Table Of Content

CUMULATIVE SUBJECT AND AUTHOR INDEX 1991-1995 VOLUMES 55-59 SUBJECT INDEX Item Number Authors § Number Authors ADVERTISING AGENCY THEORY 1. Advertising Claim Objectivity: Antecedents and Effects 14. Agency Relationships in Marketing: A Review of the Implications Vol. 57, No. 4, October 1993, 100-113 and Applications of Agency and Related Theories William K. Darley and Robert E. Smith Vol. 56, No. 3, July 1992, 1-24 Mark Bergen, Shantanu Dutta, and Orville C. Walker, Jr. . Can Repeating an Advertisement More Frequently Than the Compe- tition Affect Brand Preference in a Mature Market? ANALYTICAL METHODS Vol. 59, No. 2, April 1995, 32-42 15. A Longitudinal Analysis of the Impact of Service Changes on Cus- Giles D’Souza and Ram C. Rao tomer Attitudes . Competitive Interference Effects in Consumer Memory for Advertis- Vol. 55, No. 1, January 1991, 1-9 ing: The Role of Brand Familiarity Ruth N. Bolton and James H. Drew Vol. 58, No. 3, July 1994, 97-105 . Segmenting Markets With Conjoint Analysis Robert J. Kent and Chris T. Allen Vol. 55, No. 4, October 1991, 20-31 . Contextual Effects of Reference Prices in Retail Advertisements Paul E. Green and Abba M. Krieger Vol. 55, No. 3, July 1991, 1-12 AWARD ANNOUNCEMENTS Abhijit Biswas and Edward A. Blair Alpha Kappa Psi Foundation Award . The Economic Worth of Celebrity Endorsers: An Event Study Analysis Vol. 59, No. 3, July 1995, 56-62 . Vol. 55, No. 3, July 1991 Jagdish Agrawal and Wagner A. Kamakura . Vol. 56, No. 3, July 1992 . The Effect of Background Music on Ad Processing: A Contingency . Vol. 57, No. 3, July 1993 Explanation Vol. 57, No. 4, October 1993, 114-25 . Vol. 58, No. 3, July 1994 James J. Kellaris, Anthony D. Cox, and Dena Cox . Vol. 59, No. 3, July 1995 . Enhancing and Measuring Consumers’ Motivation, Opportunity, and Harold H. Maynard Award Ability to Process Brand Information From Ads Vol. 55, No. 4, October 1991, 32-53 . Vol. 55, No. 3, July 1991 Deborah J. MacInnis, Christine Moorman, . Vol. 56, No. 3, July 1992 and Bernard J. Jaworski . Vol. 57, No. 3, July 1993 . Here’s the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising . Vol. 58, No. 3, July 1994 Vol. 57, No. 3, July 1993, 99-114 . Vol. 59, No. 3, July 1995 Richard W. Pollay and Banwari Mittal BRAND AND PRODUCT MANAGEMENT . Identifying Global and Culture-Specific Dimensions of Humor in Ad- vertising: A Multinational Analysis . Assessing the Impact of Competitive Entry on Market Expansion and Vol. 57, No. 2, April 1993, 64-75 Incumbent Sales Dana L. Alden, Wayne D. Hoyer, and Chol Lee Vol. 57, No. 3, July 1993, 39-52 Vijay Mahajan, Subhash Sharma, and Robert D. Buzzell . Perceived Age and Attraciiveness of Models in Cigarette Advertise- ments . Conceptualizing, Measuring, and Managing Customer-Based Brand Vol. 56, No. 1, January 1992, 22-37 Equity Vol. 57, No. 1, January 1993, 1-22 Michael B. Mazis, Debra Jones Ringold, Elgin S. Perry, Kevin Lane Keller and Daniel W. Denman . Diluting Brand Beliefs: When Do Brand Extensions Have a Negative . The Protection Motivation Model: A Normative Model of Fear Appeals Impact? Vol. 55, No. 3, July 1991, 36-45 Vol. 57, No. 3, July 1993, 71-84 John F. Tanner, Jr., James B. Hunt, and David R. Eppright Barbara Loken and Deborah Roedder John . Public Service Announcements: Emotions and Empathy Guide . An Examination of Reseller Buyer Attitude Toward Order of Brand Prosocial Behavior Entry Vol. 58, No. 1, January 1994, 56-70 Vol. 56, No. 3, July 1992, 25-37 Richard P. Bagozzi and David J. Moore Frank H. Alpert, Michael A. Kamins, and John L. Graham . The Relationship Between Cartoon Trade Character Recognition and . Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Attitude Toward Product Category in Young Children Quality Vol. 59, No. 4, October 1995, 58-70 Vol. 58, No. 4, October 1994, 28-36 Richard Mizerski Paul S. Richardson, Alan S. Dick, and Arun K. Jain Journal of Marketing Vol. 59 (October 1995), 113-123 Cumulative Index toV olumes 55-59, 1991-95 / 113 . First-Mover Advantage: A Synthesis, Conceptual Framework, and . Enhancing and Measuring Consumers’ Motivation, Opportunity, and Research Propositions Ability to Process Brand Information From Ads Vol. 56, No. 4, October 1992, 33-52 Vol. 55, No. 4, October 1991, 32-53 Roger A. Kerin, P. Rajan Varadarajan, and Robert A. Peterson Deborah J. MacInnis, Christine Moorman, and Bernard J. Jaworski . The Mature Brand and Brand Interest: An Alternative Consequence . A Framework for Promoting Cooperation of Ad-Evoked Affect Vol. 55, No. 2, April 1991, 38-47 Vol. 57, No. 4, October 1993, 72-82 Joshua Lyle Wiener and Tabitha A. Doescher Karen A. Machleit, Chris T. Allen, and Thomas J. Madden . A Longitudinal Analysis of the Impact of Service Changes on Cus- . New Product Announcement Signals and Incumbent Reactions tomer Attitudes Vol. 59, No. 3, July 1995, 1-15 Vol. 55, No. 1, January 1991, 1-9 Thomas S. Robertson, Jehoshua Eliashberg, and Talia Rymon Ruth N. Bolton and James H. Drew . Stock Market Reactions to Brand Extension Announcements: The Ef- . Measuring Service Quality: A Reexamination and Extension fects of Brand Attitude and Familiarity Vol. 56, No. 3, July 1992, 55-67 Vol. 59, No. 1, January 1995, 63-77 J. Joseph Cronin, Jr. and Steven A. Taylor Vicki Lane and Robert Jacobson . The Protection Motivation Model: A Normative Model of Fear Appeals . The Winning Number: Consumer Perceptions of Alpha-Numeric Vol. 55, No. 3, July 1991, 36-45 Brand Names John F. Tanner, Jr., James B. Hunt, and David R. Eppright Vol. 57, No. 3, July 1993, 85-98 Teresa M. Pavia and Janeen Arnold Costa . Seeking the Ideal Form: Product Design and Consumer Response Vol. 59, No. 3, July 1995, 16-30 CHANNELS OF DISTRIBUTION Peter H. Bloch . Adoption Correlates and Share Effects of Electronic Data Interchange . Servicescapes: The Impact of Physical Surroundings on Customers Systems in Marketing Channels and Employees Vol. 56, No. 2, April 1992, 45-56 Vol. 56, No. 2, April 1992, 57-71 Ramon O'Callaghan, Patrick J. Kaufmann, and Benn R. Konsynski Mary Jo Bitner . Channel Selection for New Industrial Products: A Framework, . Software Piracy: Estimation of Lost Sales and the Impact on Software Method, and Application Diffusion Vol. 56, No. 3, July 1992, 68-81 Vol. 59, No. 1, January 1995, 29-37 V. Kasturi Rangan, Melvyn A.J. Menezes, and E.P. Maier Moshe Givon, Vijay Mahajan, and Eitan Muller . Conflict Resolution Processes in Contractual Channels of Distribution . A Test of Services Marketing Theory: Consumer Information Acqui- Vol. 56, No. 1, January 1992, 38-54 sition Activities Rajiv P. Dant and Patrick L. Schul Vol. 55, No. 1, January 1991, 10-25 . The Use of Influence Strategies in Interfirm Relationships in Indus- Keith B. Murray trial Product Channels . Understanding the Bond of Identification: An Investigation of Its Vol. 55, No. 1, January 1991, 52-69 Gary L. Frazier and Raymond C. Rody Correlates Among Art Museum Members Vol. 59, No. 4, October 1995, 46-57 CONSUMER BEHAVIOR Chitrabhanu Bhattacharya, Hayagreeva Rao, and Mary Ann Glynn . Assessing the Impact of Retail Price Promotions on Product Substitu- CUSTOMER SATISFACTION tion, Complementary Purchase, and Interstore Sales Displacement Vol. 55, No. 2, April 1991, 17-28 . A Catastrophe Model for Developing Service Satisfaction Strategies Rockney G. Walters Vol. 56, No. 3, July 1992, 82-94 Terence A. Oliva, Richard L. Oliver, and lan C. MacMillan . Can Repeating an Advertisement More Frequently Than the Compe- tition Affect Brand Preference? . Customer Satisfaction, Market Share, and Profitability: Findings Vol. 59, No. 2, April 1995, 32-42 From Sweden Giles D’Souza and Ram C. Rao Vol. 58, No. 3, July 1994, 53-66 Eugene W. Anderson, Claes Fornell, and Donald R. Lehmann . A Catastrophe Model for Developing Service Satisfaction Strategies Vol. 56, No. 3, July 1992, 82-94 . A National Customer Satisfaction Barometer: The Swedish Experience Terence A. Oliva, Richard L. Oliver, and lan C. MacMillan Vol. 56, No. 1, January 1992, 6-21 Claes Fornell . The Consumer Durable Replacement Buyer Vol. 55, No. 1, January 1991, 42-51 DECISION MAKING Barry L. Bayus . Explanations for Successful and Unsuccessful Marketing Decisions: . Consumer Perceptions of Promotional Activity Vol. 55, No. 2, April 1991, 4-16 The Decision Maker’s Perspective Vol. 56, No. 2, April 1992, 18-31 Aradhna Krishna, Imran S. Currim, and Robert W. Shoemaker Mary T. Curren, Valerie S. Folkes, and Joel H. Steckel . Consumer Trade-Off and the Evaluation of Services Vol. 59, No. 1, January 1995, 17-28 . A Model of Marketing Knowledge Use Within Firms Vol. 56, No. 4, October 1992, 53-71 Amy Ostrom and Dawn lacobucci Anil Menon and P. Rajan Varadarajan . Customer Switching Behavior in Service Industries: An Exploratory Study . Taxonomy of Buying Decision Approaches Vol. 59, No. 2, April 1995, 71-82 Vol. 57, No. 1, January 1993, 38-56 Susan M. Keaveney Michele D. Bunn . An Empirical Investigation of Consumer Memory, Attitude, and Per- . Time and Outcome Valuation: Implications for Marketing Decision ceptions Toward Pioneer and Follower Brands Making Vol. 59, No. 4, October 1995, 34-45 Vol. 55, No. 4, October 1991, 54-62 Frank H. Alpert and Michael Kamins John C. Mowen and Maryanne M. Mowen 114 / Journal of Marketing, October 1995 . Vendor Consideration and Switching Behavior for Buyers in High- INDUSTRIAL MARKETING Technology Markets Vol. 59, No. 3, July 1995, 30-43 . Channel Selection for New Industrial Products: A Framework, Method, and Application Jan B. Heide and Allen M. Weiss Vol. 56, No. 3, July 1992, 68-81 DIFFUSION RESEARCH V. Kasturi Rangan, Melvyn A.J. Menezes, and E.P. Maier . Do Norms Matter in Marketing Relationships? . Cross-National Analysis of Diffusion of Consumer Durable Goods in Vol. 56, No. 2, April 1992, 32-44 Pacific Rim Countries Jan B. Heide and George John Vol. 55, No. 2, April 1991, 48-54 Hirokazu Takada and Dipak Jain . The Emerging Role of Women in Industrial Selling: A Decade of Change . Software Piracy: Estimation of Lost Sales and the Impact of Software Vol. 56, No. 3, July 1992, 38-54 Diffusion Patrick L. Schul and Brent M. Wren Vol. 59, No. 1, January 1995, 29-37 Moshe Givon, Vijay Mahajan, and Eitan Muller . Interfirm Adaptation in Business Relationships Vol. 55, No. 2, April 1991, 29-37 EDITORIALS Jan Johanson, Lars Hallén, and Nazeem Seyed-Mohamed . From the American Marketing Association: Journal of Marketing Ed- . Long-Term Manufacturer-Supplier Relationships: Do They Pay Off itorial Policy for Supplier Firms? Vol. 59, No. 1, January 1995, 1.-16 Vol. 56, No. 1, January 1992, 4-5 Manohar U. Kalwani and Narakesari Narayandas . From the Editor Vol. 55, No. 2, April 1991, 1 Thomas C. Kinnear . Organizing Successful Co-Marketing Alliances Voi. 57, No. 2, April 1993, 32-46 . Vol. 56, No. 1, January 1992, 1 Louis P. Bucklin and Sanjit Sengupta . Vol. 57, No. 4, October 1993, iii-iv . Segmenting Customers in Mature Industrial Markets Vol. 56, No. 4, October 1992, 72-82 . From the Editor V. Kasturi Rangan, Rowland T. Moriarty, and Gordon S. Swartz Vol. 58, No. 1, January 1994, iii-v P. Rajan Varadarajan . The Use of Influence Strategies in Interfirm Relationships in Indus- . The Role of Books and Book Reviews in the Knowledge Dissemina- trial Product Channels tion Process Vol. 55, No. 1, January 1991, 52-69 Vol. 59, No. 1, January 1995, 106-8 Gary L. Frazier and Raymond C. Rody George M. Zinkhan and Terry Clark INFORMATION TECHNOLOGY ETHICS AND SOCIAL RESPONSIBILITY . Adoption Correlates and Share Effects of Electronic Data Interchange . Cognitive Moral Development and Marketing Systems in Marketing Channels Vol. 56, No. 1, January 1992, 55-68 Vol. 56, No. 2, April 1992, 45-56 Jerry R. Goolsby and Shelby D. Hunt Ramon O'Callaghan, Patrick J. Kaufmann, and Benn R. Konsynski . Ethical and Legal Foundations of Relational Marketing Exchanges Vol. 57, No. 4, October 1993, 35-46 . Marketing in an Information-Intensive Environment: Strategic Impli- Patrick E. Murphy and Gregory T. Gundlach cations of Knowledge as an Asset Vol. 55, No. 4, October 1991, 1-19 . Exonerating Unethical Marketing Executive Behaviors: A Diagnostic Rashi Glazer Framework Vol. 59, No. 2, April 1995, 47-57 INTERNATIONAL AND COMPARATIVE MARKETING Oswald A.J. Mascarenhas 93. Corporate Culture, Customer Orientation, and Innovativeness in . Perceived Age and Attractofi Movdeles nine Cisgarset te Advertisements Japanese Firms: A Quadrad Analysis Vol. 56, No. i, January 1992, 22-37 Vol. 57, No. 1, January 1993, 23-27 Michael B. Mazis, Debra Jones Ringold, Elgin S. Perry, Rohit Deshpandé, John U. Farley, and Frederick E. Webster, Jr. and Daniel W. Denman . Cross-National Analysis of Diffusion of Consumer Durable Goods in . The Relationship Betwen Cartoon Trade Character Recognition and Pacific Rim Countries Attitude Toward Product Category in Young Children Vol. 55, No. 2, April 1991, 48-54 Vol. 59, No. 4, October 1995, 58-70 Hirokazu Takada and Dipak Jain Richard Mizerski . The Exercise of Interfirm Power and Its Repercussions in U.S.