Table Of Content

JOURNAL OF MARKETING SUBJECT AND AUTHOR INDEX TO VOLUME 61 1997 SUBJECT INDEX Item Item Number Authors Number Authors ADVERTISING 13. Transaction Cost Analysis: Past, Present, and Future Applications Vol. 61, No. 4, October 1997, 30-54 |. Comparative Versus Noncomparative Advertising: A Meta-Analysis Aric Rindfleisch and Jan B. Heide Vol. 61, No. 4, October 1997, 1-15 Dhruv Grewal, Sukumar Kavanoor, Edward F. Fern, CONSUMER BEHAVIOR Carolyn Costley, and James Barnes . Explaining Variations in the Advertising & Promotional Costs/Sales 14. The Company and the Product: Corporate Associations and Consumer Ratio: A Reanalysis Product Responses Vol. 61, No. 1, January 1997, 85-92 fol. 61, No. 1, January 1997, 68-84 Siva K. Balasubramanian and V. Kumar Tom J. Brown and Peter A. Dacin . Explaining Variations in the Advertising & Promotional Costs/Sales 15. Comparative Versus Noncomparative Advertising: A Meta-Analysis Ratio: A Rejoinder Vol. 61, No. 4, October 1997, 1-15 Vol. 61, No. 1, January 1997, 93-96 Dhruv Grewal, Sukumar Kavanoor, Edward F. Fern, Kusum Ailawadi, Paul Farris, and Mark Parry Carolyn Costley, and James Barnes . Explaining Variations in the Advertising & Promotional Costs/Sales Ethics and Target Marketing: The Role of Product Harm and Consumer Ratio: A Response, Research Criteria, and Guidelines Vulnerability Vol. 61, No. 1, January 1997, 97, 98 Vol. 61, No. 3, July 1997, 1-20 Siva K. Balasubramanian and V. Kumar N. Craig Smith and Elizabeth Cooper-Martin AWARD ANNOUNCEMENTS Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces . Harold H. Maynard Award Vol. 61, No. 3, July 1997, 38-53 Vol. 61, No. 3, July 1997 Joseph Alba, John Lynch, Barton Weitz, Chris . MSVH. Paul Root Award Janiszewski, Richard Lutz, Alan Sawyer, and Stacy Wood Vol. 61, No. 3, July 1997 Pro-Social Consumer Influence Strategies: When and How Do They BRAND MANAGEMENT Work? Vol. 61, No. 4, October 1997, 16-29 7. The Company and the Product: Corporate Associations and Consumer Thomas L. Osterhus Product Responses Vol. 61, No. 1, January 1997, 68-84 CUSTOMER SATISFACTION Tom J. Brown and Peter A. Dacin The Realms of Scientific Meaning Framework for Constructing Theo . Comparative Versus Noncomparative Advertising: A Meta-Analysis retically Meaningful Nominal Definitions of Marketing Concepts fol. 61, No. 4, Gctober 1997, 1-15 Dhruv Grewal, Sukumar Kavanoor, Edward F. Fern, Vol. 61, No. 2, April 1997, 52-67 Carolyn Costley, and James Barnes R. Kenneth Teas and Kay M. Palan . Quality Tier Competition: How Price Change Influences Brand Choice DECISION MAKING and Category Choice Vol. 61, No. 3, July 1997, 71-84 The Integration of Marketing Problem-Solving Modes and Marketing K. Sivakumar and S. P. Raj Management Support Systems Vol. 61, No. 3, July 1997, 21-37 BUSINESS-TO-BUSINESS MARKETING Berend Wierenga and Gerrit H. van Bruggen 10. An Examination of the Nature of Trust in Buyer—Seller Relationships EDITORIALS Vol. 61, No. 2, April 1997, 35-51 Patricia M. Doney and Joseph P. Cannon From the Editor Vol. 61, No. 1, January 1997, 1, 2 11. Generalizing About Trade Show Effectiveness: A Cross-National Com- parison Robert F- Lusch Vol. 61, No. 4, October 1997, 55-64 ELECTRONIC