Table Of Content

INDEX to JOURNAL OF MACROMARKETING Volume 25 Number I (June 2005) pp. 1-120 Number 2 (December 2005) pp. 121-284 Authors: HOLLANDER, STANLEY C., KATHLEEN M. RASSULI, D. G. BRIAN JONES, and LAURA FARLOW DIX, ADKINS, NATALIE ROSS, and JULIE L. OZANNE, “Criti- “Periodization in Marketing History” [Marketing His- cal Consumer Education: Empowering the Low Literate tory], 32. Consumer,” 153. JONES, D. G. BRIAN, see Hollander, S. C. ALEXANDER, ANDREW, see Phillips, S. KLEIN, THOMAS A., “Advertising Ethics, by Edward BAKER, STACEY MENZEL, JAMES W. GENTRY, and Spence and Brett Van Heekeren”™ [Reviews and TERRI L. RITTENBURG, “Vulnerable Consumers Communications], 228. Building Understanding of the Domain of Consumer Vul- LANDRETH, STACY, see Taylor, C. R. nerability,” 128. MITCHELL, VINCENT-WAYNE, see Walsh, G. BANG, HAE-KYONG, see Taylor, C. R. MORGAN, FRED W., see Vargo, S. L. BEARD, FRED K., “One Hundred Years of Humor in Ameri- MURPHY, PATRICK, “Setting Global Standards: Guide- can Advertising” [Marketing History], 54. lines for Creating Codes of Conduct in Multinational BROWN, STEPHEN, “Jennifer Government, by Max Barry” Corporations, by S. Prakash Sethi” [Reviews and Com- [Reviews and Communications}, 229. munications], 226. D’ROZARIO, DENVER, and JEROME D. WILLIAMS, O’SHAUGHNESSY, JOHN, “Changing Minds, by Howard “Retail Redlining—Definition, Theory, Typology and Gardner” [Reviews and Communications], 96 Measurement,” 175. . “Resistance and Persuasion, edited by Eric S. DIX, LAURA FARLOW, see Hoilander, S. C. Knowles and Jay A. Linn” [Reviews and Communica- FERRELL, O. C., “Controversy in Marketing Theory: For tions], 99. Reason, Realism, Truth, and Objectivity, by Shelby D. . “Why Do Men Barbecue? Recipes for Cultural Psy- Hunt” [Reviews and Communications], 109. chology by Richard A. Shweder” |R eviews and Communi- FISK, GEORGE NEVA, “Rational Exuberance: Silencing cations], 93. the Enemies of Growth, by Michael J. Mandel” [Reviews OZANNE, JULIE L., see Adkins, N. R. and Communications], I 11. PETERSON, MARK, “The Pentagon’s New Map: War and GAU, ROLAND, see Viswanathan, M. Peace in the Twenty-First Century, by Thomas P. M. GENTRY, JAMES W., see Baker, S. M. Barnett” [Reviews and Communications], 108. HILL, RONALD PAUL, “Do The Poor Deserve Less Than PHILLIPS, SIMON, ANDREW ALEXANDER, and Surfers? An Essay for the Special Issue on Vulnerable GARETH SHAW, “Consumer Misbehavior: The Rise of Consumers” [Reviews and Communications], 215. Self-Service Grocery Retailing and Shoplifting in the HOLBROOK, MORRIS B., “Art versus Commerce as a United Kingdom c. 1950-1970" [Marketing History], 66. Macromarketing Theme in Three Films from the Young- RASSULI, KATHLEEN M., see Hollander, S. C. Man-with-a-Horn Genre,” 22. REDMOND, WILLIAM H., “Intrusive Promotion as Market ——— —, Living It Up: American’s Love Affair with Luxury, by Failure: How Should Society Impact Marketing?” 12. James B. Twitchell (2003) and Branded Nation: The Mar- keting of Megachurch, College, Inc., and Museumworld, by James B. Twitchell” [Reviews and Communications], Journalo f Macromarketing, Vol. 25 No. 2, December 2005 279-280 Za © 2005 Sage Publications 280 DECEMBER 2005 ———, “The Paradox of Choice: Why More Is Less, by “Intrusive Promotion as Market Failure: How Should Society Barry Schwartz” [Reviews and Communications], 103. Impact Marketing?” Redmond, 12. RINGOLD, DEBRA JONES, “Vulnerability in the Market- “Retail Redlining—Definition, Theory, Typology and Mea- place: Concepts, Caveats, and Possible Solutions” [Re- surement,” D’Rozario and Williams, 175. views and Communications], 202. Global Policy and Environment: RITTENBURG, TERRI L., see Baker, S. M. RUSSELL, CRISTEL ANTONIA, see Stern, B. B. “Global Policy and Environment Addressing Sustainability RUSSELL, DALE W., see Stern, B. B. and Consumption,” Schaefer and Crane, 76. SAVITT, RONALD, “Dark Age Ahead, by Jane Jacobs” [Re- Marketing History: views and Communications], 106. SCHAEFER, ANJA, and ANDREW CRANE, “Global Pol- “Consumer Misbehavior: The Rise of Self-Service Grocery icy and Environment Addressing Sustainability and Con- Retailing and Shoplifting in the United Kingdom c. 1950- sumption” [Global Policy and Environment], 76. 