-Japan- ese Channel Relationships EXCHANGE THEORY Vol. 57, No. 2, April 1993, 1-10 . Interfirm Adaptation in Business Relationships Jean L. Johnson, Tomoaki Sakano, Vol. 55, No. 2, April 1991, 29-37 Joseph A. Cote, and Naoto Onzo Jan Johanson, Lars Hallén, and Nazeem Seyed-Mohamed . Identifying Global and Culture-Specific Dimensions of Humor in Ad- . The Structure of Commitment in Exchange vertising: A Multinational Analysis Vol. 57, No. 2, April 1993, 69-75 Vol. 59, No. 1, January 1995, 78-92 Dana L. Alden, Wayne D. Hoyer, and Chol Lee Gregory T. Gundlach, Ravi S. Achrol, and John T. Mentzer . The Influence of Global Marketing Standardization on Performance HISTORICAL ANALYSIS AND REVIEW Vol. 56, No. 2, April 1992, 1-17 Saeed Samiee and Kendall Roth . The Evolution of First Amendment Protection for Commercial Speech . A Market Expansion Ability Approach to Identify Potential Exporters Vol. 59, No. 1, January 1995, 38-47 Vol. 56, No. 1, January 1992, 84-96 Karl A. Boedecker, Fred W. Morgan, and Linda Berns Wright Yoo S. Yang, Robert P. Leone, and Dana L. Aiden Cumulative Index to Volumes 55-59, 1991-95 / 115 . Marketing Universals: Consumers’ Use of Brand Name, Price, Physi- 115. Competitive Marketing Behavior in Industrial Markets cal Appearance, and Retailer Reputation as Signals of Product Quality Vol. 58, No. 2, April 1994, 45-55 Vol. 58, No. 2, April 1994, 81-95 Venkatram Ramaswamy, Hubert Gatignon, and David J. Reibstein Niraj Dawar and Philip Parker 116. Conflict Resolution Processes in Contractual Channels of Distribution . National Boundaries, Border Zones, and Marketing Strategy: A Con- Vol. 56, No. 1, January 1992, 38-54 ceptual Framework and Theoretical Model of Secondary Boundary Rajiv P. Dant and Patrick L. Schul Effects Vol. 58, No. 3, July 1994, 67-80 117. Control Combinations in Marketing: Conceptual Framework and Em- pirical Evidence Terry Clark Vol. 57, No. 1, January 1993, 57-69 : . A National Customer Satisfaction Barometer: The Swedish Experience Bernard J. Jaworski, Vlasis Stathakopoulos, and H. Shankar Krishnan Vol. 56, No. 1, January 1992, 6-21 Claes Fornell 118. The Development and Test of a Model of Transaction Negotiation Vol. 56, No. 4, October 1992, 18-32 . A New Approach to Country Segmentation Utilizing Multinational Lloyd M. Rinehart and Thomas J. Page, Jr. Diffusion Patterns Vol. 57, No. 4, October 1993, 60-71 . Do Trade Shows Pay Off? Kristiaan Helsen, Kamel Jedidi, and Wayne S. DeSarbo Vol. 59, No. 3, July 1995, 75-83 Srinath Gopalakrishna, Gary L. Lilien, . The Perceived Veracity of PIMS Strategy Principles in Japan: An Jerome D. Williams, and lan K. Sequeira Empirical Inquiry . Entry Strategy and Long-Term Performance: Conceptualization and Vol. 55, No. 1, January 1991, 26-41 Masaaki Kotabe and Dale F. Duhan with Empirical Examination David K. Smith, Jr. and R. Dale Wilson Vol. 59, No. 4, October 1995, 1-16 Donna H. Green, Donald W. Barclay, and Adrian B. Ryans . Service Firms’ International Entry-Mode Choice: A Modified Trans- action-Cost Analysis Approach . Evolution of the Marketing Organization: New Forms for Turbulent Vol. 57, No. 3, July 1993, 19-38 Environments M. Krishna Erramilli and C.P. Rao Vol. 55, No. 4, October 1991, 77-93 Ravi S. Achrol 105. Standardization Versus Adaptation of International Marketing Strate- gy: An Empirical Investigation . An Examination of Reseller Buyer Attitudes Toward Order of Brand Vol. 57, No. 4, October 1993, 1-17 Entry David M. Szymanski, Sundar G. Bharadwaj, and P. Rajan Varadarajan Vol. 56, No. 3, July 1992, 25-37 Jagdip Singh Frank H. Alpert, Michael A. Kamins, and John L. Graham . Expectations, Performance Evaluation, and Consumers’ Perceptions LEGAL, POLITICAL, AND ECONOMIC ISSUES of Quality . Avoiding Misuse of New Information Technologies: Legal and Soci- Vol. 57, No. 4, October 1993, 18-34 etal Considerations R. Kenneth Teas Voi. 58, No. 1, January 1994, 98-110 . Explanations for Successful and Unsuccessful Marketing Decisions: Paul N. Bloom, George R. Milne, and Robert Adler The Decision Maker’s Perspective . Ethical and Legal Foundations of Relational Marketing Exchanges Vol. 56, No. 2, April 1992, 18-31 Vol. 57, No. 4, October 1993, 35-46 Mary T. Curren, Valerie S. Folkes, and Joel H. Steckel Patrick E. Murphy and Gregory T. Gundlach . Factors Affecting Trust in Market Research Relationships . The Evolution of First Amendment Protection for Commercial Vol. 57, No. 1, January 1993, 81-101 Speech Christine Moorman, Rohit Deshpandé, and Gerald Zaltman Vol. 59, No. 1, January 1995, 38-47 Karl A. Boedecker, Fred W. Morgan, and Linda Berns Wright . First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions . The Interface Between Competitive Market Signaling and Antitrust Vol. 56, No. 4, October 1992, 33-52 Law Roger A. Kerin, P. Rajan Varadarajan, and Robert A. Peterson Vol. 58, No. 3, July 1994, 81-96 Oliver P. Heil and Arlen W. Langvardt . The 4P Classification of the Marketing Mix Revisited Vol. 56, No. 4, October 1992, 83-93 . Legal Dimensions of Salespersons’ Statements: A Review of Man- Walter van Waterschoot and Christophe Van den Bulte agerial Suggestions Vol. 55, No. 1, January 1991, 70-80 . A Framework for Entry Deterrence Strategy: The Competitive Envi- Karl A. Boedecker, Fred W. Morgan, and Jeffrey J. Stoltman ronment, Choices, and Consequences Vol. 59, No. 3, July 1995, 44-55 . Trademark Strategy Revisited Thomas S. Gruca and D. Sudharshan Vol. 55, No. 3, July 1991, 46-59 Dorothy Cohen . The Influence of Global Marketing Standardization on Performance Vol. 56, No. 2, April 1992, 1-17 MANAGEMENT, PLANNING, AND STRATEGY Saeed Samiee and Kendall Roth . Agency Relationships in Marketing: A Review of the Implications . A Market Expansion Ability Approach to Identify Potential Exporters and Applications of Agency and Related Theories Vol. 56, No. 1, January 1992, 84-96 Vol. 56, No. 3, July 1992, 1-24 Yoo S. Yang, Robert P. Leone, and Dana L. Alden Mark Bergen, Shantanu Dutta, and Orville C. Walker, Jr. . Market Orientation: Antecedents and Consequences . A Catastrophe Model for Developing Service Satisfaction Strategies Vol. 57, No. 3, July 1993, 53-70 Vol. 56, No. 3, July 1992, 82-94 Bernard J. Jaworski and Ajay K. Xohli Terence A. Oliva, Richard L. Oliver, and lan C. MacMillan . Marketing in an Information-Intensive Environment: Strategic Impli- . The Changing Role of Marketing in the Corporation cations of Knowledge as an Asset Vol. 56, No. 4, October 1992, 1-17 Vol. 55, No. 4, October 1991, 1-19 Frederick E. Webster, Jr. Rashi Glazer 116 / Journal of MarketOcitonberg 1,99 5 . Marketing Strategy-Performance Relationship: An Investigation of . Interorganizational Governance in Marketing Channels the Empirical Link in Export Market Ventures Vol. 58, No. 1, January 1994, 71-85 Vol. 58, No. 1, January 1994, 1-21 Jan B. Heide S. Tamer Cavusgil and Shaoming Zou MODELS AND MODELING . Measuring Service Quality: A Reexamination and Extension Vol. 56, No. 3, July 1992, 55-67 . Entry Strategy and Long-Term Performance: Conceptualization and J. Joseph Cronin, Jr. and Steven A. Taylor Empirical Examination Vol. 59, No. 4, October 1995, 1-16 . A Model of Marketing Knowledge Use Within Firms Vol. 56, No. 4, October 1992, 53-71 Donna H. Green, Donald W. Barclay, and Adrian B. Ryans Anil Menon and P. Rajan Varadarajan . Managerial Representations of Competitive Advantage Vol. 58, No. 2, April 1994, 31-44 . Order of Entry and Business Performance: An Empirical Synthesis and Reexamination George S. Day and Prakash Nedungadi Vol. 59, No. 4, October 1995, 17-33 . Organizing for Effective New Product Development: The Moderating David M. Szymanski, Lisa C. Troy, and Sundar G. Bharadwaj Role of Product Innovativeness . The Perceived Veracity of PIMS Strategy Principles in Japan: An Vol. 59, No. 1, January 1995, 48-62 Empirical Inquiry Eric M. Olson, Orville C. Walker, Jr., and Robert W. Ruekert Vol. 55, No. 1, January 1991, 26-41 . Premarket Forecasting for New Consumer Durable Goods: Modeling Masaaki Kotabe and Dale F. Duhan with Categorization, Elimination, and Consideration Phenomena David K. Smith and R. Dale Wilson Vol. 57, No. 2, April 1993, 47-63 . Return on Quality (ROQ): Making Service Quality Financially Ac- Glen L. Urban, John S. Hulland, and Bruce D. Weinberg countable . Software Piracy: Estimation of Lost Sales and the Impact on Software Vol. 59, No. 2, April 1995, 58-70 Diffusion Roland T. Rust, Anthony J. Zahorik, and Timothy L. Keiningham Vol. 59, No. 1, January 1995, 29-37 . Share and Growth Are Not Good Predictors of the Advertising and Moshe Givon, Vijay Mahajan, and Eitan Muller Promotion/Sales Ratio . Theoretical Modeling in Marketing Vol. 58, No. 1, January 1994, 86-97 Vol. 57, No. 2, April 1993, 92-106 Kusum L. Ailawadi, Paul W. Farris, and Mark E. Parry K. Sridhar Moorthy . Time and Outcome Valuation: Implications for Marketing Decision Making NONPROFIT, POLITICAL, AND SOCIAL MARKETING Vol. 55, No. 4, October 1991, 54-62 156. A Framework for Promoting Cooperation John C. Mowen and Maryanne Mowen Vol. 55, No. 2, April 1991, 38-47 . Toward a General Theory of Competitive Rationality Joshua Lyle Wiener and Tabitha A. Doescher Vol. 56, No. 1, January 1992, 69-83 . Understanding the Bond of Identification: An Investigation of its Cor- Peter Reid Dickson relates Among Art Museam Members . Trademark Strategy Revisited Vol. 59, No. 4, October 1995, 46-57 Vol. 55, No. 3, July 1991, 46-59 Chitrabhanu Bhattacharya, Hayagreeva Rao, and Mary Ann Glynn Dorothy Cohen ORGANIZATIONAL BUYING MARKET ORIENTATION . Influence Strategies in Buying Centers . Determinants of Long-Term Orientation in Buyer-Seller Relationships Vol. 59. No. 4, October 1995, 71-82 Vol. 58, No. 2, April 1994, 1-i9 R. Venkatesh, Ajay K. Kohli, and Gerald Zaltman Shankar Ganesan . Socially Responsible Organizational Buying: Environmental Concern . Does Competitive Environment Moderate the Market Orientation- as a Noneconomic Buying Criterion Performance Relationship? Vol..58, No. 3, July 1994, 1-19 Vol. 58, No. 1, January 1994, 46-55 Minette E. Drumwright Stanley F. Slater and John C. Narver . Vendor Consideration and Switching Behavior for Buyers in High- . Long-Term Manufacturer-Supplier Relationships: Do They Pay Off Technology Markets for Supplier Firms? Vol. 59, No. 3, July 1995, 30-43 Vol. 59, No. 1, January 1995, 1-16 Jan B. Heide and Allen M. Weiss Manohar U. Kalwani and Narakesari Narayandas ORGANIZATIONAL LEARNING . Market Orientation and the Learning Organization Vol. 59, No. 2, July 1995, 63-74 . The Capabilities of Market-Driven Organizations Stanley F. Slater and John C. Narver Vol. 58, No. 4, October 1994, 37-52 George S. Day MARKET SHARE . Evolving Patterns ofO rganizational Beliefs in the Formaotfi Storante gy . An Analysis of the Market Share-Profitability Relationship Vol. 58, No. 2, April 1994, 96-110 Vol. 57, No. 3, July 1993, 1-18 Gary L. Frankwick, James C. Ward, David M. Szymanski, Sundar G. Bharadwaj, Michael D. Hutt, and Peter H. Reingen and P. Rajan Varadarajan . Market Information Processing and Organizational Learning MARKETING CHANNELS Vol. 58, No. 1, January 1994, 35-45 James M. Sinkula . The Exercise of Interfirm Power and Its Repercussions in U.S.