COMMERCE Marnik G. Dekimpe. Pierre Frangois, Srinath Gopalakrishna, Gary L. Lilien, and Christophe Van den Bulte 22. Interactive Home Shopping: Consumer, Retailer, and Manufacturer 12. Patterns of Credible Commitments: Territory and Brand Selectivity in Incentives to Participate in Electronic Marketplaces Industrial Distribution Channels Vol. 61, No. 3, July 1997, 38-53 Vol. 61, No. 2, April 1997, 19-34 Joseph Alba, John Lynch. Barton Weitz, Chris Adam J. Fein and Erin Anderson Janiszewski, Richard Lutz, Alan Sawyer, and Stacy Wood Journai of Marketing Vol. 61 (October 1997), 101-104 Subject and Author Index to Volume 61, 1997 / 101 ETHICS AND SOCIAL RESPONSIBILITY . Transaction Cost Analysis: Past, Present, and Future Applications Vol. 61, No. 4, October 1997, 30-54 23. The Company and the Product: Corporate Associations and Consumer Aric Rindfleisch and Jan B. Heide Product Responses Vol. 61, No. 1, January 1997, 68-84 MARKETING IMPLEMENTATION Tom J. Brown and Peter A. Dacin . Enhancing Communication Between Marketing and Engineering: The 24. Enviropreneurial Marketing Strategy: The Emergence of ‘‘orporate Moderating Role of Relative Functional Identification Environmentalism as Market Strategy Vol. 61, No. 3, July 1997, 54-70 Vol. 61, No. 1, January 1997, 51-67 Robert J. Fisher, Elliot Maltz, and Bernard J. Jaworski Ajay Menon and Anil Menon MARKETING PLANNING 25. Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability . The Integration of Marketing Problem-Solving Modes and Marketing Vol. 61, No. 3, July 1997, 1-20 Management Support Systems N. Craig Smith and Elizabeth Cooper-Martin Vol. 61, No. 3, July 1997, 21-37 Berend Wierenga and Gerrit H. van Bruggen INDUSTRIAL MARKETING MODELS AND MODELING 26. The Effects of Organizational Differences and Trust on the Effective- ness of Selling Partner Relationships . Explaining Variations in the Advertising & Promotional Costs/Sales Vol. 61, No. 1, January 1997, 3-21 Ratio: A Reanalysis J. Brock Smith and Donald W. Barclay Vol. 61, No. 1, January 1997, 85-92 Siva K. Balasubramanian and V. Kumar INTERNATIONAL AND COMPARATIVE MARKETING . Explaining Variations in the Advertising & Promotional Costs/Sales 27. A Cross-National Comparative Study of New Product Development Ratio: A Rejoinder Processes: Japan and the United States Vol. 61, No. 1, January 1997, 93-96 Vol. 61, No. 2, April 1997, 1-18 Kusum Ailawadi, Paul Farris, and Mark Parry X. Michael Song and Mark E. Parry Explaining Variations in the Advertising & Promotional Costs/Sales . The Effect of Output Controls, Process Controls, and Flexibility on Ratio: A Response, Research Criteria, and Guidelines Export Channel Performance Vol. 61, No. 1, January 1997, 97, 98 Vol. 61, No. 1, January 1997, 22-38 Siva K. Balasubramanian and V. Kumar Daniel C. Belio and David I. Gilliland NONPROFIT, POLITICAL, AND SOCIAL MARKETING . Generalizing About Trade Show Effectiveness: A Cross-National Com- parison 43. Enviropreneurial Marketing Strategy: The Emergence of Corporate Vol. 61, No. 4, October 1997, 55-64 Environmentalism as Market Strategy Marnik G. Dekimpe, Pierre Francois, Srinath Vol. 61, No. 1, January 1997, 51-67 Gopalakrishna, Gary L. Lilien, and Christophe Van den Bulte Ajay Menon and Anil Menon . Pro-Social Consumer Influence Strategies: When and How Do They MANAGEMENT, PLANNING, AND STRATEGY Work? Vol. 61, No. 4, October 1997, 16-29 30. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy Thomas L. Osterhus Vol. 61, No. 1, January 1997, 51-67 ORGANIZATIONAL BUYING Ajay Menon and Anil Menon 5. An Examination of the Nature of Trust in Buyer—Seiller Relationships . Film Critics: Influencers or Predictors? Vol. 61, No. 2, April 1997, 35-51 Vol. 61, No. 2, April 1997, 68-78 Patricia M. Doney and Joseph P. Cannon Jehoshua Eliashberg and Steven M. Shugan ORGANIZATIONAL LEARNING MARKET SHARE . Does the Comparative Advantage Theory of Competition Really . Explaining Variations in the Advertising & Promotional Costs/Sales Replace the Neoclassical Theory of Perfect Competition? Ratio: A Reanalysis Vol. 61, No. 4, October 1997, 65-73 Vol. 61, No. 1, January 1997, 85-92 Z. Seyda Deligéniil and S. Tamer Cavusgil Siva K. Balasubramanian and V. Kumar . The Integration of Marketing Problem-Solving Modes and Marketing . Explaining Variations in the Advertising & Promotional Costs/Sales Management Support Systems Ratio: A Rejoinder Vol. 61, No. 3, July 1997, 21-37 Vol. 61, No. 1, January 1997, 93-96 Berend Wierenga and Gerrit H. van Bruggen Kusum Ailawadi, Paul Farris, and Mark Parry . Resource-Advantage Theory: A Snake Swallowing Its Tail or a General . Explaining Variations in the Advertising & Promotional Costs/Sales Theory of Competition? Ratio: A Response, Research Criteria, and Guidelines Vol. 61, No. 4, October 1997, 74-82 Vol. 61, No. 1, January 1997, 97, 98 Shelby D. Hunt and Robert M. Morgan Siva K. Balasubramanian and V. Kumar PERSONAL SELLING MARKETING CHANNELS . Effects of Goal-Directed Emotions on Salesperson Volitions, Behavior, 5. The Effect of Output Controls, Process Controls, and Flexibility on and Performance: A Longitudinal Study Export Channel Performance Vol. 61, No. 1, January 1997, 39-50 Vol. 61, No. 1, January 1997, 22-38 Steven P. Brown, William L. Cron, and John W. Slocum, Jr. Daniel C. Beiio and David I. Gilliland An Investigation Into the Antecedents of Organizational Citizenship . Patterns of Credible Commitments: Territory and Brand Selectivity in Behaviors in a Personal Selling Context Industrial Distribution Channels Vol. 61, No. 3, July 1997, 85-98 Vol. 61, No. 2, April 1997, 19-34 Richard G. Netemever, James S. Boles, Daryl O. McKee, Adam J. Fein and Erin Anderson and Robert McMurrian 102 / Journal of Marketing, October 1997 PRICING SALES PROMOTION . Quality Tier Competition: How Price Change Influences Brand Choice Generalizing About Trade Show Effectiveness: A Cross-National Com and Category Choice parison Vol. 61, No. 3, July 1997, 71-84 Vol. 61, No. 4, October 1997, 55-64 K. Sivakumar and S. P. Raj Marnik G. Dekimpe, Pierre Francois, Srinath Gopalakrishna, Gary L. Lilien, and Christophe Van den Bulte PRODUCT DEVELOPMENT . Quality Tier Competition: How Price Change Influences Brand Choice . A Cross-National Comparative Study of New Product Development and Category Choice Processes: Japan and the United States Vol. 61, No. 3, July 1997, 71-84 Vol. 61, No. 2, April 1997, 1-18 K. Sivakumar and S. P. Raj X. Michael