following Horizontal Acquisitions: A Resource- Vol. 63, No. 3, July 1999, 148-53 Based View Richard J. Varey Vol. 63, No. 2, April 1999, 41-54 Marketing's Contributions to Society Laurence Capron and John Hulland Vol. 63, Special Issue 1999, 198-218 Retaliatory Behavior to New Product Entry William L. Wilkie and Elizabeth S. Moore Vol. 63, No. 4, October 1999, 90-106 A Perspective on How Firms Relate to Their Markets Sabine Kuester, Christian Homburg, and Vol. 63, Special Issue 1999, 112-14 Thomas S. Robertson Thomas C. Kinnear Strategic Service Pricing and Yield Management Reflection and Retrospection: Searching for Visions in Marketing Vol. 63, No. 1, January 1999, 44-56 Vol. 63, No. 1, January 1999, 115-121 Ramarao Desiraju and Steven M. Shugan George Fisk The Theory of Multimarket Competition: A Synthesis and Implica Shopping with Other People’s Money: The Marketing Management tions for Marketing Strategy Implications of Surrogate-Mediated Consumer Decision Making Vol. 63, No. 3, July 1999, 49-66 Vol. 63, No. 2, April 1999, 102-118 Satish Jayachandran, Javier Gimeno, and Stanley C. Holiander and Kathleen M. Rassuli P. Rajan Varadarajan THEORY AND PHILSOPHY OF SCIENCE Carrots, Sticks, and Promises: A Conceptual Framework for the Man- agement of Public Health and Social Issue Behaviors Vol. 63, No. 4, October 1999, 24-37 Michael L. Rothschild AUTHOR INDEX Item Number Ravi S. Achrol 39 , 87, 119 George S. Day 46 Phani Tej Adidam 73 » oe, a8 Rohit Deshpandé 44, 61, 112 95, 110, 125 Dana L. Alden I, 8, 48 Ramarao Desiraju Tim Ambler a 21, 45 Timothy M. Devinney 52, 70, 85 Erin Anderson 13 , 68, 90 Utpal Dholakia 9 20. 33 Stephen J. Arnold 4} 92 Grahame R. Dowling 52, 70, 85 Eric J. Arnould 29, 108, 128 Thomas W. Dunfee 42, 54 Shantanu Dutta 12, 14, 34, 38, 55, 71 Richard P. Bagozzi > 20, 33 Rajeev Batra I, 8, 48 Steven W. Edison 73, 77, Wl Mark Bergen 14 pam ae Sundar G. Bharadwaj 73 Ae Liam Fahey 72, 102, 118 Sheri Bridges 10. , 22, 94 George Fisk 40, 47, 136 Stephen Brown 13 2 Susan Fournier 23, 31, 101 Robert D. Buzzell 80, 99, 116 Ellen Garbarino 30, 83, 109 Laurence Capron 89 , 103, 123 Mrinal Ghosh 57, 67, 113 Stephen J. Carson 52 , 70, 85 Mary C. Gilly 51, 62, 105 Bruce H. Clark 58 . 79, 115 Javier Gimeno 60, 81, 126 Subject and Author Index to Volume 63, 1999 / 143 Jay M. Handelman , 92 Cornelia Pechmann 4, 25, 84 Jan B. Heide pay.F a Lisa Pefialoza 51, 62, 105 Linda L. Hellofs a v7 Joseph F. Porac 59, 98 Frenkel ter Hofstede 9, 50, 96 Linda L. Price 29, 108, 128 Stanley C. Hollander , 69, 137 Christian Homburg 5, 88, 120, 124 Kathleen M. Rassuli 24, 69, 137 John Hulland , 103, 123 James Reardon 56, 86, 104 Thomas S. Robertson 124 Robert Jacobson 5, 117 José Antonio Rosa 59, 98 Satish Jayachandran , 81, 126 Gregory M. Rose 15, 17, 49 George John 5 ae, 3B, Se, ST, GF, William T. Ross Jr. 42, 54 70, 85, 113 Michael L. Rothschild 53, Sa, 627 Mark S. Johnson 30, 83, 109 Jelena Runser-Spanjol 59, 98 Roland T. Rust 64, 76, 91 Thomas C. Kinnear 122, 135 Amna Kirmani 10, 22, 94 Sridhar Samu 5, 11, 26 Philip Kotler 39, 87, 119 Ron Sanchez 97, 100, 121 Manfred Krafft 93, 106, 131 Michael S. Saxon 59, 98 H. Shanker Krishnan 5, 11, 26 Tasaddug A. Shervani 72, 102, 118 Harley Krohmer 75, 88, 120 Chuan-Fong Shih 4, 25, 84 Sabine Kuester 124 Steven M. Shugan 95, 110, 125 Pankaj Kumar 28, 66, 107 Mark Slama 130 N. Craig Smith 42, 54 Donald R. Lehmann 16, 129 Robe-t E. Smith 5, 11, 26 Robert F. Lusch 37 Sanja, sood 10, 22, 94 Rajendra K. Srivastava 72, 102, 118 Deborah J. MacInnis 13, 68, 90 Jan-Benedict E.M. Steenkamp 1, 8, 19, 48, 50, 96 Prashant Malaviya 2, 18, 43 David W. Stewart 35 Denny E. McCorkle 56, 86, 104 Anil Menon Fay tty UR Michael Tsiros 28, 66, 107 Joan Meyers-Levy 2, 18, 43 David Glen Mick 23, 31, 101 Demetrios Vakratsas 3, 21,4 5 Chip E. Miller 56, 86, 104 P. Rajan Varadarajan 60, 81, 126 Vikas Mittal 28, 66, 107 Richard J. Varey 133 Michael P. Mokwa 74, 78, 114 David B. Montgomery 36, 58, 79, 115 Michel Wedel 19, 50, 96 Elizabeth S. Moore 46, 63, 134 Allen M. Weiss 12, 13, 34, 38, 68, 90 Christine Moorman 64, 76, 91 William L. Wilkie 46, 63, 134 Raymond Wolfe 130 Charles H. Noble 74, 78, 114 John P. Workman Jr. 75, 88, 120 Richard L. Oliver 27, BOOKS REVIEWED Berry, Leonard L., Discovering the Soul of Service: The Nine Murray, Patrick, ed., Reflections on Commercial Life: An Drivers of Sustainable Success, Vol. 63, No. 3, July 1999, Anthology of Classic Texts from Plato to Present, Vol. 63, No. 157-59 (G. Tomas M. Hult) 3, July 1999, 153-57 (Tomasz Lenartowicz) Morris, Tom, /f Aristotle Ran General Motors: The New Soul of Turow, Joseph, Breaking Up America: Advertisers and the New Business, Vol. 63, No. 1999, 123-26 (Dawn Media World, Vol. 63, No. 1, January 1999, 121-23 (Herbert J. lacobucci) Rotfeld) 144/ J. al of Marketing, October 1999