-Japan- ese Channel Relationships . Market Orientation and the Learning Organization Vol. 57, No. 2, April 1993, 1-10 Vol. 59, No. 2, July 1995, 63-74 Jean L. Johnson, Tomoaki Sakano, Joseph A. Cote, and Naoto Onzo Stanley F. Slater and John C. Narver Cumulative Index to Volumes 55-59, 1991-95 / 117 ORGANIZATIONAL STRUCTURE . Contextual Effects of Reference Prices in Retail Advertisements Vol. 55, No. 3, July 1991, 1-12 . The Changing Role of Marketing in the Corporation Vol. 56, No. 4, October 1992, 1-17 Abhijit Biswas and Edward A. Blair Frederick E. Webster, Jr. . EDLP, Hi-Lo, and Margin Arithmetic Vol. 58, No. 4, October 1994, 16-27 . Evolution of the Marketing Organization: New Forms for Turbulent Environments Stephen J. Hoch, Xavier Dréze, and Mary E. Purk Vol. 55, No. 4, October 1991, 77-93 . Implicit Price Bundling of Retail Products: A Multiproduct Approach Ravi S. Achrol to Maximizing Store Profitability . Organizing for Effective New Product Development: The Moderating Vol. 55, No. 4, October 1991, 63-76 Role of Product Innovativeness Francis J. Mulhern and Robert P. Leone Vol. 59, No. 1, January 1995, 48-62 Eric M. Olson, Orville C. Walker, Jr., and Robert W. Ruekert . UPC Scanner Pricing Systems: Are They Accurate? Vol. 58, No. 2, April 1994, 20-30 PERSONAL SELLING Ronald C. Goodstein . Met Expectations and Turnover in Direct Selling SALES FORECASTING Vol. 55, No. 3, July 1991, 24-35 Thomas R. Wotruba and Pradeep K. Tyagi . Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena PRICING Vol. 57, No. 3, July 1993, 47-63 . Contextual and Temporal Components of Reference Price Glen L. Urban, John S. Hulland, and Bruce D. Weinberg Vol. 58, No. 1, January 1994, 22-34 K.N. Rajendran and Gerard J. Tellis SALES MANAGEMENT . Contextual Effects of Reference Prices in Retail Advertisements . Behavior-Based and Outcome-Based Salesforce Control Systems Vol. 55, No. 3, July 1991, 1-12 Vol. 57, No. 4, October 1993, 47-59 Abhijit Biswas and Edward A. Blair David W. Cravens, Thomas N. Ingram, . EDLP, Hi-Lo, and Margin Arithmetic Raymond W. LaForge, and Clifford E. Young Vol. 58, No. 4, October 1994, 16-27 . Boundary Role Ambiguity: Facets, Determinants, and Impacts Stephen J. Hoch, Xavier Dréze, and Mary E. Purk Vol. 57, No. 2, April 1993, 11-31 . Implicit Price Bundling of Retail Products: A Multiproduct Approach Jagdip Singh to Maximizing Store Profitability Vol. 55, No. 4, October 1991, 63-76 . The Effect of Effort on Sales Performance and Job Satisfaction Francis J. Mulhern and Robert P. Leone Vol. 58, No. 2, April 1994, 70-80 Steven P. Brown and Robert A. Peterson . UPC Scanner Pricing Systems: Are They Accurate? Vol. 58, No. 2, April 1994, 20-30 . The Emerging Role of Women in Industrial Selling: A Decade of Ronald C. Goodstein Change Vol. 56, No. 3, July 1992, 38-54 PRODUCT DEVELOPMENT Patrick L. Schul and Brent M. Wren . Organizing for Effective New Product Development: The Moderating . An Empirical Test of the Consequences of Behavior- and Outcome- Role of Product Innovativeness Based Sales Control Systems Vol. 59, No. 1, January 1995, 48-62 Vol. 58, No. 4, October 1994, 53-67 Eric M. Olson, Orville C. Walker, Jr., and Robert W. Ruekert Richard L. Oliver and Erin Anderson . New Product Announcement Signals and Incumbent Reactions Vol. 59, No. 3, July 1995, 1-15 . The Impact of Organizational Citizenship Behavior on Evaluations of Thomas S. Robertson, Jehoshua Eliashberg, and Talia Ryman Salesperson Performance Vol. 57, No. 1, January 1993, 70-80 . Seeking the Ideal Form: Product Design and Consumer Response Scott B. MacKenzie, Philip M. Podsakoff, and Richard Fetter Vol. 59, No. 3, July 1995, 16-29 Peter H. Bloch . Inducing Multiline Salespeople to Adopt House Brands Vol. 59, No. 2, April 1995, 16-31 PROFIT ANALYSIS Erin Anderson and Thomas S. Robertson . An Analysis of the Market Share-Profitability Relationship . The Influence of Coworker Feedback on Salespeople Vol. 57, No. 3, July 1993, 1-18 Vol. 58, No. 4, October 1994, 82-94 David Szymanski, Sundar G. Bharadwaj, and P. Rajan Varadarajan Ajay K. Kohli and Bernard J. Jaworski . Do Trade Shows Pay Off? . Learning Orientation, Working Smart, and Effective Selling Vol. 59, No. 3, July 1995, 75-83 Vol. 58, No. 3, July 1994, 39-52 Srinath Gopalakrishna, Gary L. Lilien, Jerome D. Williams, Harish Sujan, Barton A. Weitz, and Nirmalya Kumar and lan K. Sequeira . Legal Dimensions of Salespersons’ Statements: A Review and Man- RESEARCH METHODOLOGY agerial Suggestions . Historical Investigation and the Practice of Marketing Vol. 55, No. 1; January 1991, 70-80 Vol. 55, No. 3, July 1991, 13-23 Karl A. Boedecker, Fred W. Morgan, and Jeffrey J. Stoltman Terence Nevett . Met Expectations and Turnover in Direct Selling RETAILING Voi. 55, No. 3, July 1991, 24-35 Thomas R. Wotruba and Pradeep K. Tyagi . Assessing the Impact of Retail Price Promotions on Product Substitu- tion, Complementary Purchase, and Interstore Sales Displacement . Performance, Attribution, and Expectancy Linkages in Personal Selling Vol. 55, No. 2, April 1991, 17-28 Vol. 58, No. 4, October 1994, 68-81 Rockney G. Walters Wesley J. Johnston and Keysuk Kim 118 / Journal of MarketOcitonberg 1,99 5 SALES PROMOTION . Servicescapes: The Impact of Physical Surroundings on Customers and Employees . Assessing the Impact of Retail Price Promotions on Product Substitu- Vol. 56, No. 2, April 1992, 57-71 tion, Complementary Purchase, and Interstore Sales Displacement Vol. 55, No. 2, April 1991, 17-28 Mary Jo Bitner Rockney G. Walters . Sustainable Competitive Advantage in Service Industries: A Concep- tual Model and Research Propositions . Consumer Perceptions of Promotional Activity Vol. 57, No. 4, October 1993, 83-99 Vol. 55, No. 2, April 1991, 4-16 Sundar G. Bharadwaj, P. Rajan Varadarajan, and John Fahy Aradhna Krishna, Imran S. Currim, and Robert W. Shoemaker . A Test of Services Marketing Theory: Consumer Information Acqui- . The Relationship Between Retail Price Promotions and Regular Price Purchases sition Activities Vol. 59, No. 4, October 1995, 83-90 Vol. 55, No. 1, January 1991, 10-25 Francis J. Mulhern and Daniel T. Padgett Keith B. Murray . Waiting for Service: The Relationship Between Delays and Evalua- SEGMENTATION tions of Service Vol. 58, No. 2, April 1994, 56-69 . The Consumer Durable Replacement Buyer Vol. 55, No. 1, January 1991, 42-51 Shirley Taylor Barry L. Bayus THEORY AND PHILOSOPHY OF SCIENCE . Segmenting Customers in Mature Industrial Markets (THEORY IN MARKETING) Vol. 56, No. 4, October 1992, 72-82 V. Kasturi Rangan, Rowland T. Moriarty, and Gordon S. Swartz . The Commitment-Trust Theory of Relationship Marketing Vol. 58, No. 3, July 1994, 20-38 . Segmenting Markets With Conjoint Analysis Robert M. Morgan and Shelby D. Hunt Vol. 55, No. 4, October 1991, 20-31 Paul E. Green and Abba M. Krieger . The Comparative Advantage Theory of Competition Vol. 59, No. 2, April 1995, 1-15 SERVICE QUALITY Shelby D. Hunt and Robert M. Morgan . Expectations as a Comparison Standard in Measuring Service Quali- . Dyadic Business Relationships Within a Business Network Context ty: An Assessment of a Reassessment Vol. 58, No. 4, October 1994, 1-15 Vol. 58, No. 1, January 1994, 132-39 James C. Anderson, Hdkan Hdkansson, and Jan Johanson R. Kenneth Teas . Exonerating Unethical Marketing Executive Behaviors: A Diagnostic . Expectations, Performance Evaluation, and Consumers’ Perceptions Framework of Quality Vol. 59, No. 2, April 1995, 43-57 Vol. 57, No. 4, October 1993, 18-34 Oswald J. Mascarenhas R. Kenneth Teas . For Reason and Realism in Marketing . Measuring Service Quality: A Reexamination and Extension Vol. 56, No. 2, April 1992, 89-102 Vol. 56, No. 3, July 1992, 55-67 ShelbyD . Hunt J. Joseph Cronin, Jr. and Steven A. Taylor . A Framework for Entry Deterrence Strategy: The Competitive Envi- . Reassessment of Expectations as a Comparison Standard in Measur- ronment, Choices, and Consequences ing Service Quality: Implications for Further Research Vol. 59, No. 3, July 1995, 44-55 Vol. 58, No. 1, January 1994, 111-24 Thomas S. Gruca and D. Sudharshan A. Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry . Historical Investigation and the Practice of Marketing . Return on Quality (ROQ): Making Service Quality Financially Ac- Vol. 55, No. 3, July 1991, 13-23 countable Terence Nevett Voi. 59, No. 2, April 1995, 58-70 Roland T. Rust, Anthony J. Zahorik, and Timothy L. Keiningham . Objectivity in Marketing Theory and Research Vol. 57, No. 2, April 1993, 76-91 . SERVPERF Versus SERVQUAL: Reconciling Performance-Based Shelby D. Hunt and Perceptions-Minus-Expectations Measurement of Service Quality Vol. 58, No. 1, January 1994, 125-31 . Realism or Relativism for Marketing Theory and Research: A Com- J. Joseph Cronin, Jr. and Steven A. Taylor ment on Hunt's “Scientific Realism” Vol. 56, No. 2, April 1992, 72-79 SERVICES MARKETING J. Paul Peter . Consumer Trade-Offs and the Evaluation of Services . Theoretical Modeling in Marketing Vol. 59, No. 1, January 1995, 17-28 Vol. 57, No. 2, April 1993, 92-106 Amy Ostom and Dawn lacobucci K. Sridhar Moorthy . Critical Service Encounters: The Employee’s Viewpoint . Toward a General Theory of Competitive Rationality Vol. 58, No. 4, October 1994, 95-106 Vol. 56, No. 1, January 1992, 69-83 Mary Jo Bitner, Bernard H. Booms, and Lois A. Mohr Peter Reid Dickson . Customer Switching Behavior in Service Industries: An Exploratory . Truth in Marketing Theory and Research: An Alternative Perspective Study Vol. 56, No. 2, April 1992, 80-88 Vol. 59, No. 2, April 1995, 71-82 George M. Zinkhan and Rudy Hirschheim Susan M. Keaveney TRANSACTION COST THEORY . Going to Extremes: Managing Service Encounters and Assessing Provider Performance . Do Norms Matter in Marketing Relationships? Vol. 59, No. 2, April 1995, 83-97 Vol. 56, No. 2, April 1992, 32-44 Linda L. Price, Eric J. Arnould, and Patrick Tierney Jan B. Heide and George John Cumulative Index to Volumes 55-59, 1991-95 / 119 AUTHOR INDEX Frankwick, Gary L. Frazier, Gary L. Item Number Ganesan, Shankar Achrol, Ravi S. 81, 121, 166 Gatignon, Hubert Adler, Robert 106 Givon, Moshe Agrawal, Jagdish 5 Glazer, Rashi Ailawadi, Kusum L. 139 Glynn, Mary Ann Alden, Dana L. 9, 96, 98 130 Goodstein, Ronald C. Allen, Chris T. 3,33 Goolsby, Jerry R. Alpert, Frank H. 30, 48, 122 Gopalakrishna, Srinath Anderson, Erin 190, 192 Graham, John L. Anderson, Eugene W. 60 Green, Donna H. Anderson, James C. 220 Green, Paul E. Amould, Eric J. 213 Gruca, Thomas S. Gundlach, Gregory T. Bagozzi, Richard P. 12 Barclay, Donald W. 120, 150 Hakansson, Hakan Bayus, Barry L. 44, 201 Hallén, Lars Bergen, Mark 14, 112 Heide, Jan B. Berry, Leonard L. 207 Bharadwaj, Sundar G. 105, 136, 147, Heil, Oliver P. 177, 215 Helsen, Kristiaan Bhattacharya, Chitrabhanu 58, 157 Hirschheim, Rudy Biswas, Abhijit 4, 170, 181 Hoch, Stephen J. Bitner, Mary Jo 55, 211, 214 Hoyer, Wayne D. Blair, Edward A. 4, 170, 181 Hulland, John S. Bloch, Peter H. 54, 176 Hunt, James B. Bloom, Paul N. 106 Hunt, Shelby D. Boedecker, Karl A. 82, 108, 110, 195 225 Bolton, Ruth N. 15,5 1 Hutt, Michael D. 162 Booms, Bernard H. 211 Brown, Steven P. 188 Iacobucci, Dawn 46, 210 Bucklin, Louis P. 88 Ingram, Thomas N. 186 Bunn, Michele D. 64 Buzzell, Robert D. 27 Jacobson, Robert 35 Jain, Arun K. 31 Cavusgil, S. Tamer 133 Jain, Dipak 67, 94 Clark, Terry 73, 100 Jaworski, Bernard J. 7, 49, 117, 131, Cohen, Dorothy 111, 142 193 CCCCoooostxxte,,a, , ADJneJotnashanee opehnn y A.AD r.n old 966356 , 148 JJJeoodhhinad,ni s, oDneK,ba omrJeaalnh Roedder 821090, 2 86, 220 Cravens, David W. 186 John, George 84, 230 Cronin, J. Joseph, Jr. 52, 134, 206, 209 Johnson, Jean L 