Song and Mark E. Parry SEGMENTATION . Enhancing Communication Between Marketing and Engineering: The Moderating Role of Relative Functioral Identification Ethics and Target Marketing: The Role of Product Harm and Consumer Vol. 61, No. 3, July 1997, 54-70 Vulnerability Robert J. Fisher, Elliot Maltz, and Bernard J. Jaworski Vol. 61, No. 3, July 1997, |-20 N. Craig Smith and Elizabeth Cooper-Martin PRODUCT MANAGEMENT SERVICES MARKETING . A Cross-National Comparative Study of New Product Development Processes: Japan and the United States . Film Critics: Influencers or Predictors? Vol. 61, No. 2, April 1997, 1-18 Vol. 61, No. 2, April 1997, 68-78 X. Michael Song and Mark E. Parry Jehoshua Eliashberg and Steven M. Shugan RETAILING STRATEGIC MARKETING . Interactive Home Shopping: Consumer, Retailer, and Manufacturer Does the Comparative Advantage Theory of Competition Really Incentives to Participate in Electronic Marketplaces Replace the Neoclassical Theory of Perfect Competition? Vol. 61, No. 3, July 1997, 38-53 Vol. 61, No. 4, October 1997, 65-73 Joseph Alba, John Lynch, Barton Weitz, Chris Z. Seyda Deligéniil and S. Tamer Cavusgil Janiszewski, Richard Lutz, Alan Sawyer, and Stacy Wood . Enhancing Communication Between Marketing and Engineering: The SALES FORCE MANAGEMENT Moderating Role of Relative Functional Identification Vol. 61, No. 3, July 1997, 54-70 . Effects of Goal-Directed Emotions on Salesperson Volitions, Behavior, Robert J. Fisher, Elliot Maltz, and Bernard J. Jaworski and Performance: A Longitudinal Study . Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Vol. 61, No. 1, January 1997, 39-50 Theory of Competition? Steven P. Brown, William L. Cron, and John W. Slocum, Jr. Voi. 61, No. 4, October 1997, 74-82 . The Effects of Organizational Differences and Trust on the Effective- Shelby D. Hunt and Robert M. Morgan ness of Selling Partner Relationships . Transaction Cost Analysis: Past, Present, and Future Applications Vol. 61, No. 1, January 1997, 3-21 J. Brock Smith and Donald W. Barclay Vol. 61, No. 4, October 1997, 30-54 Aric Rindfleisch and Jan B. Heide . An Examination of the Nature of Trust in Buyer—Seller Relationships Vol. 61, No. 2, April 1997, 35-51 THEORY AND PHILOSOPHY OF SCIENCE Patricia M. Doney and Joseph P. Cannon . Does the Comparative Advantage Theory of Competition Really . An Investigation Into the Antecedents of Organizational Citizenship Replace the Neoclassical Theory of Perfect Competition? Behaviors in a Personal Selling Context Vol. 61, No. 4, October 1997, 65-73 Vol. 61, No. 3, July 1997, 85-98 Z. Seyda Deligéniil and S. Tamer Cavusgil Richard G. Netemeyer, James S. Boles, Daryl O. McKee, . The Integration of Marketing Problem-Solving Modes and Marketing and Robert McMurrian Management Support Systems Vol. 61, No. 3, July 1997, 21-37 SALES FORECASTING Berend Wierenga and Gerrit H. van Bruggen . Film Critics: Influencers or Predictors? . The Realms of Scientific Meaning Framework for Constructing Theo- Vol. 61, No. 2, April 1997, 68-78 retically Meaningful Nominal Definitions of Marketing Concepts Jehoshua Eliashberg and Steven M. Shugan Vol. 61, No. 2, April 1997, 52-67 R. Kenneth Teas and Kay M. Palan . Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition? Vol. 61. No. 4, October 1997, 74-82 Shelby D. Hunt and Robert M. Morgan AUTHOR INDEX Item Item Number Number Ailawadi, Kusum 3, 33,41 Balasubramanian, Siva K. 2, 4, 32, 34, 40, 42 Alba, Joseph 17, 22, 55 Barclay, Donald W. 26, 57 Anderson, Erin 12, 36 Barnes, James 1,8, 15 Bello, Daniel C. 28, 35 Subject and Author Index to Volume 61, 1997 / 103 Boles, James S. 50, 59 Lutz, Richard 17, Brown, Steven P. 49, 56 Lynch, John 17, Brown, Tom J. 7, 14, 23 Maltz, Elliot 38, 5: Cannon, Joseph P. 10, 45, 58 McKee, Daryl O. 3 Cavusgil, S. Tamer 46, 65, 69 McMurrian, Robert Cooper-Martin, Elizabeth 16, 25, 63 Menon, Ajay 24, Costley, Carolyn 1, 8, 15 Menon, Anil 24, 30, Cron, William L. 49, 56 Morgan, Robert M. 48, 67, Dacin, Peter A. 7, 14, 23 Netemeyer, Richard G. 50, 59 Dekimpe, Marnik G. 11, 29, 61 Deligoniil, Z. Seyda 46, 65, 69 Osterhus, Thomas L. 18, 44 Doney, Patricia M. 10, 45, 58 Palan, Kay M. 19, 71 Eliashberg, Jehoshua 31, 60, 64 Parry, Mark E. 3, 21, Sa, 41, 32,34 Farris, Paul 3, 33, 41 Raj, S. P. 9, 51,6 2 Fein, Adam J. 12, 36 Rindfleisch, Aric 13, 37, 68 Fern, Edward F. 1.6, 15 Fisher, Robert J. 38, 53, 66 Sawyer, Alan 17, 22, 38 Francois, Pierre 11, 29, 61 Shugan, Steven M. 31, 60, 64 Sivakumar, K. 9, 51, 62 Gilliland, David I. 28, 35 Slocum, John W., Jr. 49,5 Gopalakrishna, Srinath 11, 29, 61 Smith, J. Brock Grewal, Dhruv 1,8 , 15 Smith, N. Craig 16, Song, X. Michael Heide, Jan B. 13, 37, 68 Hunt, Shelby D. 48, 67, Teas, R. Kenneth Janiszewski, Chris L?, 22,3 5 van Bruggen, Gerrit H Jaworski, Bernard J. Van den Bulte, Christophe Kavanoor, Sukumar Weitz, Barton A. Kumar, V. , 34, 40, 42 Wierenga, Berend Wood, Stacy Lilien, Gary L. Lusch, Robert F BOOKS REVIEWED Ambler, Tim, Marketing: From Advertising to Zen, Vol. 61, No. 3, Kotabe, Masaaki and Kent W. Wheeler, Anticompetitive Practices July 1997, 115 (Lou E. Pelton) in Japan: Their Impact on the Performance of Foreign Films, Bernstein, Peter L., Against the Gods: The Remarkable Story of Vol. 61, No. 4, October 1997, 97 (Gopalkrishnan R. Iyer) Risk, Vol. 61, No. 3, July 1997, 112 (Russell S. Winer) Moore, Geoffrey A., Inside the Tornado: Marketing Strategies from Berry, Leonard, On Great Service: A Framework for Action, Vol Silicon Valley’s Cutting Edge, Vol. 61, No. 2, April 1997, 97 (D. 61, No. 1, January 1997, 113 (Gillian Hogg) L. Andrus) Brandenburger, Adam M. and Barry J. Nalebuff, Co-opetition, Vol. Novak, Michael, Business as a Calling: Work and the Examined 61, No. 2, April 1997, 92 (J. Scott Armstrong) Life, Vol. 61, No. 3, July 1997, 113 (Gene R. Laczniak) Castells, Manuel, The Information Age: Economy, Society and Cul- Settles, Craig, Cybermarketing: Essentials for Success, Vol. 61, ture Volume I: The Rise of the Network Society, Vol. 61, No. 4, No. 1, January 1997, 112 (Gordon C. Bruner II) October 1997, 96 (Peter A. Schneider) Zaichkowsky, Judith Lynne, Defending Your Brand Against Imita- Johansson, Johny K. and Ikujiro Nonaka, Relentless: The Japanese tion: Consumer Behavior, Marketing Strategies, and Legal Way of Marketing, Vol. 61, No. 2, Apri! 1997, 95 (Masaaki Issues, Vol. 61, No. 4, October 1997, 99 (George M. Zinkhan) Kotabe) 104 / Journal of Marketing, October 1997