1970,” Phillips, 66. SHAW, GARETH, see Phillips, S. “Do The Poor Deserve Less Than Surfers? An Essay for the STERN, BARBARA B., CRISTEL ANTONIA RUSSELL, Special Issue on Vulnerable Consumers,” Hill, 215. and DALE W. RUSSELL, “Vulnerable Women on Screen “One Hundred Years of Humor in American Advertising,” and at Home: Soap Opera Consumption” [Reviews and Beard, 54. Communications], 222. “Periodization in Marketing History,’ Hollander et al., 32. SVENSSON, PETER, “Strangers in the Neighbourhood: On “Services in Society and Academic Thought: An Historical the Loss of ‘Society’” [Reviews and Communications], Analysis,” Vargo and Morgan, 42. 219. Reviews and Communications: TAYLOR, CHARLES R., STACY LANDRETH, and HAE- KYONG BANG, “Asian Americans in Magazine Adver- “Advertising Ethics, by Edward Spence and Brett Van tising: Portrayals of the ‘Model Minority’, 163. Heekeren,” Klein, 228. VARGO, STEPHEN L., and FRED W. MORGAN, “Services “Changing Minds, by Howard Gardner,” O’ Shaughnessy, 96. in Society and Academic Thought: An Historical Analy- “Controversy in Marketing Theory: For Reason, Realism, sis” [Marketing History], 42. Truth, and Objectivity, by Shelby D. Hunt,” Ferrell, 109. “Dark Age Ahead, by Jane Jacobs,” Savitt, 106. VISWANATHAN, MADHU, and ROLAND GAU, “Func- tional Illiteracy and Nutritional Education in the United “Jennifer Government, by Max Barry,” Brown, 229. “Living It Up: American’s Love Affair with Luxury, by James States: A Research-Based Approach to the Development B. Twitchell (2003) and Branded Nation: The Marketing of Nutritional Education Materials for Functionally Iliter- of Megachurch, College, Inc., and Museumworld, by ate Consumers,” 187. James B. Twitchell,” Holbrook, 233. WALSH, GIANFRANCO, and VINCENT-WAYNE “The Paradox of Choice: Why More Is Less, by Barry MITCHELL, “Consumer Vulnerability to Perceived Schwartz,’ Redmond, 103. Product Similarity Problems: Scale Development and “The Pentagon’s New Map: War and Peace in the Twenty- Indentification,” 140. First Century, by Thomas P. M. Barnett,” Peterson, 108. WILLIAMS, JEROME D., see D’Rozario, D. “Rational Exuberance: Silencing the Enemies of Growth, by Articles: Michael J. Mandel,” Fisk, 111. “Resistance and Persuasion, edited by Eric S. Knowles and “Art versus Commerce as a Macromarketing Theme in Three Jay A. Linn,” O’Shaughnessy, 99. Films from the Young-Man-with-a-Horn Genre,” “Setting Global Standards: Guidelinefso r Creating Codes of Holbrook, 22. Conduct in Multinational Corporations, by S. Prakash “Asian Americans in Magazine Advertising: Portrayals of the Sethi,” Murphy, 226. ‘Model Minority’,” Taylor et al., 163. “Strangers in the Neighbourhood: On the Loss of ‘Society’,” “Consumer Vulnerability to Perceived Product Similarity Svensson, 219. Problems: Scale Development and Indentification,” “Vulnerability in the Marketplace: Concepts, Caveats, and Walsh and Mitchell, 140. Possible Solutions,” Ringold, 202. “Critical Consumer Education: Empowering the Low Liter- “Vulnerable Consumers Building Understanding of the Do- ate Consumer,’ Adkins and Ozanne, 153. main of Consumer Vulnerability,” Baker et al., 128. “Functional Illiteracy and Nutritional Education in the “Vulnerable Women on Screen and at Home: Soap Opera United States: A Research-Based Approach to the Devel- Consumption,” Stern et al., 222 opment of Nutritional Education Materials for Function- “Why Do Men Barbecue? Recipes for Cultural Psychology ally Illiterate Consumers,” Viswanathan and Gau, 187. by Richard A. Schweder,’ O’Shaughnessy, 93.