95, 148 Curren, Mary T. 62, 124 Johnston, Wesley J. 197 Currim, Imran S. 45, 199 Kalwani, Manohar U. 87, 145 Dant, Rajiv P. 39, 116 Kamakura, Wagner A. 5 Darley, William K. 1 Kamins, Michael A. 30, 48, 122 * Dawar, Niraj 99 Kaufmann, Patrick J. 37, 91 Day, George S. 151, 161 Keaveney, Susan M. 47, 212 Denman, Daniel W. 10, 78 Keiningham, Timothy L. 138, 208 DeSarbo, Wayne S. Kellaris, James J. 6 Deshpandé, Rohit Keller, Kevin Lane 28 Dick, Alan S. Kent, Robert J. 3 Dickson, Peter Reid Kerin, Roger A. 32, 126 Doescher, Tabitha A. Kim, Keysuk 197 Drew, James H. Kinnear, Thomas C. 70, 71, 72 Dréze, Xavier Kohli, Ajay K. 131, 158, 193 Drumwright, Minette Konsynski, Benn R. 37,91 D’Souza, Giles Kotabe, Masaaki 103, 137 Duhan, Dale F. Krieger, Abba M. 16, 203 Dutta, Shantanu Krishna, Aradhna Krishnan, H. Shankar Eliashberg, Jehoshua Kumar, Nirmalya Eppright, David R. Erramilli, M. Krishna LaForge, Raymond W. Lane, Vicki Fahy, John Langvardt, Arlen W. Farley, John U. Lee, Choi Farris, Paul W. Lehmann, Donald R. Fetter, Richard Leone, Robert P. 98, 130, 172, 183 Folkes, Valerie S. Lilien, Gary L. 119, 178 Fornell, Claes Loken, Barbara 29 120 / Journal of MarketOcitonberg 1,99 5 } Machleit, Karen A. 33 Schul, Patrick L. 39, 85, 116, 189 MacInnis, Deborah J. 7,49 Sengupta, Sanjit 88 MacKenzie, Scott B. 191 Sequeira, Ian K. 119, 178 MacMillan, Ian C. 43, 59, 113 Seyed-Mohamed, Nazeem 80, 86 Madden, Thomas J. 33 Sharma, Subhash 27 Mahajan, Vijay 27, 56, 68, 154 Shoemaker, Robert W. 45, 199 Maier, E.P. 38, 83 Singh, Jagdip 187 Mascarenhas, Oswald A.J. 77, 221 Sinkula, James M. 163 Mazis, Michael B. i0,7 8 Slater, Stanley F. 144, 146, 164 Menezes, Melvyn A.J. 38, 83 Smith, David K., Jr 103, 137 Menon, Anil 63, 135 Smith, Robert E. ! Mentzer, John T. 81 Stathakopoulos, Vlasis 117 Milne, George R. 106 Steckel, Joel H. 62, 124 Mittal, Banwari 8 Stoltman, Jeffrey J. 110, 195 Mizerski, Richard 13,7 9 Sudharshan, D. 128, 223 Mohr, Lois A. 211 Sujan, Harish 194 Moore, David J. 12 Swartz, Gordon S. 89,-202 Moorman, Christine 7, 49, 125 Szymanski, David M. 105, 136, 147, 177 Moorthy, K. Sridhar 155, 227 Morgan, Fred W. 82, 108, 110, 195 Takada, Hirokazu 67,9 4 Morgan, Robert M. 218, 219 Tanner, John F., Jr. 11, 53 Moriarty, Rowland T. 89, 202 Taylor, Shirley 217 Mowen, John C. 65, 140 Taylor, Steven A. 52, 134, 206, 209 Mowen, Maryanne M. 65, 140 Teas, R. Kenneth 123, 204, 205 Mulhern, Francis J. 172, 183, 200 Tellis, Gerard J. 169 Muller, Eitan 56, 68, 154 Tierney, Patrick 213 Murphy, Patrick E. 76, 107 Troy, Lisa C. 136 Murray, Keith B. 57, 216 Tyagi, Pradeep K. 168, 196 Narayandas, Narakesari 87, 145 Urban, Glen L. 153, 185 Narver, John C. 144, 146, 164 Nedungadi, Prakash 151 Van den Bulte, Christophe 127 Nevett, Terence 179, 224 van Waterschoot, Walter 127 Varadarajan, P. Rajan 32, 63, 73, 105, O’Callaghan, Ramon 37, 91 126, 135, 147, Oliva, Terence A. 43, 59, 113 177, 215 Oliver, Richard L. 43, 59, 113, 190 Venkatesh, R. 158 Olson, Eric M. 152, 167, 174 Onzo, Naoto 95, 148 Walker, Orville C., Jr. 14, 112, 152, Ostrom, Amy 46, 210 174 Walters, Rockney G. 41, 180, 198 Padgett, Daniel T. 200 Ward, James C. 162 Page, Thomas J., Jr. 118 Webster, Frederick E., 93, 114, 165 Parasuraman, A. 207 Weinberg, Bruce D 153, 185 Parker, Philip 99 Weiss, Allen M. 66, 160 Parry, Mark E. 139 Weitz, Barton A. 194 Pavia, Teresa M. 36 Wiener, Joshua Lyle 50, 156 Perry, Elgin S. 10, 78 Williams, Jerome D. 119, 178 Peter, J. Paul 226 Wilson, R. Dale 103, 137 Peterson, Robeit A. 32, 126, 188 Wotruba, Thomas R. 168, 196 Podsakoff, Philip M. 191 Wren, Brent M. 85, 189 Pollay, Richard W. 8 Wright, Linda Berns 82, 108 Price, Linda L. 213 Purk, Mary E. 171, 182 Yang, Yoo S 98, 130 Young, Clifford E. 186 Rajendran, K.N. 169 Ramaswamy, Venkatram 115 Zahorik, Anthony J. 138, 298 Rangan, V. Kasturi 38, 83, 89, 202 Zaltman, Gerald 125, 158 Rao, C.P. 104 Zeithaml, Valarie A. 207 Rao, Hayagreeva 58, 157 Zinkhan, George M. 74, 229 Rao, Ram C. 2, 42 Zou, Shaoming 133 Reibstein, David J. 115 Reingen, Peter H. 162 Richardson, Paul S. 31 Rinehart, Lloyd M. 118 BOOKS REVIEWED Ringold, Debra Jones 10, 78 Robertson, Thomas S. 34, 175, 192 Aaker, David A., Managing Brand Equity: Capitalizing on the Rody, Raymond C. 40, 90 Value of aB rand Name, Vol. 56, No. 2, April 1992, 125 (Daniel Roth, Kendall 97, 129 C. Smith) Ruekert, Robert W. 152, 167, 174 Adams, Walter and James W. Brock, Antitrust Economics on Rust, Roland T. 138, 208 Trial: A Dialogue on the New Laissez-Faire, Vol. 57, No. 1, Ryans, Adrian B. 120, 150 January 1993, 131 (Michael R. Hyman) Rymon, Talia 34, 175 Adler, Nancy J. and Dafna N. Izraeli, eds., Competitive Frontiers: Sakano. Tomoaki 95, 148 Women Managers in a Global Economy, Vol. 59, No. 4, Octo- Samiee, Saeed 97, 129 ber 1995, 106 (Jean L. Johnson) Cumulative Index to Volumes 55-59, 1991-95 / 121 Alvesson, Mats and Per Olof Berg, Corporate Culture and Orga- Hunt, Shelby D., Modern Marketing Theory: Critical Issues in the nizational Symbolism, Vol. 58, No. 2, April 1994, 125 (Janice Philosophy of Marketing Science, Vol. 55, No. 3, July 1991, 86 M. Beyer and Harrison M. Trice) (Stephen W. Brown and Gary J. Brunswick) Anthony, Robert N., The Management Control Function, Vol. 55, Ind, Nicholas, Great Advertising Campaigns: Goals and Accom- No. 1, January 1991, 106 (S. Mark Young) plishments, Vol. 59, No. 2, April 1995, 113 (Diana L. Haytko) Arthur, W. Brian, Increasing Returns and Path Dependency in the Jacobs, Jane, Systems of Survival: A Dialogue on the Moral Foun- Economy, Vol. 59, No. 3, July 1995, 97 (Peter Dickson) dations of Commerce and Politics, Vol. 59, No. 1, January Badaracco, Joseph L., Jr., The Knowledge Link: How Firms Com- 1995, 110 (Francis J. Mulhern) pete Through Strategic Alliances, Vol. 57, No. 4, October 1993, Jones, Peter Lloyd, Taste Today: The Role of Appreciation in Con- 149 (John L. Graham) sumerism and Design, Vol. 57, No. 3, July 1993, 142 (Edward Barabba, Vincent P. and Gerald Zaltman, Hearing the Voice of the Blair) Market: Competitive Advantage Through Creative Use of Mar- Kapferer, Jean-Noel, Strategic Brand Management: New Ap- ket Information, Vol. 56, No. 1, January 1992, 121 (Verne B. proaches to Creating and Evaluating Brand Equity, Vol. 58, Churchill) No. 3, July 1994, 118 (Mary R. Zimmer) Baum, Neil, with Gretchen Henkel, Marketing Your Clinical Prac- Kaplan, Robert S., ed., Measures for Manufacturing Excellence, tice, Vol. 57, No. 2, April 1993, 134 (Jacques E. Chelly) Vol. 55, No. 1, January 1991, 106 (S. Mark Young) Belk, Russell W., ed., Highways and Buyways: Naturalistic Re- Kay, John, Foundations of Corporate Success: How Business search From the Consumer Behavior Odyssey, Vol. 56, No. 3, Strategies Add Value, Vol. 59, No. 1, January 1995, 109 (John July 1992, 121 (Ronald Paul Hill) S. Hulland) Berry, Leonard L. and A. Parasuraman, Marketing Services: Com- Kerin, Roger A., Vijay Mahajan, and P. Rajan Varadarajan, Con- peting Through Quality, Vol. 56, No. 2, April 1992, 132 (Boris temporary Perspectives on Strategic Marketing Planning, Vol. W. Becker) 55, No. 2, April 1991, 77 (Frank V. Cespedes) Brewer, John and Roy Porter, Consumption and the World of Kern-Foxworth, Marilyn, Aunt Jemima, Uncle Ben, and Rastus: Goods, Vol. 58, No. 2, April 1994, 131 (Dennis J. Cahill) Blacks in Advertising Yesterday, Today, and Tomorrow, Vol. Burt, Ronald S., Structural Holes: The Social Structure of Compe- 59, No. 2, April 1995, 111 (Carol M. Motley) tition, Vol. 58, No. 1, January 1994, 152 (Peter H. Reingen) Kotler, Philip and Eduardo L. Roberto, Social Marketing Strate- Bushman, Richard L., The Refinement of America: Persons, Hous- gies for Changing Public Behavior, Vol. 55, No. 1, January es, Cities, Vol. 58, No. 4, October 1994, 120 (Dennis J. Cahill) 1991, 108 (Don Bates) Clancy, Kevin J. and Robert S. Shulman, The Marketing Revolu- Kroeger, Otto and Janet M. Thulsen, Type Talk at Work: How the tion: A Radical Manifesto for Dominating the Marketplace, 16 Personality Types Determine Your Success on the Job, Vol. Vol. 57, No. 2, April 1993, 135 (Douglas K. Hawes) 57, No. 1, January 1993, 130 (Richard Tansey) Coddington, Walter, Environmental Marketing: Positive Strategies Kuczmarski, Thomas D., Managing New Products: The Power of for Reaching the Green Consumer, Vol. 58, No. 2, April 1994, Innovation, 2nd Ed., Vol. 57, No. 3, April 1993, 143 (Lynne A. 127 (Easwar lyer) Vanarsdale) Czinkota, Michael R. and Jon Woronoff, Unlocking Japan’s Mar- Laczniak, Gene R. and Patrick E. Murphy, Ethical Marketing De- kets: Seizing Marketing and Distribution Opportunities in cisions: The Higher Road, Vol. 58, No. 1, January 1994, 158 Today’s Japan, Vol. 56, No. 4, October 1992, 122 (Victor V. (Frederick W. Langrehr) Cordell) March, Robert M., Honoring the Customer: Marketing and Selling Day, George S., Market Driven Strategy—Processes for Creating to the Japanese, Vol. 57, No. 2, April 1993, 133 (Michael R. Value, Vol. 55, No. 4, October 1991, 116 (Dipankar Chakravarti) Czinkota) Embley, L. Lawrence, Doing Well While Doing Good, Vol. 58, No. McLaughlin, Edward W. and Vithala R. Rao, Decision Criteria for 4, October 1994, 121 (Alan J. Bush) New Product Acceptance and Success: The Role of Trade Buy- Engholm, Christopher, When Business East Meets Business West: ers, Vol. 57, No. 3, July 1993, 141 (Thomas E. Buzas) The Guide to Practice and Protocol in the Pacific Rim, Vol. 57, Merchant, Ken A., Rewarding Results—Motivating Profit Center No. 1, January 1993, 127 (William B. Crawford) Managers, Vol. 55, No. 1, January 1991, 106 (S. Mark Young) Ewen, Stuart, All Consuming Images—The Politics of Style in Con- Moschis, George P., Marketing to the Older Consumer: A Hand- temporary Culture, Vol. 55, No. 3, July 1991, 88 (William P. book of Information for Strategy Development, Vol. 57, No. 4, Hetrick) October 1993, 151 (Ruth B. Smith) Fine, Seymour H., Social Marketing: Promoting the Causes of Murphy, Patrick E. and William L. Wilkie, Marketing and Adver- Public and Nonprofit Agencies, Vol. 55, No. 1, January 1991, tising Regulation: The Federal Trade Commission in the 1990s, 108 (Don Bates) Vol. 56, No. 1, January 1992, 120 (Debra L. Scammon) Friedman, Monroe, A “Brand” New Language, Vol. 58, No. 2, Neuliep, James W., ed., Replication Research in the Social Sci- April 1994, 129 (Michael A. Kamins and Nancy A. Frost) ences, Vol. 56, No. 4, October 1992, 123 (Charles S. Madden) Greco, Albert N., Advertising Management and the Business Pub- Nevett, Terence and Ronald A. Fullerton, eds., Historical Perspec- lishing Industry: Marketing Notes and Cases, Vol. 57, No. 1, tives in Marketing: Essays in Honor of Stanley C. Hollander, January 1993, 128 (Denise T. Smart) Vol. 55, No.1, January 1991, 110 (Robert J. Fisher) Greenbaum, Thomas L., The Handbook for Focus Group Re- O’Neal, Charles and Kate Bertrand, Developing a Winning J.1.T. search, Vol. 58, No. 3, July 1994, 120 (Allison Ward) Marketing Strategy, Vol. 55, No. 4, October 1991, 122 (David Hollander, Staniey C. and Richard Germain, Was There a Pepsi Wilson) Generation Before Pepsi Discovered It? Vol. 57, No. 4, Octo- Ottman, Jacquelyn, Green Marketing: Challenges and Opportuni- ber 1993, 148 (Edward A. Riordan) ties for the New Marketing Age, Vol. 58, No. 2, April 1994, 127 Hopwood, Anthony G., ed., Accounting From the Outside—The (Easwar lyer) Collected Papers of Anthony G. Hopwood, Vol. 55, No. 1, Jan- Papadopoulos, Nicolas and Louise Heslop, eds., Product-Country uary 1991, 106 (S. Mark Young) Images: Impact and Role in International Marketing, Vol. 59, Houston, Franklin S., Jule B. Gassenheimer, and James M. No. 2, April 1995, 115 (Paul Chao) Maskulka, Marketing Exchange Transactions and Relation- Pendergrast, Mark, For God, Country and Coca-Cola—The Unau- ships, Vol. 58, No. 1, January 1994, 155 (Richard P. Bagozzi) thorized History of the Great American Soft Drink and the 122 / Journal ofM arketOcitonberg 1,99 5

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CUMULATIVE SUBJECT AND AUTHOR INDEX 1991-1995 VOLUMES 55-59 SUBJECT INDEX Item Number Authors § Number Authors ADVERTISING AGENCY THEORY 1. Advertising Claim Objectivity: Antecedents and Effects 14. Agency Relationships in Marketing: A Review of the Implications Vol. 57, No. 4, October 1993, 100-113 and Applications of Agency and Related Theories William K. Darley and Robert E. Smith Vol. 56, No. 3, July 1992, 1-24 Mark Bergen, Shantanu Dutta, and Orville C. Walker, Jr. . Can Repeating an Advertisement More Frequently Than the Compe- tition Affect Brand Preference in a Mature Market? ANALYTICAL METHODS Vol. 59, No. 2, April 1995, 32-42 15. A Longitudinal Analysis of the Impact of Service Changes on Cus- Giles D’Souza and Ram C. Rao tomer Attitudes . Competitive Interference Effects in Consumer Memory for Advertis- Vol. 55, No. 1, January 1991, 1-9 ing: The Role of Brand Familiarity Ruth N. Bolton and James H. Drew Vol. 58, No. 3, July 1994, 97-105 . Segmenting Markets With Conjoint Analysis Robert J. Kent and Chris T. Allen Vol. 55, No. 4, October 1991, 20-31 . Contextual Effects of Reference Prices in Retail Advertisements Paul E. Green and Abba M. Krieger Vol. 55, No. 3, July 1991, 1-12 AWARD ANNOUNCEMENTS Abhijit Biswas and Edward A. Blair Alpha Kappa Psi Foundation Award . The Economic Worth of Celebrity Endorsers: An Event Study Analysis Vol. 59, No. 3, July 1995, 56-62 . Vol. 55, No. 3, July 1991 Jagdish Agrawal and Wagner A. Kamakura . Vol. 56, No. 3, July 1992 . The Effect of Background Music on Ad Processing: A Contingency . Vol. 57, No. 3, July 1993 Explanation Vol. 57, No. 4, October 1993, 114-25 . Vol. 58, No. 3, July 1994 James J. Kellaris, Anthony D. Cox, and Dena Cox . Vol. 59, No. 3, July 1995 . Enhancing and Measuring Consumers’ Motivation, Opportunity, and Harold H. Maynard Award Ability to Process Brand Information From Ads Vol. 55, No. 4, October 1991, 32-53 . Vol. 55, No. 3, July 1991 Deborah J. MacInnis, Christine Moorman, . Vol. 56, No. 3, July 1992 and Bernard J. Jaworski . Vol. 57, No. 3, July 1993 . Here’s the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising . Vol. 58, No. 3, July 1994 Vol. 57, No. 3, July 1993, 99-114 . Vol. 59, No. 3, July 1995 Richard W. Pollay and Banwari Mittal BRAND AND PRODUCT MANAGEMENT . Identifying Global and Culture-Specific Dimensions of Humor in Ad- vertising: A Multinational Analysis . Assessing the Impact of Competitive Entry on Market Expansion and Vol. 57, No. 2, April 1993, 64-75 Incumbent Sales Dana L. Alden, Wayne D. Hoyer, and Chol Lee Vol. 57, No. 3, July 1993, 39-52 Vijay Mahajan, Subhash Sharma, and Robert D. Buzzell . Perceived Age and Attraciiveness of Models in Cigarette Advertise- ments . Conceptualizing, Measuring, and Managing Customer-Based Brand Vol. 56, No. 1, January 1992, 22-37 Equity Vol. 57, No. 1, January 1993, 1-22 Michael B. Mazis, Debra Jones Ringold, Elgin S. Perry, Kevin Lane Keller and Daniel W. Denman . Diluting Brand Beliefs: When Do Brand Extensions Have a Negative . The Protection Motivation Model: A Normative Model of Fear Appeals Impact? Vol. 55, No. 3, July 1991, 36-45 Vol. 57, No. 3, July 1993, 71-84 John F. Tanner, Jr., James B. Hunt, and David R. Eppright Barbara Loken and Deborah Roedder John . Public Service Announcements: Emotions and Empathy Guide . An Examination of Reseller Buyer Attitude Toward Order of Brand Prosocial Behavior Entry Vol. 58, No. 1, January 1994, 56-70 Vol. 56, No. 3, July 1992, 25-37 Richard P. Bagozzi and David J. Moore Frank H. Alpert, Michael A. Kamins, and John L. Graham . The Relationship Between Cartoon Trade Character Recognition and . Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Attitude Toward Product Category in Young Children Quality Vol. 59, No. 4, October 1995, 58-70 Vol. 58, No. 4, October 1994, 28-36 Richard Mizerski Paul S. Richardson, Alan S. Dick, and Arun K. Jain Journal of Marketing Vol. 59 (October 1995), 113-123 Cumulative Index toV olumes 55-59, 1991-95 / 113 . First-Mover Advantage: A Synthesis, Conceptual Framework, and . Enhancing and Measuring Consumers’ Motivation, Opportunity, and Research Propositions Ability to Process Brand Information From Ads Vol. 56, No. 4, October 1992, 33-52 Vol. 55, No. 4, October 1991, 32-53 Roger A. Kerin, P. Rajan Varadarajan, and Robert A. Peterson Deborah J. MacInnis, Christine Moorman, and Bernard J. Jaworski . The Mature Brand and Brand Interest: An Alternative Consequence . A Framework for Promoting Cooperation of Ad-Evoked Affect Vol. 55, No. 2, April 1991, 38-47 Vol. 57, No. 4, October 1993, 72-82 Joshua Lyle Wiener and Tabitha A. Doescher Karen A. Machleit, Chris T. Allen, and Thomas J. Madden . A Longitudinal Analysis of the Impact of Service Changes on Cus- . New Product Announcement Signals and Incumbent Reactions tomer Attitudes Vol. 59, No. 3, July 1995, 1-15 Vol. 55, No. 1, January 1991, 1-9 Thomas S. Robertson, Jehoshua Eliashberg, and Talia Rymon Ruth N. Bolton and James H. Drew . Stock Market Reactions to Brand Extension Announcements: The Ef- . Measuring Service Quality: A Reexamination and Extension fects of Brand Attitude and Familiarity Vol. 56, No. 3, July 1992, 55-67 Vol. 59, No. 1, January 1995, 63-77 J. Joseph Cronin, Jr. and Steven A. Taylor Vicki Lane and Robert Jacobson . The Protection Motivation Model: A Normative Model of Fear Appeals . The Winning Number: Consumer Perceptions of Alpha-Numeric Vol. 55, No. 3, July 1991, 36-45 Brand Names John F. Tanner, Jr., James B. Hunt, and David R. Eppright Vol. 57, No. 3, July 1993, 85-98 Teresa M. Pavia and Janeen Arnold Costa . Seeking the Ideal Form: Product Design and Consumer Response Vol. 59, No. 3, July 1995, 16-30 CHANNELS OF DISTRIBUTION Peter H. Bloch . Adoption Correlates and Share Effects of Electronic Data Interchange . Servicescapes: The Impact of Physical Surroundings on Customers Systems in Marketing Channels and Employees Vol. 56, No. 2, April 1992, 45-56 Vol. 56, No. 2, April 1992, 57-71 Ramon O'Callaghan, Patrick J. Kaufmann, and Benn R. Konsynski Mary Jo Bitner . Channel Selection for New Industrial Products: A Framework, . Software Piracy: Estimation of Lost Sales and the Impact on Software Method, and Application Diffusion Vol. 56, No. 3, July 1992, 68-81 Vol. 59, No. 1, January 1995, 29-37 V. Kasturi Rangan, Melvyn A.J. Menezes, and E.P. Maier Moshe Givon, Vijay Mahajan, and Eitan Muller . Conflict Resolution Processes in Contractual Channels of Distribution . A Test of Services Marketing Theory: Consumer Information Acqui- Vol. 56, No. 1, January 1992, 38-54 sition Activities Rajiv P. Dant and Patrick L. Schul Vol. 55, No. 1, January 1991, 10-25 . The Use of Influence Strategies in Interfirm Relationships in Indus- Keith B. Murray trial Product Channels . Understanding the Bond of Identification: An Investigation of Its Vol. 55, No. 1, January 1991, 52-69 Gary L. Frazier and Raymond C. Rody Correlates Among Art Museum Members Vol. 59, No. 4, October 1995, 46-57 CONSUMER BEHAVIOR Chitrabhanu Bhattacharya, Hayagreeva Rao, and Mary Ann Glynn . Assessing the Impact of Retail Price Promotions on Product Substitu- CUSTOMER SATISFACTION tion, Complementary Purchase, and Interstore Sales Displacement Vol. 55, No. 2, April 1991, 17-28 . A Catastrophe Model for Developing Service Satisfaction Strategies Rockney G. Walters Vol. 56, No. 3, July 1992, 82-94 Terence A. Oliva, Richard L. Oliver, and lan C. MacMillan . Can Repeating an Advertisement More Frequently Than the Compe- tition Affect Brand Preference? . Customer Satisfaction, Market Share, and Profitability: Findings Vol. 59, No. 2, April 1995, 32-42 From Sweden Giles D’Souza and Ram C. Rao Vol. 58, No. 3, July 1994, 53-66 Eugene W. Anderson, Claes Fornell, and Donald R. Lehmann . A Catastrophe Model for Developing Service Satisfaction Strategies Vol. 56, No. 3, July 1992, 82-94 . A National Customer Satisfaction Barometer: The Swedish Experience Terence A. Oliva, Richard L. Oliver, and lan C. MacMillan Vol. 56, No. 1, January 1992, 6-21 Claes Fornell . The Consumer Durable Replacement Buyer Vol. 55, No. 1, January 1991, 42-51 DECISION MAKING Barry L. Bayus . Explanations for Successful and Unsuccessful Marketing Decisions: . Consumer Perceptions of Promotional Activity Vol. 55, No. 2, April 1991, 4-16 The Decision Maker’s Perspective Vol. 56, No. 2, April 1992, 18-31 Aradhna Krishna, Imran S. Currim, and Robert W. Shoemaker Mary T. Curren, Valerie S. Folkes, and Joel H. Steckel . Consumer Trade-Off and the Evaluation of Services Vol. 59, No. 1, January 1995, 17-28 . A Model of Marketing Knowledge Use Within Firms Vol. 56, No. 4, October 1992, 53-71 Amy Ostrom and Dawn lacobucci Anil Menon and P. Rajan Varadarajan . Customer Switching Behavior in Service Industries: An Exploratory Study . Taxonomy of Buying Decision Approaches Vol. 59, No. 2, April 1995, 71-82 Vol. 57, No. 1, January 1993, 38-56 Susan M. Keaveney Michele D. Bunn . An Empirical Investigation of Consumer Memory, Attitude, and Per- . Time and Outcome Valuation: Implications for Marketing Decision ceptions Toward Pioneer and Follower Brands Making Vol. 59, No. 4, October 1995, 34-45 Vol. 55, No. 4, October 1991, 54-62 Frank H. Alpert and Michael Kamins John C. Mowen and Maryanne M. Mowen 114 / Journal of Marketing, October 1995 . Vendor Consideration and Switching Behavior for Buyers in High- INDUSTRIAL MARKETING Technology Markets Vol. 59, No. 3, July 1995, 30-43 . Channel Selection for New Industrial Products: A Framework, Method, and Application Jan B. Heide and Allen M. Weiss Vol. 56, No. 3, July 1992, 68-81 DIFFUSION RESEARCH V. Kasturi Rangan, Melvyn A.J. Menezes, and E.P. Maier . Do Norms Matter in Marketing Relationships? . Cross-National Analysis of Diffusion of Consumer Durable Goods in Vol. 56, No. 2, April 1992, 32-44 Pacific Rim Countries Jan B. Heide and George John Vol. 55, No. 2, April 1991, 48-54 Hirokazu Takada and Dipak Jain . The Emerging Role of Women in Industrial Selling: A Decade of Change . Software Piracy: Estimation of Lost Sales and the Impact of Software Vol. 56, No. 3, July 1992, 38-54 Diffusion Patrick L. Schul and Brent M. Wren Vol. 59, No. 1, January 1995, 29-37 Moshe Givon, Vijay Mahajan, and Eitan Muller . Interfirm Adaptation in Business Relationships Vol. 55, No. 2, April 1991, 29-37 EDITORIALS Jan Johanson, Lars Hallén, and Nazeem Seyed-Mohamed . From the American Marketing Association: Journal of Marketing Ed- . Long-Term Manufacturer-Supplier Relationships: Do They Pay Off itorial Policy for Supplier Firms? Vol. 59, No. 1, January 1995, 1.-16 Vol. 56, No. 1, January 1992, 4-5 Manohar U. Kalwani and Narakesari Narayandas . From the Editor Vol. 55, No. 2, April 1991, 1 Thomas C. Kinnear . Organizing Successful Co-Marketing Alliances Voi. 57, No. 2, April 1993, 32-46 . Vol. 56, No. 1, January 1992, 1 Louis P. Bucklin and Sanjit Sengupta . Vol. 57, No. 4, October 1993, iii-iv . Segmenting Customers in Mature Industrial Markets Vol. 56, No. 4, October 1992, 72-82 . From the Editor V. Kasturi Rangan, Rowland T. Moriarty, and Gordon S. Swartz Vol. 58, No. 1, January 1994, iii-v P. Rajan Varadarajan . The Use of Influence Strategies in Interfirm Relationships in Indus- . The Role of Books and Book Reviews in the Knowledge Dissemina- trial Product Channels tion Process Vol. 55, No. 1, January 1991, 52-69 Vol. 59, No. 1, January 1995, 106-8 Gary L. Frazier and Raymond C. Rody George M. Zinkhan and Terry Clark INFORMATION TECHNOLOGY ETHICS AND SOCIAL RESPONSIBILITY . Adoption Correlates and Share Effects of Electronic Data Interchange . Cognitive Moral Development and Marketing Systems in Marketing Channels Vol. 56, No. 1, January 1992, 55-68 Vol. 56, No. 2, April 1992, 45-56 Jerry R. Goolsby and Shelby D. Hunt Ramon O'Callaghan, Patrick J. Kaufmann, and Benn R. Konsynski . Ethical and Legal Foundations of Relational Marketing Exchanges Vol. 57, No. 4, October 1993, 35-46 . Marketing in an Information-Intensive Environment: Strategic Impli- Patrick E. Murphy and Gregory T. Gundlach cations of Knowledge as an Asset Vol. 55, No. 4, October 1991, 1-19 . Exonerating Unethical Marketing Executive Behaviors: A Diagnostic Rashi Glazer Framework Vol. 59, No. 2, April 1995, 47-57 INTERNATIONAL AND COMPARATIVE MARKETING Oswald A.J. Mascarenhas 93. Corporate Culture, Customer Orientation, and Innovativeness in . Perceived Age and Attractofi Movdeles nine Cisgarset te Advertisements Japanese Firms: A Quadrad Analysis Vol. 56, No. i, January 1992, 22-37 Vol. 57, No. 1, January 1993, 23-27 Michael B. Mazis, Debra Jones Ringold, Elgin S. Perry, Rohit Deshpandé, John U. Farley, and Frederick E. Webster, Jr. and Daniel W. Denman . Cross-National Analysis of Diffusion of Consumer Durable Goods in . The Relationship Betwen Cartoon Trade Character Recognition and Pacific Rim Countries Attitude Toward Product Category in Young Children Vol. 55, No. 2, April 1991, 48-54 Vol. 59, No. 4, October 1995, 58-70 Hirokazu Takada and Dipak Jain Richard Mizerski . The Exercise of Interfirm Power and Its Repercussions in U.S.-Japan- ese Channel Relationships EXCHANGE THEORY Vol. 57, No. 2, April 1993, 1-10 . Interfirm Adaptation in Business Relationships Jean L. Johnson, Tomoaki Sakano, Vol. 55, No. 2, April 1991, 29-37 Joseph A. Cote, and Naoto Onzo Jan Johanson, Lars Hallén, and Nazeem Seyed-Mohamed . Identifying Global and Culture-Specific Dimensions of Humor in Ad- . The Structure of Commitment in Exchange vertising: A Multinational Analysis Vol. 57, No. 2, April 1993, 69-75 Vol. 59, No. 1, January 1995, 78-92 Dana L. Alden, Wayne D. Hoyer, and Chol Lee Gregory T. Gundlach, Ravi S. Achrol, and John T. Mentzer . The Influence of Global Marketing Standardization on Performance HISTORICAL ANALYSIS AND REVIEW Vol. 56, No. 2, April 1992, 1-17 Saeed Samiee and Kendall Roth . The Evolution of First Amendment Protection for Commercial Speech . A Market Expansion Ability Approach to Identify Potential Exporters Vol. 59, No. 1, January 1995, 38-47 Vol. 56, No. 1, January 1992, 84-96 Karl A. Boedecker, Fred W. Morgan, and Linda Berns Wright Yoo S. Yang, Robert P. Leone, and Dana L. Aiden Cumulative Index to Volumes 55-59, 1991-95 / 115 . Marketing Universals: Consumers’ Use of Brand Name, Price, Physi- 115. Competitive Marketing Behavior in Industrial Markets cal Appearance, and Retailer Reputation as Signals of Product Quality Vol. 58, No. 2, April 1994, 45-55 Vol. 58, No. 2, April 1994, 81-95 Venkatram Ramaswamy, Hubert Gatignon, and David J. Reibstein Niraj Dawar and Philip Parker 116. Conflict Resolution Processes in Contractual Channels of Distribution . National Boundaries, Border Zones, and Marketing Strategy: A Con- Vol. 56, No. 1, January 1992, 38-54 ceptual Framework and Theoretical Model of Secondary Boundary Rajiv P. Dant and Patrick L. Schul Effects Vol. 58, No. 3, July 1994, 67-80 117. Control Combinations in Marketing: Conceptual Framework and Em- pirical Evidence Terry Clark Vol. 57, No. 1, January 1993, 57-69 : . A National Customer Satisfaction Barometer: The Swedish Experience Bernard J. Jaworski, Vlasis Stathakopoulos, and H. Shankar Krishnan Vol. 56, No. 1, January 1992, 6-21 Claes Fornell 118. The Development and Test of a Model of Transaction Negotiation Vol. 56, No. 4, October 1992, 18-32 . A New Approach to Country Segmentation Utilizing Multinational Lloyd M. Rinehart and Thomas J. Page, Jr. Diffusion Patterns Vol. 57, No. 4, October 1993, 60-71 . Do Trade Shows Pay Off? Kristiaan Helsen, Kamel Jedidi, and Wayne S. DeSarbo Vol. 59, No. 3, July 1995, 75-83 Srinath Gopalakrishna, Gary L. Lilien, . The Perceived Veracity of PIMS Strategy Principles in Japan: An Jerome D. Williams, and lan K. Sequeira Empirical Inquiry . Entry Strategy and Long-Term Performance: Conceptualization and Vol. 55, No. 1, January 1991, 26-41 Masaaki Kotabe and Dale F. Duhan with Empirical Examination David K. Smith, Jr. and R. Dale Wilson Vol. 59, No. 4, October 1995, 1-16 Donna H. Green, Donald W. Barclay, and Adrian B. Ryans . Service Firms’ International Entry-Mode Choice: A Modified Trans- action-Cost Analysis Approach . Evolution of the Marketing Organization: New Forms for Turbulent Vol. 57, No. 3, July 1993, 19-38 Environments M. Krishna Erramilli and C.P. Rao Vol. 55, No. 4, October 1991, 77-93 Ravi S. Achrol 105. Standardization Versus Adaptation of International Marketing Strate- gy: An Empirical Investigation . An Examination of Reseller Buyer Attitudes Toward Order of Brand Vol. 57, No. 4, October 1993, 1-17 Entry David M. Szymanski, Sundar G. Bharadwaj, and P. Rajan Varadarajan Vol. 56, No. 3, July 1992, 25-37 Jagdip Singh Frank H. Alpert, Michael A. Kamins, and John L. Graham . Expectations, Performance Evaluation, and Consumers’ Perceptions LEGAL, POLITICAL, AND ECONOMIC ISSUES of Quality . Avoiding Misuse of New Information Technologies: Legal and Soci- Vol. 57, No. 4, October 1993, 18-34 etal Considerations R. Kenneth Teas Voi. 58, No. 1, January 1994, 98-110 . Explanations for Successful and Unsuccessful Marketing Decisions: Paul N. Bloom, George R. Milne, and Robert Adler The Decision Maker’s Perspective . Ethical and Legal Foundations of Relational Marketing Exchanges Vol. 56, No. 2, April 1992, 18-31 Vol. 57, No. 4, October 1993, 35-46 Mary T. Curren, Valerie S. Folkes, and Joel H. Steckel Patrick E. Murphy and Gregory T. Gundlach . Factors Affecting Trust in Market Research Relationships . The Evolution of First Amendment Protection for Commercial Vol. 57, No. 1, January 1993, 81-101 Speech Christine Moorman, Rohit Deshpandé, and Gerald Zaltman Vol. 59, No. 1, January 1995, 38-47 Karl A. Boedecker, Fred W. Morgan, and Linda Berns Wright . First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions . The Interface Between Competitive Market Signaling and Antitrust Vol. 56, No. 4, October 1992, 33-52 Law Roger A. Kerin, P. Rajan Varadarajan, and Robert A. Peterson Vol. 58, No. 3, July 1994, 81-96 Oliver P. Heil and Arlen W. Langvardt . The 4P Classification of the Marketing Mix Revisited Vol. 56, No. 4, October 1992, 83-93 . Legal Dimensions of Salespersons’ Statements: A Review of Man- Walter van Waterschoot and Christophe Van den Bulte agerial Suggestions Vol. 55, No. 1, January 1991, 70-80 . A Framework for Entry Deterrence Strategy: The Competitive Envi- Karl A. Boedecker, Fred W. Morgan, and Jeffrey J. Stoltman ronment, Choices, and Consequences Vol. 59, No. 3, July 1995, 44-55 . Trademark Strategy Revisited Thomas S. Gruca and D. Sudharshan Vol. 55, No. 3, July 1991, 46-59 Dorothy Cohen . The Influence of Global Marketing Standardization on Performance Vol. 56, No. 2, April 1992, 1-17 MANAGEMENT, PLANNING, AND STRATEGY Saeed Samiee and Kendall Roth . Agency Relationships in Marketing: A Review of the Implications . A Market Expansion Ability Approach to Identify Potential Exporters and Applications of Agency and Related Theories Vol. 56, No. 1, January 1992, 84-96 Vol. 56, No. 3, July 1992, 1-24 Yoo S. Yang, Robert P. Leone, and Dana L. Alden Mark Bergen, Shantanu Dutta, and Orville C. Walker, Jr. . Market Orientation: Antecedents and Consequences . A Catastrophe Model for Developing Service Satisfaction Strategies Vol. 57, No. 3, July 1993, 53-70 Vol. 56, No. 3, July 1992, 82-94 Bernard J. Jaworski and Ajay K. Xohli Terence A. Oliva, Richard L. Oliver, and lan C. MacMillan . Marketing in an Information-Intensive Environment: Strategic Impli- . The Changing Role of Marketing in the Corporation cations of Knowledge as an Asset Vol. 56, No. 4, October 1992, 1-17 Vol. 55, No. 4, October 1991, 1-19 Frederick E. Webster, Jr. Rashi Glazer 116 / Journal of MarketOcitonberg 1,99 5 . Marketing Strategy-Performance Relationship: An Investigation of . Interorganizational Governance in Marketing Channels the Empirical Link in Export Market Ventures Vol. 58, No. 1, January 1994, 71-85 Vol. 58, No. 1, January 1994, 1-21 Jan B. Heide S. Tamer Cavusgil and Shaoming Zou MODELS AND MODELING . Measuring Service Quality: A Reexamination and Extension Vol. 56, No. 3, July 1992, 55-67 . Entry Strategy and Long-Term Performance: Conceptualization and J. Joseph Cronin, Jr. and Steven A. Taylor Empirical Examination Vol. 59, No. 4, October 1995, 1-16 . A Model of Marketing Knowledge Use Within Firms Vol. 56, No. 4, October 1992, 53-71 Donna H. Green, Donald W. Barclay, and Adrian B. Ryans Anil Menon and P. Rajan Varadarajan . Managerial Representations of Competitive Advantage Vol. 58, No. 2, April 1994, 31-44 . Order of Entry and Business Performance: An Empirical Synthesis and Reexamination George S. Day and Prakash Nedungadi Vol. 59, No. 4, October 1995, 17-33 . Organizing for Effective New Product Development: The Moderating David M. Szymanski, Lisa C. Troy, and Sundar G. Bharadwaj Role of Product Innovativeness . The Perceived Veracity of PIMS Strategy Principles in Japan: An Vol. 59, No. 1, January 1995, 48-62 Empirical Inquiry Eric M. Olson, Orville C. Walker, Jr., and Robert W. Ruekert Vol. 55, No. 1, January 1991, 26-41 . Premarket Forecasting for New Consumer Durable Goods: Modeling Masaaki Kotabe and Dale F. Duhan with Categorization, Elimination, and Consideration Phenomena David K. Smith and R. Dale Wilson Vol. 57, No. 2, April 1993, 47-63 . Return on Quality (ROQ): Making Service Quality Financially Ac- Glen L. Urban, John S. Hulland, and Bruce D. Weinberg countable . Software Piracy: Estimation of Lost Sales and the Impact on Software Vol. 59, No. 2, April 1995, 58-70 Diffusion Roland T. Rust, Anthony J. Zahorik, and Timothy L. Keiningham Vol. 59, No. 1, January 1995, 29-37 . Share and Growth Are Not Good Predictors of the Advertising and Moshe Givon, Vijay Mahajan, and Eitan Muller Promotion/Sales Ratio . Theoretical Modeling in Marketing Vol. 58, No. 1, January 1994, 86-97 Vol. 57, No. 2, April 1993, 92-106 Kusum L. Ailawadi, Paul W. Farris, and Mark E. Parry K. Sridhar Moorthy . Time and Outcome Valuation: Implications for Marketing Decision Making NONPROFIT, POLITICAL, AND SOCIAL MARKETING Vol. 55, No. 4, October 1991, 54-62 156. A Framework for Promoting Cooperation John C. Mowen and Maryanne Mowen Vol. 55, No. 2, April 1991, 38-47 . Toward a General Theory of Competitive Rationality Joshua Lyle Wiener and Tabitha A. Doescher Vol. 56, No. 1, January 1992, 69-83 . Understanding the Bond of Identification: An Investigation of its Cor- Peter Reid Dickson relates Among Art Museam Members . Trademark Strategy Revisited Vol. 59, No. 4, October 1995, 46-57 Vol. 55, No. 3, July 1991, 46-59 Chitrabhanu Bhattacharya, Hayagreeva Rao, and Mary Ann Glynn Dorothy Cohen ORGANIZATIONAL BUYING MARKET ORIENTATION . Influence Strategies in Buying Centers . Determinants of Long-Term Orientation in Buyer-Seller Relationships Vol. 59. No. 4, October 1995, 71-82 Vol. 58, No. 2, April 1994, 1-i9 R. Venkatesh, Ajay K. Kohli, and Gerald Zaltman Shankar Ganesan . Socially Responsible Organizational Buying: Environmental Concern . Does Competitive Environment Moderate the Market Orientation- as a Noneconomic Buying Criterion Performance Relationship? Vol..58, No. 3, July 1994, 1-19 Vol. 58, No. 1, January 1994, 46-55 Minette E. Drumwright Stanley F. Slater and John C. Narver . Vendor Consideration and Switching Behavior for Buyers in High- . Long-Term Manufacturer-Supplier Relationships: Do They Pay Off Technology Markets for Supplier Firms? Vol. 59, No. 3, July 1995, 30-43 Vol. 59, No. 1, January 1995, 1-16 Jan B. Heide and Allen M. Weiss Manohar U. Kalwani and Narakesari Narayandas ORGANIZATIONAL LEARNING . Market Orientation and the Learning Organization Vol. 59, No. 2, July 1995, 63-74 . The Capabilities of Market-Driven Organizations Stanley F. Slater and John C. Narver Vol. 58, No. 4, October 1994, 37-52 George S. Day MARKET SHARE . Evolving Patterns ofO rganizational Beliefs in the Formaotfi Storante gy . An Analysis of the Market Share-Profitability Relationship Vol. 58, No. 2, April 1994, 96-110 Vol. 57, No. 3, July 1993, 1-18 Gary L. Frankwick, James C. Ward, David M. Szymanski, Sundar G. Bharadwaj, Michael D. Hutt, and Peter H. Reingen and P. Rajan Varadarajan . Market Information Processing and Organizational Learning MARKETING CHANNELS Vol. 58, No. 1, January 1994, 35-45 James M. Sinkula . The Exercise of Interfirm Power and Its Repercussions in U.S.-Japan- ese Channel Relationships . Market Orientation and the Learning Organization Vol. 57, No. 2, April 1993, 1-10 Vol. 59, No. 2, July 1995, 63-74 Jean L. Johnson, Tomoaki Sakano, Joseph A. Cote, and Naoto Onzo Stanley F. Slater and John C. Narver Cumulative Index to Volumes 55-59, 1991-95 / 117 ORGANIZATIONAL STRUCTURE . Contextual Effects of Reference Prices in Retail Advertisements Vol. 55, No. 3, July 1991, 1-12 . The Changing Role of Marketing in the Corporation Vol. 56, No. 4, October 1992, 1-17 Abhijit Biswas and Edward A. Blair Frederick E. Webster, Jr. . EDLP, Hi-Lo, and Margin Arithmetic Vol. 58, No. 4, October 1994, 16-27 . Evolution of the Marketing Organization: New Forms for Turbulent Environments Stephen J. Hoch, Xavier Dréze, and Mary E. Purk Vol. 55, No. 4, October 1991, 77-93 . Implicit Price Bundling of Retail Products: A Multiproduct Approach Ravi S. Achrol to Maximizing Store Profitability . Organizing for Effective New Product Development: The Moderating Vol. 55, No. 4, October 1991, 63-76 Role of Product Innovativeness Francis J. Mulhern and Robert P. Leone Vol. 59, No. 1, January 1995, 48-62 Eric M. Olson, Orville C. Walker, Jr., and Robert W. Ruekert . UPC Scanner Pricing Systems: Are They Accurate? Vol. 58, No. 2, April 1994, 20-30 PERSONAL SELLING Ronald C. Goodstein . Met Expectations and Turnover in Direct Selling SALES FORECASTING Vol. 55, No. 3, July 1991, 24-35 Thomas R. Wotruba and Pradeep K. Tyagi . Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena PRICING Vol. 57, No. 3, July 1993, 47-63 . Contextual and Temporal Components of Reference Price Glen L. Urban, John S. Hulland, and Bruce D. Weinberg Vol. 58, No. 1, January 1994, 22-34 K.N. Rajendran and Gerard J. Tellis SALES MANAGEMENT . Contextual Effects of Reference Prices in Retail Advertisements . Behavior-Based and Outcome-Based Salesforce Control Systems Vol. 55, No. 3, July 1991, 1-12 Vol. 57, No. 4, October 1993, 47-59 Abhijit Biswas and Edward A. Blair David W. Cravens, Thomas N. Ingram, . EDLP, Hi-Lo, and Margin Arithmetic Raymond W. LaForge, and Clifford E. Young Vol. 58, No. 4, October 1994, 16-27 . Boundary Role Ambiguity: Facets, Determinants, and Impacts Stephen J. Hoch, Xavier Dréze, and Mary E. Purk Vol. 57, No. 2, April 1993, 11-31 . Implicit Price Bundling of Retail Products: A Multiproduct Approach Jagdip Singh to Maximizing Store Profitability Vol. 55, No. 4, October 1991, 63-76 . The Effect of Effort on Sales Performance and Job Satisfaction Francis J. Mulhern and Robert P. Leone Vol. 58, No. 2, April 1994, 70-80 Steven P. Brown and Robert A. Peterson . UPC Scanner Pricing Systems: Are They Accurate? Vol. 58, No. 2, April 1994, 20-30 . The Emerging Role of Women in Industrial Selling: A Decade of Ronald C. Goodstein Change Vol. 56, No. 3, July 1992, 38-54 PRODUCT DEVELOPMENT Patrick L. Schul and Brent M. Wren . Organizing for Effective New Product Development: The Moderating . An Empirical Test of the Consequences of Behavior- and Outcome- Role of Product Innovativeness Based Sales Control Systems Vol. 59, No. 1, January 1995, 48-62 Vol. 58, No. 4, October 1994, 53-67 Eric M. Olson, Orville C. Walker, Jr., and Robert W. Ruekert Richard L. Oliver and Erin Anderson . New Product Announcement Signals and Incumbent Reactions Vol. 59, No. 3, July 1995, 1-15 . The Impact of Organizational Citizenship Behavior on Evaluations of Thomas S. Robertson, Jehoshua Eliashberg, and Talia Ryman Salesperson Performance Vol. 57, No. 1, January 1993, 70-80 . Seeking the Ideal Form: Product Design and Consumer Response Scott B. MacKenzie, Philip M. Podsakoff, and Richard Fetter Vol. 59, No. 3, July 1995, 16-29 Peter H. Bloch . Inducing Multiline Salespeople to Adopt House Brands Vol. 59, No. 2, April 1995, 16-31 PROFIT ANALYSIS Erin Anderson and Thomas S. Robertson . An Analysis of the Market Share-Profitability Relationship . The Influence of Coworker Feedback on Salespeople Vol. 57, No. 3, July 1993, 1-18 Vol. 58, No. 4, October 1994, 82-94 David Szymanski, Sundar G. Bharadwaj, and P. Rajan Varadarajan Ajay K. Kohli and Bernard J. Jaworski . Do Trade Shows Pay Off? . Learning Orientation, Working Smart, and Effective Selling Vol. 59, No. 3, July 1995, 75-83 Vol. 58, No. 3, July 1994, 39-52 Srinath Gopalakrishna, Gary L. Lilien, Jerome D. Williams, Harish Sujan, Barton A. Weitz, and Nirmalya Kumar and lan K. Sequeira . Legal Dimensions of Salespersons’ Statements: A Review and Man- RESEARCH METHODOLOGY agerial Suggestions . Historical Investigation and the Practice of Marketing Vol. 55, No. 1; January 1991, 70-80 Vol. 55, No. 3, July 1991, 13-23 Karl A. Boedecker, Fred W. Morgan, and Jeffrey J. Stoltman Terence Nevett . Met Expectations and Turnover in Direct Selling RETAILING Voi. 55, No. 3, July 1991, 24-35 Thomas R. Wotruba and Pradeep K. Tyagi . Assessing the Impact of Retail Price Promotions on Product Substitu- tion, Complementary Purchase, and Interstore Sales Displacement . Performance, Attribution, and Expectancy Linkages in Personal Selling Vol. 55, No. 2, April 1991, 17-28 Vol. 58, No. 4, October 1994, 68-81 Rockney G. Walters Wesley J. Johnston and Keysuk Kim 118 / Journal of MarketOcitonberg 1,99 5 SALES PROMOTION . Servicescapes: The Impact of Physical Surroundings on Customers and Employees . Assessing the Impact of Retail Price Promotions on Product Substitu- Vol. 56, No. 2, April 1992, 57-71 tion, Complementary Purchase, and Interstore Sales Displacement Vol. 55, No. 2, April 1991, 17-28 Mary Jo Bitner Rockney G. Walters . Sustainable Competitive Advantage in Service Industries: A Concep- tual Model and Research Propositions . Consumer Perceptions of Promotional Activity Vol. 57, No. 4, October 1993, 83-99 Vol. 55, No. 2, April 1991, 4-16 Sundar G. Bharadwaj, P. Rajan Varadarajan, and John Fahy Aradhna Krishna, Imran S. Currim, and Robert W. Shoemaker . A Test of Services Marketing Theory: Consumer Information Acqui- . The Relationship Between Retail Price Promotions and Regular Price Purchases sition Activities Vol. 59, No. 4, October 1995, 83-90 Vol. 55, No. 1, January 1991, 10-25 Francis J. Mulhern and Daniel T. Padgett Keith B. Murray . Waiting for Service: The Relationship Between Delays and Evalua- SEGMENTATION tions of Service Vol. 58, No. 2, April 1994, 56-69 . The Consumer Durable Replacement Buyer Vol. 55, No. 1, January 1991, 42-51 Shirley Taylor Barry L. Bayus THEORY AND PHILOSOPHY OF SCIENCE . Segmenting Customers in Mature Industrial Markets (THEORY IN MARKETING) Vol. 56, No. 4, October 1992, 72-82 V. Kasturi Rangan, Rowland T. Moriarty, and Gordon S. Swartz . The Commitment-Trust Theory of Relationship Marketing Vol. 58, No. 3, July 1994, 20-38 . Segmenting Markets With Conjoint Analysis Robert M. Morgan and Shelby D. Hunt Vol. 55, No. 4, October 1991, 20-31 Paul E. Green and Abba M. Krieger . The Comparative Advantage Theory of Competition Vol. 59, No. 2, April 1995, 1-15 SERVICE QUALITY Shelby D. Hunt and Robert M. Morgan . Expectations as a Comparison Standard in Measuring Service Quali- . Dyadic Business Relationships Within a Business Network Context ty: An Assessment of a Reassessment Vol. 58, No. 4, October 1994, 1-15 Vol. 58, No. 1, January 1994, 132-39 James C. Anderson, Hdkan Hdkansson, and Jan Johanson R. Kenneth Teas . Exonerating Unethical Marketing Executive Behaviors: A Diagnostic . Expectations, Performance Evaluation, and Consumers’ Perceptions Framework of Quality Vol. 59, No. 2, April 1995, 43-57 Vol. 57, No. 4, October 1993, 18-34 Oswald J. Mascarenhas R. Kenneth Teas . For Reason and Realism in Marketing . Measuring Service Quality: A Reexamination and Extension Vol. 56, No. 2, April 1992, 89-102 Vol. 56, No. 3, July 1992, 55-67 ShelbyD . Hunt J. Joseph Cronin, Jr. and Steven A. Taylor . A Framework for Entry Deterrence Strategy: The Competitive Envi- . Reassessment of Expectations as a Comparison Standard in Measur- ronment, Choices, and Consequences ing Service Quality: Implications for Further Research Vol. 59, No. 3, July 1995, 44-55 Vol. 58, No. 1, January 1994, 111-24 Thomas S. Gruca and D. Sudharshan A. Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry . Historical Investigation and the Practice of Marketing . Return on Quality (ROQ): Making Service Quality Financially Ac- Vol. 55, No. 3, July 1991, 13-23 countable Terence Nevett Voi. 59, No. 2, April 1995, 58-70 Roland T. Rust, Anthony J. Zahorik, and Timothy L. Keiningham . Objectivity in Marketing Theory and Research Vol. 57, No. 2, April 1993, 76-91 . SERVPERF Versus SERVQUAL: Reconciling Performance-Based Shelby D. Hunt and Perceptions-Minus-Expectations Measurement of Service Quality Vol. 58, No. 1, January 1994, 125-31 . Realism or Relativism for Marketing Theory and Research: A Com- J. Joseph Cronin, Jr. and Steven A. Taylor ment on Hunt's “Scientific Realism” Vol. 56, No. 2, April 1992, 72-79 SERVICES MARKETING J. Paul Peter . Consumer Trade-Offs and the Evaluation of Services . Theoretical Modeling in Marketing Vol. 59, No. 1, January 1995, 17-28 Vol. 57, No. 2, April 1993, 92-106 Amy Ostom and Dawn lacobucci K. Sridhar Moorthy . Critical Service Encounters: The Employee’s Viewpoint . Toward a General Theory of Competitive Rationality Vol. 58, No. 4, October 1994, 95-106 Vol. 56, No. 1, January 1992, 69-83 Mary Jo Bitner, Bernard H. Booms, and Lois A. Mohr Peter Reid Dickson . Customer Switching Behavior in Service Industries: An Exploratory . Truth in Marketing Theory and Research: An Alternative Perspective Study Vol. 56, No. 2, April 1992, 80-88 Vol. 59, No. 2, April 1995, 71-82 George M. Zinkhan and Rudy Hirschheim Susan M. Keaveney TRANSACTION COST THEORY . Going to Extremes: Managing Service Encounters and Assessing Provider Performance . Do Norms Matter in Marketing Relationships? Vol. 59, No. 2, April 1995, 83-97 Vol. 56, No. 2, April 1992, 32-44 Linda L. Price, Eric J. Arnould, and Patrick Tierney Jan B. Heide and George John Cumulative Index to Volumes 55-59, 1991-95 / 119 AUTHOR INDEX Frankwick, Gary L. Frazier, Gary L. Item Number Ganesan, Shankar Achrol, Ravi S. 81, 121, 166 Gatignon, Hubert Adler, Robert 106 Givon, Moshe Agrawal, Jagdish 5 Glazer, Rashi Ailawadi, Kusum L. 139 Glynn, Mary Ann Alden, Dana L. 9, 96, 98 130 Goodstein, Ronald C. Allen, Chris T. 3,33 Goolsby, Jerry R. Alpert, Frank H. 30, 48, 122 Gopalakrishna, Srinath Anderson, Erin 190, 192 Graham, John L. Anderson, Eugene W. 60 Green, Donna H. Anderson, James C. 220 Green, Paul E. Amould, Eric J. 213 Gruca, Thomas S. Gundlach, Gregory T. Bagozzi, Richard P. 12 Barclay, Donald W. 120, 150 Hakansson, Hakan Bayus, Barry L. 44, 201 Hallén, Lars Bergen, Mark 14, 112 Heide, Jan B. Berry, Leonard L. 207 Bharadwaj, Sundar G. 105, 136, 147, Heil, Oliver P. 177, 215 Helsen, Kristiaan Bhattacharya, Chitrabhanu 58, 157 Hirschheim, Rudy Biswas, Abhijit 4, 170, 181 Hoch, Stephen J. Bitner, Mary Jo 55, 211, 214 Hoyer, Wayne D. Blair, Edward A. 4, 170, 181 Hulland, John S. Bloch, Peter H. 54, 176 Hunt, James B. Bloom, Paul N. 106 Hunt, Shelby D. Boedecker, Karl A. 82, 108, 110, 195 225 Bolton, Ruth N. 15,5 1 Hutt, Michael D. 162 Booms, Bernard H. 211 Brown, Steven P. 188 Iacobucci, Dawn 46, 210 Bucklin, Louis P. 88 Ingram, Thomas N. 186 Bunn, Michele D. 64 Buzzell, Robert D. 27 Jacobson, Robert 35 Jain, Arun K. 31 Cavusgil, S. Tamer 133 Jain, Dipak 67, 94 Clark, Terry 73, 100 Jaworski, Bernard J. 7, 49, 117, 131, Cohen, Dorothy 111, 142 193 CCCCoooostxxte,,a, , ADJneJotnashanee opehnn y A.AD r.n old 966356 , 148 JJJeoodhhinad,ni s, oDneK,ba omrJeaalnh Roedder 821090, 2 86, 220 Cravens, David W. 186 John, George 84, 230 Cronin, J. Joseph, Jr. 52, 134, 206, 209 Johnson, Jean L 95, 148 Curren, Mary T. 62, 124 Johnston, Wesley J. 197 Currim, Imran S. 45, 199 Kalwani, Manohar U. 87, 145 Dant, Rajiv P. 39, 116 Kamakura, Wagner A. 5 Darley, William K. 1 Kamins, Michael A. 30, 48, 122 * Dawar, Niraj 99 Kaufmann, Patrick J. 37, 91 Day, George S. 151, 161 Keaveney, Susan M. 47, 212 Denman, Daniel W. 10, 78 Keiningham, Timothy L. 138, 208 DeSarbo, Wayne S. Kellaris, James J. 6 Deshpandé, Rohit Keller, Kevin Lane 28 Dick, Alan S. Kent, Robert J. 3 Dickson, Peter Reid Kerin, Roger A. 32, 126 Doescher, Tabitha A. Kim, Keysuk 197 Drew, James H. Kinnear, Thomas C. 70, 71, 72 Dréze, Xavier Kohli, Ajay K. 131, 158, 193 Drumwright, Minette Konsynski, Benn R. 37,91 D’Souza, Giles Kotabe, Masaaki 103, 137 Duhan, Dale F. Krieger, Abba M. 16, 203 Dutta, Shantanu Krishna, Aradhna Krishnan, H. Shankar Eliashberg, Jehoshua Kumar, Nirmalya Eppright, David R. Erramilli, M. Krishna LaForge, Raymond W. Lane, Vicki Fahy, John Langvardt, Arlen W. Farley, John U. Lee, Choi Farris, Paul W. Lehmann, Donald R. Fetter, Richard Leone, Robert P. 98, 130, 172, 183 Folkes, Valerie S. Lilien, Gary L. 119, 178 Fornell, Claes Loken, Barbara 29 120 / Journal of MarketOcitonberg 1,99 5 } Machleit, Karen A. 33 Schul, Patrick L. 39, 85, 116, 189 MacInnis, Deborah J. 7,49 Sengupta, Sanjit 88 MacKenzie, Scott B. 191 Sequeira, Ian K. 119, 178 MacMillan, Ian C. 43, 59, 113 Seyed-Mohamed, Nazeem 80, 86 Madden, Thomas J. 33 Sharma, Subhash 27 Mahajan, Vijay 27, 56, 68, 154 Shoemaker, Robert W. 45, 199 Maier, E.P. 38, 83 Singh, Jagdip 187 Mascarenhas, Oswald A.J. 77, 221 Sinkula, James M. 163 Mazis, Michael B. i0,7 8 Slater, Stanley F. 144, 146, 164 Menezes, Melvyn A.J. 38, 83 Smith, David K., Jr 103, 137 Menon, Anil 63, 135 Smith, Robert E. ! Mentzer, John T. 81 Stathakopoulos, Vlasis 117 Milne, George R. 106 Steckel, Joel H. 62, 124 Mittal, Banwari 8 Stoltman, Jeffrey J. 110, 195 Mizerski, Richard 13,7 9 Sudharshan, D. 128, 223 Mohr, Lois A. 211 Sujan, Harish 194 Moore, David J. 12 Swartz, Gordon S. 89,-202 Moorman, Christine 7, 49, 125 Szymanski, David M. 105, 136, 147, 177 Moorthy, K. Sridhar 155, 227 Morgan, Fred W. 82, 108, 110, 195 Takada, Hirokazu 67,9 4 Morgan, Robert M. 218, 219 Tanner, John F., Jr. 11, 53 Moriarty, Rowland T. 89, 202 Taylor, Shirley 217 Mowen, John C. 65, 140 Taylor, Steven A. 52, 134, 206, 209 Mowen, Maryanne M. 65, 140 Teas, R. Kenneth 123, 204, 205 Mulhern, Francis J. 172, 183, 200 Tellis, Gerard J. 169 Muller, Eitan 56, 68, 154 Tierney, Patrick 213 Murphy, Patrick E. 76, 107 Troy, Lisa C. 136 Murray, Keith B. 57, 216 Tyagi, Pradeep K. 168, 196 Narayandas, Narakesari 87, 145 Urban, Glen L. 153, 185 Narver, John C. 144, 146, 164 Nedungadi, Prakash 151 Van den Bulte, Christophe 127 Nevett, Terence 179, 224 van Waterschoot, Walter 127 Varadarajan, P. Rajan 32, 63, 73, 105, O’Callaghan, Ramon 37, 91 126, 135, 147, Oliva, Terence A. 43, 59, 113 177, 215 Oliver, Richard L. 43, 59, 113, 190 Venkatesh, R. 158 Olson, Eric M. 152, 167, 174 Onzo, Naoto 95, 148 Walker, Orville C., Jr. 14, 112, 152, Ostrom, Amy 46, 210 174 Walters, Rockney G. 41, 180, 198 Padgett, Daniel T. 200 Ward, James C. 162 Page, Thomas J., Jr. 118 Webster, Frederick E., 93, 114, 165 Parasuraman, A. 207 Weinberg, Bruce D 153, 185 Parker, Philip 99 Weiss, Allen M. 66, 160 Parry, Mark E. 139 Weitz, Barton A. 194 Pavia, Teresa M. 36 Wiener, Joshua Lyle 50, 156 Perry, Elgin S. 10, 78 Williams, Jerome D. 119, 178 Peter, J. Paul 226 Wilson, R. Dale 103, 137 Peterson, Robeit A. 32, 126, 188 Wotruba, Thomas R. 168, 196 Podsakoff, Philip M. 191 Wren, Brent M. 85, 189 Pollay, Richard W. 8 Wright, Linda Berns 82, 108 Price, Linda L. 213 Purk, Mary E. 171, 182 Yang, Yoo S 98, 130 Young, Clifford E. 186 Rajendran, K.N. 169 Ramaswamy, Venkatram 115 Zahorik, Anthony J. 138, 298 Rangan, V. Kasturi 38, 83, 89, 202 Zaltman, Gerald 125, 158 Rao, C.P. 104 Zeithaml, Valarie A. 207 Rao, Hayagreeva 58, 157 Zinkhan, George M. 74, 229 Rao, Ram C. 2, 42 Zou, Shaoming 133 Reibstein, David J. 115 Reingen, Peter H. 162 Richardson, Paul S. 31 Rinehart, Lloyd M. 118 BOOKS REVIEWED Ringold, Debra Jones 10, 78 Robertson, Thomas S. 34, 175, 192 Aaker, David A., Managing Brand Equity: Capitalizing on the Rody, Raymond C. 40, 90 Value of aB rand Name, Vol. 56, No. 2, April 1992, 125 (Daniel Roth, Kendall 97, 129 C. Smith) Ruekert, Robert W. 152, 167, 174 Adams, Walter and James W. Brock, Antitrust Economics on Rust, Roland T. 138, 208 Trial: A Dialogue on the New Laissez-Faire, Vol. 57, No. 1, Ryans, Adrian B. 120, 150 January 1993, 131 (Michael R. Hyman) Rymon, Talia 34, 175 Adler, Nancy J. and Dafna N. Izraeli, eds., Competitive Frontiers: Sakano. Tomoaki 95, 148 Women Managers in a Global Economy, Vol. 59, No. 4, Octo- Samiee, Saeed 97, 129 ber 1995, 106 (Jean L. Johnson) Cumulative Index to Volumes 55-59, 1991-95 / 121 Alvesson, Mats and Per Olof Berg, Corporate Culture and Orga- Hunt, Shelby D., Modern Marketing Theory: Critical Issues in the nizational Symbolism, Vol. 58, No. 2, April 1994, 125 (Janice Philosophy of Marketing Science, Vol. 55, No. 3, July 1991, 86 M. Beyer and Harrison M. Trice) (Stephen W. Brown and Gary J. Brunswick) Anthony, Robert N., The Management Control Function, Vol. 55, Ind, Nicholas, Great Advertising Campaigns: Goals and Accom- No. 1, January 1991, 106 (S. Mark Young) plishments, Vol. 59, No. 2, April 1995, 113 (Diana L. Haytko) Arthur, W. Brian, Increasing Returns and Path Dependency in the Jacobs, Jane, Systems of Survival: A Dialogue on the Moral Foun- Economy, Vol. 59, No. 3, July 1995, 97 (Peter Dickson) dations of Commerce and Politics, Vol. 59, No. 1, January Badaracco, Joseph L., Jr., The Knowledge Link: How Firms Com- 1995, 110 (Francis J. Mulhern) pete Through Strategic Alliances, Vol. 57, No. 4, October 1993, Jones, Peter Lloyd, Taste Today: The Role of Appreciation in Con- 149 (John L. Graham) sumerism and Design, Vol. 57, No. 3, July 1993, 142 (Edward Barabba, Vincent P. and Gerald Zaltman, Hearing the Voice of the Blair) Market: Competitive Advantage Through Creative Use of Mar- Kapferer, Jean-Noel, Strategic Brand Management: New Ap- ket Information, Vol. 56, No. 1, January 1992, 121 (Verne B. proaches to Creating and Evaluating Brand Equity, Vol. 58, Churchill) No. 3, July 1994, 118 (Mary R. Zimmer) Baum, Neil, with Gretchen Henkel, Marketing Your Clinical Prac- Kaplan, Robert S., ed., Measures for Manufacturing Excellence, tice, Vol. 57, No. 2, April 1993, 134 (Jacques E. Chelly) Vol. 55, No. 1, January 1991, 106 (S. Mark Young) Belk, Russell W., ed., Highways and Buyways: Naturalistic Re- Kay, John, Foundations of Corporate Success: How Business search From the Consumer Behavior Odyssey, Vol. 56, No. 3, Strategies Add Value, Vol. 59, No. 1, January 1995, 109 (John July 1992, 121 (Ronald Paul Hill) S. Hulland) Berry, Leonard L. and A. Parasuraman, Marketing Services: Com- Kerin, Roger A., Vijay Mahajan, and P. Rajan Varadarajan, Con- peting Through Quality, Vol. 56, No. 2, April 1992, 132 (Boris temporary Perspectives on Strategic Marketing Planning, Vol. W. Becker) 55, No. 2, April 1991, 77 (Frank V. Cespedes) Brewer, John and Roy Porter, Consumption and the World of Kern-Foxworth, Marilyn, Aunt Jemima, Uncle Ben, and Rastus: Goods, Vol. 58, No. 2, April 1994, 131 (Dennis J. Cahill) Blacks in Advertising Yesterday, Today, and Tomorrow, Vol. Burt, Ronald S., Structural Holes: The Social Structure of Compe- 59, No. 2, April 1995, 111 (Carol M. Motley) tition, Vol. 58, No. 1, January 1994, 152 (Peter H. Reingen) Kotler, Philip and Eduardo L. Roberto, Social Marketing Strate- Bushman, Richard L., The Refinement of America: Persons, Hous- gies for Changing Public Behavior, Vol. 55, No. 1, January es, Cities, Vol. 58, No. 4, October 1994, 120 (Dennis J. Cahill) 1991, 108 (Don Bates) Clancy, Kevin J. and Robert S. Shulman, The Marketing Revolu- Kroeger, Otto and Janet M. Thulsen, Type Talk at Work: How the tion: A Radical Manifesto for Dominating the Marketplace, 16 Personality Types Determine Your Success on the Job, Vol. Vol. 57, No. 2, April 1993, 135 (Douglas K. Hawes) 57, No. 1, January 1993, 130 (Richard Tansey) Coddington, Walter, Environmental Marketing: Positive Strategies Kuczmarski, Thomas D., Managing New Products: The Power of for Reaching the Green Consumer, Vol. 58, No. 2, April 1994, Innovation, 2nd Ed., Vol. 57, No. 3, April 1993, 143 (Lynne A. 127 (Easwar lyer) Vanarsdale) Czinkota, Michael R. and Jon Woronoff, Unlocking Japan’s Mar- Laczniak, Gene R. and Patrick E. Murphy, Ethical Marketing De- kets: Seizing Marketing and Distribution Opportunities in cisions: The Higher Road, Vol. 58, No. 1, January 1994, 158 Today’s Japan, Vol. 56, No. 4, October 1992, 122 (Victor V. (Frederick W. Langrehr) Cordell) March, Robert M., Honoring the Customer: Marketing and Selling Day, George S., Market Driven Strategy—Processes for Creating to the Japanese, Vol. 57, No. 2, April 1993, 133 (Michael R. Value, Vol. 55, No. 4, October 1991, 116 (Dipankar Chakravarti) Czinkota) Embley, L. Lawrence, Doing Well While Doing Good, Vol. 58, No. McLaughlin, Edward W. and Vithala R. Rao, Decision Criteria for 4, October 1994, 121 (Alan J. Bush) New Product Acceptance and Success: The Role of Trade Buy- Engholm, Christopher, When Business East Meets Business West: ers, Vol. 57, No. 3, July 1993, 141 (Thomas E. Buzas) The Guide to Practice and Protocol in the Pacific Rim, Vol. 57, Merchant, Ken A., Rewarding Results—Motivating Profit Center No. 1, January 1993, 127 (William B. Crawford) Managers, Vol. 55, No. 1, January 1991, 106 (S. Mark Young) Ewen, Stuart, All Consuming Images—The Politics of Style in Con- Moschis, George P., Marketing to the Older Consumer: A Hand- temporary Culture, Vol. 55, No. 3, July 1991, 88 (William P. book of Information for Strategy Development, Vol. 57, No. 4, Hetrick) October 1993, 151 (Ruth B. Smith) Fine, Seymour H., Social Marketing: Promoting the Causes of Murphy, Patrick E. and William L. Wilkie, Marketing and Adver- Public and Nonprofit Agencies, Vol. 55, No. 1, January 1991, tising Regulation: The Federal Trade Commission in the 1990s, 108 (Don Bates) Vol. 56, No. 1, January 1992, 120 (Debra L. Scammon) Friedman, Monroe, A “Brand” New Language, Vol. 58, No. 2, Neuliep, James W., ed., Replication Research in the Social Sci- April 1994, 129 (Michael A. Kamins and Nancy A. Frost) ences, Vol. 56, No. 4, October 1992, 123 (Charles S. Madden) Greco, Albert N., Advertising Management and the Business Pub- Nevett, Terence and Ronald A. Fullerton, eds., Historical Perspec- lishing Industry: Marketing Notes and Cases, Vol. 57, No. 1, tives in Marketing: Essays in Honor of Stanley C. Hollander, January 1993, 128 (Denise T. Smart) Vol. 55, No.1, January 1991, 110 (Robert J. Fisher) Greenbaum, Thomas L., The Handbook for Focus Group Re- O’Neal, Charles and Kate Bertrand, Developing a Winning J.1.T. search, Vol. 58, No. 3, July 1994, 120 (Allison Ward) Marketing Strategy, Vol. 55, No. 4, October 1991, 122 (David Hollander, Staniey C. and Richard Germain, Was There a Pepsi Wilson) Generation Before Pepsi Discovered It? Vol. 57, No. 4, Octo- Ottman, Jacquelyn, Green Marketing: Challenges and Opportuni- ber 1993, 148 (Edward A. Riordan) ties for the New Marketing Age, Vol. 58, No. 2, April 1994, 127 Hopwood, Anthony G., ed., Accounting From the Outside—The (Easwar lyer) Collected Papers of Anthony G. Hopwood, Vol. 55, No. 1, Jan- Papadopoulos, Nicolas and Louise Heslop, eds., Product-Country uary 1991, 106 (S. Mark Young) Images: Impact and Role in International Marketing, Vol. 59, Houston, Franklin S., Jule B. Gassenheimer, and James M. No. 2, April 1995, 115 (Paul Chao) Maskulka, Marketing Exchange Transactions and Relation- Pendergrast, Mark, For God, Country and Coca-Cola—The Unau- ships, Vol. 58, No. 1, January 1994, 155 (Richard P. Bagozzi) thorized History of the Great American Soft Drink and the 122 / Journal ofM arketOcitonberg 1,99 5

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